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April 23, 2014 by Tabitha Jean Naylor Share this:The biggest challenge for start-ups today is arguably getting exposure.
Mobile Apps – If you have the resources to develop a mobile app for your start-up business, go for it. Mobile Based Discount Codes and Coupons – Attracting new customers is the essence of marketing, yet getting your current customers to spend more can be a good way to keep the revenue streaming in. Mobile Based Contests – Mobile based contests and polls can help you create a good response from your would-be and current customers. SMS or Text Messaging Campaigns – Text message marketing is a perfect and personalized option that as a start-up you can explore when trying to establish brand recognition. SMS Alerts and Updates – Building customer loyalty is an absolute necessity and is always the ultimate goal in marketing. Using mobile to market and promote your business is no longer a “nice to have.”  It’s a necessity. Startup TravelsStartuptravels is a social platform that allows you to connect with entrepreneurs all around the world. There was a recent study done on the psychological connections with users and their mobile screens. Brands that are leveraging content know how to use vine, instagram, twitter, facebook etc to push content and gain new audience and in some cases re-establish their brands, especially in markets that didn’t exist before. To move your buyer down the path to purchasing, your content should answer a consumers question before they’ve even asked. This entry was posted in Marketing, Social Media and tagged connect, consumers, content, customers, facts, instagram, internet, marketing 2014, marketing strategies, Mobile, mobile 2014, mobile advertising, mobile marketing, mobile strategy, posts, SMWTO, Social Media, Social Media Week, tweets, twitter. What is Location-based marketing and how can it help a business with their mobile marketing in Atlanta? According to a 2012 study, 58% of consumers who have a smart phone use location-based apps. Location-based marketing is the concept of using GPS technology to market to mobile users based on their preferences and location. Location-based services use the GPS technology of mobile phones to provide mobile users with information regarding businesses near them.
Foursquare is popular, with nearly 30 million people and over 3 billion check-ins based on the company’s 2012 findings.The first step for business owners to take is to claim their business on Foursquare.
Once set up on Foursquare, business owners can post updates, offer specials and advertise events to promote the business and entice customers.
Foursquare even offers free analytics so businesses can track their customers and see what’s being shared.
We’re going to continue to offer insight into Location-based marketing and how it can add a punch to any mobile marketing strategy with our next blog on LBM case studies. Spinnakr is a service that helps you target yourwebsite's visitors to increase conversions.
Guest post by Pavel Webb, affiliate manager at TextMagic, discussing how big the mobile marketing opportunity is, whether mobile spend will follow eyeballs, Google and mobile, Apps, ads and SMS.
In 2011, it was estimated that the global number of mobiles is around 5.6 billion handsets. If the trend for spend follows where people are actually consuming media, then both Internet and mobile adds up to a pretty substantial opportunity that Meeker estimates at around $20 billion in the USA alone. Added together, Meeker showed that mobile marketing across ads and apps has a 153% CAGR over the three years from 2008 to 2011, reaching around $12B globally by Q2 2011. SMS is not discussed as much as the sexy apps and ads, but with almost all of the >5 billion handsets out there capable of receiving SMS messages, shrewd marketers are already finding a willing audience with mobile coupons, voucher codes and service messages leading the way.

It’s difficult to predict, but some estimates putt mobile ad spend outpacing outline somewhere around 2015. Pavel Webb is the affiliate manager at TextMagic, a bulk SMS gateway based in United Kingdom. Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment).
Although there are a broad range of marketing tools available towards achieving this goal, small businesses often lack the financial muscle to effectively exploit these options to the best of their advantage.
A business mobile app should basically allow users to access your website and order services or products. The idea of offering mobile based discount codes and coupons is simply designed to inspire more spending. Mobile based contests and polls also provide a great opportunity for customers to engage with you and your business, which in turn develops long-term (and stronger) relationships. The main reason you cannot afford to miss out on SMS marketing is because almost every person with a mobile phone reads a text message in less than three minutes. Offering SMS alerts and updates to your customers regarding discounts, new arrivals or sales makes them feel in touch with your business and quite often, such updates always lead to an action which may include an inquiry – or better yet, a purchase. The tips highlighted here should give you a perfect start in your mobile marketing campaign – and our hope is that your results will be amazing.
The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. Every company is a media company and therefore, every company is a publishing company. Did you know there’s   pieces of content created every day?! And then don’t just answer the questions no one is asking, maybe work on finding out what people are asking. Today’s consumer wants everything available at their fingertips, and they don’t want to wait.
Creating a mobile campaign is one of the many things you can acquire when you market with Agency Fusion in Salt Lake City. Google even partnered with mobile website developers Mobify to ‘mobilize’ business in Mobile Alabama. You know it expects mobile search revenue to be a significant source of growth for the company.
While mobile advertising itself has grown since 2008, the exponential growth of the app market has taken everyone by surprise. However, it could be ten years before that happens, and anyhow, as Razorfish points out, does it matter when the opportunities are so clearly available? Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY. If you are starting a small business, however, the good news is that there is some reprieve. In addition to this, mobile based coupons are redeemed ten times more than other web based or printed codes.
In the grand scheme of things, long term customer relationships help to build customer loyalty, which ultimately results in better sales.
To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Create a strong foundation for the next generation of consumers who will interact with your brand via mobile.
If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market.

This means becoming an avid user of mobile marketing, since the best way to understand it is to experience it.
Claiming your business’s listing allows you to corroborate your business’s information, create mobile discount offers (for when your customers “check-in”), and do several other useful things.
Some companies create SMS campaigns that use analytics to determine what customers want, and which messages they are likely to respond to. Nicole works for Agency Fusion in Salt Lake City, UT where she helps companies build and market websites. Just like Internet advertising, eyeballs equal opportunities, and opportunities for mobile are immense.
That means that a full 8% of the average American’s time is spent on mobile media consumption. Mobile marketing is not only an effective and results-oriented marketing tool but it is also cost-effective and accessible to small and medium scale enterprises.
There aren’t any standard rules when it comes to developing mobile apps for business; the most important thing is to develop an application that works for you and is popular amongst your target customers. The biggest challenge in text message marketing is collecting as many phone numbers as possible legally. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Becoming a power user involves learning to use QR codes, checking-in using Go-Walla or Foursquare, clicking a banner ad, using Google Voice Search so as to locate a shopping mall or restaurant, among a host of other solutions. You should include maps that provide the location of your business, as well as phone numbers that are click-to-call. On sites like Go-Walla, Foursquare, Google+ and Yelp, people can click to call your website directly from their mobile device, but you need to claim your listing to optimize this mobile-friendliness.
SMS messages can be sent along with Facebook campaigns, check-in campaigns and other features to gain the attention of your audience.
You can create a campaign that will insert the individuals name in the SMS text if you want to make the message personalized.
As a marketing opportunity both the SMS-enabled phones and the smartphones with robust browsers and app capabilities represents a huge opportunity for marketers looking to reach into their customers pockets (literally). The following are five innovative mobile marketing ideas that you can explore to give your new business more exposure.
One idea on how to build out your list is to run a competition where customers who shop with you get a chance to win something if they offer their contact details. You should make it a daily habit to explore the many mobile marketing solutions that are available; so as to get a good idea of how mobile marketing works. If you are in the restaurant business, add a feature for people to book a dining table through their phones.
Messages that include customers’ names have proven to have twice as high open rates and significantly higher conversion rates. Do some studies of your own and you’ll be surprised to see that investing in mobile is your best bet.

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