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The buyer funnel (Awareness-Interest-Consideration-Intent-Evaluation-Purchase-Loyalty)  is a well known method to analyses the stages of your leads’ Life Cycle. I have worked on a diverse range of business, marketing, sales and customer experience consultancy briefs over the last 15 years. Call Centre – Review, restructure and educate to improve efficiency, sales conversion and customer satisfaction (Axa Insurance).
Are you a business leader or marketer who wants to use digital marketing to take your organization to the next level? On the basis of a partnership built on trust, Jane at JEM 9 Marketing Consultancy works with you over several months to help you better understand and reach customers online.
Jane helps you develop a winning marketing strategy: investing in the right aspects based on your customers, business objectives and organizational development.
Creative marketing content means; information that guides prospects through the buying cycle from awareness, through trust, and purchase, to customer retention. Choosing the right digital marketing medium (email, earned and paid social media, paid search) allows you to reach customers where they are in the most cost effective way. Data and web analytics are a core part of understanding the market and enables you and Jane to make informed decisions about what works. These versatile Interactive Resources are all supplied with a general guide to use, however they are designed to be used flexibly and creatively and alongside other resources from both the APS range and elsewhere. These versatile Interactive Resources are all supplied with a general guide to use, however they are designed to be used flexibly and creatively and alongside other resources from both the APS range and elsewhere. Kathy Stevens is a qualified Social Worker who has spent her lengthy career working with families and children in a variety of settings. A practical and simple tool relating to the exploration and understanding of children's needs.


I don't think I could do my job now if I didn't have the Needs Jigsaw, it is a fantastic tool. Parenting Assessments are much more effective using the Jigsaw, I have never worked with a parent who didn't like it.
The Feelings Dolls were key to a 10 year old adopted child being able to explain why she had become quiet and withdrawn!
I was a bit wary of using Connections at first, but I was really surprised and pleased how much they helped [client] to see the impact of her son's experiences on his behaviour, there were lots of light bulb moments going on! I run groups for young men and use the Bags of Feelings figures to help them to look at emotional literacy and regulating their behaviour.
Lets Sort it Cards are great and easy to have with you, I like to use them when things are a bit chaotic and fuzzy and they help to clarify the main issues. These versatile Interactive Resources are all supplied with a general guide to use, however they are designed to be used flexibly and creatively and alongside other resources from both the APS range and elsewhere. Practitioners across a whole range of family orientated professions, from social workers to teachers, are enthusiastic about the resource using them in unique and imaginative ways. Health Visitors and midwives; in both group situations and individually to discuss and demonstrate children's' needs. Youth and residential workers; working with young adults in behaviour management, identifying needs and how to meet them. Family support practitioners, teachers and mentors; helping children and young people to develop empathy and an emotional language. APS Marketing & Consultancy was set up in 1999 by Kathy and her husband Richard to administer, develop and market 'Interactive Solutions'.
No two projects have ever been the same, largely because, each company and their employees are different.


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In the mid 1990's, prompted by a lack of resources to support and enhance her work with families she began to devise her own, firmly believing that creative approaches are the key to effective communication. When we went to Court, I got commended on my report and the judge was really interested in the Needs Jigsaw! Frequent feedback demonstrates the success that they have had in communicating more effectively through using these resources. Therefor marketers won’t stop after the consideration phase and will be responsible till at least the evaluation phase. I pride myself on providing a highly personal service that is tailor made for your particular circumstances. Where the then 'home made' resources prove to be successful, both from a practitioner and service user perspective, she set about developing them into a resource that other practitioners and families could benefit from using.
Many practitioners report that they act as a vital 'spring board' for opening and promoting discussion. To give you a flavour here are just some of the consultancy briefs I have worked on for clients.
Practitioners from a range of professions now use the resources, collectively known as 'Interactive Solutions' to support their work. In the Lead-to-Revenue Life Cycle from Forrester Research they even added a third player: Service.



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