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By Shabbir 39 Comments The most challenging part of running an online store is not setting it up, but it’s how to market it. To download the eBook for FREE, fill out the form below to request a copy and I’ll send you one right away! Implementing just these strategies themselves will create a solid foundation for your online store. We have seen the good and the bad both, the lack of search engine friendliness, browser compatibility issues, issues with payment and shipping methods!
Best ecommerce marketing techniques and strategies and its very helpful resource business people like me. Guest posting is doing better than ever because Google started targeting the spam and what’s now left is mostly good. Basically, there are two types of marketing tactics for e-Commerce business, one technique is to drive strong and effective (HPR) traffic on the website’s platform to make a website visible in the front of Search engines and having high ranking.
At the other hand, second marketing strategy we do apply for target the relevant audience to enhance the sales. The best shopping cart solution has availed me with the ability to sell my product brand in the online store with the exciting features that are provided at an affordable price and it has increased my business sales to the highest level.
It really sums everything we have been discussing up and the only addition I could make into this is to focus a little further on pricing issues, rather than just entering a price for product just once and leaving it that way. I am involved in a competitor price tracking company called Prisync, and here we really observe how dynamic pricing can lift up the margins and increase sales within a very short amount of time, and with even a small amount of monthly fees. I've been selling stuff online since I was 10, and I've graduated into running and marketing a full-scale eCommerce business - on a shoestring budget!
My blog will show you how to start your business with free advertising sources, and to then build your business with the profits. Post to 50 And More Social Media Sites, including Instant Blog Subscribers, Facebook and Twitter. This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Setting yourself up for PPC success through Google AdWords starts with how you decide to structure your PPC account. Before we get too far into it, it’s important to understand what a campaign means in the context of Google AdWords. Campaigns should be thought of as a container for ad groups: the more relevant to each other those ad groups are, the better. How your website is organized at its top-level navigation is a good place to start when beginning to build out a preliminary list of potential campaigns.
With our campaign list taking shape, let’s turn our attention to determining what ad groups will go in each campaign. Continuing with our paracord e-commerce example, let’s visualize how to organize our ad groups by looking at the navigation built into the website.
Below is a subset which displays the different types of paracord this particular store offers. The following chart gives us a visual representation of how the account structure should be built after we break out our campaigns and ad groups from the website. The post Building Successful PPC: Structuring your Google AdWords Account appeared first on Portent.
In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC. Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name).
Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website. Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords.
When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics. One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads. Overall, the ROI or success of your remarketing campaign depends on many different factors, such as your targeting method, frequency cap, budget, and general alignment with overall advertising goals. Since many smaller ecommerce businesses need to be budget- and time-conscious when it comes to digital marketing, it’s important to focus heavily on campaigns that will best meet the business goals that brought you into digital marketing in the first place. This week’s title refers to a startling revelation by Google that 67% of mobile shoppers convert on desktop. That might sound a little odd at first blush, but one of our Threadwatch reporters has a great example of how it shouldn’t always be terribly surprising. Besides that, we’ve got threads on pagination and content writing from SEO Chat, and discussions about manual actions, Analytics referrers, and Blogspot on WebmasterWorld.
But one user on WebmasterWorld wonders if giving HTTPS status to all blogs, in a blanket move, is really such a good idea.
One of our long-time users, daniel.o has a great break down of what the advantages and disadvantages are of rel=next and prev vs a view all page. User ken_b points out a particular part of this news story – 65% of all spam reports were acted on, and 80% of those acted on were later considered spam. A Threadwatch reporter found this statistic on Twitter, as reported from someone at Pubcon Austin. On Cre8asiteforums, a user wonders what needs to be done in Search Console after installing an SSL certificate and setting up their redirects. For big eCommerce websites especially, having unique content everywhere isn’t always an option. The post Mobile Browsers, Desktop Converts: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. As marketers, we are sometimes guilty of bombarding people with content that plays on this hyperawareness of lack. Mindful copywriting is truthful and it solves customer problems while also being respectful. Unless your company actually is the best or most innovative, cut these words from your copy. This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish or manipulative reasons. Positive: Sign up for our newsletter to receive exclusive deals on hand-picked items from our personal stylists.
