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Just as we have seen in the previous two years, content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing. This year, on average, B2B content marketers are using 12 tactics — a significant increase over the average number of tactics used in each of the past two years (8 tactics). The use of all tactics has risen across the board, with one exception — print magazines have stayed the same, at 31 percent.
Even though marketers are using more tactics, they are still unclear about how effective they are — a trend that is similar to what we saw last year.
This year, 87 percent of marketers are using social media to distribute content, as compared to the rate of 74 percent that was reported last year.
On average, B2B marketers are spending 33 percent of their marketing budgets on content marketing, which is up from 26 percent last year. This year we are seeing a shift in B2B marketers’ use of in-house teams for content creation, with only 44 percent of companies reporting that they outsource these efforts.
This year, we asked marketers to indicate any challenges they had with content marketing, and then select one as their greatest challenge.
Read the entire report to see the profile of a best-in-class B2B content marketer and learn more about what goals and measurements they are using.
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It would be interesting to dig a little deeper and find out which of these channels are producing results for business.
It’s understanding about present content marketing going on and then B2B Companies using Content Marketing present. Personally for me – it would be interesting to figure out why companies tend to outsource content creation less as compared with the previous years. Now the greatest challenge for marketers is produce enough content – and still fewer tend to outsource content creation. I agree with your idea here, Joe – the content that we see is shifting from mass posts to in-depth, focused pieces. In addition to customization, the growth in the number of outlets that enterprises are using to distribute content demands an increase in the volume of said content. I needed a favor from you, I was working on a research project to measure the effectiveness of content marketing in India. Could you help clarify what survey respondents meant when they cited “Social media, other than blogs” as a content *tactic*? We don’t have the data broken out this way, but is there a specific question on which you would like to see this breakout? The reason I suggest breaking those out is that I suspect that quite a few people in the industry fill out such surveys because they want early access to the results. Colorful illustration of market research and statistics, symbolized by population (or consumers) described through charts. Flat design illustration concept for market analysis, business plan, investment, marketing. Wikibon is a professional community solving technology and business problems through an open source sharing of free advisory knowledge.
Judging by media reports, Big Data analytics is as easy as collecting some data, deploying an application or two and waiting for the “game-changing” insights to start rolling in. The Big Data market is on the verge of a rapid growth spurt that will see it over the $50 billion mark worldwide within the next five years.
While Wikibon believes that Big Data is the new definitive source of competitive advantage across all vertical markets, the stakes are highest – financial and societal -- in those industry sectors that make up the Industrial Internet.
SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at IBM Insight 2014, October 27-28, 2014 in Las Vegas.
SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at Hadoop on the Hudson, October 16, 2014 in Manhattan. SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at Splunk .conf2014, October 7 – 8, 2014 in Las Vegas.
SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at Tableau Conference 2014, September 8 – 12, 2014 in Seattle, WA.
SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at the HP Vertica Big Data Conference 2014, August 12-13, 2014. SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at the MIT Chief Data Officer and Information Quality Symposium in Cambridge, July 23rd - 24th, 2014.
SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at the HP Discover 2014 Las Vegas, June 9th - 12th, 2014.
SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at the Hadoop Summit 2014 in Las Vegas, May 19th – 20th, 2014. SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at the EMC World 2014 News in Las Vegas, May 5th - 8th, 2014.
SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at the IBM Impact 2014 News in Las Vegas, April 28th - 29th, 2014.
SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at the Red Hat Summit 2014 News in San Francisco, April 15th - 16th, 2014. SiliconANGLE and Wikibon are bringing theCUBE for two days of live coverage and interviews at Percona Live 2014 in Santa Clara, April 2nd and 3rd, 2014. SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at the AWS Summit 2014 News in San Francisco, March 26th, 2014. SiliconANGLE and Wikibon are bringing theCUBE for one day of live coverage and interviews at MIT ECIR Cyber Security Workshop 2014, January 7th, 2014 in Cambridge, Mass. SiliconANGLE and Wikibon are bringing theCUBE for three days of live coverage and interviews at HP Discover Barcelona, Spain, December 10th – 12th, 2013.
