Marketing magazine 30 under 30 2015,download windows media player classic terbaru home cinema 2012,make your own karaoke online free youtube - PDF 2016

In the past, our picks have gone on to land the CEO role at a major agency and a major media company, raise millions in funding, ink an international deal for a game changing mobile technology and serve on Marketing‘s own awards jury.
Andrew Casale built one of the world’s first real-time ad network when he was still in high school. His family’s company, meanwhile, has grown to become one of Canada’s most successful ad tech startups.
Beyond the company, Casale has emerged as one of Canada’s brightest thought leaders on ad tech and programmatic media. Peter Vaz, vice-president and director of channel engagement at MacLaren McCann, works with Andrew on the IAB’s committees dedicated to mobile and programmatic.
Finding the capabilities for monetization lacking, Andrew began building his own ad network to help small publishers. Over more than a decade, the company’s technology has evolved into what is today the Index Platform, a tool that publishers and their representatives can use to sell ad impressions to buyers in real-time on the Index Exchange, or set up their own in-house private exchanges.
He spends a lot of time thinking about the future of digital marketing and what’s holding it back. But he says marketers are beginning to take fraud seriously, and the more they do, the more coordinated and powerful the industry’s response will be. Kenny Norton helped double theScore’s coveted mobile user base and put an end to a media debate inside the company. However, it was the business course he took after enrolling in computer science at Acadia University that showed him his path. After graduating in 2010, Norton moved to Toronto to pursue digital marketing at a social media analytics company. He caught the eye of the director of marketing at theScore, who reached out to Norton to set up an interview. One of Norton’s most successful strategies has been to convert theScore mobile web users to app users through owned media. Ever since he was a kid growing up in North Vancouver, DDB Canada art director John Larigakis knew he wanted to do something visual for a living. In elementary school, instead of handing in a book report, Larigakis would sometimes present the teacher with an illustrated poster.
It was in that program he became fascinated by conceptual thinking behind art, and began to tailor his work to appeal to the advertising world. In August 2010, after a two-month freelance contract at Karacters Design Group (part of DDB Canada) and a three-month internship at Rethink Communications, Larigakis was hired as a junior art director at DDB Canada, becoming the youngest member of the agency’s creative department. In the five years Larigakis has been at DDB Canada, he has been behind projects that have been recognized with more than 70 awards including Marketing Awards, Lotus Awards, CMA Awards and Bessies, in addition to shortlist nods at Cannes and The Clio Awards. Larigakis says his goal is continue to create more meaningful work that pushes the boundaries, “helping to make people feel differently about advertising.”  Outside of work he has ambitions to become a painter with his own showings someday, and maybe create a feature film.
The dream for the Montreal-area native turned to reality shortly after he graduated from Drexel University in Philadelphia and landed a job at Cossette in Quebec City in 2007, briefly as a coordinator before becoming an account executive and eventually transferring to the Montreal office. The Quebec City experience gave Mathieu the chance to work on major accounts as part of a small team, and to even lead strategy for clients like the poultry brand Exceldor.
In 2013, Mathieu decided to explore the client side of the business and became a brand manager at Agropur, where he was in charge of digital for its Natrel brand.


