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Brussels, January 13, 2016 - smart gives its presence at the Brussels Motor Show an extra touch by making both their brochures and their cars on the booth Shazamable.
The pages of the different models in the official brochure can be scanned using Shazam (via the camera icon in the app).
Shazam's visual recognition is a new concept offering advertisers unprecedented opportunities to give a digital dimension to their print and offline media. Brussels, 27 November 2015 - Proximus Skynet Advertising is reinforcing its pre-roll Video Power "News & TV" offer with pre-roll ads running on an extensive network of news and television websites. With the addition of the pre-roll inventory of the sites of Canal+, BFM TV and several national and international players in the news and TV area, Proximus Skynet Advertising can now offer advertisers a comprehensive and qualitative network.
In addition to these news and TV oriented context, the Videopower solutions also include pre-roll solutions focused on entertainment, gaming, large reach and socio-demographic. Brussels, 6 November 2015 - As of today, Proximus is launching on Proximus TV a pilot project on data driven targeted advertising on TV.
Proximus TV-customers in West-Flanders will receive a regionalised version of the Dobbit TV channel. Fernand Vanrie, editor Dobbit TV: “Our viewers watch Dobbit TV because they want to get active themselves. Koenraad Deridder, Managing Partner at Transfer: “As a thematic sales house, we offer clients the possibility to target on viewer’s passions. Phillip Vandervoort, Chief Consumer Market Officer: “We believe that targeted TV advertising will have a positive impact on the TV user experience. After the test phase, Dobbit TV, Transfer and Proximus will decide together if the regional advertising capability will be rolled out on a national level.
Brussels, 15 October 2015 - Like every year comes 'De Standaard' comes up also this year with a language test.
To promote the language test "Hoe chill is uw Nederlands?", mortierbrigade created radio spots where they lavishly disperse new Dutch words. Brussels, 7 September 2015 - The last day of the "Mercato", the summer period for transfers of football players in Belgium, has resulted in many all-time records for Walfoot and Voetbalkrant. Walfoot received 39,941 unique visits on August 31 and has beaten the previous record of 30,703, set just the day before. Walfoot and Voetbalkrant offer a particularly extensive coverage of football events, including the 4th to 1st division championships, youth groups, women and indoors, up to the provincial football championships. Brussels, 25 August 2015 - As from September 1, 2015, Proximus Skynet Advertising becomes the new advertising sales house for Auto55.be. Brussels, 4 August 2015 - Campari Benelux and SEAT are the first brands this week in Belgium to launch an advertising campaign supported by the new visual recognition by Shazam. With the latest version of the app (with the camera icon in the upper left corner), aimed at a Shazamable ad, the viewer gets offered a tailor-made mobile experience, creating extensive engagement. Together with its agency Mindshare, Campari Beneluxputs its brand Aperol Spritz in the spotlight. Campari Benelux uses the unique capabilities of Shazam visual recognition to connect offline to online, and to offer the spectator dynamic content. SEAT is present at the airport of Zaventem with an OOH campaign (Out Of Home), promoting the pre-launch of the new SEAT Ibiza.
While the Campari Benelux and SEAT posters are examples of OOH campaigns, L'Oreal will launch in late August the first Shazamable in-store campaign for its perfume brand Diesel. Brussels, 28 July 2015 - MTG (Modern Times Group) has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. Brussels, 28 May 2015 - Shazam today announced the introduction of visual recognition, new functionality that extends the company’s mobile engagement platform to create a world where everything from posters, to packaged goods, to print media, and more are transformed from static images into dynamic pieces of content. Starting today, users with the latest version of Shazam installed on their mobile phones can simply open the app and tap the new camera icon to start the visual experience. With more than 5.3 monthly active users in Belgium, visual recognition within Shazam enables a near-frictionless way for brands to drive deeper, more impactful engagements with a massive audience in a single tap. The Walt Disney Company: Disney partnered with Shazam to create the world’s first visually Shazamable ad (for the Tomorrowland movie) and will continue to roll out visual Shazam-enabled content for upcoming movies. Time Inc: The media company with over 90 brands, including Time, People, Real Simple, and Entertainment Weekly will be participating in the launch, initially showcasing a Shazam-enabled feature from the iconic Sports Illustrated. Evian: Producer of mineral water from the French Alps, Evian will work with Shazam to enable print and outdoor advertisements appearing this summer in France and the UK. These revolutionary developments are excellent news for the advertiser, but there's more: Shazam has adjusted its pricing policy to reflect the growing number of "touch points" (music, TV, cinema, print recognition and soon, in-store beaconing). Belgium saw already several "Shazamable" TV campaigns, with several others still in the pipeline. Brussels, 30 April 2015 - In collaboration with trading desk Cadreon, Proximus Skynet Advertising announces the launch of a national exclusivity for their customer, credit company Cofidis.