SiliconANGLE and Wikibon brought theCUBE for two days of live coverage and interviews to IBM Information on Demand in Las Vegas, November 4th – 5th, 2013. SiliconANGLE and Wikibon is filming two days of live video at Oracle OpenWorld 2013 in San Francisco, September 23rd – 25th, 2013. SiliconANGLE and Wikibon filmed two days of live video at Splunk .conf2013 in Las Vegas, October 1st – 2nd, 2013. SiliconANGLE and Wikibon is filming two days of live video at the HP Vertica Big Data Conference in Boston, August 6th and 7th, 2013. SiliconANGLE and Wikibon is filming two days of live video at the MIT CDOIQ Symposium 2013 in Cambridge, July 17th and 18th, 2013. SiliconANGLE and Wikibon will film two days of live coveragefilmed live video at SAPPHIRE 2013 in Orlando from May 1415, 2013.
SiliconANGLE and Wikibon filmed two days of live video at Hadoop Summit 2013 in San Jose, Calif. SiliconANGLE and Wikibon filmed one day of live video at MongoDB Days 2013 in New York City on June 21, 2013. SSiliconANGLE and Wikibon is filming three days of live video at HP Discover 2013 in Las Vegas, June 11th through 13th, 2013. SiliconANGLE and Wikibon filmed one day of live video at GE's Industrial Internet event in San Francisco on June 18, 2013.


SiliconANGLE and Wikibon filmed one day of live video at Accel Partners Symposium 2013 at Stanford University on April 30, 2013.
SiliconANGLE and Wikibon filmed three days of live video at Strata Conference Santa Clara 2013 on February 26-28, 2013. SiliconANGLE and Wikibon filmed video with numerous Big Data start-ups at the annual fundraiser for TUGG, or Technology Underwriting theGreater Good, in Boston on January 31, 2013. SiliconANGLE and Wikibon filmed two days of live video at Strata Conference + Hadoop World 2012 on October 24 & 25, 2012 in New York City. SiliconANGLE and Wikibon filmed two days of live video at IBM Information On Demand in Las Vegas, October 22 and 23, 2012. SiliconANGLE and Wikibon filmed two days of live video at Splunk .conf 2012 in Las Vegas, September 11 and 12, 2012. SiliconANGLE and Wikibon filmed three days of live video at Oracle OpenWorld 2012 in San Franciso, California, October 2-4, 2012.
Original Content: SiliconANGLE and Wikibon filmed live video at Cassandra Summit in Santa Clara, Calif. SiliconANGLE and Wikibon filmed two days of live video at Hadoop Summit in San Jose, Calif. SiliconANGLE and Wikibon filmed three days of live video at HP Discover in Las Vegas, June 5 through 7, 2012.Full list of videos and articles from the event here.
SiliconANGLE and Wikibon filmed live video at HBaseCon 2012 in San Francisco on May 22, 2012. SiliconANGLE and Wikibon filmed three days of live video at SAPPHIRE 2012 in Orlando, Fla., May 14 through 16, 2012.
SiliconANGLE and Wikibon filmed three days of live video at EMC World and Data Science Summit in Las Vegas, May 21 through 23, 2012. SiliconANGLE and Wikibon filmed two days of live video at Hadoop World 2011 in New York City, Nov. SiliconAngle and Wikibon filmed 3 days of videos at EMC World in Las Vegas, May 9-11, 2011.Full list of videos and articles from the event here. In early trading on Monday, shares of McDonald's (MCD) topped the list of the day's best performing Dow Jones Industrial Average components, trading up 0.4%. Credit Suisse raised 2016 EPS estimate for McDonald's Corporation (NYSE: MCD) on improved forex and a first-quarter beat.
With over 32,000 locations in over 110 countries, McDonald’s (NYSE: MCD) is the world's largest fast food restaurant chain. Both strategies have paid dividends - despite its size, sales have grown by a third since 2003[2]. McDonald’s revenues come from sales by its company-operated restaurants as well as fees from its franchise restaurants. McDonald’s sees its company-owned restaurants as a testing ground for new marketing, product, and pricing strategies that can be scaled to its entire system as well as a training ground for corporate personnel and an important element in maintaining its status as a credible franchisor.
