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Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth. According to Wikipedia in order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Once the company has defined its strategic direction and has agreed company-wide goals, a strategic marketing plan is required to guide corporate marketing activities for the next 3-5 years. When faced with the daunting task of writing a strategic marketing plan, one of the first steps to consider as you approach the project is to ask yourself, “What deems this project a success?” Once you determine the benchmarks for your particular plan, use them to guide your marketing planning activities throughout the plan development process.
In project management 101, we learn about the four elements that drive project success: scope, timeline, resources and budget. Another good practice in the marketing planning process is to develop a list of key questions that you wish to address within the marketing plan. There are many approaches to strategic planning and the approach selected depends on the purpose of the plan, whether strategic planning has previously been done, the culture of the organization, and the speed of change in the organization’s external environment.
I was recently asked to develop a strategic marketing planning approach for a Tourism Association looking to re-vamp their outdated marketing plan to guide their corporate and program marketing activities for the next 5 fiscal years. I proposed that the first stage would be to gain consensus on an appropriate planning model, subsequently setting the strategic direction and developing an actionable plan.
Breaking the project into phases or manageable chunks will help set and manage expectations of superiors in addition to increasing motivation of the doer and minimizing the overwhelm that may develop when looking at the massive size and importance of the task at hand. Building checkpoints and major milestones into the planning process will help not only with timekeeping but will focus your thought process and activities (which will also tame the budget). Consider a project check-in quarter-way and halfway through the project to ensure that you are still on track with current objectives. This FREE guide will help you assess your current business and provide you with the marketing tools and confidence to create the business you love! Discover the 10 secrets to getting your (business) groove back!+ Find the clarity to catapult your business forward! SlideShare verwendet Cookies, um die Funktionalitat und Leistungsfahigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Executive SummaryDOVE’s® chocolate principle to establish high quality, ensuring a silky, smooth texture anddelicious, lingering taste has been the key principle that drives the brand’s success since itsintroduction in 1990. Business SituationHistory Of DOVE® ChocolateThe history of DOVE® chocolate started in 1939 when Leo Stefanos a Greek-Americanopened his candy shop at the south side of Chicago with the name DOVE®. OBJECTIVESSuccess as an entity, requires the highest standards of corporate behaviourtowards employees, consumers and societies of the world in which we live.Only by truly understanding the essence of Unilevers mission statement, cancorporate excellence be obtained. Details : Gantt chart for project management with work plan Example of Gantt chart and milestone schedule that will be very helpfull to consider using that type of planning for project delivery. Details : A Microsoft Excel workbook model for developing a cost estimating on a software development project.


Project Planning and Management Desciption: The Project Planning and Management template is designed as a generic solution to plan and manage any project from start to finish.
Customer Invoice Template Desciption: The customer invoicing system is an Excel invoice template with ability to store created invoices, products and customer details and perform advanced order sales reporting.
INCOMEMAX is an EXCEL template which allows you to maximize business earnings over a 10 year period. Distribute, share and collect project task information using a user-friendly and intuitive Excel template. For starup businesses which need specific financial models whe created this free excel template. Details : Microsoft Excel workbook with a large collection of useful templates for managing projects. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and impacts against its pre-described goals. However, a marketing plan is of no use without a marketing strategy, which lays the foundation for a good plan. Everything you do should work toward your goals for success – this will keep you focused and on track. The most important benchmark of success is getting the balance right between these interrelated elements and managing each of them effectively – project success is dependent upon it.
These questions will be born from each of the elements within the scope and provide guidance for your tasks.
This also affords the opportunity to re-align based on revised or new goals uncovered during the initial phases of the project.
By following a proven process, you increase your chances of reaching your goals and objectives. Wenn Sie diese Webseite weiter besuchen, erklaren Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. In mid ‘50s,watching his son running down the street after an ice-cream truck, Leo Stefanos created theDOVEBAR® as an attempt to stop kids chasing the ice-cream van because he thought it wasdangerous. The brand also includesdeodorant sticks, roll-ons, anti-perspirants, aftershaves and shower gels.
Follow the tracks and add KPI to your project to be able to make consistent gate reviews for stakeholders. To begin with risk assesment, you should first of all consider a simple way of tracking risks. Automated features include Gantt scheduling, participant workbook creation, and progress update from remote files. The Customer Invoicing Template is an Excel invoice template with the ability to store invoices, products and customers and perform advanced invoice sales reporting. The template can modified by the costumer (just basic Excel skills are needed) so each costumer can influence the design of his reports (e.g.


You can apply earning weights (discount rates for example) to yearly values and the program then calculates optimal market shares for each product. It gives you a clear view of a ratio breakdown that is very usefull to prioritize your actions. This template will help shareholders to defines the key parameters that will rive to their business success. If you don’t have the expertise, time or resources to do this internally, I’m here to help.
Not before long, DOVEBAR® a hand-dipping ice-cream in premium chocolatebecame an instant success.
EasyProjectPlan simulates an enterprise task management system using a low cost Excel template that requires no installation program or add-ins. Download the model and use it directly in Microsoft Excel to discover the features that are included. Hiring a marketing consultant to help with your marketing planning will free up your time to work on other business critical activities. Thisgroup is consisted by a large percentage of the U.S women population who tend to spend moremoney on quality products. Following the family’s tradition and his father’s footsteps, Leo’sson got involved in the family business making the DOVE® chocolate known nationally.During the late ‘70s, street vendors sold over one million of DOVEBAR® within a yearincreasing the popularity of the DOVEBAR® and attracting the attention of other family expertchocolatiers. It was inspired by another of Unilevers brands Impulse.Impulse was a fragranced deodorant body spray for women that promisedwearers male attention. It is proven that a well minded employee does better work than a stressed one, and for a long time. Also, women in this group are professionally successful, they are toobusy with work and family and they seek new ways for boosting their sexual life with theirpartners.In order to obtain a successful marketing communications plan, the marketing communicationsdepartment of DOVE’s® chocolate will focus on increasing awareness by 40 percent and affectpositively the image of DOVE’s® chocolate throughout the six months campaign. In 1986, Mars Masterfood US a subsidiary of Mars, Inc acquired DOVE® andsoon enough it became the crown jewel of the company. Unilever were keen to capitalize on Axes Frenchsuccess and rolled it out in the rest of Europe from 1985 onwards, laterintroducing the other products in the range.
Tactics foraccomplishing the marketing communications objectives will be print, online and out-of-homeadvertising, sweepstakes and sampling will be used as value added techniques and a tie-in as afundamental execution. Public relations tactics will be used to build awareness at low cost anddirect marketing approach to contact current and potential consumers through emails.



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