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To say that there are a lot of marketing technology companies out there is a major understatement. Collectively, these factors create an immensely fertile environment for new ventures in marketing technology.
Leveraging this incredible field of marketing technology is ultimately a marketing mission, not an IT mission. I probably inadvertently weighted the sample of logos with more conversion optimization and landing page optimization companies, simply because that’s what I know and love best.
In my discussions with fellow marketers, there’s a palpable sense of optimism in the industry right now. The nexus between the cornucopia of marketing software that you can buy and the essentially unlimited digital canvas on which you can build custom brand experiences is where things get truly exciting.
In many ways, digital marketing technology is starting to look a whole lot more like product development than IT. Even if you are not a tax attorney who specializes in the byzantine world of tax law, your clients likely turn to you for guidance on all matters that affect their personal and financial lives. Nurturing your clients with tax planning newsletters, tax guides, and other first-rate collateral increases your credibility quotient, thought leadership score and trusted advisor status. We can help you maximize your relationships by developing the ideal content marketing strategy to meet your clients’ needs as well as your own lead generation and business development goals. Ready to see exactly how our tax planning solutions can help you save time, nurture relationships and enhance your thought leader status?


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The forces that are driving this Renaissance of innovation and entrepreneurship in marketing technology are the same forces upheaving individual marketing departments and agencies.
Technology doesn’t have to reside only within IT and I think the more empowered marketing departments become the happier everyone will be.
It’s great to hear confirmation of this shift (and palpable optimism) from across the industry. Web applications, Facebook apps, interactive advertisements, semantic web, Android, iPad — these are mediums that marketers can use to build experiences for their audience. You are, after all, their trusted advisor and you help them handle a myriad of very personal and sensitive subjects (such as estate planning).
Our content marketing solutions enable you to maximize your business opportunities by keeping you top of mind and inspiring confidence, which typically results in more referrals.
Law firms require a consistent and reliable stream of new business to sustain and grow revenues. With SaaS offerings, marketers can adopt new marketing technologies without having to invest in huge capital expenditures or lengthy (and risky!) on-site IT integration. The tremendous transparency and accountability facilitated by digital channels makes value propositions relatively easy to quantify and measure. Generally, it’s a relatively low-cost proposition to experiment with the seeds of new software development.


For decades, Checkpoint Marketing has provided strategic content marketing solutions, such as niche newsletters in email, web and print versions, estate planning marketing solutions, tax guides, ready-made seminars, and custom content.
Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion. But in a greenfield market such as marketing software, all of the players are effectively new entrants.
We offer the best integrated communication and lead generation tools for attorneys, estate planners and legal professionals in the country. This worldwide migration of old media dollars into digital initiatives represents a huge market and transfer of wealth. And if it really takes off, the economics of scaling a fixed-cost development are attractive. Ask us about our solutions for prospect nurturing, client retention, business development, social media footprint, corporate communications and cross-selling.



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