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Demand for businesses to provide their readers with the best content available is on the rise, with 51% of B2B marketers indicating they will increase their content marketing spending in the next 12 months [source].
I have attempted to put together a map of content marketing tools available to online marketers. This Ultimate Content Marketing Tools List has been updated as of March 10, 2016 to include about 20 new tools. Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. A few dedicated folks have attempted to put together comprehensive collections of content marketing tools. I have been piecing together this graphic for several months now, but it’s hard to keep up with the rapidly evolving space of content marketing tools. Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns. Mixpanel – Instead of measuring pageviews, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior. Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer. Google Analytics – Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads. Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy. Trialfire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.
Curalate – This tool uses data to allow users to discover which images in Pinterest and Instagram are most engaging for their audiences. Socialbakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn. Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms.
CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth and more.
Nuvi- Nuvi provides real-time data visualizations that portray social chatter in a way that is easy to understand and show to others.
Trendspottr – This tool uses real-time data to identify trending information across social media platforms before these topics become popular. TrackMaven – This tool gathers together information on your competitors from across all social media channels into one platform. Simply Measured – This tool helps users analyze social media posts across nine different platforms by creating comprehensive reports, such as a competitor comparison analysis. Crimson Hexagon – Use Crimson Hexagon to measure the impact of past social media campaigns and improve future campaigns by backing up changes with data. Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance. Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers. SumAll – This tool measures your social channels, websites and eCommerce to provide you with a complete look at the success of all online initiatives.
IBM Social Analytics – Analyze and predict customer behavior with this tool from IBM, which also allows you to create custom social media campaigns. Quantcast – Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.
Alexa – This web traffic tool provides traffic data and global rankings for commercial websites. Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry. Full Circle Insights– A marketing performance management tool that gives Salesforce users insight into their overall marketing impact.
Squeeze CMM – Measure the ROI of content with this tool that generates reports and tracks audience activity and interests. Insight Squared – An all in one analytics software for sales, finance, marketing and support data. Raven Tools– Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.
SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns. BrightEdge – Measure and improve the SEO of your site with this content performance tool. MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors. SerpStat – This software conducts in-depth competitive analysis based on SEO performance through domain lookup.
Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity. Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system to send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.
Marketo – This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more. Eloqua – The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns. Act-on – This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results. Silverpop – Using this digital marketing platform that unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.
HubSpot – Marketers use this integrated inbound marketing system to create personalizable landing pages, emails, web pages, and more, plus tap into HupSpot’s vast knowledge base around content marketing best practices. Bislr – With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords. AutoPilot – Multi-channel marketing automation software for email, SMS and direct mail.
Route – This tool serves as a marketing and sales automation system to convert leads into customers.
SalesPanda – Inbound marketing automation software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more. Demandbase – Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool. 40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer. Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.
Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.
Evergage – Real-time web personalization solution that empowers marketers to better engage and convert web site visitors without using developers.
Triblio – With Triblio, marketers can create a personalized, multichannel email and web campaign in 60 seconds.
Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. Vertical Response – This free tools enables companies to send emails and newsletters that are responsive on all platforms.
RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.
Sales Panda – This tool help to create better marketing collateral, improve SEO and share relevant content on social media to build your sales pipeline.
GetResponse – GetResponse is an email marketing software that assists in the design and distribution of content for better consumer engagement.
Emma – This email marketing software offers several different editions, customized for businesses, agencies, non-profits and universities. MailChimp – Use this email marketing software to create a subscriber base, automate and personalize emails.
Seismic – This tool helps users make sure all of their content is up to date and relevant to create polished presentations and forecasts.
Savo – Savo benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organization’s existing process. Docurated – This tool helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.
Postwire – This solution helps marketers post, edit and share various types of content on their page and manage relevant content for their sales teams in one spot. Qvidian – These sales enablement solutions help businesses reduce the sales team onboarding time and allow these teams to collaborate more efficiently. Jive Software – This software allows teams across a company to collaborate in one workspace to get collateral out the door quickly, stay organized and better enable sales.
SalesFusion – Use SalesFusion to align marketing and sales with lead scoring, marketing automation and much more. Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more. Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more all in a single Twitter platform. Hootsuite – Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this social media management tool.
Buffer – Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day. Keyhole -Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating.
Sprout Social– This management tool lets multiple users schedule, publish and analyze social media posts across several platforms. Social Bro – Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.
Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation. Social Mention – Social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.
Bottlenose – Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing). Marketwired Resonate – With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution. CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media. Mentia – This tool helps you find relevant content and schedule social media updates to earn a better ROI. Twitter – With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more. Facebook – This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more.
Pinterest – Pinterest users share and tag images and videos on customizable boards, follow brands and individuals, “repin” images, and more. LinkedIn – A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more.
Google+ – Google’s social network that allows users to set up hangouts using video chat, create “circles” of people for organizing contacts and targeting messaging, and more. Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers. Percussion – This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.
Tumblr – Known for its community of content creators and curators and its capabilities for sharing multimedia content, this microblogging platform hosts over 100 million blogs.
WordPress – This popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more. Livejournal – With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content. ScribbleLive – This tool combines content planning and publishing tools to allow marketers to create robust content hubs and websites.
Contentful – Content Management platform helping editors and developers oversee and serve content into mobile and web applications. Brightcove –  This provider of cloud content services offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations. PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers. SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.
Cadence9 – This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more. Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution. Traackr – Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships. Little Bird – With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry. Onalytica – Onalytica provides influencer marketing software and supporting services to help users identify industry influencers and improve relationships with these influencers.
BuzzSumo – This content performance analysis tool can be used to identify the influencers who are creating popular, newsworthy content.
