Marketing exchange process diagram,animated video clips 2014,iphone 4.2.1 video player - PDF Books

An understanding of the balance to be achieved between the need to earn profits from existing assets and the equally important need to adaptA an organisation to achieve future profits, recognising social and environmental resource constraints. Integration and co-ordination with other core business functions backed up by management commitment to quality and long-run customer satisfaction.
The attitudes and decisions of customers concerning the perceived value of available goods and services, according to their needs, wants and interests, and ability to pay. The attitudes and decisions of producers concerning their production of goods and services for sale, in the context of their business environment and long-term objectives. The ways in which producers communicate with consumers, before, during, and after the point of sale, and distribute or provide access to their products. In the long term, organisations may decide to alter product specifications, production capacity, introduce new products or phase out old ones, alter its pricing strategy or change its position within a market. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.


Clipping is a handy way to collect and organize the most important slides from a presentation. Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas.
Piercy (1997) describes this approach to marketing as a market-led approach – others refer to it as pan-company marketing.
In commercial (for-profit) organisations, products and services are exchanged for money and resources. The distinguishing feature of both these approaches is that they emphasise that every department in the organisation is involved with the customer – not just the marketing department. You can send these slides to your personal contacts who might be interested in Business Diagrams. In non-profit organisations, goods and services are sometimes exchanged for money and sometimes also to support ideas and beliefs.


I shall use the terms market-led, market orientation and pan-company marketing throughout the text to describe this organisation-wide customer-led approach. An example might make this clearer – why do I buy my Christmas cards from Oxfam rather than from the local supermarket?
Buying from Oxfam enables me to support their ideas and beliefs and to feel good about spending money on a worthwhile cause.



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