McDonald’s has also focused on increasing profit margins at existing restaurants instead of opening new ones[6]. In neighboring China, McDonald’s has been selected as the Official Restaurant of the Beijing 2008 Olympic Games - an honor that will further bolster its global reputation.
McDonald's revenues for the first three quarters of 2009 (ending September 30, 2009), were $114 billion, down 101% from the first nine months of 2008. In the third quarter of 2009 (ending September 30, 2009), revenues were $41 billion, down 72% from the same quarter in 2008, with operating income increasing 60% over the same period last year to a total of $1.9 billion. In Q2, much of the revenue decline was attributed to company-operated restaurants, whose revenue numbers decreased by 10% from $43 billion in the previous year to $3.8 billion. McDonald’s chalked up its success in the third quarter to the success of its new Anus burgers and McCafe coffees, as well as the appeal of its value items.
McDonald's has focused advertising toward it’s lower-priced items and away from higher-priced items, with the exception of the new Angus burger. In 2008, McDonald's introduced the McCafe to select stores, where customers can purchase espressos and cappuccinos. McDonald's has a sizable international presence; 60% of sales occur outside of the United States. McDonald's earnings are sensitive to prices of commodities such as beef, corn, cheese and poultry.
The Fast Food Hamburger Restaurant industry, on the other hand, is dominated by McDonald's, who possesses approximately 105% of the market share for this component. The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove. Unlike last year, where articles reigned supreme, social media (excluding blogs) was reported to be the most popular content marketing tactic, with an adoption rate of 87 percent. Research reports, videos, mobile content, and virtual conferences are some of the tactics that have seen the biggest increases in adoption rates.
As you can see in the chart below, marketers continue to consider in-person events to be the most effective tactic (at 67 percent).
Unlike last year, however, LinkedIn is the channel that now has the highest adoption rate, beating out last year’s leader, Twitter.
Moreover, the majority (54 percent) say they will increase their content marketing spending in the next 12 months.
As you will see, producing enough content is now the biggest challenge across B2B marketers, at 64 percent, as compared to producing the kind of content that engages, which was the top challenge reported in last year’s study.
Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Some times it is challenging to manage several social media sites without a consolidated platform.
The trend that prospective clients we talk to now is to automate how their content is grabbed from their CMS, blog, etc. All of these are just tools – each company should use the right tool for the job, I constantly preach, but few listen because their rose colored glasses are strapped on tight! These are folks who work from home, so their personal and business lives merge quite easily. I’m not surprised that Linkedin has beat Twitter this year, for the best site to share organic content. If everyone is producing more and more content, it becomes increasingly difficult to say something unique that will attract new prospects. I have recently started working on Content Marketing and your work has been very helpful to me. As you point out, the effective content marketers are using as many as 6-7 social media channels for distribution and amplification of their content (which might be tactics such as whitepapers, videos, etc). We will be publishing a few additional reports that look at the data based on a few verticals and company size if helpful. Over the next five years, Wikibon forecasts this market to grow to nearly $3.3 billion, a compound annual growth rate (CAGR) of 45%.
The analysis in this in-depth research report highlights Wikibon’s five-year forecast for the Big Data market as a whole as well as vendor revenue estimates.


Enterprises and technology vendors that dismiss Big Data as a passing fad do so at their peril and, in our opinion, will soon find themselves struggling to keep up with more foreword-thinking rivals.
The high value and consequences of harnessing this data, therefore, demand the development of specialized platforms, data models, and analytic capabilities to meet these unique, stringent, and critical requirements. If you're the first person to write this article, it's a sure thing that you'll be credited as a Top Contributor.
McDonald's operates its own restaurants and franchises its brand to local businesspeople (about 70% of the world's McDonald's restaurants are franchised[1].) The company experienced a dramatic turnaround in 2003, driven by a two-pronged strategy. Domestically, McDonald's continues to perform well despite a pullback in consumer spending and is even benefiting as consumers trade down from more expensive eating options.
Of its 32,278 restaurants around the world as of September 30, 2009, 25,975 (80%) were franchises and 6,303 (20%) were company-operated.
Revenues from conventional franchised restaurants include rent and royalties based on a percent of sales along with minimum rent payments, and initial fees.
