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The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services.
As with any endeavour, good planning is essential to increase the likelihood of a successful outcome. Having a Digital Marketing Strategy does not mean one has to to include each and every element described below (click on the digital marketing strategy schematic below to enlarge). MGL Marketing can help you develop or optimise a Digital Marketing Strategy tailored for your business for maximum budget efficiencies and optimised marketing effectiveness. Contact us today for more information on our wide range of online and integrated offline marketing services. In 2007, CEO John Ryan joined CCL, and shortly afterwards hired Portia Mount to lead the transition to a customer and market-focused culture.  Portia is currently Senior Vice President, Global Marketing and Chief of Staff at CCL.
Portia shared some of her experiences with my Strategic Management MBA class at UNCG’s Bryan School.  In highlighting the benefits of creating a customer facing culture, Portia provided some leadership and marketing strategy lessons that we can all apply to help our businesses grow. Facing competitors ranging from universities like Duke and INSEAD to professional services firms like Heidrick & Struggles, Korn Ferry and Deloitte to dedicated leadership development firms, it was important to understand where CCL was a leader, where they needed to improve, and where they were not likely to succeed. Based upon her teams’ customer research, Portia and team have transitioned the commercial messaging to address the clients’ pain point, which is the effective development of a leadership culture and pipeline.  This solution involves a broader look at an organizations structure and goals, and increases the odds that program participants will be more successful in implementing their learning’s upon return to the reality of the work place.
Do you customers see you as a vendor offering single point solutions, or as a partner helping to improve their business results?
Having begun to focus market development efforts on China, India, and other markets with expanding economies and leadership development needs, CCL was able to offset some of the contraction in their traditional home market.  As the North American market has rebounded, CCL has benefitted from a strong position in a number of markets. Are your sales overly concentrated on one industry or geography or are your risks spread across several user and geographic markets? In transitioning and developing her team to a strategic marketing group, Portia needed to map out the skills needed to support the broader marketing vision and ensure new hires were aligned with both the organizational culture and had the required skills.


With the right people and the right skills in place, Portia has been able to turn her focus to ensuring her team continues to develop their skills to achieve their personal goals. Have you done an honest assessment of the strategic and tactical skills your team has and the skills your business needs for success in the coming years? If this person or team walks out, how vulnerable is your position?  By shifting the focus of your execution to the benefits the entire organization provides, your clients gain an understanding of all that your firm offers and an appreciation that the value delivered is not the result of one Superwoman.
Do your customers view your company as embodied in one person, or as a deep organization with skills that add value to their business in many ways? How can you shift your teams thinking, and your product experience, to capture all steps of the customers’ experience? Have you asked these questions in your boardroom?  Are you happy that the answers reflect a deep understanding of where you stand, where your customers are going, and if you will beat your competition to that place? About VistageVistage International is the world’s leading peer advisory membership organization, serving more than 18,000 CEOs and senior executives in 15 countries. Faced with the challenge of promoting the Chamber and its events, this committee meets monthly to provide input and assist with marketing tasks. I am the ChamberWe love working with the Chamber because their programs go hand-in-hand with our goals. That is where people interested in setting up an online business of their own can step in and delve into the prospect of offering online marketing services. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services.
It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom.
Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it.


Its has been proven, where  an overall strategy is developed, in which each tactic and action activity compliments the other, coherency of your messages and overall effectiveness of your marketing is greatly enhanced. Vistage members participate in Chair-led advisory board peer groups, receive one-to-one coaching, learn from expert speakers, and interact among a global network of CEOs.
All marketing methods, both traditional and online media are addressed to further the mission of the Chamber, increase visibility of membership benefits, and host and promote all Chamber events.
Most online business owners are either not well aware of the technicalities of marketing or are too busy to take up that department into their own hands.
This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. The E-Consultancy schematic below  illustrates the operating procedures and management processes required for successful Digital Marketing planning and its integration to existing marketing and business structures. Sometimes, in the rush to action, Digital Marketing Strategy can often be overlooked as businesses focus on the individual tactics of specific media channels such as SEO, PPC and Social Media Marketing. We can advise and help you every step of the way with your marketing planning and budget efficiency. You will be able to work from home, at your own comfort and as long as you are able to successfully grab the attention of a healthy number of good customers, you are doing a good job.Online marketing services are not limited to online business companies. Even business houses set up on the streets of the city benefit from being part of a well-connected network and having its name spread like wildfire over the net.When you are taking up the job of promoting the business, you need to set in mind a target audience right at the beginning.
This helps with the planning and execution of your idea as you are well aware of the tastes and preferences of the group.
Find ways like incentives to encourage referrals as they are one of the fastest promotion methods and a great way to expand customer base.Do you like this post?



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