As a sales house for which innovation is paramount, Proximus Skynet Advertising makes its entire portfolio in display and video advertising available since a few months for programmatic buyers. Next to its offer in display via standard formats, Proximus Skynet Advertising announces the launch of a national exclusivity in collaboration with trading desk Cadreon, the Mediabrands subsidiary for automated buying: the first splash page sold via the programmatic channel. Cadreon has been active since 2012 as one of the forerunners in terms of programmatic buying. This Belgian premiere came about through via a private deal, in which Cadreon bought this impact format for its loyal customer, credit company Cofidis. The app as well as the Walfoot, Voetbalkrant and BelgiumSoccer sites are part of the Proximus Skynet Advertising portfolio, which offers a quality offer to advertisers wishing to communicate in a sports context, mainly aimed at a male audience. Walfoot and Voetbalkrant offer extensive coverage on a wide range of national and international championships.
The renovation makes the browsing experience on Skynet.be much more qualitative, both in terms of content and ease of use.
Also watching Proximus TV via the site, or programming TV recordings via smartphone, tablet and PC are unique possibilities with which Skynet.be distinguishes itself from other mass media in Belgium. Some sections are gone, but the 18-strong Proximus Skynet editorial and design team focuses on quality content.
Skynet.be is now fully responsive, and therefore suitable for viewing on PC, smartphone as well as tablet. The daily newsletter with news hot off the press about cars and engines, is sent to a database with over 400,000 email addresses, generating a lot of extra visits to the editorial section of the website. The new site also has new impact formats - namely the half-page (available on the detail of the classifieds) and the billboard (available on the results page and personal page). In addition to the standard formats, Skynet Advertising also provides impact formats such as billboard and half page on Auto Live. Autolive.be is a Belgian company through and through, founded by Patrick Tondreau and Bernard de Rubinat. 17 October 2014 - Skynet Advertising has upgraded its Videopower offer, by integrating both direct and programmatic sales channels and the adserving for video ads onto one single platform, which is controlled by LiveRail. Bringing together this video inventory on a single integrated platform such as LiveRail offers many advantages. LiveRail is, next to a leading buying and selling platform for video ads, also an adserving platform that processes three billion monthly impressions (25% of all video ads global). 23 September 2014 - Bart Swimberghe has been appointed Head of Belgacom Skynet Advertising. Belgacom Skynet Advertising offers a complete range of cutting-edge digital media services and solutions through various strategic channels. 12 September 2014 - Come to visit us at IAB Discovery and become the most Powerful Digital Native, male as well as female)!
1 September 2014 – Which songs have been 'Shazamed' most during the month of August 2014 in Belgium?
6 August 2014 - Belgacom Skynet Advertising has added the site Autosalon.be officially to its portfolio.
Autosalon.be is the official site of the European Motor Show Brussels and is being operated by non-profit organisation FEBIAC, the Belgian car and cycle federation. Also the app helps them: it allows you to download the entire catalog and brochures of brands of choice, or to keep track in real-time of events during the Motor Show. In addition to the pure event information, Autosalon.be salon also offers an overview of all exhibitors at the Motor Show.
With Autosalon.be Belgacom Skynet Advertising further strenghtens its offer in the field of car context. 16 July 2014 - With the addition of Spilgames, Skynet Advertising further expands its portfolio in the field of video advertising.
Next to the video advertising network, Spilgames also means an expansion of Skynet's gaming network, joining names such as Twitch.tv and Eurogamer (Gamer Network).
21 May 2014 – The first TV ads, made interactive by Shazam and commercialized by Belgacom Skynet, were aired this week on the Belgian television channels.
11 April 2014 - We proudly present you the World Cup promotion on Brands4Brands: if you buy 2 Plus packs (Reach or Impact), you will receive a 50% discount on the second one! The promotion is available on packs bought before the start of the World Cup on 12 June, 2014, and the campaign must run before the World Cup final on 13 July 2014.