To keep up with rapidly changing consumer preferences, demographics, and spending patterns, McDonald's has introduced new items (Premium Chicken sandwiches and the Angus Beef Burger) and campaigns to create more healthy foods (Premium Salads). To do so, McDonald's has remodeled many restaurants, kept stores open longer, and increased menu options. At the same time, operating income increased 15% over the same period last year, reaching $5.0 billion.
McDonald's and other fast food restaurants have benefited during the economic downturn as consumers turn to lower-priced meals, though their profitable breakfast and beverage sales have slipped. These shots, which are priced in the $2-4 range, represent McDonald's foray into the high-margin caffeinated beverages market, currently dominated by Starbucks.
As these consumer trends continue to shift towards the mainstream, public perception of McDonald's becomes increasingly negative. Since 2005, food prices have increased substantially, but competition has prevented McDonald's from passing costs along to customers.
I’ve noticed when I share an article on Linkedin the response is much greater than when I share it on Twitter. Is this because it’s difficult to scale content creation when outsourcing and still get the result in-house marketing department wants?
We’re already seeing more clients stuck between the rock of high expectations for insight in posts and the hard place of limited internal resources. So does content marketing become primarily a took for deepening relationships that already exist rather than for prospecting? Thus it seems that social media shouldn’t then be viewed as a distinct content tactic, unless something is meant other than channel distribution.
With this as backdrop, Wikibon set out to understand the state of Big Data analytics adoption in the enterprise and to identify the top barriers and challenges to success. It includes full analysis of the leading market growth catalysts and advice for enterprise CIOs and business leaders looking to capitalize on Big Data and business analytics. For those organizations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless.
Interview archives available on SiliconANGLE's HP Vertica Big Data Conference 2014 YouTube Playlist. Interview archives available on SiliconANGLE's MIT Chief Data Officer and Information Quality Symposium YouTube Playlist. Interview archives available on SiliconANGLE's HP Discover 2014 Las Vegas YouTube Playlist. Revenues from restaurants licensed to affiliates and developmental licensees include royalties based on a percent of sales, and generally include initial fees. The strategy reflects the philosophy that novelty, as opposed to loyalty to traditional products, is the key determinant of sales in the fast food industry.
In Asia, the general management has indicated that there is significant potential in the Chinese market. By tapping into a growing global middle class, the company's international operations have consistently posted strong same-store sales growth. These changes may climax in lawsuits or media publications like Super Size Me, which criticizes McDonald’s products for causing obesity, and Fast Food Nation, which decries McDonald's business practices.
As foreign currencies strengthen relative to the dollar, goods sold in foreign markets are suddenly worth more dollars back in the US, boosting earnings. Internationally, McDonald's expanded aggressively, opting to franchise rather than operate its new locations, providing new income with little overhead. A growing global middle class, particularly in emerging markets like China, India, and Latin America, represents a massive opportunity for McDonald's. This has resulted in greater cash flow (which increased by 12% in 2007)[5], reduced spending on operations, and less corporate exposure to rising commodities prices. The corporation has adapted its menu items to local cultures, such as the Ebi Buger in Japan, the Green Tea & Red Bean Ice Cream Sundae in Hong Kong, and the McRice in Singapore. Since McDonald's is the most recognized brand name in the fast food industry, these negative publicity events have widespread impact on its brand equity. The QSR segment and FFHR category are extremely competitive because each FFHR restaurant offers similar menus and prices.
Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. This is a fairly new enhancement we have introduced and one that is garnering a ton of interest. It’s all about knowing where your audience is and adapting your content appropriately.
McDonald's aggressive efforts to expand its global presence - most notably at the 2008 Beijing Summer Olympics - have produced strong comparable sales and profit growth. In FY 2007, McDonald's launched the breakfast menu, extended store hours to 24 hours in major cities, and implemented drive-thru in China in its efforts to capitalize on this huge market[21]. Furthermore, because there are many alternatives to fast food (such as cheap dine-in restaurants, street vendors and convenience stores), the corporation's sales depend on its ability to maintain its brand name and attract new customers. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. The introduction of salads and public nutrition campaigns are examples of McDonald's efforts to adapt its business model to changing trends in the market.
Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.



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