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Dane BeckerProduct Marketing Manager for EMC Document Sciences xPression, specializing in Customer Communications Management. In this era of empowered and always connected customers, organizations are faced with the reality that they need their customers more than their customers need them.
Today, we are pleased to announce that EMC has again been recognized as a “Leader” in the second annual Gartner Magic Quadrant for Customer Communications Management Software.
According to the report, Leaders drive transformation in the CCM market, have the highest combined scores for Ability to Execute and Completeness of Vision, are doing well, and are prepared for the future with a clear vision. We believe this type of recognition further reinforces our position to build the most innovative and scalable CCM platform on the market for creating, personalizing, and delivering highly-effective multi-channel customer communications – a platform that enables organizations to successfully implement an enterprise communications strategy and realize the many benefits that come with it.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. This entry was posted in Document Sciences, New & Noteworthy and tagged CCM, Customer Communications Management, DOCCM, document sciences, Documentum, EMC, EMC Document Sciences xPression, Gartner, Magic Quadrant, multi-channel delivery, xPression by Dane Becker.
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The comments are moderated by EMC and EMC reserves the right to remove any content it deems inappropriate, including but not limited to spam, promotional and offensive comments. This blog contains "forward-looking statements" as defined under the Federal Securities Laws. For someone looking to find the ‘best ERP System’ for your business – this is never an easy process.
Having been in the ERP segment for nearly 20 years – I’m not surprised to see Microsoft Dynamics AX be in the leader quadrant for the second year in a row.
While I certainly have a bias toward Microsoft Dynamics – it is because of the power and flexibility of the solution. According to Gartner, “Microsoft Dynamics AX is specifically targeted at midmarket organizations. Service-oriented architecture (SOA) and BPM prove their value in packaged applications for the midmarket: A combination of SOAs and BPM concepts allow for an unprecedented level of flexibility and adaptability. New user interfaces make ERP adoption and collaboration easier: Ease of use and rich user interfaces help users to find their way through the functionally comprehensive ERP packages. The most commonly used technology for extracting and analyzing data in midmarket companies is Microsoft Excel: The following are the criteria used by Gartner to select qualifying software vendors. Installed base: The vendor must have at least 1,000 customers in a product’s installed base to qualify, and the installed base distribution must be at least 20% in two of the three geographies.
New license sales: Of quarterly license revenue per product submitted, 10% must come from net-new customers. Viability: The offering must be a viable and supported offering at the time of publication of the Magic Quadrant. Architecture: The majority of an application must be in one architecture and data model (application platform), or the vendor must have a credible vision for accomplishing this. As you evaluate the best ERP for your organization, use this and other studies like this to shorten your fact finding cycle and reduce your cost to identify the best solution.
ERP selection process was very time consuming for our organization, as we couldn’t choose the one that will suit our business needs.
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As large brick and mortar retail stores continue to shutter and industry experts keep shouting buzzwords like big data, personalization, and omnichannel, the retail landscape is shifting fast.
Sure, the terminology might make it sound like these are all passing fads but, rest assured, they’re not.

