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Ecommerce marketing has quickly become an enormous focus for businesses of every kind in the past decade.
Whether you’re starting or developing your ecommerce business, it can easily become a little overwhelming. It’s great to get the concept of something, but seeing something done well is often hugely beneficial when coupled with the general idea. Staying on top of what’s happening now is obviously crucial, but knowing what steps will need to be taken in the future can help achieve success and get ahead of the curve.
Found on the same site as “10 Predictions about the Future of Ecommerce,” this article goes over seven already tried and true ways to boost your ecommerce strategy now. Another great article from Mark McDonald, this one focuses on shipping, an obviously essential part of most ecommerce businesses. Similar to Mark MacDonald’s article about successful ecommerce tactics, which goes over successful trends and examples of who’s doing them, Elisa Gabbert writes a similar article but in a different format.
While this particular article may not be for everyone (not everyone wants to expand globally), it’s a good guide for those who are interested in getting their business to an international level. Another great article from Armando Roggio (he’s got a lot of great ones out there), explaining how to go about developing an actual marketing strategy. Rich Gorman is a huge player when it comes to social media in regards to ecommerce marketing. The last article discussed specifics about marketing plans for social media (like to enable social sharing). Landing pages are designed for your customer to end up on, either for a special promotion or when they first come to your site.
Link building both boosts SEO ratings and puts your site in a place where interested customers may find it, and Alex Jule shares some advice on how to get started with this complicated process. Guest blogging is a great tactic, but Linda Bustos focuses on thirteen methods outside of blogging for marketing success. With mobile sales increasing, it’s important to make sure that both your site and your marketing efforts are ready for the mobile millennia. For businesses looking to expand and considering affiliate marketing, this is the article for you. About Tariehk Geter – Tariehk Geter is the Director of Marketing at OSI Affiliate Software and he loves to share strategies that help businesses sell more.
I have a fairly large social media presence so when I launched my Ecommerce store, I was trying to find way to connect the two.
We created this dental marketing InfoGraphic to give you a visual of 10 great strategies that every dentist should be applying to their marketing strategy. Build a High Converting Website – If you double your conversion rate, you just doubled your online income.
Local SEO – People are constantly searching for restaurants and local businesses on their smartphones and tablets. Google AdWords PPC – You should always do a PPC campaign on AdWords before you actually start an SEO campaign. Social Media Marketing – The viral power and ability to communicate with your customers make social media one of the best methods ever. Retargeting – Retargeting is one of the most powerful marketing strategies in existence.
Online Reputation Management – There are specific strategies that you can apply to help generate positive reviews on sites like Yelp, Google+, Yellow pages and other review sites.
Facilitating Referrals – Word of Mouth Marketing and referrals are the best type of new customer. Crawford and O’Brien is a digital marketing agency that is disrupting the dental marketing industry.
For online business owners, using social media is especially vital to building your online reputation. Ready to learn more about marketing on the world’s most popular social media platform and how to maximize your Facebook marketing strategies? When you start marketing on Facebook, this information will help you tailor your content to a receptive audience. Treat your Facebook business page post updates like headlines — that’s what they are! It’s essential your audience feels that they know you in order to develop trust and purchase from you.
Without effectively tracking your accounting, you don’t know how well your business is performing. The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion. Product: It is the tangible object or an intangible service that is getting marketed through the program. Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment.
So how does a marketer strategize to attain success in a marketing program, using these 4 P’s? Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing. Overall promotional strategies for your products or services can be separated into two types, a push strategy and a pull strategy. A push marketing strategy essentially takes the product or service directly to the face of the customer and “pushes” the product on them.
Over 80% of people share content because of the headline! 90% of people only read content because of the headline. Learn 101 Hacks to create headlines that get shared & your content read! With more and more business—and consumer purchasing—happening online, ecommerce marketing is a hugely important skill to understand and develop. Complicated concepts are extraordinarily easy to grasp, as they are put in simple terms with great examples (both in text and visual).