While neither cruel nor condemning, this type of content speaks to The Hungry Ghost in each of us. Similar to exit overlays, negative copywriting might raise your conversion rates in the short term, but are these techniques causing you to keep the customers you ultimately want to win over? Your business is on the field of one of the most competitive games of all: organic search rankings. Google referees may not be popular, but they help keep sites playing by the rules of SEO conduct. From a business’s perspective, however, Google penalties can be livelihood-threatening realities. In BCI’s 20-year history, our digital marketing company has been a pioneering voice for ethical search engine optimization. To partner with a top-tier technical SEO agency and grow your website’s revenue-driving potential, fill out our request form or call us today. Below I’ll explain more about how webmasters can deal with Google penalty situations.
However, many sites have long-standing issues or layered penalties that require more expertise. If your website is hacked, Google’s manual actions team may be the first to notice it. Juan Felipe Rincon, a lead of Google’s Webmaster Outreach team, spoke on manual actions at SMX West. SEO tip: If your site has been hacked and you get the news directly from Google, be thankful. Sites scraping content from other sites to fill their own pages is apparently happening more and more.
This is a bad practice from an ethical perspective (because it’s stealing) and also from a business perspective. If you have received this type of Google manual action, here’s SEO advice for what you can do about thin content.
Google is getting better and better at the referee business, identifying improper SEO conduct and rewarding sites that behave right. Google’s webspam team acted on 65 percent of the more than 400,000 spam reports that users submitted globally last year, and considered 80 percent of those to be spam.


Want an experienced, ethical SEO agency to grow your website’s revenue-driving potential? When advertisers set up their campaigns, Google, by default, recommends serving your ads on both the Search and Display Networks. A more effective strategy is to separate campaigns to serve ads on each network individually.
Using negative keywords effectively will help to weed out some of the irrelevant and unrelated clicks wasting your money. For example, if you are a lawyer defending DUI cases you will want to filter out terms such as: DUI alcohol limit, free lawyer, domestic violence lawyer, etc. Hopefully, these 5 critical tips for PPC success for small businesses on a budget will help you to achieve advertising success. The post 5 Critical Tips for PPC Success for Small Businesses on a Budget appeared first on Portent. Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. As someone who had (and witnessed) WordPress-run sites being hosted as regularly as once a year and handled the consequences, I highly recommend focusing on the hosting service security. Speaking of changing your hosting service, yes, like I said, that’s no fun and in most cases results in lost visits, leads and income. For the past ~10 years I’ve had to deal with (optimize and customize) dozens of WordPress themes (usually with help of my tech team). To my surprise the Kickstart Pro theme was so flexible and easy to set up that I managed to do everything myself and actually enjoyed the process. You can hook it up with Mailchimp which is free until you build over 2000 subscribers (Which will take some time to build up).
It’s not that crucial for new blogs (where you can easily handle linking to your old content manually) but for older sites this one is totally a must. Simple Follow Me Social Buttons Widget: You can handle these without plugins or your theme might already have them.
These are more optional at the start (Many new bloggers would want to wait until their blogs start earning some money to cover additional expenses).
Viral Content Buzz PRO ($20 per month): VCB extends your social media content exposure to users outside of your own following. Social media ads: Once I see some good organic growth (usually thanks to Viral Content Buzz), I add some social media ads to help the growth. I’ve also included a large list of resources that you can refer to for learning more about each strategy. Once you gain some traction with these, you can branch out into other strategies as well for a more rounded approach.What strategies have you found to have the highest return? For now, the eBook is what I had showed you earlier(with a few mods), but I’ve taken your suggestion and in the near future, look forward to some really in-depth posts on things like SEO and PPC.
