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When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines. The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers.
We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing. We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services.
Paul Tooms is an engineering leader and trouble shooter in the Upstream Oil and Gas Industry. Jason Skufca has 20 years of experience in well intervention working for both a Baker Hughs and ConocoPhillips. Lawrence Rogers has over 43 years of experience of well logging experience, both for onshore and offshore operations. Colin Johnston has excellent knowledge and expertise in subsea operations with ability to discuss engineering and commercial aspects at the highest level between operators and service companies.
Bob Heilman has more than 27 years’ engineering experience including 23 years in the design, manufacture and installation of subsea equipment and associated systems for subsea developments in the North Sea, South China Sea, India, Brazil and GOM.
Jay Hachen has over 40 years’ experience managing onshore and offshore operations and projects, both domestically and internationally. Paul has spent 37 years in Upstream as a naval architect with a primary focus on Floating Production. If you’re new to the world of blogging then you came to right place to receive the blogging advice that you need to be successful….
To be a successful online business or entrepreneur, one must use SEO to bring in quality traffic to their website. How To Make Money Online – 2 Hours to Make Websites and Generate Income on Autopiliot! Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results.


As we all know, managing the marketing lifecycle is a complex endeavor that involves many activities – and the fact of the matter is - not all organizations excel at managing all the processes in the lifecycle.
Strategy Creation – I’m a big fan of strategy – defined as a plan, method, or series of maneuvers for obtaining a specific goal or result.
Campaign and Financial Planning – Once that strategy has been created, we have to design what and how will be contained in our marketing campaign. Workflow and Approvals – Visually set up your marketing project workflows and manage them end-to-end via automated approval processes. Operations Management – Managing marketing operations really comes down to tracking – tracking effectiveness, efficiency, and ROI among other things. Creative Materials – Marketing asset management is all the rage right now – due partly to the need to create more and more efficiencies inside of marketing because of stagnant program budgets. Marketing Attribution – Accounting for and attributing customer conversions to a certain marketing initiative, channel or time frame is essential to understand marketing effectiveness. Marketing Performance & Reporting – SAS provides analytically derived tactical and strategic insights for marketing performance. From initial strategy creation and planning, to the production and approval of marketing collateral, to cost and resource tracking, to providing insightful marketing analytics both inside and outside the organization, SAS marketing solutions provide the strategy and planning capabilities you need to effectively manage your enterprise marketing programs from beginning to end, as well as assisting organizations in attributing those marketing activities to real revenue.
Please stay with us for future posts on integrated marketing management with focus on orchestration and interaction, and customer experience!  As always, thank you for following!
Welcome to Customer Intelligence, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers. The blog content appearing on this site does not necessarily represent the opinions of SAS.
Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand.
Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy. We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly.
This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it.


Flavio de Moraes is a Petroleum Engineer with more than 30 years’ experience in drilling and completion design and operations. Massie is a senior leader in the energy & petrochemical sector where 30+ years of success and experience have improved the predictability and performance of projects and operations. Does your marketing organization look at the programs they run with the end result in mind? We also need to allocate and track how we plan to fund marketing campaigns – and we can do that down to the individual trade show squeeze ball! Being able to manage this across your marketing universe – while understanding how one marketing initiative correlates to another from a cost, resource, and time perspective is critical to success. SAS can help manage and organize all marketing assets – while providing easy versioning, control, and distribution of those assets. Scorecards and strategy maps allow marketers to start high level and drill exactly into what is affecting overall marketing performance – from predictive analytics, to correlation analysis, to time series forecasting and trending – all in an easy to use visual solution. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript! We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions.
If need be, the marketing strategy (which would be flexible) is amended for maximum performance. One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. He has more than 10 years’ experience in several management assignments with proven team leadership. If so, have them check out SAS Marketing Operations Management – where they can create their maneuvers ahead of time – so that they don’t plan to fail by failing to plan. Performing correct marketing attribution leads to efficient marketing budget optimization – which is what all marketing departments could use with global economies as they are. A big part of his experience was gathered in new well technology development and its introduction in routine operations. Massie has been responsible for the economics, authorization, process design, engineering, procurement and construction of world scale hydrocarbon processing plants as a project and operations manager with The Dow Chemical Company.



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