Klout – Klout scores social media users’ influence on a 100-point scale and takes into account platforms such as Facebook, Twitter, Instagram, WordPress and LinkedIn. Appinions – This software analyzes and reports on industry topics, influencers, and social channels so users can best decide what topic to write about, which influencers to target, and where to distribute content. Exposely – Exposely pairs brands with influencers who are willing to sell advertising space on their social channels and other owned platforms. Tap Influence – This marketplace makes it easy for brands to identify and communicate with social media influencers and collaborate on content creation. Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output. GaggleAMP – Amplify social media efforts with this tool that allows you to create “gaggles” of people who can share company social media updates to their followers. SocialChorus – Create brand ambassadors out of employees, customers and partners with this tool that allows for the amplification of social media posts. Amplifinity – This tool creates advocacy programs across several mediums such as email, direct mail and social media. EveryoneSocial – Allow employees and customers to build their own social profiles while simultaneously sharing your company’s created and curated content. SoAmpli – Encourage employees to become brand advocates with this tool that helps you feed content to employees and reward them accordingly. Influitive – Create an army of advocates with this tool that fosters a community of customers to share your content across various platforms. SociaLook – Increase content traffic and conversion rates by sending messages through employees’ social media presence. Dynamic Signal – Dynamic Signal lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Sociabble – The Sociabble employee advocacy platform enables companies to reach and share more effectively by creating a one-stop information hub for employees. Social Chorus – SocialChorus is the handheld app that connects every employee to a daily digest of work news and content.
ContentGain – This widget places links to third-party content on other websites to boost distribution. Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.
OneSpot – This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.
Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations. Limk – Content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences. Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search. Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience. Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.
Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated. Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform. Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the internet.
Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics. ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing, as well as the ability to record and share webinars and integrate with mobile conferencing. Webex – Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more. BrightTalk – Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.
CVENT – Offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys. Double Dutch –  Mobile event applications, with a unique focus on capturing and surfacing data from live events.
Certain – This tool was designed specifically for marketers and other professionals to easily organize, manage and produce live events.
EventPro – This tool can be used for all of your event scheduling needs, from booking rooms to catering and beverages. Eventbrite – Use this tool to set up events, control ticket prices and communicate with attendees.
Guidebook – Build and launch branded mobile app guides for corporate meetings, sales kickoffs, trainings, conferences and events.
Widen – Create, manage, distribute and preserve content with this digital asset management system.
WebDAM – This tool gives enterprise customers the ability to store, organize, find, retrieve and share digital files. Canto – Canto simplifies the management of all digital assets within a company, creating smarter workflow processes and organization opportunities.
Razuna– This tool stores, shares, secures and indexes digital files and then makes them available in a search tool. Adobe Experience Manager – Companies can create, manage, and optimize digital customer experiences across a number of channels including web, mobile apps and sites, as well as social communities. IntelligenceBank – IntelligenceBank offers four different asset management apps based on your business size and specific needs, providing features such as file storage and risk and compliance.
Media Valet – Access and manage your assets from virtually anywhere with this cloud computing software. Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content.
Scripted – Subcontract writing projects to an online writing team through this online platform, which also offers copyediting and the ability to request pitches from writers.
Textbroker – Assign writing projects including SEO and website localization through this online platform.
Skyword – This content production system allows companies to optimize manage and pay writers, use an SEO scorecard to optimize content, and more. Brafton – Using its in-house search engine optimization and social media marketing expertise, this online news and content agency creates news content, videos, infographics, and other items for businesses. Zerys – This project management tool and content marketplace allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more. Pulse Point – Technology platform that combines programmatic targeting, distribution and optimization with content marketing. Contently – Find and collaborate with high-quality freelance writers, manage payments and assignments, and more using this online platform for content marketing. Wordsmith – This software enables you to create an unlimited number of articles or reports using data. Scribit – Search and browse for articles and videos, share content, and track conversions using this content curation platform. Magnify – This fully customizable platform allows publishers and brands curate and share online videos.
InboundWriter – Monitor topics, gain insights into what makes readers tick, boost content popularity, and more using this tool designed for writers and content marketers. Scribe – Created by the people behind Copyblogger Media, Scribe helps content creators identify topics that are relevant to the intended audience, measure social media engagement around content, and more. Wordy – This tool pairs professional content editors with users to edit, proof and optimize various forms of written content. CloudWords – This translation management tool allows you to localize content by uploading it to a system and then selecting a vendor to translate it. SmartLing– Speak to customers in their native language with this tool that automates the translation process by connecting content producers with translation professionals. Phrase App – Translate content that is stored on websites, mobile and desktop applications with this translation management software. Crowd in – Manage the localization workflow process with this software that helps control the process, but also provides tools for translators to work more efficiently. OneSky – Translate apps or websites into 47 different languages with this translation service platform. PoEditor – Allows for a hassle free software localization process through a collaborative translation platform.
Storify – Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place. Silk – Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more. Graphicly – Authors and publishers use this online tool to convert content for digital distribution and collect insights on reader behavior. AcroLinx– Make all content consistent with this tool that analyzes each writer’s content for tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard. Byword – This text editor, which works across desktops, iPads and iPhones, allows users to compose text with keyboard shortcuts, word counters and more. Hemingway – Hemingway brings clarity to your writing by identifying common mistakes in sentences such as illogical structure, grammatical errors and overuse of adverbs. Evernote – Manage notes, ideas and sketches to create better, more organized writing with this workspace app that syncs across all your devices. Ulysses – This text editing app lets users focus on writing by providing the regular features of a word processor without cluttering up the screen. Quabel – Use Quabel to write distraction-free in full-screen mode and also keep track of word count and estimated time it would take someone to read the piece.