The current edition of magento has overcome all and is a best possible solution for medium and large enterprises, having said that not all can handle magento, only experts like Enlightened It Development can do that. It works round-the-clock, and for not just days or weeks, but for months and months, very own Money From Your Website making you tons of CASH! Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Properly setting up your account structure forms a strong backbone to create the building blocks of your AdWords account.
In the context of PPC, a campaign is a singular set of ad groups (which contain keywords and ads) that share a singular campaign budget and campaign settings. We can use each of these product types to create individual ad groups within a singular campaign.
Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page. When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile. By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name. How well does your amazing brand statement and value proposition translate to a search result? Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign. Include your brand’s value proposition and some sort of call to action to entice users to click your ad. One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results. There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads. Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches. As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel.
It’s essential that the product feed has all the required attributes and is up to date. A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance.
It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder. Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent. Dynamic remarketing is useful in many industries but is powerful for fashion retailers because it’s designed to show an ad with the specific product a visitor viewed. For the fashion industry, which is obviously driven by the visual, Google Shopping and remarketing are powerfully targeted, visual formats that are well worth the investment.
That means that they’re looking for products on mobile devices, then leaving and returning later on desktop to actually make a purchase. A user on WebmasterWorld reports that they’ve just started seeing it all over the place in Analytics. Any time that Google thinks it can answer a query for you right off the bat, they’ll feature a URL and a snippet of text from it above all other search results. So for example, if you search for birth control then Google might link you to Google searches about family planning, abortion, or fertility in their featured snippet.
One of our users has been wondering whether they should use rel=next and prev, or a view all page. For the Humble Bundle, customers get to choose how much of their money goes to charity and how much goes to the video game developers.
We must be mindful and respect our audience through our words, just like we do when we talk to a dear friend. One of the most effective ways you can do this is through being consistent in your communications.
Many companies would choose to write negative copy, such as the following: Are you constantly losing or unable to share your work with others? But if you inject mindfulness into your writing process and look at every word you write, you’ll get closer to selling with sincerity.
If you play by the rules, you have a chance of making your website visible to searchers and winning site visitors. This latest report from Google is important for online businesses to be aware of because it points to trends in webspam and identifies red-flag digital marketing tactics to avoid.
Since the introduction of the Panda Update in 2011 and the subsequent waves of algorithmic and manual action Google penalties, we’ve seen a rise in SEO services clients requiring penalty assessments and removals. Due to our methodology founded on SEO ethics, we’ve helped countless clients recover from manual and algorithmic penalties, and now eagerly await the next Penguin update to see additional penalty recovery resolutions. A penalized site drops in the search engine rankings, losing untold revenue from website traffic that’s no longer coming from search.
Sometimes the issues are straightforward and, after a bit of housecleaning, the site owner can submit a Reconsideration Request to Google and be restored to good standing. We’ve had a number of clients come to us after struggling for a year or more to fix their own sites without regaining much ground in the SERPs. Google’s webspam fighters have gotten pretty good at identifying when a site is the victim of hacking, rather than purposely trying to spam through deceptive SEO conduct. The search engines can identify where content comes from, including its original source, because they know the date and location they first discovered that content. There were 33 percent more sites last year that went through Google’s reconsideration process successfully, compared to the previous year.


Not only are the algorithms constantly learning and improving their spam-detecting skills, but also the people in the manual actions team are go-getters. A business hurts itself if it stoops to scraping or other manipulative tactics to influence the search results. Trying to recover on their own, they cleaned up their SEO conduct as best as they could and ended their paid links program.
We gave them a hyper-focused, three-month SEO project that combined our Penalty Assessment and Link Pruning services. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Each network has been made to reach an audience with different goals on different types of sites.
