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It’s a well-documented fact that the world of business can be incredibly cutthroat (check out the Twitter handle dedicated to the elevator gossip of Goldman Sachs). There is no more important time to integrate being nice into your marketing strategy, for no better reason than the fact that everyone will know if you’re not. The wide breadth of technology means that there are no longer any secrets – if you upset a customer, it isn’t just him and his immediate circle of family and friends that will hear about it.
The lesson all businesses need to take from this: treat your customers and users will kindness, because you never know how far his or her experience will spread.
Take a look at what Peter Shankman, founder of The Geek Factory and author of “Nice Companies Finish First: Why Cutthroat Management is Out, and Collaboration is In”, has to say in this post. Do you agree that a little kindness goes a long way, especially as people become more connected?

You must have JavaScript enabled in your browser to utilize the functionality of this website. In today’s economic climate, jobs are sparse, salaries are dwindling, and pressure to succeed is at an all-time high. It’s his 700 Facebook friends, 1000 Twitter followers, and the entirety of Yelp’s user base.
None of these factors are conducive to cultivating a work environment where employees take the time to be kind to each other, or even their customers. Few people take the time to whip out their phone and send out a tweet about a restaurant’s adequate food, or a Facebook post about a hotel’s so-so service.
Treating customers one step (or multiple) above the way your competitors do has a potentially massive ripple effect.

It’s the easiest way to get a return on your (minimal) investment that too many businesses ignore. People want to either brag or despair on their social networks, and they’re more liable to do it today than in any other era.
People used to get recommendations through word of mouth, and that premise still stands – people trust friends’ recommendations above any advertising, PR or marketing technique – but today’s customers reach an indeterminate amount of eyes and ears.

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