Google Docs – Use Google’s online word processor to write, track changes and collaborate with other users.
Compendium – Plan your content using Compendium’s calendar-based tool, create efficiently placed content across multiple channels, and track the effectiveness of each piece of content. Divvy – This platform combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organization.
ProofHub – Project management tool for organization and collaboration with clients, vendors and stakeholders. Comindware – This tool delivers Business Operations Management solutions to enable performance and efficiency optimization. GatherContent – Organize and streamline your website content using drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool. Google Drive – Create, store, and share including spreadsheets, text documents, drawings, forms, and presentations. Kapost – This content marketing platform allows marketers to collaborate, distribute, and analyze all content types within a single platform. SocialCast – This collaboration tool organizes workflow into a single location accessible from anywhere on any device. Beegit – Use Beegit to organize your content marketing workflow across teams and departments. Brightpod – This project management tool is made specifically for digital marketing activities, monitoring project status, task assignment and more. Contentful – This cloud-based software allows for live collaboration, image uploading and a publishing tool that optimizes content for any device.
Content Launch – Content Launch was designed specifically for small and medium sized businesses and helps manage workflow and distributes content with one click. Contentivo – This management system is great for collaborating across teams by allowing team members to give feedback, track versions and eventually publish and analyze content.
Trello – Trello is an easy and visual way to manage your projects and organize anything.
SumoMe – Add a variety of pop-up and opt-in forms to your website to generate leads and grow your subscriber base.
BrightInfo – Assess the conversion rate of your existing website and create more opportunities for conversion with a variety of opt-in form placements. Optimizely – Use this tool to track and analyze all conversion opportunities on your site and make appropriate improvements and changes. Captora – Captora helps marketers scale and optimize digital marketing campaigns to accelerate pipeline and capture new buyers.
Easelly – Using a theme-based approach to creating infographics and visualizations this online tool, lets users drag and drop art into a theme to create shareable graphics. Adobe Creative Cloud – Sync and organize your creative assets across multiple devices, track comments, build and publish websites, apps, and more.
Youzign – Create nine different types of graphics, from infographics to flyers, with this free, online graphic design tool. Pixlr – Edit and create photos for your website and ensure they are optimized for various devices.
Canva – Create graphics for your blog, social channels, website and much more with this online image creation tool that also comes with a stock photo library. Stipso – This software enables content marketers to create infographics, mashing up social polling and data visualisation to create interactive visual content.
Piktochart – This tool provides infographic templates for users and helps them create and share compelling content.
Snappa – Easy to use graphics design tool with hundreds of ready made templates to choose from. KnowledgeVision – Turn presentations and web content into an integrated, interactive online video experience that doesn’t require special software or app downloads.
Brainshark – Sync up marketing and sales people using a systematic, coordinated approach in this content-centric sales platform.
Wyzowl – This software helps create engaging visual content such as videos to market a brand.
Prezi – This presentation tool helps users organize and share ideas by creating visualizations.
Lookbook HQ – Using your most relevant, compelling content, this tool compiles all the information you want to display to customers into a visually appealing lookbook that can be embedded or shared.
Zmags – This platform helps e-commerce users create and share online catalogs, lookbooks, magazines, etc. Podbean – Share and create podcasts with this tool that also lets you sell podcasts with no transaction fee.
Wheeldo – Use Wheeldo to create lead-generating quizzes for your website, email list or social channels.
SnapApp – This content marketing platform helps users create interactive content that runs across all platforms and is customized for each device. Qzzr – With Qzzr, users can create quizzes to embed on websites, share on social media and eventually generate leads. Contest Factory – Create surveys, questionnaires, sweepstakes and more with this software and service provider.
StatSilk – Statsilk is a visualization software that enables users to make interactive maps and other types of visualizations.
Votigo – Build content, sweepstakes and other interactive elements across social platforms with this social marketing management tool.
Kuia – This tool allows you to create calculators to better understand your visitors.
Curata CMP – The Curata CMP Content Marketing Platform is designed specifically for B2B marketers to help them drive leads and revenue from content.
Newscred –  NewsCred helps brands manage the entire content marketing process on one platform. Percolate – Percolate is a leading social relationship management platform that also offers unique content management capabilities for large B2C companies.
Kapost – Kapost’s Content Marketing Platform allows marketers to collaborate, distribute, and analyze all content types within a single platform. Engagio – Engagio helps companies with complex sales to engage target accounts, expand customer relationships, and deepen sales-and-marketing alignment.
Remember this is only a template, you will want to adapt it to fit the needs of your business. Essentially it works very much like the Google keyword tool, where you search for a specific keyword phrase and it provides the exact, phrase and broad match stats for the phrase.
The obvious answer is to look at the search volume for the keywords and develop a video around something that gets decent search volume. After looking at the Youtube keyword data, I decided to look for videos over at Youtube by searching on these phrases, and in particular I was looking for results where the videos didn’t look like they were optimized for that exact phrase. So at this early stage I assume if you can find keywords in Youtube that don’t have videos specifically optimized for the phrase, then these may be ones you could target with you videos. I write about various topics to do with Internet Marketing and strive to provide the best free resource for people wanting to develop online businesses. Doesn’t seem to be enough data for physical product research from scratch but, quite interesting for checking out existing keywords.
Until the stats improve it might be best for a quick check on existing site keywords to add a quick video (or powerpoint presentation) for back-links. Yes I agree the stats are low on some phrases, but you need to keep in mind that people are looking for videos, and are not in a shopping mode, so they will most likely type in more info phrases to bring up videos.
