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Google Glass users could have been forced to activate their devices by saying “Hear me now,” “Go go Glass,” or even “Glass alive” were it not for the intervention of Product Marketing Manager Amanda Rosenberg. Rosenberg describes in a Google+ post how she suggested “OK, Glass” over dinner with Mat Balez, the Glass product manager, and his wife.
Rosenberg says that “OK, Glass” popped immediately into her head, but she followed up with an e-mail suggesting two alternate scenarios using “OK”: OK plus a fixed keyword chosen by Google (“Android, “Google,” or “Glass”), or OK plus a keyword chosen by the user.
The team ultimately went with “OK, Glass,” abandoning its working list of far more awkward hot phrases (“Clap on”? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Conde Nast. You receive real-time updates from your social media networks (for example the latest tweets).
While some people think the frames are horrible (see comments on CNET News), others love the haute couture style and approach this startup adopted when designing the glasses. The second thing I like about Icis is the fact that you don’t have to look up and to the right (you currently need to do this with Google Glass) in order to get your information. So far, the current and former alumni of Rochester Institute of Technology have raised $35,171 and there are 25 days left.
Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Savvy business owners want to increase turnover and maximize profits while attracting a steady flow of prospects - the right prospects.
If you want to have your own Google Glass and know someone that already has it, now’s a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. This is all welcome news to Explorers, especially the news about a newer version of the device that’ll be more compatible with future enhancement (like prescription frames).
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Navigation hardware manufacturer TomTom has furthered its partnership with Nike, integrating support for the company's Nike+ fitness tracking app into its Multi-Sport GPS and TomTom Runner sport watches. Google's prototype smart glasses are to get an overhaul in the shape of a new Intel-powered chip next year, as part of Intel's push into the wearables market. Intel has awarded a $500,000 (?312,000) grand prize to a team who developed a wristband that converts into a camera-equipped drone as part of its 'Make It Wearable' contest.
Microsoft has moved into the increasingly-crowded wearable fitness tracker market, announcing the Microsoft Band, as well as health tracking software Microsoft Health. Microsoft's research division has produced a keyboard app designed to work with Android Wear products.
Edinburgh Airport has announced plans to equip its customer service teams with Google Glass, enabling them to access up-to-date information from anywhere in the airport.
The information provided in our research leads to measureable results and better decisions about competitive positioning, technology options, R&D strategies, and marketplace opportunities. TechInsights identifies and produces in-depth technical analysis, delivering insight on key design wins. Display: Our display number was increased based on the amount of unique prisms and screen technologies implemented. Other Items: In our analysis we have excluded costs associated with the limited edition's Titanium frame, the option lens kit, and the limited edition packaging. Die Bedienung von Computern ist in einer Informationsgesellschaft von zentraler Wichtigkeit. Den W3B-Umfrageergebnissen zufolge ist das Interesse an »Google Glass« seitens der deutschen Internet-Nutzerschaft eher verhalten.
40 % der Befragten konnen sich nicht vorstellen, die Augmented-Reality-Brille mehrere Stunden am Tag zu tragen. Wie schon oft in der Geschichte der Internet-Trends und -Hypes kommt auch bei Google Glass wieder das Datenschutzthema ins Spiel: Fast ein Drittel der befragten Internet-Nutzer au?ert hier Bedenken. SET ist eine Agentur für strategisches Eventmarketing, Trainings und Incentives sowie integrierende Kommunikation und ist FSA-zertifiziert! Es ist gar nichts neues, Menschen machen gerne Geschafte mit Menschen die Sie kennen und mogen.


