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The Account Mapping service is the starting point to deep penetration of major accounts a€“ for both new and existing customers.
We use market segmentation, database marketing, and pro-active business development prospecting techniques to generate, and pre-qualify selling opportunities while also developing contacts that influence the buying process of each of those opportunities. In todaya€™s marketplace buyers have multiple resources available to them when researching and selecting an appropriate vendor for their application. Minute Marketing Productions has partnered with trusted google photographers to bring your business to life. I have been working on changing the Marketing Silo mentality in automotive digital marketing circles to get people to focus on their marketing efforts as a whole.
For example I spoke to a digital marketing manager for a mid size dealer group the other day.  We were discussing how to reallocate some of his marketing dollars and immediately the marketing silo language came out.
This brief exchange reinforced a symptom of marketing in automotive dealership in general.  I have seen, in my time as CEO of PCG, a great many disjointed marketing efforts because offline is not in tune with online. My goal is to change this dialogue and get people to focus on Unified Marketing efforts by looking at their marketing in terms of offline and online efforts. What needs to happen beginning today is that all marketing partners have to have a seat at the unified marketing table. Make sure that if offline marketing efforts is sending them to a specific page on the website or asking them to use a specific number to call that you can track the interaction back to the offline asset?


I want to connect ideas on marketing, training and personal development and make these ideas accessible for organizations and people so they perform better. I am blessed to have great support from my team at PCG Companies but most importantly I have a great wife and boys to keep reminding me what is important. The vendor who takes a proactive approach in communicating with their existing customer base as well as their new prospects will have a higher success rate of closing new and repeat business. Create a 360-degree, interactive tour and showcase all the details that your customers love.
Too often I hear dealers AND agencies talking about the marketing efforts in terms of traditional marketing and digital marketing. We were discussing the benefits of video pre-roll and possibly moving some of his marketing budget from cable over to this online video marketing product. Take down the Marketing Silos or you will wonder next year why you are losing customers and revenue.
Getting in the door early and staying in constant communication is the key to you getting the order instead of the competition. What that has done is create different messages and confusion because one team (or silo) does not know what the other is doing. When I asked him what cable spots he was running and how often were they running, he said that he did not know.


I believe this was an outgrowth of leadership having an ad agency that handled all their marketing needs previously and as Digital Marketing began to grow, it was not something this ad agency could handle. Implementing a good outsourced customer retention support function, as opposed to a telemarketing approach, to your customer retention lead generation programs will show your market commitment and convey that you are serious about doing business in a professional manner. With Business View, your customers can walk around, explore, and interact with your business like never before. This led to hiring a new agency to market online or worse, just getting products and spending money without having a strategic partner to guide this marketing spend. If it is not unified with your online efforts then the customer will receive a disjointed experience and you will lose potential sales. Not only will these images appear on Google searches, Google Maps, and Google+ Local, but you can  easily embed the virtual tour on your own website and social media pages.



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