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When I ask my boys about marketing – they have negative thoughts as they think of mass advertising like annoying TV commercials, ugly billboards or never-ending radio ads. Before I go in to my personal thoughts on how all-encompassing marketing is for everyone (and yes I mean everyone), I would like some feedback on your opinion. So comment below, or head over to my business Facebook Page (like it while your there) and give me some feedback on your thoughts about marketing.
This entry was posted in J's Ramblings, Marketing Basics, Social Media Marketing by Jack Zenert.
If you are new to content marketing or want to re-focus your efforts, this post walks you through the basic steps.
Michael Porter suggested that businesses can secure a sustainable competitive advantage by adopting one of three generic strategies. They form a competitive advantage by catering for the specific needs and wants of their niche market.
Some businesses will attempt to adopt all three strategies; cost leadership, differentiation and niche (focus). To create a competitive advantage businesses should review their strengths and pick the most appropriate strategy cost leadership, differentiation or focus.
Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle. Marketing Mix Strategies are continuing to evolve from their original beginnings in the 1940s. In the continuing evolution of the marketing mix strategies, the 4 Ps grew to be 7 Ps and then 8 Ps.


AHMA’s 2000 International Hardware Week Education Program was a tremendous success this year due in no small part to your involvement and the presentation you made to participants. We may think of marketing as good of bad or annoying or not even recognize what marketing is but marketing is ever present. The organisation aims to drive cost down for all production elements from the sourcing of materials, to labour costs. Porter asserts that businesses can stand out from their competitors by developing a differentiation strategy.
Examples include Roll Royce, Bentley and Saga a UK company catering for the needs of people over the age of 50. Although each of these strategies are known as generic strategies (because they can be applied to every industry) they will not suit every business. Other strategists came along and developed the 4 Cs of Consumer, Cost, Communication and Convenience.
His guidance through collaboration and the educational materials he has developed has provided me the ability to better understand and grow my products and business. With a differentiation strategy the business develops product or service features which are different from competitors and appeal to customers including functionality, customer support and product quality.
Once a firm has decided which market segment they will aim their products at, Porter said they have the option to pursue a cost leadership strategy or a differentiation strategy to suit that segment. For example small businesses may find it difficult to generate the economies of scale needed for broad scope cost leadership but a smaller customer base may enable them to offer a personalised service through a narrow scope focus strategy.
Robert's expert knowledge along with his thorough and calm nature is a breath of very supportive and valuable fresh air.


Large scale production means that the business will need to appeal to a broad part of the market. A focus strategy is known as a narrow scope strategy because the business is focusing on a narrow (specific) segment of the market.
This is likely to increase running costs and cause confusion, as it is difficult to please all sectors of the market. Conversely a larger business may not be able to generate sufficient revenue through a focus strategy but be able to pursue aggressive broad scope cost leadership because of the size of the business. Sometimes the recipe was fairly standard, other times it would be developed as  things moved along. Ps or Cs is more a question of perspective as the Product is the definition of the features of the product required to meet the needs of the Consumer. Middle of the road businesses usually do the worst in their industry because they are not concentrating on one business strength. Whatever strategy a business decides to adopt they should make sure that it isn't middle of the road because one business can not do everything well.
Sometimes it was created from available ingredients and other times new ingredients were added.



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