24 February 2014 - As the official advertising representative in Belgium, Belgacom Skynet Advertising will sell Shazam For TV (SFTV) as well as in-app advertising opportunities. 17 January 2014 - Belgacom Skynet Advertising now offers socio-demographic on its video advertising offering (pre-roll and other solutions). 16 December 2013 - Starting January 1st, 2014, Belgacom Skynet Advertising becomes the exclusive sales house for Voetbalkrant, Walfoot and Belgium Soccer. Gamer Network is the largest independent gaming network in Europe, with news, reviews, previews, videos, release dates, forums and more.


Along with some sites specifically focusing on consoles, they reach 13 million unique monthly visitors, accounting for 57 million page views .
Besides managing websites, Gamer Network also organizes European events, which focus on a range of actors from the gaming industry . 20 September 2013 - Belgacom Skynet Advertising is glad to welcome Stephanie Vanroelen as new Account Executive.
Stephanie holds a Master degree in Information and Communication from the ULB (Universite Libre de Bruxelles), with a specialisation in Journalism. 12 September 2013 - Belgacom Skynet Advertising has added ePlayer by PERFORM to its portfolio of pre-roll video solutions.
This collaboration further strengthens Belgacom Skynet's position as a local leader in the field of video advertising. 4 July 2013 - Belgacom Skynet Advertising welcomes Philippe Van Landuyt as new AdOps Executive, starting July 1st, 2013. Passionate about media and the internet, Philippe followed a two-year evening course in web design and is looking confidently forward to his new challenge. 18 June 2013 - By adding Dailymotion to its portfolio, Skynet Advertising now has no less than 4 of its sites in the top 20 of the unique visitors ranking of Belgian websites.
4 June 2013 - Since June 1, 2013, Belgacom Skynet Advertising has become the exclusive sales house for Dailymotion.
The contract with Dailymotion further strengthenes Belgacom Skynet's position as the local market leader in the field of video advertising. 3 June 2013 - Belgacom Skynet Advertising has further completed its forces with the arrival of Dominique Van Santfoort as new Account Executive. Dominique has a Bachelor graduate in commercial and sciences and business, with a marketing specification.
After her studies, she started in a commercial function for the Proximus brand at Belgacom. On a personal level, Dominique loves (online) shopping, doing city trips, humour and enjoying the sun.
3 May 2013 - Kristine Verhelst, Media & Production Director for the Belgacom Group, has won the AMMA Award for Media Advertiser of the Year.
Furthermore, it rewards the application of original formulas for media use, the fact that it has made optimal use of the possibilities offered by media partners as well as the intelligent use of available budgets.
17 April 2013 - The Belgacom Skynet sales house has further strenghtened its sales force with the arrival of Lore Lenseclaes as new Sales Account Manager. Lore has a master degree in Economics from the Vrije Universiteit Brussel and started her career in 2007 as a real estate broker with Century 21.
She then chose for an totally different direction and headed for Corelio Media, where she gained experience as external sales manager for the sectors construction and interior. 3 April 2013 - Belgacom Skynet is proud to announce the arrival of Chloe Rodriguez as new Account Manager at its sales house. Chloe, who has a Bachelor's degree in Law and a Master degree in multimedia communications from Louvain-La-Neuve university, has accumulated experience in online sales at Louis Vuitton eServices Europe, where she has been responsible for customer consulting, follow-up and management, sales trainings and internal communication.
19 March 2013 - The Belgian mobile wallet is a unique innovation in the world and very user friendly and safe. 8 March 2013 - Visit the most exotic car brands and luxury booths of the Geneva Motor Show thanks to the virtual visit on Skynet.be! 26 February 2013 - After Anderlecht, the second FanPic has been launched for Club Brugge, following Sunday's game against Anderlecht. 22 February 2013 - Running a campaign and combining it with an informative article on Skynet.be is perfectly possible!
Geberit, the well-known manufacturer of bathroom and sanitary material, is running currently on Skynet Lili in the context of Batibouw. Next week, Adidas will run an advertorial for Boost, its now damping technology for running shoes. 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Proximus Skynet Advertising sells this revolutionary technology of visual recognition exclusively in Belgium. The visitors then arrive on a mobile web page with contact information, videos and the possibility to request a test drive. At the Brussels Motor Show, smart adds a new dimension to this, which also means a Belgian premiere: the cars on the booth will be Shazamable by means of a sticker.
As smart proves with their Shazamable cars, the offline part does need even needs to be limited to print media.
They use the app to recognize music, interact with TV spots and now also with offline campaigns.
