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The smartphone markets around the globe continue to build upon their strong 4Q-2009 performance in the first three months of 2010. In fact that represents a drop of about one million compared to 4Q-2009, but seasonal sales cycles always produce lower results in the first quarter of any year compared to the previous quarter. Much of the fastest growth is being seen in markets that previously had little penetration by expensive, cutting-edge smartphones. Nokia has a history of success in lower-cost feature phone markets, but until recently their smartphone lineup was exclusively high-end. Technologies such as high definition television (HDTV), digital video recorders (DVR) and the Internet are creating higher quality convenient experiences for U.S.
As a result, the amount of video Americans consume continues to rise, according to the latest market study by The Nielsen Company. Despite the common perception that viewers of videos on mobile phones are predominantly teens, more than half (55 percent) are adults aged 25-49. Television viewers watched 2 more hours of TV per month in the first quarter of 2010 compared to the same period a year prior (158:25 vs. Global demand for digital set-top boxes reached  a record high in 2009, with worldwide set top box (STB) unit shipments increasing 11 percent, according the the latest market study by In-Stat.
The Web already claimed a larger share of UK ad revenues than TV in 2009 -- according to MAGNA and ZenithOptimedia, and will consolidate this dominance over the next five years. Much of the variation between sources derives from different methodologies, but all firms agree on significant gains to online spending this year. The digital home Local Area Network (LAN) will increasingly become instrumental in enabling HD video distribution within a residence, and in particular emerging over-the-top (OTT) video entertainment services. Wired Ethernet is still the preferred method to interconnect devices on the network, such as broadband routers and digital media player set-top boxes. Using a legacy Wi-Fi router to stream HD video can be problematic, because high-definition video requires greater bandwidth. Several factors hindered the widespread global deployment and adoption of mobile cellular and broadcast TV services. Worldwide mobile TV service adoption will accelerate starting in 2012 through 2015, when total market revenues are forecast to exceed $20 billion. According to ABI's principal analyst Fritz Jordan, "Mobile network operators have been hampered by their lack of media industry experience, by mobile broadcasting rights, and premium content. On the bright side, however, once the analog-to-digital TV conversion is complete, the barriers-to-entry for broadcasters will be low -- they will leverage existing content licenses and rights and invest just $100,000 or so per tower to provide mobile TV services.
A further disruptive influence on the direction of the market is the proliferation of new types of mobile devices with larger, high resolution displays and richer multimedia capabilities than cellular handsets.
Mobile consumers won't be forced to go through a mobile operator and have to pay for voice, messaging, email and Internet plans first, just to get mobile TV. News and entertainment smartphone applications (apps) are downloaded the most, but productivity apps apparently generate the most revenues, according to the latest market study by In-Stat. Productivity applications -- such as mapping, business and enterprise applications and phone tools or utilities -- generate 59 percent of all smartphone application revenue. According to In-Stat assessment, the competition in the smartphone app market will intensify over the next few years as developer ecosystems become more competitive with the Apple iPhone app store. There are more than eight common smartphone Operating Systems (OS), and the number is likely to grow rather than shrink.


