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April 23, 2014 by Tabitha Jean Naylor Share this:The biggest challenge for start-ups today is arguably getting exposure.
Mobile Apps – If you have the resources to develop a mobile app for your start-up business, go for it.
Mobile Based Discount Codes and Coupons – Attracting new customers is the essence of marketing, yet getting your current customers to spend more can be a good way to keep the revenue streaming in.
Mobile Based Contests – Mobile based contests and polls can help you create a good response from your would-be and current customers.
SMS or Text Messaging Campaigns – Text message marketing is a perfect and personalized option that as a start-up you can explore when trying to establish brand recognition. SMS Alerts and Updates – Building customer loyalty is an absolute necessity and is always the ultimate goal in marketing. Using mobile to market and promote your business is no longer a “nice to have.”  It’s a necessity. Startup TravelsStartuptravels is a social platform that allows you to connect with entrepreneurs all around the world. Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future.
Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past. Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!
Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs. Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity. 61% of consumers have a higher opinion of a brand if they have designed a good mobile experience for users (Latitude). Whether you’re developing a new website for your business or converting your existing website to mobile, iWebXpert can help. Have you ever looked at your website on a desktop computer, then looked at it on a mobile device? In addition to building clear and effective mobile websites, iWebXpert also offers a wonderful mobile app development service. Spinnakr is a service that helps you target yourwebsite's visitors to increase conversions. Recent research has revealed that more and more advertising and marketing budgets are being directed at mobile. The major social media platforms such as LinkedIn, Facebook and Twitter have all begun to accommodate mobile advertising and have even set up special programs.
Apps will grow in importance as sites begin moving away from cookies as a viable tracking method. Having a mobile strategy is no longer a nice to have, it is indeed a must have component of your marketing strategy. My general recommendation is that it is not wise to be first with market changes as you should learn a little about how to do things right. With mobile we are very deep into the revolution and non participants are now considered late to the game. Aside from the strong recommendation of having a mobile or better yet a responsive website, you need to think specifically about your actual marketing promotions to make sure they are sound. Dave Kerpen a thought leader in my business and someone I respect very much recently wrote this piece on this topic for Fast Company. Today marks the first earnings call for the Social Media giant, Facebook and the public is very curious to hear what is going on inside.
This call should be very telling and I for one am very interested to hear where they stand. Although there are a broad range of marketing tools available towards achieving this goal, small businesses often lack the financial muscle to effectively exploit these options to the best of their advantage. A business mobile app should basically allow users to access your website and order services or products. The idea of offering mobile based discount codes and coupons is simply designed to inspire more spending.
Mobile based contests and polls also provide a great opportunity for customers to engage with you and your business, which in turn develops long-term (and stronger) relationships. The main reason you cannot afford to miss out on SMS marketing is because almost every person with a mobile phone reads a text message in less than three minutes.


Offering SMS alerts and updates to your customers regarding discounts, new arrivals or sales makes them feel in touch with your business and quite often, such updates always lead to an action which may include an inquiry – or better yet, a purchase. The tips highlighted here should give you a perfect start in your mobile marketing campaign – and our hope is that your results will be amazing. If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting). More and more statistics are being released illustrating just how vital mobile marketing has become for business owners to get higher sales conversions. If you haven’t developed a mobile version of your website, you may notice that the appearance has changed. A mobile app is software that users can download and interact with on their mobile devices.
Today’s consumer wants everything available at their fingertips, and they don’t want to wait. Creating a mobile campaign is one of the many things you can acquire when you market with Agency Fusion in Salt Lake City.
Accessing the Web via these mobile devices is poised to overtake browsing on desktops by next year.
Online searches and browsing on mobile devices has already surpassed those being done on desktop computers.
Tracking has begun to become more sophisticated for companies as well as the social media platforms.
Coordinate any branding or marketing strategy push you have on all of your social media platforms. Just because it looks great on a desktop or laptop does not mean it will look like that on a tablet or phone. Make it simple for them to share everything from the app to your content to news about your special sales and discounts.
Major corporations are getting hacked into all of the time and having precious customer and corporate data stolen or destroyed.
This can be a frustrating reality for business owners as it always seems that just when you finish one project a new one creeps up that is mission critical for your survival.
One of the many benefits to us, but negative to the company are these constant public inspections on their stability. Facebook is without a question the Social Media industry leader and their success and failures impact us all. If you are starting a small business, however, the good news is that there is some reprieve.
In addition to this, mobile based coupons are redeemed ten times more than other web based or printed codes. In the grand scheme of things, long term customer relationships help to build customer loyalty, which ultimately results in better sales. They’ve already expressed interest in you, they may or may not have been in research mode when you spoke.
58% of United States consumers own smartphones (comScore), and over 1.2 billion people get online using their mobile devices (Trinity Digital Marketing).
If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. This means becoming an avid user of mobile marketing, since the best way to understand it is to experience it. Claiming your business’s listing allows you to corroborate your business’s information, create mobile discount offers (for when your customers “check-in”), and do several other useful things. Some companies create SMS campaigns that use analytics to determine what customers want, and which messages they are likely to respond to. Nicole works for Agency Fusion in Salt Lake City, UT where she helps companies build and market websites.
The importance of a mobile presence, and a mobile marketing strategy, has never been more critical to the survival of your business. If you are not already responsive in your web design, you will be missing out on a huge chunk of potential business. Cookies have always been the ideal way to gather your data but mobile apps have taken on such an importance that they are being integrated in marketing programs and campaigns. Promote the app, offer rewards for downloading it, tell them they need the app to access special discounts or information. Nothing is more important than your data and it must be a huge priority for your business to protect it. More importantly they can show us what does and does not work and we can adjust our plan accordingly.


