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For those of us creating content on a regular basis it is important to understand how best to build and keep and audience. New York City is known for it’s spotty wifi service, especially when entering the underground subway system. This article provides further reasoning why marketers should not attempt to start a Facebook, Twitter, or YouTube campaign on a Friday.
In order to create consistency across Facebook’s users (or so they claim) it was announced in April that the social network would update email addresses to one provided by their own email service. Choosing the right time saving applications that meet your social networking needs can be overwhelming. Industry research has shown that online messages are misinterpreted more than half of the time.
If you create and publish content on a WordPress blog social integration has just gotten easier. Time to Weigh In: What day of the week have you found to be most effective for starting your social media campaigns? About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing.
Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom. The ultimate in convenience AND organization, the Online Marketing Content Planner is a down-loadable electronic calendar for creating your annual email, blog, video, and social media publishing schedule for the year. This easy-to-use, totally customizable content and message planner functions like an editorial calendar (see image above) for your online marketing messages and content. It is your central hub for brainstorming and recording the publication dates and topics of your articles, videos, announcements and status updates distributed and sent through your newsletter, email marketing, blog, YouTube, Facebook, Twitter and more.  Don’t be without it this year and in years to come!
Align your messaging across different online channels – email, social media, YouTube, and more – are you being consistent and authentic? Wouldn’t it be great to get a helping hand creating your annual message plan right along with the perfect tool to do it? Join the Email CommunitySign up for email and get new blog posts, breaking industry news, event discounts, the latest free email tools and more! The emergence of social media several years ago changed the way brands communicated with and to consumers – forcing them to completely change their approach to marketing products and services not only online, but offline as well. The vast networks of people who participate on various social platforms has made it possible for one person to communicate with hundreds or even thousands of other people about products and companies.
As I’ve written before, your brand is what people say about you when you’re not in the room, which is why finding unique ways to leverage these consumer conversations into marketing strategies is essential and integrating user-generated content is an important component of brand building.
Unlike traditional marketing communications, where brands and marketing managers had a high degree of control, today’s marketers have to learn how to best leverage and shape consumer discussions and generated media. The power of sourcing user-generated content has not been lost on many of the major brands and agencies. In fact, many major brands are not only incorporating consumer content into their websites, billboards and television commercials, but are also using it on ecommerce pages and in retail displays.


Keen and their agency North was recently nominated for a SoMe Award for their campaign for Worldwide Recess Day.
Keen encouraged people to upload photos and tweets with the hashtag #Take10, and then aggregated all of that social content on a hub page using Postano. By asking their consumers to participate in the campaign, it had a much wider reaching effect, gaining exposure through the networks of existing fans and followers (credit perna).
Mixing premium content with user-generated content and social experiences on owned sites is an increasingly crucial part of an integrated marketing approach. As we see more and more brands rolling out innovative hashtag campaigns and asking for their consumers to participate in their marketing campaigns, we’ll also see more brands integrating the conversation back into their websites and owned properties.
This includes Gerber, a knife company, which asks it’s fans to tweet and Instagram photos with the hashtag #HelloTrouble, which they then aggregate, curate and display on their website using Postano Hub.
Incorporating social and consumer-generated media as part of the customer experience in the retail environment is also a growing trend. Today, more and more retailers are beginning to recognize and reap the benefits of using digital displays as part of an effort to cultivate in-store retail experiences.
With more and more retailers and brands extending their consumer messaging through social and digital channels, combining mobile, social and digital signage into the retail experience a natural evolution. Nine West has integrated social media and digital displays as a primary part of the shopping experience at their flagship location on Lexington Avenue in New York City. Nine West’s social displays, which feature consumer-generated imagery, help give shoppers context around their products. This entry was posted in Content Marketing, User-Generated Content by Julie Blakley.Julie Blakley was the Digital Marketing Manager for Postano, where she was in charge of managing everything from content creation to social media to SEO. Lately, we’ve been producing more custom content for client websites that members will find interesting or educational. We’ve also focused many ad buys away from traditional media and more toward internet marketing.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
As you’d imagine, this emergence of consumer-to-consumer communications has been greatly magni?ed in the marketplace – and become an essential piece of the marketing puzzle for brands. In recent months, more and more brands have realized the power in using consumer-generated media from social networks to help power their campaigns (read “10 Great Examples of User-Generated Content Campaigns”).
In last year’s Super Bowl, half of the national advertisements mentioned a Twitter hashtag in the ad (encouraging viewers to participate in the conversation well after the ad aired). The campaign was a huge success, which included gaining Keen 20,000 new Instagram followers and 3.5 new Pinterest followers. As Frank Strong writes in “Why Content Marketing is the New Branding,” brands are built over time by “third-party validation communicated through third-party content.” A brand is not built based around logo or advertising or taglines, but rather by what OTHER people say about your product or services.


It has been well-documented that social media is a powerful influencer in consumer decision making. Users are still interacting with digital media via their mobile devices while taking part in the shopping experience.
For example, it allows shoppers to see ideas from other consumers on HOW to wear the same shoes they are shopping for in the store.
A University of Oregon Journalism graduate, Julie found herself working in the world of digital marketing and media after college and hasn't looked back since.
Some of it is pop culture related with a financial tie in; other content is focused solely on basic financial education.
Not just online web ads, but we’ve seen great successes come from utilizing Pandora and retargeting.
Whether it’s someone taking a look at your loan rates, or a long-time member wanting a new loan, retargeting is a great opportunity to make sure when the window shopping is done that YOU get the business! Gripping headlines, to the point copy, and promotion are just a few of the tips included in this article. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.
As new channels and forms of online marketing emerge, what should content marketers focus on? Combining this into one cohesive strategy can not only enforce branding and enrich the overall shopping experience, but can also drive revenue and sales. These touch points offer lower-funnel access to consumers for brands in close proximity to the purchase decision.
Seeing the shoes on fellow consumers displayed and paired with outfits alongside the item in-store helps inspire shoppers, drive engagement and increase sales. Five years later, she's applied her innate curiosity (and inner geek) that led her into journalism to the world of tech, web writing, social media and marketing businesses online. Retargeting is a tool designed to help brands reach the other 98% of users who don’t convert right away.
However, every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your website visitors browse other sites throughout the internet, the cookie will let your retargeting provider know when to serve ads. It ensures that your ads are directed only to people who have previously visited your site.




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