Each year, they survey over 2,000 high-level executives to determine the anticipated impact of digital strategies on over 15 different industries.
There’s a good chance that your business falls under one of the 13 industries listed in this survey, which should really get you thinking about what your current digital strategies look like. Having a solid digital strategy essentially means that your business decisions will be data-focused and based on digital solutions. Many of the industries listed in this survey are massive and well established, meaning they are deeply rooted in their long-held business practices. For example, many of the tasks and procedures that small business owners still use could easily be automated, saving both time and money. Customer management and communication in particular is something that is advancing at an incredible rate, thanks to new digital and data-focused technologies. You could be the pizza parlor who still takes orders manually with a pen and paper, or you could be the one with the app that tells you exactly who is calling you, what they always like to order, and how you should reward them for ordering food from you for the 3rd time this week. It doesn’t need to be complicated, but there does need to be a uniform understanding of what your digital strategy is throughout your entire organization. The thing is, in order for you to bring about this kind of change in your business, it has to come from the top and work its way down.
Hiring the right people with this forward-thinking mentality will ensure your whole organization falls in line. The best executives will create digital processes and strategies for your whole organization to implement, keeping your business from becoming a dinosaur in your industry. Patrick is the owner of RapidWebLaunch, a web design and online marketing firm for small businesses, and enjoys writing things in various corners of the internet.
Previous Post Why Businesses Everywhere Are Failing at Customer EngagementNext Post Want More Customers? Today, successful organizations are transforming the way they communicate with customers— communicating with more than just paper, leveraging advanced analytics from big data to drive greater levels of personalization, and re-engineering workflows to accommodate customer preferences and multi-channel delivery requirements. The report focuses on the Customer Communications Management Software market worldwide and provides a detailed evaluation of 15 CCM solutions, including EMC Document Sciences xPression. In the context of CCM, Leaders have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. The selection process involves listing out your functional requirements, understanding the ERP landscape and then evaluating the leading products to see which one fits best from a functional, budget, and industry perspective for your business.
Typically these players have newer technology, the vision to invest in the product and take it in the right direction, as well as the full breadth of features required. These players typically have older technologies and lack a unified vision but have a complete set of features as they have been in that market for some time. Microsoft Dynamics AX is a newer player to the ERP market compared to SAP and Oracle but has taken the segment by storm due to heavy investments by Microsoft into the product as well as newer technology that makes it more agile and flexible to adapt to a business. Example of the Role Center in Microsoft Dynamics AX that serves as a home page for users and helps focus on usability. I’ve worked with both Oracle and SAP and have been disappointed by the lack of flexibility and the cost to implement even a simple configuration. It offers broad and robust functionality, and delivers low TCO through integration with other Microsoft products and technologies.
Built-in search capabilities help users to identify and locate the business objects that need their attention, and the role-based concept of roles helps them to select the appropriate action to take. The product must have a minimum of 20% of new customer entities in at least two of these three geographies.

Ignify is a technology provider of ERP, CRM, and eCommerce software solutions to businesses and public sector organizations. Fortunately, we found what we wanted from WorkForceTrack which has excellent customer service. The wireless industry is notorious for terrible customer service and downright deceptive business practices.
It’s the reason Chief Data, Analytics, and Digital Officers are becoming more common. When he's not typing you'll find him traveling the world, playing hockey or ranting about the Montreal Canadiens. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Per the study, Gartner sees this (ERP) market as undergoing a major modernization, by which established systems with deep functionality on older technology are being displaced by more modern and agile systems. Based on my experience, changes that could take a week in SAP we are able to do in less than 2 hours in Microsoft Dynamics AX. Microsoft’s industry strategy for AX results in strong functionality, which is built by Microsoft’s internal resources or acquired from proven partners.” Gartner points to interesting key trends in this study. Personalization lets users define the way that objects are presented and can be acted upon, and saves them from having to go through complicated screen sequences to complete a required business activity. Ignify is a Microsoft Dynamics Inner Circle Partner and ranked in the top 18 Microsoft Dynamics partners. So here’s some real world examples of digital strategies implemented in a small business environment. By implementing CCM and adopting an effective enterprise communications strategy, organizations can increase efficiencies, reduce costs, and improve customer experience.
Fortunately there are decisions accelerators out there that help you short-list down to the top 2-3 solutions so you don’t have to start by looking at over 15 ERP solutions. These new systems enable users to be more agile in their responses to changing market conditions and to grasp new business opportunities faster. This is especially important for users that only occasionally have to access an ERP solution. Ignify has been included in the fastest growing businesses in North America for 4 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Every year Gartner studies the ERP market landscape and publishes the magic quadrant that lists out the ERP players.
Built-in collaboration features help these users to easily get in touch with contacts inside or outside their own enterprises, which is extremely useful in midmarket companies that rely more heavily on the flexible, ad hoc cooperation of their workforce in areas with less well-defined business processes. Sandeep was ranked in 2010 in the Microsoft Dynamics Top 100 Most Influential People List by Dynamics World. Inbound for the agency professional.One of the tenets of inbound marketing is to not annoy people.
So why is it that many websites are still chock full of the elements that so many visitors have .

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