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Remember, depending on the medium, it can take up to 12 impressions for your prospects to even notice your marketing. Savvy business owners are always on the lookout for new forms of advertising, and unique ways to surprise potential customers. You may not have Microsoft’s budget, but try to think of some interactive way that you could reach out to readers.
A small business with a small budget does not have the money for a big advertising or marketing campaign. There are several reasons why doing so can be appealing to you:  bloggers are easier to reach than their counterparts in the mainstream media, they have a fan base and a good number of readers, and they generally are savvy in social media as well. In addition, email ad platforms like LiveIntent will seamlessly update the ads, if need be.
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Even something as simple as asking potential customers to identify a photo or quote, and directing them to your website to potentially win a prize, could help engage them in what you do.
This can help promote your business, and if the bloggers like the product, they will tell their friends, and their friends will tell their friends, and so on and so on. A Short Infographic Peter MarinoHow to Write Content for Your Brand: Having a Unique Voice in Writing to Stand Out Peter MarinoFacebook Turns 10 Years Old!


Another popular method of advertising in recent years is having a viral sensation, the way the new Old Spice man has been.
Think about it – whether on a desktop computer, laptop, smartphone, or tablet computer, people will check their emails on all of the devices.
Microsoft sponsored the ad, along with T-Mobile to provide the technology to make the magazine Wi-Fi-enabled.
For example, if you market baseball t-shirts related to the New York Mets, a good way to get your product out there is to offer a free t-shirt to any blogger who gives you a plug in the blog. So if you have an ad running in, say, a newspaper’s “Top 10 Articles of the Day” newsletter, the reader will get to read the ad wherever he or she is. Si tienes ideas, tienes el recurso principal que se necesita y no hay limite de lo que puedes lograr con tu negocio o tu vida. If a small business owner has made up her mind about something not working, it’s far more prudent to explore other options rather than trying to sway her opinion.Finding the right marketing mix requires testing different vehicles to determine which ones work and which ones don’t, so you know where you should be investing time and money. You may have a poor experience with more than one medium, but that shouldn’t sour you on the overall marketing process.And it is a process! If you are inconsistently dabbling with various messages sprinkled through various media, the chances of your efforts being successful are pretty slim. However, if you are sending a strong, consistent message to a clearly defined audience using a strategic mix of marketing vehicles, your efforts WILL yield results.Lest you find yourself wondering what options are available, I have compiled a list that will get you started in the right direction. The objective is to pick and choose the ones that feel feasible and relevant to your business, and try them out.Seeing all the available options can be overwhelming, but you’re not trying to use all of them.


In addition to the first group of “Essentials” below, I suggest testing between 3 – 6 on the low side, 8 – 10 on the high side, and 12 or more if you’ve got the resources. SponsorshipsAs you can see, there are far more marketing options available than you could possibly utilize for your small business. After several months of consistent advertising, you will have a good idea of which vehicles are most effective for your business. Once you have determined that, continue to use what works and drop the rest.Which marketing vehicles would you add to this list?
The fun part is picking and choosing which resources are most appropriate for your business, because not all of them will be. The time-consuming process of marketing can be off-putting to biz owners who are immersed in plenty of responsibilities, but it’s necessary to maximize success.
Sounds like you are using proven methods to market your business, and I hope they continue to work well for you! Many times small businesses fail to realize the the power of hold messages.Phone systems have the capability to promote your products and services, communicate useful customer information, and improve their overall caller experience… all while they are waiting on hold!
Message On Hold is a a multifunctional audio marketing solution that targets your captive audience.



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