It does seem that the high ranking videos at this point come from aged accounts with a decent amount of videos and videos with a good amount of plays and comments. This could be an interesting opportunity for someone who produces videos and can add links in them. Yeah I am seeing the same thing, and I assume it is the reason I explained above to Mark, or that Google just doesn’t have the stats yet for video.
Will be interesting to keep an eye on this, because if we can work out how to target video, like we do search, then it opens up a whole new world for us. I just sent you an email about an awesome YouTube Video Traffic Explorer software that I developed and giving away for free.
In my experience with youtube and getting a YT video to rank, both on google and YT you need to produce videos that are not commercial in intent.
It seems there are so many options we have rightnow when doing business online, but I just want to focusing on what you teach us with the RPF. If you make your videos with a strong sales theme and they find you, then they will close your account with no warning or reason.
Viewers have no hesitation in reporting videos back to YT and if you have a library of video’s supporting your various web sites then your business could go backwards overnight. I think now that they have a keyword tool, everyone will start using it and data will be available soon enough.
Thanks very much as always looking out for your posts, emails as the information is always to point and enjoyable. I tried to use a few of my keywords – very non-IM stuff, and the results were a whole lot of crazy. I agree that the trick with marketing on YT is not looking like you’re marketing on YT. Only problem I see is if like me, you have a good head for radio, you might need to learn a bit more about powerpoint presentation.
In terms of ranking in youtube, I tend to agree with you that internal on page factors make the difference for now. Thanks again, Matt, for helping us stay on top of what’s going on in the internet world that could help us with our businesses! I tried out the YouTube Keyword tool and although I only did a few searches, I couldn’t believe the weird suggestions for keyword ideas!
I’d be willing to bet that YT are working on voice and optical character recognition techniques to extract video content to make it indexable. Thanks for this great info and good to see some of the search stats behind the Youtube videos keywords. This may not be the best place on your blog but I just wanted to give you a shameless plug for Rapid Profit Formula.
I’ve just finished my first Rapid Profit Formula site and so far the results are great.
There’s nothing startlingly new, and it’s not rocket science but your system works Matt!
Interesting thing to note is that one of my websites has and an entire sub-domain of movies and videos, many of which came from YouTube. Actually, I can see this being an essential tool in the future as more and more marketers turn to video sales letters through courses like Russ Ruffino’s new WSO. Now, another powerful tool has emerged: PitchEngine, which lets you create and share social media releases for free.
From the largest PR agencies in the world to the best boutique and smaller firms, PitchEngine is used by a diverse mix of in-house PR pros, agency reps and other communications professionals. Even if you are sending your news release to a wider audience by using a great online PR tools such as PitchEngine, you are still making a mistake if you don’t optimize your release for the search engines. Use a pithy descriptive headline with important keywords and repeat those keywords in your lead.  And don’t use jargon! Link keywords to relevant landing pages on your site–that is where many of those keywords will be found. This entry was posted in News, Online, Public Relations, Social Media, Tech Tools, Tips & Mini-Guides. Segmentation is essentially the identification of subsets of buyers within a market that share similar needs and demonstrate similar buyer behavior.
Segmentation is a form of critical evaluation rather than a prescribed process or system, and hence no two markets are defined and segmented in the same way. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. We will discuss how using this effective online marketing tool to your advantage and beef up your personal brand or company’s online presence it later. Your business or personal brand Wikipedia page can produce significant improvement to your business and your reputation. It adds a level of prestige, authenticity and credibility to your business, brand or persona. It provides you with an additional and credible website presence that will depict your business with integrity. It is crucial to mention that your business can reap all these benefits if you follow the wiki writing guidelines, otherwise, your post have a risk of being removed or flagged. You should make sure that your business is renowned and someone has created articles or news about your business or company, which are available online.
It is not recommended you to pull tons of information directly from your business website, until you have a big company like Apple or KMart.
If you don’t have a lot of outside articles, consider doing a little public relations outreach and publish new relevant content before creating a page. Although the Wikipedia writing guidelines for businesses are available, the task is cumbersome and gruelling for a novice.
Furthermore, wiki does not like self-promotion, so if it is proved that a company is making its own wiki page, the page is flagged for deletion. Thus I recommend that companies should use expert help to create their wiki pages, so that they minimize the risk of deletion. My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how. It is interesting how Wkipedia pages are the first links that pop up when running a search on a site like Google. Those with academic ties will note that Wikipedia is not considered an acceptable resource for academic writing.
A really good read and I always wondered why Wikipedia entries always seem to show up at the top of search engine results. Unfortunately, with collaboration comes the opportunity for trolling so little wonder why academics do not embrace Wikipedia as a source for academic writing. Hey folks, if you are not able to get your name or brand on Wikipedia, you can get both of them on Selfpedia! This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.
The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website.
Step one is to force us to identify the business objectives upfront and set the broadest parameters for the work we are doing.
Step four is to set the parameters for success upfront by identifying targets for each KPI. My sincerest hope is that these questions will seed your discussions as you go through the five steps below. With that macro thought out of the way, let’s get going and look at a real example of the five step process to solidify this concept. This is a difficult question to answer because it requires more thinking that you might anticipate. Based on those discussions, in our case, we’ve identified three objectives: Create awareness, generate leads for the builders and highlight community events.
Pro Tip: One way to ensure success is to forget that you are creating a set of videos or that you are building a site to host downloads of pdfs or that you are trying to mimic a campaign from Europe.
These goals provide clarity, but they also contain large chunks of specific marching orders for what the Marketers and Analysts need to get done. My definition: A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives. I am sure your head is buzzing with all the possibilities for custom reports and things to report on, and how much clearer it is what you are supposed to do!
My definition: Targets are numerical values you’ve pre-determined as indicators of success or failure. Seek people who are accountable (client, management, Finance), they will help you identify targets for each KPI.
