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Apparently, it is becoming very important for the retailer to reach each of its clients via integrated selling tools and communication that eventually will increase their revenue. Omni-Channel Retailing is a multi channel or cross channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e.
Omni-channel retailing also offers plenty of benefits to retailers, benefits that make investing in this strategy worthwhile. Consumers search for consumer reviews, product information, and pricing information on the Web, but purchase the item in-store Or Consumers search in-store, but purchase via the Web to receive lower prices or to not pay local sales tax Or Consumers compare prices with smart phones in-store, but purchase online. Omni-channel retail offers two benefits to the data collection: First, the possibility for gathering more information exists, and second, the information can be used more effectively. In today's hyper connected world, a consumer's buying journey spans across offline and online –and a purchase could eventually culminate at the website through a smart-phone, or at the store channel. The omni-channel consumer wants to use all channels simultaneously, and retailers using an omni-channel approach will track customers across all channels, not just one or two.
Between stores, websites, social media, email, call centers and more, retailers have a multitude of channels, but in many cases, there is limited integration between them. For retail brands that started in the brick-and-mortar space, this means augmenting in-store shopping with online and mobile components, creating an all-inclusive adventure for customers. Most of the organization spend a huge percentage of the profit on promoting their business online and offline to their customers . Integration is very important because you will be missing out on many potential customers if the online and offline aren’t working together. Wir sind einer der modernsten und innovativsten Full Service Mediendienstleister in Deutschland. Fur eine effiziente Umsetzung Ihrer Werbemittel und Kampagnen implementieren wir PIM-, DAM- und Workflow-Systeme fuhrender Softwarehersteller und erweitern diese durch eigene Softwaremodule.
Gemeinsam mit unseren Kunden aus Versandhandel, Verlagswesen und Industrie schaffen wir die optimale Voraussetzung fur perfektes Omni-Channel Marketing. We in the marketing tech business need to make up new buzzwords periodically, so that we can ensure ourselves the enviable position of describing what we do to civilians (non marketing tech types) at parties and getting that blank stare back and nod back (body signal begging you to not try to explain what you just said).
Everyone should be prepared for the latest in marketing tech buzz – Omni Channel Marketing.
Essentially, Omni channel marketing (to hyphen or not to hyphen, that is the question) tweaks the Multi channel marketing concept to include in its meaning that brands ought to be engaging with customers & prospects in the channel(s) that the customer prefers to engage in, when they prefer to engage in those channels, and that all channel content creation, management and measurement ought to be driven from a planned, centralized repository. Boingnet has long held the belief that consumers, prospects and customers only want to interact with brands on a holistic, integrated basis. Boingnet is a lightweight marketing automation platform that helps agencies and small businesses get new leads, nurture them and turn them into loyal customers. Since 2004, we have been providing customer loyalty programs to businesses of all sizes, across many diverse industries. Regardless of where you fit, we can put the right customer loyalty solution in place for you!
We encourage you to watch our brief video presentation to understand how your business can and will benefit from an effective loyalty program!
Our Bronze and Silver Editions are our most popular, full featured loyalty solutions, perfect for smalll, medium and large businesses alike.
Our Tablet Edition is a very nice alternative for businesses who desire a visit based loyalty model.
The system includes a Windows tablet with built-in card scanner plus a commercial grade tablet stand.
Finally, for merchants who desire the ultimate in a full service, fully managed loyalty solution, we offer our top tier Gold program. For businesses that prefer a loyalty solution with significantly more power than found in any Tablet solution, one more diverse in capability, one that rewards customers for monetary spend instead of visits, our Bronze, Silver and Gold Editions are ideal! These editions run on your own Windows PC and each offers incrementally more capability and diversity than the prior.
Features range from fully flexible, multi-tiered and self-advancing rewards programs to a vast variety of incentive promotions and cash back programs!