In a place like Manhattan you are likely to be walked into at least once per day by a passerby deeply engaged with their little screen. If it is not, the value will be lost AND more importantly that user will likely not come back.
Mobile marketing is not only an effective and results-oriented marketing tool but it is also cost-effective and accessible to small and medium scale enterprises.
There aren’t any standard rules when it comes to developing mobile apps for business; the most important thing is to develop an application that works for you and is popular amongst your target customers.
The biggest challenge in text message marketing is collecting as many phone numbers as possible legally. These strategies for increasing your brand influence take hardly any time, and very little money.
In addition, mobile searches make up a quarter of all searches performed (The Search Agency). The goal is to impress your audience right off the bat with sharp branding and attractive images. Some are created to help customers keep track of the pricing and availability of products, some are created as an extension of an event. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Becoming a power user involves learning to use QR codes, checking-in using Go-Walla or Foursquare, clicking a banner ad, using Google Voice Search so as to locate a shopping mall or restaurant, among a host of other solutions. You should include maps that provide the location of your business, as well as phone numbers that are click-to-call. On sites like Go-Walla, Foursquare, Google+ and Yelp, people can click to call your website directly from their mobile device, but you need to claim your listing to optimize this mobile-friendliness. SMS messages can be sent along with Facebook campaigns, check-in campaigns and other features to gain the attention of your audience.
You can create a campaign that will insert the individuals name in the SMS text if you want to make the message personalized.
It is essential that you have mobile apps designed and deployed in your marketing campaigns.
The following are five innovative mobile marketing ideas that you can explore to give your new business more exposure. One idea on how to build out your list is to run a competition where customers who shop with you get a chance to win something if they offer their contact details. Then provide a convenient way for them to learn more about your services and get in touch with you directly.
When a mobile user clicks on a site like this, the likely scenario is that they click right back to search results and find a mobile site instead. Mobile app development should be in sync with your branding and offer features that your target audience will find useful. You should make it a daily habit to explore the many mobile marketing solutions that are available; so as to get a good idea of how mobile marketing works. If you are in the restaurant business, add a feature for people to book a dining table through their phones. Messages that include customers’ names have proven to have twice as high open rates and significantly higher conversion rates.
Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role. You’ll also need to consider how you’re being found, and ensure you’re taking advantage of the mobile services that meet the needs of those web users. When you work with us on your mobile development project, we’ll consider who your target audience is and design the look and feel of your site to deliver a message that will resonate with that audience. When you go with iWebXpert’s mobile web services, we work to keep the look of your branding consistent between desktop and mobile, while ensuring that your mobile site is streamlined, engaging, and built to deliver results. Whatever your needs, we can help you create a beautiful, user-friendly app that will be compatible over a wide array of mobile devices.
The last step is to include an effective call-to-action that will convert those potential customers to sales!
Contact us today and discover how our mobile web services keep you ahead of your competition! People will happily talk about things that are interesting to them, and brands are not interesting.



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