Marketing magazine uk 1960s,3d presentation software review uk,listen up online promotions ltd,keynote presentation templates free download - Downloads 2016

We aren’t waiting for the EU, the UK is ploughing ahead and putting people in front of courts, issuing record fines and building up a whole body of knowledge about people breaching current regulations. Apart from adhering to the rules, the Direct Marketing Association (DMA) this year found that 40 per cent of consumers choose trust in an organisation as the most important factor when deciding to share personal information, four times more than any other factor offered. With our recent study suggesting only 15 per cent of businesses fully understand the General Data Protection Regulation, businesses need to get to grips with the intricate details of key regulations to ensure they’re offering the service their customers expect and require.
In the case of the TalkTalk data hack, consumer awareness around the risks of sharing personal data was brought back into the public consciousness. There is a growing intolerance for data misuse, even in the US where laws aren’t changing.
Before social media hit the scene, whitepapers were an important tool to deliver brand messages. Just as other media and content has adapted over the years to meet the needs and demands of its audience, so too has the whitepaper. While there’s a perception of content saturation, whitepapers and other materials are contributing to a more empowered B2B buyer. From a buyer’s perspective, whitepapers not only deliver a richer viewpoint, but they can better support purchasing decisions by providing in-depth information. Glittery hats and party poppers at the ready, this week the galaxy-famous social network turned twelve. For most of us it seems like only yesterday that we first submitted our deets through the famous blue and white facade; just a name, date of birth and email and we could stay in touch with friends past and present at the click of a mouse. Facebook has grown, gaining strength far faster than your average tweenager and making considerably more friends in the process - 1.5bn at last count. More superficially, layouts, newsfeeds and various structures have changed shape, much to the ire of users who like things to stay exactly as they are.
Whatever its shortcomings, the social media giant has continued to win in millions of minds around the world, giving Facebook the keys to an advertising goldmine of information. As the platform embarks upon its thirteenth year to digital heaven, it can reflect on twelve years that have changed the world as we know it. After growing throught childhood at breakneck speed, let's hope Mark’s monster grows into a responsible adult. Bienvenue, Willkommen, Bienvenido, Välkommen, Welcome - there are so many different ways of saying it, but why are welcome campaigns such an essential part of your email marketing strategy?
In the past, email marketing was simply sending as many emails to as many people as possible and just getting your message out there.
Welcome campaigns often have one of the highest engagement rates of marketing emails which are sent. Obviously it will be dependent on the type of industry which you operate in and the audience you are sending to. Throughout all these messages you should ensure you have provided links to your other channels, specifically social channels. By following these steps you can create an effective multi-wave message welcome campaign and start to build a relationship with your customers. In a recent survey by B2B Marketing, 71% of marketers did not feel they were getting the most out of their data. In this article we discuss how resolving these issues can help you to understand your customers and begin on the road to customer enlightenment. It is important to identify exactly what information you require to allow you to target your audience.
Many marketers struggle with old and incomplete customer and client data which is often held in different formats and across many systems. You may want to consider initiating a data cleansing project to improve the accuracy of your customer data. Research indicates that approximately 30% of customer information will corrode each year if not kept up-to-date.
As well as improving the quality of your existing data, you may benefit through the addition of further information not currently available to you. For example, a company offering financial planning services may be interested in targeting businesses that are going through rapid expansion. A common issue is often not lack of data, but rather that the data is stored in different systems and in different formats with no easy way to collate into a single consistent view. It is not uncommon for marketers to resort to using tools such as Excel to try and piece the information together from the various sources. Once you feel confident you have clean and up-to-date information in a single view, you can then start to analyse your data to understand more about your customers.
For instance, you may find that your customers are skewed towards a particular gender or age range, or typically reside in a particular part of the country. Customer profiling aims to describe typical customer personas according to data such as demographics or lifestyle habits.
Digital marketing, powered by technologies that didn’t even exist as little as five years ago, is driving insight and results that would previously have been unthinkable. Instead we are seeing an evolution towards interaction that is more in step with human nature.
Data not only gives digital marketing the opportunity to be more targeted and relevant, but to also ape human nature.
