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Marketing kann als ein komplexer Prozess verstanden werden, der viele verschiedene Bereiche umfasst. Marketing ist ein ganzheitlicher Ansatz und eine bewusst am Markt orientierte Fuhrung des gesamten Unternehmens. Diese 4 Punkte werden auch als die 4P des Marketing bezeichnet, wegen der englischen Bezeichnungen Product, Price, Place Promotion. Speziell zum Thema Internet-Marketing haben wir eine angepasste Darstellung des Online-Marketing-Mix erstellt. Marketing ist ein strategischer Prozess und befasst sich mit der Planung, Koordination bzw. In unserem Marktpraxis Blog finden Sie weitere interessante Beitrage rund um Marketing und Internet. Einen recht guten Einblick wie komplex und umfangreich das Thema Marketing ist erhalt man z. People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Staff require appropriate interpersonal skills, aptititude, and service knowledge in order to deliver a quality service. The Service Marketing Mix involves Product, Price, Place, Promotion, People, Process and Physical Evidence. To certain extent managing services are more complicated then managing products, products can be standardised, to standardise a service is more difficult as there it can be affected by factors outside the service providers control. To change the color of any specific shape of this matrix, just select that shape and use tools in Drawing Tools submenu. You can copy this slide to your existing slide, use CTRL+A shortcut to select everything and then copy it to your slide, but have in mind that color scheme may change. Werbung soll dazu beitragen, die begriffliche Gleichsetzung von Marketing und Werbung zu vermeiden und zu verdeutlichen, dass Marketing weit "mehr" als Werbung ist.


In this article we look at how the marketing mix for marketing a service is different to the marketing mix for products. Customers make judgments about service provision and delivery based on the people representing your organisation. Imagine you walk into Burger King and order a Whopper Meal and you get it delivered within 2 minutes. This slide is actually an matrix, there are four parts, one for every of 4 elements of marketing mix – product, promotion, price and place. Sie denken an Werbespots in Radio und Fernsehen, an bunte Plakate, Kataloge und Broschuren oder an Anzeigen in Magazinen und im Internet.
Im Rahmen einer Marketingkonzeption, mussen vor der Wahl dieser Marketing-Instrumente, weitere Punkte geklart werden.
Wie so oft gibt es naturlich eine Vielzahl an unterschiedlicher Marketingliteratur und Ansatze zur Beschreibung von Marketing und Marketing-Mix. Just like the marketing mix of a product the service marketing mix comprises of Product, Price, Place and Promotion. This is because people are one of the few elements of the service that customers can see and interact with.
The marketing mix for a service has additional elements because the characteristics of a service are different to the characteristics of a product. It’s full customizable, creating of an impressive presentation has never been easier. For help with your template you have a support section where you can ask any questions about the template you bought, we’ll answer within 12 hours. Verkaufsforderung, Offentlichkeitsarbeit (Public Relation), Eventmanagement, Networking, etc. Beschaffung, Auswertung und Interpretation von Daten bezuglich Markten, Wettbewerb, Zielgruppen usw.


How ever as a service is not tangible the marketing mix for a service has three additional elements: People, Process and Physical Evidence. The praise received by the volunteers (games makers) for the London 2012 Olympics and Paralympics demonstrates the powerful effect people can create during service delivery. Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. Physical evidence can be used to charge a premium price for a service and establish a positive experience.
You can easily change the color scheme of these elements and we have already prepared 4 variations, ready to use. Was sonst noch zu einem Marketingprozess dazu gehort, sehen Sie unter der Rubrik Marketingberatung. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. For example all hotels provide a bed to sleep on but one of the things affecting the price charged, is the condition of the room (physical evidence) holding the bed. This marketing template can be used for various purposes, from academic research to real business meetings and presentations.
For example if you walk into a restaurant you expect a clean and friendly environment, if the restaurant is smelly or dirty, customers are likely to walk out.



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