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With smart phone sales to pass personal computers, the smart phone race between AT&T and Verizon iPhones, Droid powered phones and everyone else, the impact of mobile devices on our daily lives has elevated to unprecedented levels.
Mobile Marketer – Let by Editor in Chief Mickey Alam Khan and a great team including Giselle Tsirulnik and Dan Butcher, this publication covers 360 degrees of mobile marketing and commerce.
Another useful mobile marketing news site is Mobile Marketing Watch, which offers a variety of news on the mobile space and is a great example of content marketing from it’s owner, mobileStorm. Mobile Marketing Association – The MMA is a global organization headquartered in New York with over 700 members and a charter to promote, educate, measure, guide and protect the mobile marketing industry worldwide.
The MMA also hosts 5 global forum events each year called the MMAF (Mobile Marketing Association Forum) in Singapore, New York, Sao Paulo, London and Los Angeles. The Marqui blog recently curated a nice collection of PowerPoint decks on Mobile Marketing like the one above covering future trends and innovation in mobile marketing and advertising.
Also check out DMA Retail Roadmap to Mobile Marketing – a presentation by Joel Morrow of Mobile Fusion giving numerous case studies and best practices for retail mobile marketing.
There are many other resources including research reports, but few of value are available without requiring registration, so we can’t link to them directly. The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world.
Fiksu’s programmatic media buying and optimization tools for Facebook helped Shotzoom scale their business and lower their user acquisition costs.
InMobi, the world’s most powerful mobile advertising platform, today announced that it reached over one billion unique mobile devices on its network in Q4 2014, making it the only mobile-first advertising platform to reach this landmark milestone.

Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. New York – February 5, 2015 – – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of Michael Donnelly as the new chairman of its North American Board of Directors, as well the addition of ten new board members. Drones are being tested for multiple use cases these days, from delivering goods to gathering news to pure recreation. Dans ses voeux, Renaud Menerat plaide pour la mise en valeur du savoir-faire francais dans le marketing mobile et l'Internet des objets. E-marketing et le magazine Marketing sont les marques leader en France de l’information BtoB et de l’animation de communaute professionnelle a destination des decideurs du marketing. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing.
We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. We provide mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. PadSquad’s MMA membership will include participation in the mobile native and video committees. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Would you like Online Marketing Blog to cover more mobile marketing topics, tips, interviews and best practices?

When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others.
One interesting approach is on how we are prepping to collect wireless data across regions.
Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
We have 200+ employees across offices in Seattle (headquarters), Detroit, London, Pune (India), and Sydney.

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