To put it in web marketers’ dictum, bounce rate is the calculation of the percentage of single page sessions.
Higher percentage of bounce rate clearly implies that the landing page of the site is not relevant to the requirements of the visitors. Great attention needs to be paid to the presentation of content on the website for decreasing bounce rates. Make the visitor want to navigate through your site even after getting the required information from the main landing page.


With significant data breaches from the likes of TalkTalk recently, companies and consumers alike need to be aware of changes occurring to data protection policies and what it means for them. There may be a lack of updates on EU data protection reforms but more power has been given to UK courts as regulators and they are proactively enforcing compliance.
The key focus is to improve trust between consumers and businesses, providing greater choice and privacy. Like trust, security is integral to ensure consumer happiness and businesses now have an opportunity to use data protection and privacy as a competitive advantage to assure their customers that they will defend their data. YouGov recently revealed that 72 per cent of British adults were concerned about their private information online, worried about hackers and unauthorised access to their data.
It is one of change and strengthening of individuals’ rights and increasingly robust and hands-on enforcement.
Customers have standards and expectations far higher than the legal minimum standards, so respect them. In the years of the digital boom, their popularity has waned against the rise of new channels.
According to recent research, B2B buyers consume an average of five pieces of content before they’re ready to start a conversation. As more B2B buyers actively seek the answers to their business problems before engaging with a company, whitepapers are an ideal tool to meet this need. Those that work are often the result of collaboration, rather than a single author, with each different viewpoint adding deeper insight and credibility. B2B whitepapers have suffered a bad reputation in the past but marketers can make them work if they use provocative, intelligent and credible topics. The key to their continued relevance and competitive advantage is the ability to evolve quickly to meet demands and expectations. While the cool kids were all over MySpace and Bebo, the ugly duckling of Facebook elbowed its way through and gobbled up the punters.
Back in 2005, what King Zuck was offering was just a bit cooler than those other platforms. Regulation and monitoring haven't been able to stem the lightning fast perpetuation of rumour, scandal and false report. Shrewd acquisitions of Instagram and WhatsApp have provided fresh data veins that are a billion users strong.
However more recently the focus has changed and it’s now about sending relevant, personalised emails and creating a relationship with your audience. The welcome message that a member receives as confirmation that they have signed up to receive your emails can often be their first interaction with you as a brand. However by following this formula you can build brand loyalty and introduce your members to your emails. Confirmation: The first stage of a welcome campaign is the initial confirmation of sign up message. Information Gathering: The next stage of your welcome campaign is to find out some more information about the member. Personalisation: The final stage of your welcome campaign is to use the information which you have just collected from your members to send them relevant content.
You may find that some members will be more likely to interact with you through these channels, so you need to ensure they are aware you are present on social and make it easy for them to interact by providing clear links. Initially it may be easy to feel overwhelmed with the sheer volume of data, or be guided only by what is currently available.
One option is to contact your customers asking them to provide updated contact details. In the main, this is due to life events such as moving home or job, a change of marital status or even moving mobile operator or email provider. Examples include the CRM, Finance system, spreadsheets or any IT solution that touches the customer journey. However, this is time-consuming and must be repeated each time the single view is required. These personas then can be used to identify the best prospects based on certain characteristics or to improve existing services. However, the majority of marketers don’t believe they are getting the most out of their data.
Whilst there has been a huge shift towards personalisation, ticking this box doesn’t necessarily equate to a more meaningful relationship. For example, just because you have data about a user, doesn’t mean you should bombard them with offers left right and centre. As humans we listen and observe; data is the means via which brands can do this and evolve their communication. Just like Steve (above) in his pursuit of his true love has learnt this week, if you ditch the gimmicks and communicate authentically, in the long run your audiences will thank you for it.
Even small and medium scale businesses have their websites hosted on the internet to reach out to more numbers of targeted audiences. This means that if a person leaves the site right from the entrance page without interacting with the other pages, it is bouncing away from the site.
Your website might be obtaining right traffic, but the flaw in the landing page might be taking away the advantage. Though your site might have the required information, but the long loading time will take visitors off from the site for sure. This has become quite common now and is being seen frequently in various news publishing websites.