This last part is one that is particularly meaningful to me because of its incredible value. When you log into Google Analytics or any other data source you are deluged by data and you could go in a million different directions. Identify the sources of traffic, types of people desirable, their attributes, their behavior, business outcomes that they care about the most. This was a lot of work, but I assure you that at this point you will thank God and your Cat that you worked this hard.
I hope that the two examples in this blog post will help inspire you to use the Digital Marketing & Measurement Model as the foundation of your web analytics efforts. The Resource Management and Capacity Planning Handbook by Jerry Manas is the authoritative source for any organization wanting to improve its resource management practices in the context of portfolio management.  The opening chapter does a great job of providing basic context of resource management and capacity planning and strongly leverages a benchmark study by Appleseed RMCP and expert practitioners in the field. Organizations continue to struggle with the matter of resource management and “when you consider the constant change, lack of visibility into resource capacity, and no sense of which work is most important, the result is a perfect storm of resource management chaos.” In order to address this problem, Manas systematically covers key topics chapter by chapter that provide relevant help to companies seeking to improve. In chapter 3, Manas presents a systems approach for diagnosing the root causes of poor resource management. Chapter 4 addresses the much needed topic of leadership and organizational change management. Chapter 5 addresses key roles for making resource management and capacity planning successful. Chapter 6 is an enjoyable chapter on strategic alignment and how not to manage resource capacity management like failed military leaders in the past. The final chapter, chapter 9, concludes with industry specific challenges of resource management and capacity planning. The Resource Management and Capacity Planning Handbook is a must-have book for PMO directors and senior leaders struggling with making the best use of limited resources.
Portfolio review meetings are a great way to review and assess the entire project portfolio with the governance team. OPTION 1: A review of all in-flight projects, current status, relative priority, business value, etc. OPTION 3: A high-level review of all projects in the portfolio with the intention of updating project priorities for every project in the portfolio.
Option 4 comes courtesy of Jac Gourden of FLIGHTMAP in a 2012 blog post and is the best approach I have seen for conducting portfolio review meetings. The quotes above should draw attention to the importance of well defined and well communicated IT governance.
IT Architecture—the organizing logic for data, applications, and infrastructure, captured in a set of policies, relationships, and technical choices to achieve desired business and technical standardization and integration. Business Application needs—specifying the business need for purchased or intentionally developed IT applications. Much research and analysis was made by the authors in connecting the decisions being made with the right decision makers. IT Governance was very useful to me personally as it is the most thorough work on the topic that I have read and provided a lot of good insight into how to make governance work. This book enlarged my view of IT governance particularly with the five key areas of: IT Principles, IT Architecture, IT infrastructure, Business Application Needs, IT Investment and Prioritization. Another striking point that affects my current work is the need for improved communication with senior management.
In part 1 of the portfolio management V-model we looked at the left side of V (process and data) that drives better decision making. Establishing portfolio management governance is a critical component for successful execution of PPM.
Governance is the foundation for all of the other portfolio mechanics, and without it, PPM doesn’t work.
Leadership is a critical component that brings the governance framework and the visionand goals of the organization together. In a recent LinkedIn discussion, questions were asked about the short-comings of prioritization matrices. Prioritization matrices have three primary strengths: simplicity, speed, and applicability to all types of work. Prioritization matrices are unable to produce a rank ordered list of projects in a portfolio. Prioritization matrices are good for organizations new to the portfolio management process. From a very pragmatic point of view, getting the right data at the right time is at the heart of good project portfolio management.
Therefore, understanding the data needed upfront is a success factor for portfolio management. Senior management bears the responsibility for identifying the right data to be used in the portfolio management process. Portfolio tools have a very important place in the portfolio management ecosystem, but only after leadership has identified what is required and lean processes have been created to facilitate data collection.
Lastly, senior leadership needs to use the data in the system for making better portfolio decisions. Benefits realization is a process throughout the project management lifecycle (among high performing organizations) not just at the end.
In a previous blog post, I commented on doing portfolio management ‘by hand’ to learn the processes before adopting a robust portfolio tool.
In a great article on IT Project Portfolio Management, Jonathan Feldman asks organizations to consider the problem they are trying to solve and start with high level data rather than getting too detailed.
One advantage of a bubble chart is to locate those projects that are higher value and lower risk and ask the question, “how can we get more of these types of projects in the portfolio?” Likewise with the lower value higher risk projects, we should ask how to avoid those types of projects. In the book, Project Portfolio Management: A View from the Management Trenches, one of the questions posed is ‘can we absorb all the changes?’  At first glance I dismissed the question and instead focused on the four components of the portfolio lifecycle. My hope is that it will help guide you through the many content marketing technologies and tools to the one that best fits your needs. While many of these tools existed for years prior to the advent of content marketing, and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
Some technologies may help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors. Also in April of 2013, Content Amp, a UK based content marketing agency created an impressive and visually appealing infographic with a wide variety of content marketing tools with an attempt at groupings as well. For every tool you see in the map, there is a long tail many other tools that are similar or performs parts of functions of the tool included in the graphic. There are many tools that fall into multiple categories, but I have placed them in the category that represents them the best.
Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and  scoring, and more. Personalize content and messages for your audience by using information such as what they’re searching for, clicking, buying and more.
Marketers can personalize messaging, content, and calls-to-action for their multichannel campaigns by persona, account and buying stage. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more. Social – Schedule and manage social media updates across several platforms with this tool that also suggests posts for your target audience. This is a good way for searching influencers, getting news from your niche, checking opinions, etc.
