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SAV-e-MARKETING focuses its services on creating highly individualised, strategic, and efficient websites that work hard for your business and your bottom line.
Alison and Lucy also offer advice and assistance with the online marketing strategies and tools that go hand-in-hand with operating an effective website.
We don’t offer a ‘one size fits all’ approach, preferring to tailor our services to your individual online business marketing needs and budget. When brainstorming new small businesses marketing techniques, consider the attempts and successes of big brand strategies. Reaching your intended audience means defining demographics develop marketing strategies with clear goals and setting yourself apart from your competition. Mashable writes that ad firm SapientNitro Chief Creative Officer Gaston Legorburu, gives the examples of American Girl and Build-a-Bear as highly successful consumer experiences. Keeping up with current trends, has never been easier, and neither has increasing brand awareness.
Major brands create their marketing content, small businesses should commit to doing the same.
Data analytics tools like Kissmetrics and Google Analytics will help you ensure your message is reaching your target audience and how effective your message is. Building your foundation also includes creating a strategy that sets you apart from your marketshare competitors.
David Strand is an Authorized Representative, Business Consultant and founder of Caliber Capital Inc. If you own your own business, chances are pretty good that one of your top challenges is marketing your small business.

Marketing your small business doesn’t have to one of those things you put off or avoid even if you don’t have the resources or capabilities in-house.
If you’ve never considered outsourcing as a tool for marketing your small business, consider using a creative retainer. A creative retainer is a great tool that allows you to take control of marketing your small business, even when you don’t have the resources in house to execute your marketing plan. You don’t have to put off marketing your small business because you don’t have the time or the staff, or you have a limited budget. Small companies have the ability to be flexible, agile, and to take creative risks that big companies aren’t always able to procure. While big brands have scale, small businesses can connect with consumers by providing an experience that reaches the emotions of their audience and motivates them to talk, click, and share. These experiences are often shared across social media channels increasing brand awareness for basically no cost. Getting the message of your brand into the main stream is done in real time with social media platforms like Twitter, Facebook, and Google +. Over the past few years, businesses of all kinds have realized how important it is to use experienced, professional writers to create high quality, compelling marketing content and to harvest and curate relevant content that is beneficial to potential clients.
Once you have started building that foundation it is then time to start building your community.
Here we'll cover a broad range of topics including planning, marketing, networking, technology and more.
In fact, it’s a prime example of a task that you can safely outsource and still reap its significant benefits.

With a creative retainer from Grantstreet Creative, marketing your small business is easy and affordable.
That being said, it behooves small companies to study the marketing strategies of the big brands and adapt their tactics to fit their own markets.
The following four marketing ideas are based on big brand ideas and will start you on the path of successful small business marketing. These platforms allow the consumer to garner the attention of the brand on a one-on-one-to-many basis, while at the same time affording the company an opportunity to increase brand awareness exponentially.
The words and images that you use to convey your story to consumers will become your brand.
Through social media platforms, blogging, and video creations, you can reach out to your audience, engage their emotions, and motivate them to share your message. For more information about creative retainers and how you can use them when marketing your small business, please contact our Creative Director Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation. For something this important you must invest in hiring those that have the skills and experience to know how to represent your brand the best.

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