You must provide further interesting options so that the visitor continues browsing the site.
In case the visitor likes the site and wants to buy something or do something, the landing page should provide all the support for that in the form of effective and prominent call to action tabs.


We recently conducted research on the awareness of data compliance and found that 44 per cent of the marketers we asked were not aware of recent UK and upcoming EU reforms. People are time-poorer and attention spans are decreasing, leading to the rise of snackable content. By doing this, they have the opportunity to kick-start industry discussions and help build brand affinity.
Facebook was the understated, grown up development from online predecessors; no stars, love-hearts or top-ten lists, just friends, a message board and easy-to-use sharing format, all presented in harmless plain blue and white. Darker still, anonymity has allowed all manner of bullying and predatory demons to sneak in through the door.
For years I suffered images of what people were having for tea, 'cute' babies covered in their own tea, mates dressed for a night on the tiles posting bathroom selfies with the toiletbowl haunting the background.
And through it all we've stayed faithful and engaged, simply because Facebook is remarkably good at moving with the times. This welcome message provides you with the ability to introduce yourself, as well as to ensure your members are aware of the benefits they can gain from receiving your emails. With such high engagement rates it’s important to ensure that your welcome campaign is as effective as possible. In this first message, you should thank the user for signing up to your emails, however you should also provide them with a bit of information about you as a brand.
When they signed up for your emails you may have collected some information or maybe just their email address. By sending a message such as this you are proving that you are taking into account the information they provided, and it is being used to benefit them. Good practice is to work out beforehand which questions you want answered and therefore what information is important. However, it is typically more cost-effective to work with third party data suppliers who can match your data and refresh from their own sources. Failing to tailor communications in this way risks annoying your customers and having a negative effect on your relationship with them.
Think about it like this: Imagine you are in the queue for lunch and someone, having caught a snippet of the conversation you are having with a colleague, tries repeatedly to join in. Usually the news headlines are catchy but the content is trash leading to high bounce rates. The web design should contain a perfect balance of data (text, images, video, graphical presentations etc) along with have a professional look and feel. So in a way it is a mode of keeping the visitor on the site without letting him go to other sites.
This received significant backlash from the press and the public, and even led to customers unsubscribing to the music streaming service. Brands must understand their responsibilities and liabilities when it comes to protecting consumer data. So is it still ok to expect audiences to digest a lengthy document when they can consume short-form video? This can help to personalise their experience with you, make a positive impression and help to create a relationship. Fortunately, many suppliers offer a service to provide ongoing maintenance of your data ensuring it always remains current. The same customers may appear in multiple data sources (duplicates) and important fields may be missing. By understanding who your customers are and what makes them tick, you can communicate effectively to drive engagement and brand loyalty.
After your brief encounter, armed with your name, they start following you on Twitter, friending you on Facebook and sending you a LinkedIn request. To understand whether the marketing strategies are running fine, various kinds of web analytic tools and features are available so that the smallest of details can be measured and calculated. Online marketers and companies offering SEO services offer useful suggestions for reducing bounce rates. Present the content in a manner so that it takes less time to read but keeps the visitor engaged and compels him to come back to the site again.
New tools have meant the whitepaper has had to evolve, but there’s still a place for it within the marketing mix.
Whether it’s a whitepaper, a blog post or a tweet, the topic has to be compelling to make it stand out. I would also recommend setting the expectations of the type or amount of emails which they will be receiving from you.
The more details which you collect, the more you can segment your data and ensure that you are sending relevant emails, thus resulting in higher engagement rates. There are many aspects that web marketers ignore, but there is one thing they cannot overlook – bounce rates.
Some formats, for example, serve more effectively as bite-size content, whereas the strength of whitepapers lies in their ability to communicate deeper insight.
As always, it has to have affinity with the brand connected with it, otherwise the credibility just isn’t there. This provides your members with a teaser and can persuade them to open and interact with your emails.
Data, if used correctly, should humanise a brand by enabling clever, well thought out and relevant interactions that are of value to the end consumer. Those marketers who perfect the whitepaper, alongside today’s digital channels, will be the ones who stand out.



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