This way, people searching for those specific terms won’t trigger your ads and cost you money. Using these tips and following other basic guidelines should help to maximize your PPC budget by increasing the number of clicks you earn and also by showing your ads to a more qualified audience. There’s a huge variety of hosting services these days and you can host your site for as little as $5 a month. They have a handy backend full of tips, resources and video guides and I eagerly went through them, step by step, until I liked what I saw. And trust me, an oldie blog like this one is in every spam database that exists, so I am getting a ton of spam comments. Usually the budget is as low as $10 and the two best-working social media networks for that are Facebook and StumbleUpon paid discovery. I just created a new Facebook page today called Iloveecomm as a place where those of us who want to improve our ecomm knowledge can share helpful posts and links. Having an organized and efficient structure for your campaigns and ad groups will help you better balance your spending budgets, increase your efficiency when it comes to account management, and boost your paid advertising performance.
Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand. Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance. It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension. By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site.
In addition, there’s even a chance that more than one of your PLAs can show for a given search. For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys. Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency. By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. Since the ads are dynamically created based on the product viewed this can be a great time-saver in managing PPC.
And for any small ecommerce business, bidding on brand terms ensures that you’re not losing out to competitors.
User Andy Langton points out that Google uses it as an example referrer in one of their blog posts. One way I do this is by following a Buddhist doctrine called The Four Elements of Right Speech.
So it makes me happy that Dropbox found a friendly and helpful way to write their web content. Look at your cohort analysis to prove this to yourself or your CMO, once you’ve tried writing with true sincerity for a while.
If you don't follow the rules, you have no chance of scoring those goals if there's a referee on the field. Impressively, the manual actions team sent more than 4.3 million messages to webmasters last year.
For all webmasters, Google’s recommended preventative measures can help you protect your content and keep your site safe from hackers. The web is a much fairer playing field for ethical SEOs and site owners who focus on creating quality sites with high-value content. Here’s the story of one client we helped recover from the depressed traffic of a penalty. During the six months following our project period end date, the site’s organic traffic from Google grew five-fold compared to the previous year, yielding a 513 percent increase in ecommerce revenue from search. For example, if you are trying to run a branding campaign to grow awareness, then the Display network is a good bet.
The longer a campaign runs the more opportunities there will be to add negative keywords which are triggering irrelevant clicks. When going through the account, you should be adjusting bids, monitoring average position, adding negative keywords and testing ad copy to find the highest converters. Most good hosting services offer one-click WordPress installation, so anyone could handle that. If you prefer short-form content or don’t use subheadings much, this one may be skipped. I am in the process of launching a few ecommerce sites of my own so this information should be relevant. Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC. Google has also done studies that show that search ads will not cannibalize organic traffic. Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand. AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads. Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results. Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others. On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use. Again, for dynamic remarketing you’ll have to have a Google Merchant Center account like you would for Google Shopping. For the bargain-hunter and the fashion mogul alike, these pieces go together like Blahniks and Burberry. And when they see what others have, all they can think about is what they’re missing. When we hear so much speech that causes craving, insecurity, and anger, we get accustomed to speaking that way. They persuade the reader by speaking directly to them and their needs without exaggerating what MailChimp can do for them. They back up the algorithms (which do most of the work filtering out webspam) and review individual cases by hand. That means webmasters were notified personally not only of a yellow flag being thrown, but also about what caused the penalty action. Without proper care, things can hit the fan quickly, negatively affecting your campaign’s performance and ROI. Believe in yourself: Your site is likely to pay for itself soon enough if you do everything right when starting out. Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second. I’m simply asking you to join me in exploring another approach to your marketing copy.
Sometimes the channel and audience need a modification to tone, but your voice should still be consistent across content types.
These people have the power to blow a whistle to stop misbehavior and even to bench a player who refuses to play by the rules. I like to picture them in black and white striped shirts (though I’m sure jeans and t-shirts would be closer to the truth). Getting personalized attention for your account by someone who knows the intricacies of the platform is an invaluable tool. Here’s an example from MailChimp, an online email marketing solution that writes personable copy.
I spend a large chunk of my paycheck there because I trust their products to hold up in the often-crappy Pacific Northwest weather.



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