By extending their social media strategies, Dynamic Signal’s clients ignite brand awareness, employee engagement and revenue. By managing content creation, distribution and measurement, you’ll be able to scale and streamline the entire customer experience. It has now been absorbed into the Oracle Marketing Cloud under the product name Oracle Eloqua Content Marketing.


A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. The results are ok, but there is clearly not as much data for Youtube videos yet, but I think there will be soon. Build an online business with my free 12 part internet marketing video training course now!
If you click that, you can add filters to show videos uploaded today, this week, this month.
Considering how relatively easy it is to do that I can see why google and YT stopped ranking those type videos so easily. Prior to Google buying YT I also use to obtain great ranking using Viddler, Revver , Metacafe etc but not any more. Like I stated earlier, you need to make videos that don’t look like your trying to sell something. So my thoughts are to ask you if you could come up with some sensible way of making videos.
I’ve seen some videos that have complete articles in the description and they seem to rank well. Backlinking the videos is how you can really boost them up to the first page of Youtube and also in the search engines. This one is new to me and as I only just started video marketing it comes at the right time. First I have made a few short vid’s about 45 seconds which is Google’s recommendations, naming them with my keywords as part one, two and so on.
I’ve noticed that videos without meaningful titles or tags are matched as related videos based on the content of the thumbnail. If you transcribe the voice content of your video and add it as a caption file I’m sure that it gets indexed and used in search results. I earned a little money over Christmas with some IPK style sites but generally I’ve never had more than 10-15 visitors a day on a regular basis and my most successful sites earn me about $15 USD a month! I’m just getting my head around things like Market Samurai and along comes another keyword search tool! Unlike the rigid, printed press release of old, SMRs offer both creator and reader far more flexibility.
Another similar free service is Pressitt Social Media News Release creation and publishing service, which has just come out of private beta. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). For example, the auto market could be segmented by: driver age, engine size, model type, cost, and so on. Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliver how big the segment is how the segment fits with the current direction of the company and its vision.
Then you must have seen the relevant Wikipedia link in one of the top five results in Google’s search page.
From having a registered account (having a minimum approved edits restriction) to conducting a neutral research for your company where each sentence is to be supported by a reference similar to academic citations, is in fact a lot to ask from a new user. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook.
Companies without proper strategy and correct, not – self promoting content could end up on the black list. Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. If your Digital Marketing & Measurement Model does not cover all three areas of your digital effort, then it is not complete.
By making them happy with delightful events, at the construction site hopefully in model homes for sale, they can be converted into Net Promoters (to others) and Buyers (themselves). If you were responsible for getting 5 million visits in a month would you execute your campaign differently than if that number was 500k? They can come from other efforts (if my one hour long boring video can get 30k views in a week, should your two min peppy video get 1.2 million views?). When you crack open Google Analytics, or other tools you’re using, you'll immediately jump with joy or weep when you see the KPI.
Have a discussion with them about what the most important segments to focus on are for each goal. Get the DMMM signed (preferably in blood!) so that all parties are clear on what everyone is supposed to be solving for.
This book is not about mere theory, but gives literally hundreds of practical points based on corporate reality.
I am a big believer in assessing organizational maturity, and Manas does a great job of acknowledging that organizations are on a road to maturity, and through the help of expert practitioners, gives examples of how organizations have matured their resource management processes. I was very pleased to see an entire chapter devoted to these two subjects, because most of the time in portfolio management literature, the emphasis is either on process or tools, with little regard for the people dimension (which is very critical). One of the key takeaways is that successful organizations very often have dedicated resources to support capacity planning exercises.
As chapter 4 addressed the people side of leadership and change management, this chapter does an equally good job of explaining why it is important for organizations to pay attention to the human side of project execution and resource productivity when trying to improve resource management. This chapter speaks more frankly about the topic of portfolio management and the need for visibility, prioritization, optimization, and integration of the portfolio. This chapter turned out to be the cherry on top as it provided insight into unique challenges faced by different industries. Jerry Manas has a great writing style that makes the book easy to read and easy to understand. Unfortunately in practice, these meetings can be overwhelming, time consuming, and unproductive.
Some projects may be cancelled, but the primary purpose is to inform the LT of the current in-flight projects.
This provides more in-depth information of critical initiatives and may result in a possible change of priority of certain projects. I also have sat through long sessions (although not all-day sessions) of reviewing all the projects in the portfolio and it can be painstakingly tiring.
Even after a portfolio recommendation is accepted, there is further work to screen out the projects not included in the portfolio, and in some cases to make worthy exceptions for some projects that would have otherwise been removed from the portfolio. The first question focuses on the types of decisions that must be made to ensure effective management and use of IT. PPM is very focused on the last area of investment and prioritization, but the four preceding areas lead up to the point of making the investment decisions. Although the content was great, I felt that the case studies and diagrams were really lacking.
In part 2 we will look at the right side of the V (leadership and governance) and then tie everything together.
Peter Weill and Jeanne Ross, authors of IT Governance, define governance as “specifying the decision rights and accountability framework to encourage desirable behavior in using IT.
All benefits of project portfolio management hinge on the execution of portfolio governance. The real decision makers on the portfolio governance board should be strong strategic leaders who make the right decisions at the right time. Good decision making requires having the right data at the right time, and it also requires strong leadership to utilize that data for making the best decision possible at any point in time.
I would like to highlight the strengths and weaknesses of using such a tool for portfolio management. At best, such a matrix can provide a categorical ranking of projects in the portfolio, but this won’t help prioritize projects within the same category. Due to the simplicity, organizations can quickly get the benefit of prioritization without spending the time to do a thorough scoring of each project.
If the right data is not available for decision makers to use, the issue will be mediocre results at best.