Melanie Dunn, (president of Cossette Quebec at the time and now president and CEO of Cossette Canada) came calling with the job of creating a new agency for the Quebec market. Mathieu answered and now heads K-72, the new Vision 7 shop in Montreal that launched officially in April and is seen as the little sister of Cossette (pronounced in French, K-72 sounds like Cossette 2). As senior director, account services and strategy, Mathieu, 29, oversees a team of 12 in Montreal and Quebec City. Mathieu says he’s proud to have obtained the confidence from upper management to create an agency from scratch. In the back room of his uncle’s Baskin Robbins in Pickering, Ont., Jacob Porpossian, then 17, was on the phone to a producer at Omni Television. Thus began Porpossian’s three-year stint as the producer and host of Armenian Youth TV (AYTV).
It’s a lesson he took to FleishmanHillard, which he joined as a consultant in 2011 after graduating from Edinburgh Napier University.
For the past seven months, Porpossian has grown and managed Fleishman’s creative services department, bringing new offerings to clients and contributing to a steady stream of new work for the agency.
Beyond his new role, Porpossian is most proud of leading the first-ever One Direction pop-up retail store in Toronto in 2012.
The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves.
From PR to advertising to media and beyond, our 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.
Walkom also applied her psychology training to advertising while she was with Henderson Bas Kohn as the in-house PR manager and an interactive strategist. So is the ability to read a room—a valuable skill that Martin McInally, Maverick’s senior vice-president, corporate affairs, appreciates.
It’s not a teachable skill, but Walkom is generous about coaching others on succeeding in the trade.
So while she didn’t end up protecting against terrorists, she will protect the hell out of a brand. If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”.
In more than a decade at Casale Media, the company he and his father founded, he’s watched the evolution of digital media from the days before Google cared about advertising to its current incarnation as a complex and sprawling ecosystem full of new ideas, tough competition and not a few bad actors. Its Index Platform powers private ad exchanges for major Canadian publishers like the CBC and Torstar’s Olive Media, as well as the Canadian Programmatic Audience Exchange.
As a publisher platform, Casale Media has seen its share of scammers trying to hock fake impressions on the exchanges.
His father, Joe Casale, was a tech entrepreneur who worked with emerging computer systems in the early internet era.
With his father’s entrepreneurial business expertise, Andrew’s project would soon become MediaNet, a leading ad network at a time before Microsoft, Google or Yahoo had taken an interest in the category. The way he sees things, the biggest barrier is fraud, which has gotten completely out of control. Though he was an early adopter of Twitter and Facebook, it wasn’t until he became co-president of a campus entrepreneurial group that he learned the impact of social media.


He introduced full-page interstitial ads on theScore’s mobile site that linked to the app download, advocating for the media unit despite years of internal arguments about their value. As he was finishing high school, Larigakis searched for a program that was a mix of art and business, to make it a bit more practical. In its short lifespan, K-72 has landed accounts like insurance firm Promutuel, home improvement chain BMR, Quebec creative for Koodoo and more are in the works. But “he’s a dynamic young person with lots of ambition,” says Robillard, who has worked with Mathieu on accounts like Exceldor. Three years into the job—a time when Fleishman was boosting its creative capabilities—Porpossian successfully pushed for a new role to be created: digital strategy and program director. Porpossian (who began his career in the music industry on the management team at Do Dat Entertainment) developed an integrated strategy, identified key partnerships and carefully seeded information with fans and media. He is currently the youngest member of Toronto’s 519 Church Street Community Centre ‘s board of management, which caters to the the city’s Gay Village neighbourhood and the broader LBGTQ community. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry. Not just anyone can pick up and successfully act on the nuances during strategy sessions, but Walkom does, he says. As the company’s vice-president of strategy, Casale is responsible for the company’s overall vision – the way it sees the future of digital marketing, and the products and partnerships it makes to turn that future into a reality. The Index Platform has earned a reputation for being one of the most fraud-free exchanges in the marketplace, largely thanks to Andrew Casale’s focus on quality, trustworthy media. Andrew, the youngest of four siblings, helped design websites as a hobby and soon began working with ad networks to monetize them.
The group lacked awareness so Norton launched a social campaign using images of celebrities and inspirational quotes. I just always felt like art was something I needed to do,” says Larigakis, 26, thinking back at how his career interest developed.
She cites his 360 degree vision and his sharp focus on helping clients reach their communication goals.
The pop-up store quickly became a national news story as thousands lined up on Yonge Street, some waiting for 24 hours to be the first to enter the store. He is also vice-chair of the community centre’s resource development committee, and serves as communications and marketing manager at the Pomegranate Film Festival, an Armenian cultural organization. As someone who studied terrorism and counter-terrorism at Queen’s University (where the psychological aspect appealed to her more than armoury) then zigzagged her way into a PR career after a stint in a law firm’s marketing department, Walkom says her Jack Bauer-esque schooling set her up well for the PR battleground. He writes frequent columns for Ad Exchanger, the programmatic industry’s leading global newsletter. The Toronto launch alone generated more than 60 million impressions, and the strategy became the foundation of store openings in Vancouver, Calgary and Edmonton, as well as several U.S.



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