Sahin is a cognitive neuroscientist with a PhD from Harvard and a masters from MIT, and he recently launched an ambitious startup called Brain Power, building Glass software to help autistic children learn some of the skills they need to interact with those around them. But for Sahin and many others running companies developing Glass software for medical, industrial, and other sectors, Google’s eyewear is far from dead.
People like Sahin and Shakil are bemused by recent coverage of Glass in the press, because their relationships with Google have not changed. Looking from the outside, Shakil and other Glass at Work partners, including Jon Fischer, the CEO of CrowdOptic, and Yan-David Erlich, CEO of Wearable Intelligence, will even tell you that work in this area has actually increased at Google, with more promises being made (behind non-disclosure agreements). But if we can learn anything from the breathless coverage in the press, it’s that Glass is a long way from succeeding in the consumer market, thanks to questions of privacy, aesthetics, and public perception.
Astro Teller oversaw the development of Glass as the head of Google X, and when the device arrived in 2013, he didn’t wear it much. Since then, Google has developed a version of Glass that can snap onto your glasses, and now he does wear Glass—or at least he did when we met him at Google X in December. Yes, Google released it too soon—particularly when you consider that the company was so determined to portray it as a consumer device that you wear at all times. Today, other companies, including Epson and Meta, offer computerized headsets that can serve similar markets.
The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read — actually, listened to!
Marketing Land for Glass will start sending articles to your Glass timeline shortly after you’ve finished installation. When a new Marketing Land article arrives in your timeline, you can click to access the read aloud option. Before she joined the Google Glass team, Rosenberg was the one who suggested “OK Glass” (along with some variants) as an activation phrase; her suggestion won out over many much worse ideas.
Rosenberg was not yet formally involved with Glass, but Balez told her how the Glass team was struggling to come up with a “hotword” to get the glasses to listen, and he asked if she had any suggestions.
With the help of bluetooth you can sync both devices thus being able to use your phone hands-free.
Competition has always been a good thing because it drives innovation and new ways of thinking. Unlike Google Glass, Icis presents a variety of eye-wears because no two human faces are alike.
If you want to support the ambitious engineers at Laforge you can do so by visiting Indiegogo.
Her no BS and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Whether it’s implementing sound marketing systems and processes, crafting a compelling marketing message, or instituting No BS marketing strategies and techniques that are proven to work, StrengthInBusiness has the answers.
The new Explorers will still have to pay the full Explorer price, which is $1,500 plus tax. So over the next few weeks, all Explorers will have the opportunity to invite three friends to join the program. This hardware update will allow your Glass to work with future lines of shades and prescription frames, and we’ll also include a mono earbud. Google has indicated for some time now that it planned to expand the Explorer program before Glass starts selling to the public in 2014. Finally Google offered a one day sale on April 15, 2014 allowing the general public to purchase the Glass for a whopping $1500.
If you are looking for intelligence on components found in the Google Glass to support your intellectual property programs, be sure to contact us. Once we had this in the lab and confirmed materials used we increased this proportionately.
As the Google Glass was assembled in limited numbers in the USA we have increased this number to reflect North American labor costs.
Combined these would add roughly $20 dollars to the final product shipped to market, but have no material impact on the cost of delivering the Google Glass technology to end-users.
Grafische Benutzeroberflachen, Sprach- und Schrifterkennung sowie Touch-Displays haben in den letzten Jahren die Verbreitung von PCs, Laptops, Tablets und Smartphones extrem beschleunigt. Immerhin 3 % der Befragten schatzen die Datenbrille als »ausgesprochen interessant« ein, wollen sie baldmoglichst erwerben. Und auch die Anteile der Internet-Nutzer, die darin einen konkreten Nutzen erkennen, fallen relativ gering aus.


Zum einen, weil man von Google Glass-Tragern heimlich gefilmt oder fotografiert werden konnte. On Thursday, The New York Times published something that read a lot like an obituary for Google’s computerized eyewear, and somehow blamed its sudden death on Google founder Sergey Brin and his extramarital affair with a Glass marketing manager. On the contrary, Google is selling these companies as many devices as they need, and by all appearances, it’s ramping up the number of Google employees working to turn Glass into something more than a consumer gadget that looks funny on your face.
In late January, the company shut down the Glass Explorer program, which offered the device to consumers and individual developers interested in, well, exploring Google Glass. The lesson here is that, when it reached the public domain, Google Glass was far from a finished product. Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass.
So if you subscribe to the Mobile Marketing channel, but we publish an important article about Facebook mobile ads and classify it in the Social Media channel, you’ll miss that news. When more than one article is published in close time proximity, our app will group the articles together in a single card so as to not clog up your timeline. Google may eventually open the hotword to user customization—but for now, “OK, Glass” will do. They’ll be able to buy Glass online and can have it shipped to their home, office, treehouse or igloo. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. We combine patent experience with technical expertise to yield exceptional value to our clients. Nun soll die Datenbrille »Google Glass« eine neue Revolution lostreten und den Bildschirm ganzlich uberflussig machen.
Aber auch den Datenschutz beim Tragen von Google Glass bewerten die deutschen Nutzer kritisch, da moglicherweise deren Bewegungsdaten beobachtet werden konnten.
That, says Sahin, makes Glass an ideal means of tackling autism, which now affects about one in 68 children, according to the Centers for Disease Control. But as the Times notes, Google is moving Glass out of its Google X research lab and into a separate corporate group overseen by Tony Fadell, the father of the Nest smart thermostat, where it intends to develop a new version of the eyewear. Chris O’Neill, who oversees efforts to turn Glass into a business, told us as much in December. That’s where the device is most likely to succeed, as so many predicted when it first arrived on the scene. But as Sahin, and Arshya Vahabzadeh, who is helping with the clinical trial at Mass General, will tell you, Glass can be a remarkably useful thing when it comes to treating autism.
But if you prefer, you can pick and choose the channels that interest you most — with options including Analytics, Content Marketing, Display Advertising, Email Marketing, Search Marketing, Social Media and more. And because we publish each article into just one channel, you won’t get duplicate articles in your Glass timeline.
We’re counting on you to get Glass to the people you think will make great Explorers.
His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Diesem Drittel an Google Glass-Interessenten stehen insgesamt knapp 50 % gegenuber, die das Gerat »nicht besonders interessant« oder »uberhaupt nicht interessant« finden. Stay tuned for teardown sequence photos, board shots, component identifications, and an estimated bill of materials. Jeder Funfte ist uber »Google Glass« nicht informiert und hat sich bislang noch keine Meinung gebildet. Die Gruppen der Befragten, die Funktionen aus dem Bereich Location Based-Services oder die Gesichter-Erkennung interessant finden, sind jedoch kleiner als 15 %. Im Rahmen der neuen W3B-Studie »Trends im Nutzerverhalten« wurden daher uber 5.000 deutsche Internet-Nutzer zu ihrem Interesse an Googles Augmented-Reality-Brille befragt und dazu, welchen Nutzen und welche Gefahren sie darin erkennen.



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