In addition, senior leadership needs to drive the accountability for collecting the right data. Selecting the right projects requires that good data is collected about each candidate project.
Portfolio systems store and transform project and portfolio data for general consumption (aka reporting and analytics). Strong portfolio systems will generate the reports and analytics necessary to support better investment decisions.
In a recent discussion on LinkedIn, one consultant commented that this most successful PPM software implementations occurred when companies took a phased approach to ease in the new solution. Firstly, it gives the organization time to develop their own portfolio processes without the burden of learning a new tool upfront.
Without a designated portfolio management tool, I have designed bubble charts by hand using Excel and PowerPoint.
By normalizing with respect to past and current projects, we will see whether or not the projects are moving toward the higher value lower risk quadrant. However, after further reading, it became clearer to me that from a portfolio management perspective, it is very important to understand how much change is being pushed out to the respective organizations. Having attended dozens of content marketing conferences over the years, I have seen most marketers and even analysts not know where to start or how to make sense of the universe of content marketing tools.
Some have been limited in the amount of tools they covered, while others have been comprehensive but have not grouped the tools together in an intuitive manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. The business of getting slides,Power Point etc somewhat cumbersome.Camtasia is good but I think we need something easy, professional and be ready yesterday type of thing.I mean to say quick, may be you would like to look into creating a product, this way?
Also ratings,comments, and the bounce rate of a video plays a role as well, oh and also the youtube channel, it’s a great pratice to place your keywords on your channel, as thier are tons of opportunties to do so.
I then make sure I like vids in the same category line as my vid’s with no attempt to market my own so that I do not get flagged as spam and I see that is going well.
Aligning the content of a video by creating a tie-in with another highly viewed video could cause your video to show up as a related video on the high traffic video.
Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” or SMR, that can easily be shared via the social web using apps like Facebook, Twitter and more.
Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. It is an open source site that if used correctly, can be an effective online marketing tool for your business or personal branding. It would be excellent idea to take articles from online trade magazines, online newspapers and magazines. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. On Selfpedia, the more you help build up information pages and link to those information pages on your biography, the more discoverable your biography gets on search engines and within Selfpedia. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objective set of measures with which to identify success or failure.
Or if you were supposed to reach 1,000 CMO’s would you remember not to use Social Media as your primary acquisition strategy? The insights you derive will be of value because they are grounded in what’s important to the business and the leadership.
Much of the chapter is spent on the “50 ways to lead your users”, which is a systematic and structured approach to leading change in the organization. I loved his white paper on the topic and felt that this chapter could have been moved up earlier in the book to provide a clearer view of resource management and capacity planning within the context of project portfolio management. Learning about challenges faced by other industries actually gives greater context to the capacity planning problem and puts readers on the alert for identifying and solving these problems in their own company.
He also does a fantastic job of blending theory with reality by explaining key topics and then providing numerous tips on how to be more successful with resource management. There are many ways to conduct a portfolio review meeting, but one of the key questions of the governance team is “what do they want to accomplish at the end of the portfolio review”? Moreover, these types of portfolio review meetings wear out governance team members and do not yield much value.
The authors define governance as “specifying the decision rights and accountability framework to encourage desirable behavior in using IT.” “Governance determines who makes the decisions.
Based on the results, they concluded that the best performers conducted IT governance differently from the low performers and drew conclusions of what distinguished the two groups. In order to make portfolio management processes successful a proper governance structure must be in place.
It was very clear that a governance structure needs to be set up to account for all five areas. If IT is not generating value, senior management should first examine its IT governance practices—who makes decisions and how the decision makers are accountable.” Governance cannot be delegated to someone else. The authors found that “the best predictor of IT governance performance is the percentage of managers in leadership positions who can accurately describe IT governance.” They found that most senior managers could not explain their own governance processes, which would explain why their IT governance doesn’t work properly. I normally like case studies, but I do not feel that the cases used in this book added any value to me.
At the same time, good leaders will also develop the necessary governance infrastructure to make good decisions that will drive the execution of the strategy they have put in place.
In order to have good data, organizational processes are required to collect the data and maintain it. Firstly, a prioritization matrix differs from a more traditional scoring approach in that it offers a limited number of priority selections. Prioritization matrices cannot do a good job of evaluating projects based on multiple criteria, and therefore cannot do a thorough job of distinguishing important projects from less important projects. Even in organizations where projects are scored and ranked, prioritization matrices can be used for “pre-screening” purposes to do a preliminary prioritization.
Portfolio management is about selecting the right projects, optimizing the portfolio to deliver maximum benefit, protecting portfolio value to ensure that that value is delivered, and improving portfolio value by maturing organizational processes. For less mature organizations with fewer data requirements, simple portfolio systems such as Excel and Sharepoint can be used in the portfolio process. The first phase involved simpler tools to allow the organization to become familiar with portfolio management, followed by the full implementation with the advanced PPM capabilities. Great advice as this too points to the need for a phased approach to implementing portfolio management.
To determine a ‘value’, we use our prioritization value scores and compare that among projects. Many of the entries are resource sites and blogs such as the Content Rules Blog or events such as Content Marketing World 2013. More recently, Altimeter has published a content marketing vendor landscape that includes over 100 tools. I have also noticed that at the very least google does not actually watch the video when it ranks you. Once you’ve taught someone or solidified their opinion that they are doing the right thing, you have gained their trust.
A dynamic blend of traditional PR and a more progressive, conversational method, the SMR opens doors and engages readers. It lets you post to all your social networks and then allows you to analyze and track your social media efforts. So there will be one more website about your business at the top level of Google search engine results. Go for real world, clear, executable and those that deliver value to the company (short term and long). What’s important is that you never measure without having some sense of what good or bad performance looks like. For some organizations, portfolio review meetings are about getting project status of every project in the portfolio. Project governance is very much about the types of decisions being made and the people who participate in the decision making.
