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The aim would be to keep old customers and find new ones in order to place products and services. With the aim of promoting and selling products and services, Internet marketing, you can precisely define and segment your target audience and send her a personalized the message. If you are working on the development and improvement of products and services is very simple, you can make the market studies and find out about the needs of potential and existing customers. People on the Internet are not passive consumers, they have the role of critics who comment on the contents of the, editors and you want the content to other people.
In this week’s chart, we learn about marketers’ top mobile marketing objectives, and how they have helped shape their mobile strategies.
Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions. SUMMARY: In this week’s chart, we learn about marketers’ top mobile marketing objectives, and how they have helped shape their mobile strategies. When gathering data for the 2012 Mobile Marketing Benchmark Report, we wanted to learn more about marketers’ current objectives for mobile marketing efforts.
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The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees. The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services. The company must be in constant contact with clients in order to be listened to their needs and on the basis of them studied and built products and services, and building communication channels that will meet your goals. The best thing of all is that it is possible to measure, so that all the actions, tools and channels you can correct and improve. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post. So, we asked the following question …Q: What are your TOP BUSINESS OBJECTIVES for mobile marketing in the next 12 months?
Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services.


It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business.
You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives.



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