Marketing mix strategy of apple company,marketing management concepts and functions,marketing content l? g?,create video presentation website 2014 - Test Out

O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuarios. This work represents analysis of the marketing strategy Apple took up upon the iPhone launch.
Its Very useful presentation from academic point of view as well, can you please share it with me ? Yahoo , Facebook , Facebook , Twitter , Twitter , Google+ , Google+ , Myspace , Myspace , Linkedin , Linkedin , Odnoklassniki , Odnoklassniki , Vkontakte , Vkontakte , Google , Google , Yahoo , Yahoo , Rambler , Rambler , Yandex , Yandex , Gmail , Gmail , Yahoo!
Designers Manufacturers , ??????? ????????? - ?????????? ???????????? , Gorgian Wikipedia - Free Encyclopedia , ????????? ?????? ????????? , Cambridje Dictionary Online , ????????? ???????? ????????? ?????? ????????? , Oxford Advenced Learner's Online Dictionar? , ??????????? ?????? - moazrovne,net, ??? Our client Calavo had developed ProRipeVIP, a revolutionary new process for sorting the ripe level of avocados.


ProRipeVIP used a sonic technology – sound waves – to very accurately detect the stage of the ripening process.
The essence of the technology was that the machine sent a sound wave into the avocado, the sound wave hit the seed, and then the sound wave returned to the sensor and was processed. All research is based on online published materials and does pretend to be neither exhaustive on the topic or extremely precise on figures other than the ones obtained from the various resources at hand. Unfortunately, this presentation is not for distribution through either download or email.
Ripe avocados were big sellers and being able to deliver ripe fruit consistently was a potentially big competitive advantage. What we found out was that there was a key difference between the ProRipeVIP process and the competitors. What if we borrowed the iconic Apple iPod advertising imagery but instead of an iPod, we used an avocado?


It went on to win the Marketing Excellence Campaign of the Year award from Produce Business Magazine. This would create an arresting visual that would certainly catch attention in the stale advertising world of agricultural marketing, no?



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