A growing set of consumer electronics (CE) devices -- ranging from web-enabled TVs, to Blu-ray players and over-the-top set-top boxes -- now support TV application widgets. The rapid growth of web-enabled CE devices -- which In-Stat projects will to 83.4 million by 2014 -- is the foundation for a vibrant TV Widget Market. Most CE device manufacturers are introducing software developer platforms that support application widgets. For example, for live broadcast television applications --such as sporting events -- there is strong interest for TV widgets that let the viewer control the camera angle being displayed on screen.
Both the fixed and mobile broadband service provider markets will continue to grow in revenues -- up to $416 billion in 2020 -- according to the latest market study published by the Telco 2.0 Initiative at STL Partners.
Their report finds that broadband service providers will benefit from both new types of broadband wholesale and more sophisticated direct-to-consumer retail propositions and service tariffs. Many operators fear the supposed risks of becoming "dumb pipes," but their study suggests the forecast market value means the term "happy pipe" is more appropriate for some. That said, the basic carriage of IP data can be profitable and a source of substantial service provider growth. On the conventional retail broadband side, the big winners are fiber-based fixed services and mobile data for smartphones. PC-based mobile broadband retail revenues will grow strongly in the short term, before being impacted by price competition and a shift from user-paid retail subscriptions to new wholesale-enabled models. According to Chris Barraclough, co-author of the report and Managing Director of Telco 2.0, "it's not about throwing away existing operator business models, but about evolving them to generate additional value. Social networking is the fastest-growing mobile content category, relative to browser access -- with nearly 30 million mobile users visiting the sites through mobile browsers.
The most-used app across nearly all smartphone operating systems also falls into the social networking category. Only users of Google's Android operating system are more likely to use Google Maps than Facebook. Other top apps across operating systems included offerings in the fast-growing and highly popular weather and maps categories. The potential to eliminate slower interface connections -- to save space and allow smaller consumer electronics device designs -- is driving integration of SuperSpeed USB (3.0) into netbooks and other mobile PCs, according to the latest market study by In-Stat.
Today, 97 percent of the mobile PC market uses high-speed USB (2.0), however by 2014 In-Stat expects the market to transition completely to SuperSpeed USB. I believe that the accelerated adoption of HD video formats, that produce significantly larger files than SD formats, will create new momentum to quickly utilize faster device connectivity standards. The market for mobile broadband connectivity for portable devices has previously been slow to gain momentum in North America. The introduction of subsidized netbook and tablet PCs, changes to pricing structures, and the early availability of 4G with WiMAX will begin to spur interest among the consumer segment about the power of mobile broadband as a secondary access method beyond wired broadband.
The figures this time, as reported on Search Engine Land, are from the Internet Advertising Bureau (IAB).
Of course online advertising can mean lots of different things: it could be search engine, banners advertising, or any other commercial messages which you see on a website. So one thing is clear: If you’re building a website, and business model involves selling advertising, then there are plenty of reasons to feel positive! This includes ads or marketing comms on your website, ads in paid-for space (pop-ups, banners) and in search listings, preferential listings on comparison sites and virals.


According to the latest market study by ABI Research, a little more than 55 million smartphones shipped during the quarter. With new less expensive models becoming available, the global smartphone market is becoming much more diverse.
The smartphone market as a whole was probably buoyed by improving first quarter holiday season demand from the Asia-Pacific region.
TV households now have HDTV, up 189 percent from the first quarter of 2008, and more than one-third now have DVRs, up 51 percent. While mobile online video viewing is still fairly limited, year over year growth is notable at 51.2 percent. Increased demand for both satellite and terrestrial pay-TV STBs fueled the market growth, with market share fragmented across many vendors. New high-speed gigabit routers are therefore becoming the preferred wireless home networking standard. According to the latest market study by ABI Research, the market inhibitors are finally being addressed. The deployment of 4G networks over the next few years will enable a significantly improved mobile TV experience. Google will exploit its Internet dominance, and Apple will leverage its development community and stable platform. Among these TV apps are those that enable users to view YouTube videos, access Netflix subscription services, or obtain weather forecasts directly on the TV using a broadband Internet connection. However, In-Stat research indicates only a modest consumer interest in performing PC-centric applications on the TV. They believe that recent introductions of new tiered and capped wireless Internet data plans are early evidence of this trend.
Certain telecom carriers will be able to add further value through enhanced Telco 2.0 services and platforms. ADSL and cable revenues will peak in mid-decade, and then decline with substitution from the progressive deployment of fiber. Social networking apps grew their user base by 240 percent during the period, to more than 14.5 million mobile users.
The top social Website, Facebook, is entrenched as the most widely used app by owners of BlackBerrys, iPhones and other smartphones.
Mobile PCs are omitting optical and large hard disk drives, which increases the need for faster interfaces to connect to external storage solutions. Whilst the national news rakes over the budget and  talks of doom and gloom, of industries and sectors in decline with thousands being made redundant, online advertising still growing. Other categories gaining in user adoption include weather apps -- at more than 18 million and maps at about 16.8 million. Whilst advertising is just one way that online businesses make money, its continued growth can provide cheer to any in the sector. Within online advertising, the niche showing highest growth is search engine advertising, which now makes up 46% of the sector.



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