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Below are a selection of sample mission statements from a variety of charities and non-profit organisations. In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product. Potential market - those in the total population who have interest in acquiring the product. Qualified available market - those in the available market who legally are permitted to buy the product.
Target market - the segment of the qualified available market that the firm has decided to serve (the served market). This web site is operated by theInternet Center for Management and Business Administration, Inc. The term marketing has evolved over time, today marketing is more than promoting your product; it involves all activities from before you have developed your product through to after you have sold your product to the customer.

Customers will only undertake the exchange, if they feel that their needs are being satisfied, clearly the transactional value can not be more than the amount customers are prepared to pay to satisfy their need. If we look at CIM's definition in more detail Marketing is a management responsibility and should not be left to a specific department or person. Marketing requires coordination, planning, implementation of campaigns and employees with the appropriate skills to ensure marketing success. The market definition begins with the total population and progressively narrows as shown in the following diagram.
For example, the size of the available market for a product can be increased by decreasing the product's price, and the size of the qualified available market can be increased through changes in legislation that result in fewer restrictions on who can buy the product.
Since the market is likely to be composed of consumers whose needs differ, market segmentation is useful in order to better understand those needs and to select the groups within the market that the firm will serve.
This will allow you to develop products that satisfy customer wants and needs, secure custom and retain customers for the long term.

In fact everyone that works for or represents a company is responsible for marketing, as their actions contribute towards the company's reputation and success. Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded.
Through effective use of market and marketing research an organisation should be able to identify the needs and wants of the customer and try to deliver benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organisation. After research you can begin product development, which is followed by product distribution, product promotion and sales.
Actif en marketing depuis 2001, j'accompagne les independants et PME dans leur developpement.

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