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Global mobile advertising and cross-platform market is classified based on the types of platforms, services, solutions, advertising, devices, size of the organizations where they are deployed, business verticals and geographic regions. Based on market research reports, that analyze trends in all the aforementioned segments, global mobile advertising market is expected to make remarkable progress in the next few years to come. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. With mobile internet and smartphone usage growing exponentially, Location Based Advertising presents the most promising mobile technology with global market projected to grow $12.8 Billion over next 5 years. Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. Mobithinking, a reputable mobile analyst firm has stated recently that the mobile ad market will be worth a huge $11.4 billion this year, and by 2016, double that, so there’s no denying that the mobile ad world is just as huge as the very successful advertising markets found online on a computer. It would take thousands of words to cover everything you would need to know about mobile advertising and the results you can get from it, however as a newcomer to mobile ads, there are most probably some questions that pop up a lot more often than others, and below you will find the answers. This is a question that you are never going to get a solid answer to, and although as the mobile market evolves, you may have a better understanding of what rates you could earn from your application, you are still never going to be certain about what kind of money could be gained from your application. The mobile market as it is now is fragmented, and it’s extremely difficult to set out a ‘best’ mobile advertising platform, however, there are a few categories to pick between, and some app platforms stand out in their own categories slightly. The decision to pay for ad space on another application is a difficult one, and as a small business or startup, it may be unviable. There are a lot more details to dip into when considering mobile advertising, but these few pointers should help you get on your feet. Although Yahoo managed to grow its mobile monthly active users to 550 million, it still lags behind Facebook (FB). In third quarter, Yahoo saw mobile revenue in excess of $200 million on a GAAP (generally accepted accounting principles) basis.

However, as mobile traffic grows, the revenue associated with it will also rise—given the effectiveness of mobile native ads.
The phenomenal rate of mobile media consumption and rate of integration of cross devices platform is creating better opportunities for segments like mobile advertising market. Considering this diverse segmentation in the industry, researchers find it necessary to study each of these segments before claiming about the market trends, forecasting reports, constraints and business opportunities. According to the latest reports, the cross-platform and mobile advertising industry is anticipated to grow at a CAGR of more than 38% from 2013 to 2018. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. However, when starting up in the app market, looking at different advertisements to feature in your app, and also different ad platforms to advertise your own application on can have a huge variable in results depending on what platform you use and how you use it, so there’s a bit of knowledge that should be consumed before opening your app up for advertisement. However, if you start to make profit slowly from your application, you could try your luck in feeding it back into the app’s success by placing a few adverts up.
Also, the company estimates that the GAAP revenue in mobile will exceed $700 million in 2014.
Mobile advertising is a popular type of advertising through wireless phones and other mobile devices.
At this remarkable rate, experts are hoping for the industry to become worth more than $76.57 billion in 2018. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals.
End-users can make use of this technology through applications developed for mobile devices. There are dozens of names that could be mentioned here, but the most notable would be Adfonic or LeadBolt.

Before doing this, you should ask those that have used your app, or ask a review site to have an honest look at your app so that you know how to improve enough to match up against your competitors.
Yahoo (YHOO) increased the growth rate in its mobile advertising business. It claims that by the end of 2014 it will start getting more traffic from mobile than desktop.
According to a report from eMarketer and as the above chart shows, Google (GOOGL) leads the mobile advertising market in terms of revenue. It is also a popular subset of mobile marketing and is emerging as one of the most prominent businesses. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. This way you will be able to gain new downloads for your app, but also improve upon your daily user sessions because your customers have a better experience with your app than they do with its competitors.
Advancements in this market in terms of technology, applications and increasing penetration of mobile networks is expected to keep this industry in news for positive reasons. Experts explain that increasing penetration of the mobile market, technological advancements in the existing advertising technologies, rapid growth in the wireless technologies, increasing use of smart devices for advanced communications, shopping, information and entertainment and increasing demand from key industrial verticals are some of the major drivers for the industry. According to the experts, the market will grow at a remarkable rate, which is expected to create better business opportunities as far as the future is concerned.

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