This blog post covers what some owners are doing extremely well in ecommerce marketing, helping their success. Scott Gerber’s article is comprised of ten predictions given about the future of ecommerce and it’s trends, given by ten major players in the industry. While this doesn’t go over boosting SEO ratings or how to reach more clients, how you handle shipping can play a huge factor in whether or not you make the sale.
She focuses on three specific brands and goes into detail about their highly successful ecommerce marketing strategies.
He explains why it’s important to keep updating your marketing efforts using these practices, as well as how to do them.
It reminds business owners of challenges that arise specifically when dealing with global marketing, like currency differences and taxes, as well as tips on how to navigate them. He urges owners to be practical about what they’re doing, which means to fully understand their audience, their communication channels, and even their own goals. He claims that social media can build brand and gain clients, but often does not directly lead to money in your pocket, meaning it can be frustrating.
This one talks about how to integrate social media marketing into your ecommerce marketing strategy. Having strong landing pages has proven to increase sales, and this article by Megan Totka gives some strong advice about how to make yours stand out. This article by Eric Phillips gives undivided attention to this necessary component of ecommerce marketing. He explains what link building is, how it works, and tips on how to put it into practice correctly.
She mentions videos, social profiles and updates, mobile apps, and user generated content (among others) as ways to peak customer interest. It explains why affiliate marketing can be so beneficial, and then explains how to go about taking part in an affiliate marketing program and how to create the accompanying marketing campaign. With retargeting, you can show ads to visitors who left your website without taking the action you wanted them to. To help foster referrals, make sure you’re building a list of customers that you can email and follow up with.
Besides being 2 years ahead of competitors and offering services most dentists and marketers have never heard of (like SBO), Crawford and O’Brien is known most for doing amazing SEO (search engine optimization) and PPC (pay-per-click) campaigns as well as other digital marketing services like web development, conversion optimization, lead generation, and consulting for dentists. The potential reach for online businesses is astounding, and yet many business owners are not using Facebook effectively as a marketing tool. Do it right and you’ll drive more traffic to your websites, engage more customers, build brand equity, and increase sales. This information is crucial to tracking the success of your marketing strategies (we’ll discuss measuring success with analytics a bit later on).
Make sure whatever you give away on Facebook is going to be perceived as valuable to your niche audience!
Luckily with Facebook ads you can specify a limit for your campaign to stick within your budget. Whether you’re offering a tip or tutorial, discussing your vacation, or promoting a product, your message will be more compelling with a visual.
Spend some time on them, and brush up on techniques copywriters use to keep people reading past the headline.
Your overall Facebook marketing strategy should include posting regularly, hanging out and engaging with your audience, and always providing shareable content suited to your friends and fans. Facebook indeed is a very useful way to build your customer list and bring the ranking for your website. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth.
Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. Fortunately, there are a vast array of experts willing to share what they know, including their predictions for upcoming trends in their field. They take you step by step about what should happen when a potential customer lands on your page, telling you what that customer needs to see on your site, how they happen to see it, and what you need to make them feel the way they want about it. This blog focuses mostly around content, giving examples of sites that have kept theirs original, interesting, and refreshingly up to date. A lot of them rely on everything custom and customer engagement, some of which intermingle directly. Design a Service You’d Want to Use Yourself”) and then an in-depth description of how to do just that.
Extra shipping fees can cause abandoned shopping carts, leading customers to second guess their purchase before making it, and this article goes over how to pick a shipping cost strategy, and what some of those different options are.
She looks at Lands’ End Apostrophe, Zingerman’s Guide to Good Eating, and REI, all of which have successfully taken a concept and executed it beautifully and with great results. This article couples well with some of the others above—they explain how to do something, he explains how to determine whether or not it was successful, and whether or not to continue what you’re doing. This article doesn’t go into design tips for a site or how to make original content, but something just as valuable: what business owners need to keep in mind when they’re making that content or site layout.
He has a list of ten to-dos when it comes to maximizing results with marketing in social media, such as building trust and enabling social sharing. She discusses creating a call to action, encouraging trust, proving relevance, focusing on baby steps, and eliminating distractions in this progress. He discusses what the call to action should do, how to format it, what it should say, and different templates that can be used.


If you either don’t know anything about link building or could use a refresher, it’s a great read to gain some knowledge. Here he offers several ideas on how to improve an e-mail marketing campaign, including having a singular focus and to use (but not depend on) attractive images and graphics. Several of the concepts suggested are heavily reliant on customer engagement and interaction, which long term can lead to more involved customers and more sales. He offers a general idea (focus on the site), and gives breakdowns with specific examples and what to take away from them.
The how-to and the why are great for those who are new to the subject or those who are reconsidering it. So far I have already picked up some very useful information from just reading the first two articles. With the information you have about your target audience, do some research — then develop a marketing strategy for your online business. Facebook ads are targeted precisely to your audience, so this strategy can yield good results. Give your people what they want, and you’ll attract more interest in your online business and enjoy more success online.
Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits.
This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet.
Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads. In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. Yeah, I know you didn’t want to hear that and you wanted a definitive answer, but they all work! My unending thirsts for knowledge and personal growth give me the drive to continual improve & perform.
With the details (and sometimes, even the broad concepts) of ecommerce marketing constantly evolving, it’s crucial to get up to date information and to do it often.
Armando Roggio does just that for ecommerce marketing, telling business owners the most important things to keep a handle on and great descriptions on how to do just that.
While these are only predictions, and they may not be all that successful, it’s still important to know what industry experts believe the field will change into. With myriad experts guessing that free two-day shipping is about to become the norm (or at least more common), taking a look and updating your own shipping strategy could prove important. Another great article that will give you practical examples of how to put a concept into reality, as well as helping you brainstorm about your own marketing strategies. While Strauss doesn’t go into too much detail, he urges businesses even thinking about going global to consider his list of issues. It’s easy to be distracted, and this article reminds you what you always need to keep in focus.
He advices social tracking services (remember measure everything?) to evaluate the success of social media marketing efforts.
She argues that you should keep your blog going if you’ve got one, but that you should add on these practices as well. He urges business owners to understand what being mobile means for their sites and their businesses, and how to plan accordingly.
This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories. A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion). However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition. The article covers a great range of things that could be adjusted, including site performance, design and content, free two-day shipping, livechat, and social logins. When you’re looking for examples of great content put into practice, this post is definitely worth a read. Social media is a growing part of ecommerce marketing, and getting a good grasp of how to boost profitability here can help your business substantially. Behaviors are discussed that, when compensated for in practices, can yield results from marketing (like how 49% of survey takers said they’d click from social media to another site if they saw a promotion). Perhaps most interestingly, he briefly discusses how Gmail’s promotions tab has hindered e-mail marketing campaigns and how to attempt to overcome them. For example, if you sell shoes to retail stores then it might be in your best interest to goto a tradeshow and book some orders! He gives great suggestions for boosting both sales and clients, which is something even the most successful businesses want. The content revolves around the general focus of a customer’s experience and how to make it the very best it can be.
It also discusses how to “thaw out negative feedback,” an important part of the process to consider.
Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors.



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