These points reinforce my need to continually educate senior management and communicate both the process and the results of our governance procedures so that we have greater project success.
Management is the process of making and implementing the decisions.” They make the point that IT governance is the most important factor in generating business value from IT and that good governance design allows enterprises to deliver superior results on their IT investments. Rubin, former executive vice president at Meta Group, “a good governance structure is central to making [PPM] work.” Furthermore, “Portfolio management without governance is an empty concept”. Moreover, good leaders will hold management accountable for following the governance process and will take ownership for achieving the organizational goals. True leaders will not compromise and accept mediocre results, even when that is the easiest path to take. Governance processes are also needed to ensure that the governance board operates efficiently and effectively. Basic criteria should be developed for each part of the matrix, but once complete, decision makers can apply the criteria to various types of work. When evaluating multiple large projects, a scoring system will provide a more accurate analysis over a prioritization matrix. This would be commonly used in a stage-gate process before a formal business case has been developed.
Maturing organizations should select portfolio software that meets the needs of its data requirements. Without good ‘fuel’, senior management will be unable to drive the organization toward its strategic goals. Project managers, steering team, etc) to understand portfolio processes and be comfortable using them.
We have risk scores as part of our prioritization criteria that drive the ‘risk’ portion of our bubble charts.
The old way of thinking that did work, make a video and just build links, seldom works these days. They instead will read your description so thats very important that you make your description seo freindly while not overdoing it either. It got a lot of views because it showed up as a related video on other highly trafficked Shrek videos. Those readers include not just media, but investors and consumers (friends, fans and followers) alike. Think of your market as an orange, with a series of connected but distinctive segments, each with their own profile. For other organizations, portfolio review meetings are designed to evaluate each project in the portfolio with the intention of updating priorities. Rather than merely focusing on individual projects, a portfolio team can compile a few portfolio scenarios that should be reviewed by the governance team. The Project Management Institute’s Standard for Portfolio Management 2nd Edition briefly discussed governance but did not go into the same level of detail as this book. As far as improvements, the topic of project portfolio management was barely discussed and is quite important in terms of executing strategic change within an organization.
These quotes highlight the need for a well-defined and properly structured governance in order to manage the project portfolio. Good strategic leaders will make difficult decisions (aka “the right decisions”) in the face of difficult circumstances. Even if there are good governance processes and place, and the roles and responsibilities are well understood, real leadership is needed to make difficult decisions that best utilize resources and accomplish company goals (even when not popular among all stakeholders). Because of its simplicity, prioritization becomes a much faster exercise and allows decision makers to quickly distinguish important projects from less important projects.
A governance team could quickly determine a categorical priority for the project at an early gate review. Collecting data comes at a cost, and organizations need to put the right processes in place in order to collect good data. Third, based on the early experience with project portfolio management, the organization will better understand their own requirements for a full fledged tool. Not very targeted I admit, but if you’re smart about this there could be a lot of mileage in this technique. In many instances, there is significant overlap between the portfolio scenarios, but the emphasis is on the business goals of the portfolio and how a portfolio scenario supports a certain goal.
Another well respected PPM expert, James Pennypacker, developed a portfolio management maturity model which identifies governance as a key criteria. In addition, “If business leaders do not assume responsibility for converting [IT capabilities] into value, the risk of failure is high.
I overlooked it because of the book’s value to the topic of governance, but I definitely feel the authors should have spent more time on this topic.
This is why leadership is needed in addition to governance for making better strategic decisions. These decisions relate to the projects and programs in the portfolio that will execute strategy and meet company objectives.
Otherwise, the matrix is of little value because decision makers can have wildly different views for what is of high importance versus low importance. Prioritization matrices can also be used to triage large volumes of project requests to focus the organization on the hottest projects. Some less mature organizations will collect insufficient data which leads to sub-optimal decisions. From this angle, portfolio management processes are about collecting a sufficient amount of the right data. Is a score of 500 good or bad?  Since my organization was experimenting with a new prioritization process, we didn’t know what was good or bad. With high risk comes the likelihood of frustrated business leaders who often respond by replacing the IT leadership or abdicating further by outsourcing the whole ‘IT problem’”. The simple portfolio management V-model helps tie together four critical components of PPM that lead to better decision making and result in greater strategic execution. With a traditional scoring model, it is difficult to evaluate “keep the lights on” type of work, but with a prioritization matrix it is easier to compare priorities for project and non-project work.
I have seen this approach used in an organization that received a high volume of small project requests.
Other organizations may try to collect too much data before they are ready to utilize it and can do more harm than good by burning out employees with burdensome processes. Without good standards and processes, important portfolio data will be collected inconsistently resulting in confusion and possible error. Therefore, I made the decision to normalize the scores so that we could fairly compare good or bad projects within the portfolio rather than try to determine a threshold for ‘good’ projects.
Here the point was made that outsourcing IT may come out of a frustration by the business leaders with IT. I would definitely recommend it to anyone that is involved with portfolio management or any part of IT governance. In this case, scoring would be an over-kill; the organization just needed to determine the most important work at that time. Mature organizations will have the discipline and rigor to collect the right amount of quality data.
This has been helpful in identifying which projects drive more overall value to the organization compared to other current projects in the portfolio. Yet, the source of the frustration may very well lie in the poor governance structures established. The downside of this however, is that you are always going to have a few projects that look bad.
Until now, I had been normalizing only among current projects in the portfolio, yet it suddenly dawned on me this morning, that I should also normalize among all projects, past and current in order to understand whether we get more value now than in the past.



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