The Tablet Edition is our customer-powered, visit based, loyalty option and works very well for many businesses, both small and large! It's our most passive loyalty program, eliminating any burden on your business when capturing member data and processing member transactions. The best part is, a Windows tablet and commercial grade stand are included at no additional cost with your Tablet Edition subscription, pre-loaded and ready to go!
A Rewards Program is a great start but a truly successful marketing solution must include flexible and diverse promotion capability. The Preferred Patron™ Loyalty Program recognizes this and incorporates a world-class promotion management system!
Effortlessly incorporate incentive based promotions, such as Coupons, Appreciation, Recognition, Best Member, Miss You, Referral, Cash Back, Print Ad ROI and more. Most promotions are designed for set-it and forget-it operation, and are managed transparently by our Preferred Patron™ Loyalty Rules Engine! Choose to fulfill your rewards using products and services that you provide yourself or choose to supplement your incentive catalog with a vast variety of lifestyle rewards, ranging from digital music to flights & vacations!
Regardless of which solution you choose, rest assured your solution will reflect your identity and brand, not ours, at all points of consumer contact!
Everything is branded with your identity and marks, from your plastic loyalty cards to the Tablet Edition splash screen to your cashier managed screens and member web-portal.
Additionally all e-mail and sms communications are fully customizable with your identity, brand and design! We understand this is your loyalty program and it should be reflective of your business rather than serve to promote our business! Omni-Channel Marketing means reaching out to your customers using the many touch points available today, both in-store and out-of-store. Loyalty programs have advanced drastically over the last few years and our Preferred Patron™ technology has been at the very forefront of that change.
The latest craze to hit the loyalty arena - the Mobile Rewards App - is included free with your program subscription! Using the Preferred Patron™ MyRewards App, your customers have real-time, immediate access to their rewards program.
Staying informed and current on the latest incentive offers and rewards has never been this easy!
As a built-in feature of Preferred Patron™, our solution handles the traditional, anonymous Gift Cards of monetary value you're familiar with plus a whole lot more.
We're talking about Gift Cards that can be used for Store Credits, Spending Accounts, Christmas Clubs and other Savings Accounts. We're also talking about Gift Cards that hold products and services instead of monetary value; we call these packages and they work great for pre-selling bundled services. We promise to take precautions to safe-guard and protect your data, with emphasis on your data!.
That's right, it's your data not ours and you can rest assured we will never share or abuse it. Creators of the Preferred Patron™ Loyalty Software Program & Rewards Software Program for Small, Medium and Large Businesses! Helping retailers better manage merchandise, customer service, distribution, promotions and margins. ETP V5 is an enterprise class omni-channel retail software solution that seamlessly integrates Point of Sale (POS), Customer Relationship Management (CRM) and loyalty management, merchandise and inventory management, assortment and OTB planning, marketing and promotions planning and Business Intelligence (BI). Founded in 1988, ETP is the leading Omni-channel Retail Solutions company headquartered in Singapore and present in more than 20 countries across Asia Pacific, India and the Middle East. S-GE Omni Channel Publishing - Marketing Automation You are using an outdated browser. A huge paradigm shift is being experience in the Chinese urban buying pattern and heavily dependence on online buying is increasingly getting popular. Bysoft – China exactly understood the need of the hour and can definitely help to build and grow your business in China though the usage of cutting edge technological consulting and service.


Since Digital marketing entered into the market new generations are using online all the time . Knowing the customer is a key tenant for successful retailing, and omni-channel engagement points provide more opportunities to gather information about customers. Workers, too, can benefit from the use of new technology, because it arms them with more information and increases their efficiency. Over the past few years, many traditional merchants jumped full bore into the digital space. In fact, many retail brands will have a variety of apps that allow merchants to interact with customers with different intents, from loyalty initiatives to daily deal platforms.
Although , many of them are not aware of the benefits of integrating offline and online activities . For example, if a prospect comes across an advertisement for your business without your website address in it, they won’t be able to access further information and will go to another business. Mit der Nutzung unserer Dienste erklaren Sie sich mit der Verwendung von Cookies einverstanden. Von der Konzeption und Kreation uber die Fotografie und Medienproduktion bis hin zum E-Commerce Shop – wir unterstutzen unsere Kunden bei allen Marketingma?nahmen im E-Commerce, in Print, Mobile Commerce und am Point of Sale. Mit ausgepragter Serviceorientierung und hoher Beratungskompetenz aus einer Hand – fur Ihren Marketingerfolg! When buzzwords start to get stale, the litany of thought leaders, bloggers, analysts and marketing tech marketers have little to expound upon, upcoming marketing campaigns start to look a little old, and everyone  in the marketing tech world gets a bit antsy.
If a prospect sees a marketing piece (regardless of channel) and then visits a corporate website (designed by all of the stakeholders of a company), he or she is probably lost. The ETP omni-channel retail software allows the scalability required for business growth that can be deployed comprehensively or modularly, on premise or on the cloud, across multiple platforms, channels and system environments. ETP's omni-channel solutions are adopted by market leaders in Retail, Distribution and Manufacturing.
Retailers are meeting the new customer desires by deploying specialized supply chain strategy software.
Brands that don’t provide that kind of experience, are likely to lose customers, especially as the digital generation gains even more buying power. The retailer must be present on all channels because these consumer can easily handle all channels.
It’s important that retailers become transparent for a seamless integration between all channels. Now, they are realizing that customers are looking for not just an online shopping experience, but one that consolidates all the different channels into one. If the answer is "nothing," it's time to think critically about the various ways you could utilize these portable devices to engage customers and secure sales. You can't just create a generic app and expect your customers to download and use it – you need to do something unique that provides them with value. ETP has executed over 500 enterprise software projects in over 20 countries at 25,000+ stores and 100+ warehouses and factories.
Why shouldn’t campaign specific websites be quickly and easily deployed to support the objectives of the campaign, and then taken down when the campaign is complete?
ETP's unique value proposition is its ability to deliver, create innovative products and the domain expertise delivered by hundreds of its consultants embodying ETP's best practices.
Erweiterte Reporting-Moglichkeiten fur die Apps ermoglichen, das Benutzerverhalten zu analysieren und fur zukunftige Publikationen zu optimieren.PublikationsprozessDer einfache Publikationsprozess bei S-GE ermoglicht jedem Mitarbeiter oder externen Partner, unkompliziert neue Artikel zu erstellen: Wollen Sie die Losung live sehen? Newsletter Seien Sie stets uber unsere neuesten Produkte und Best Practices informiert.Aktuelle Beitrage Mittels Gamification die Produktivitat steigern Grosses Interesse am «Smart Data im Marketing»-Event vom 26.



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