The offer is good for 13.5 million video impressions per month, with specific news and television targeting. Data driven targeting makes it easier to engage that viewer across different channels and to aggregate inventory from these channels into even more relevant campaigns. The test with Dobbit is the first in a series of pilot projects that Proximus is setting up together with various media partners. This time they don't want to test how Flemish your Dutch is, but to check how well you are with the trends in the Dutch language. Meanwhile, the app counts already 5.5 million active users in Belgium who use the app to recognize music, but also to connect with offline campaigns, TV spots and now also radio spots. The deadline of August 31 was again marked by a few dramatic twists and turns on the transfer market. Other one-day records have also been beaten on August 31: 67,197 visits (compared to 45,796 visits on August 30) and 398,809 page views (a total almost 40% higher than the 260,700 of the previous day). With these sites in portfolio, this make them the reference for advertisers wishing to communicate in a sporting context, to a mostly male audience.
Skynet Advertising is thus further expanding its broad and strong portfolio of automotive context with a very strong player in the market. The site stands out in the crowd by following an independent and purely editorial line since the very beginning. Also popular or "human interest" stories are not shunned, as long as they offer sufficient quality. The site can count on an average of 130,000 unique visitors per month and 500,000 page views on a monthly basis (source: Google Analytics). This revolutionary technology is sold exclusively in Belgium by Proximus Skynet Advertising.
The app is available for Android, Apple and Windows, respectively in the Google Play Store, via iTunes and in the Microsoft Store. The Abribus poster is part of a larger summer campaign around the message "summer in a glass," with the intention to broaden the national fame of the brand Aperol Spritz. This fits perfectly with the social personality of Aperol Spritz consumers, who are particularly active in digital media.
MTG is an international entertainment company based in Sweden, which produces, buys and shows entertainment and sports through its channels in 130 countries. The company also announced a series of partnerships with leading brands around the world to Shazam-enable their products. Whenever they wave their phone over any item with the Shazam camera logo on it or a QR Code, they’ll instantly get taken to custom mobile experiences including interactive content, special offers, and ability to purchase items or share them with others. Additionally, Shazam can build unique mobile experiences for these brands, eliminating the burdens associated with building and maintaining custom specialty apps. Disney Music Group will also be part of the visual Shazam rollout with content from their artists being Shazam-enabled.
Target and Shazam are working together to make print and TV ads shoppable through your phone.
It will publish its 1000th issue in October and make use of Shazam to link from its pages to Esquire’s complete digital archive and, in particular, to seminal stories from its past by writers such as Hemingway, Mailer, Roth, Wolfe and Talese. Phenix Groupe and Shazam will work to Shazam-enable their billboard, furniture, and field marketing material.
Shazam not only ensures that consumers see the product, but also that they interact with it. They can now also make their choice from a wide range in the domains of sports, car, weather and entertainment. Football fans are therefore the first to know the latest news on the Belgian championship, the results of our players abroad and about the Red Devils.
Developed by the Panenka76 agency, specialized in sports apps, and sponsored by Unibet, it ranked first among the most downloaded free apps on the iTunes App Store, just one day after its launch. Together with BelgiumSoccer, these sites generate 20 million monthly page views (source: Google Analytics, February 2015).


In a rapidly changing telecom and media landscape, in which the company wants to be closer to its customers, Skynet.be still plays a crucial role after 20 years . In order to achieve this, a new template and improved usability has been applied everywhere. This is closely aligned with the needs of the Proximus customers concerning television, football, film, technology and entertainment. The number of advertising formats has dropped, but on the other hand they are more precisely targeted, better integrated and more impactful, generating a better return on investment. Suzuki and Ford, who are structural partners, bring respectively the new Vitara and the new Mondeo to the attention.
In the new website's layout, the banner positions are presented in a more powerful way, which will benefit the results of advertisers.
Placing ads happens according to the freemium principle (placing is free, promotion is paying). On the one hand, Skynet can manage and optimize alll campaigns centrally, thus maximizing the campaign results for the customer. Only the news video advertising solutions of Dailymotion and Zoomin.tv are at this moment exclusively available through the direct sales of Skynet. Hundreds of publishers use LiveRail to sell their inventory quickly and safely through an interface with which they can manage and optimize the campaigns of their advertisers. In his new role, he will supervise the various departments of the Skynet sales house and guaranteed the continuity, together with Frederic De Cooman who remains at the head of the sales team, and Vincent Grossen who will further lead the AdOps team.
This was recently expanded and strengthened thanks to the addition of Autosalon.be to our portfolio. Skynet emerged as the winner of pitch organized by FEBIAC and by digital agency Mountainview. In the period from December 2013 to January 2014, the site attracted 500,000 unique visitors (source: Google Analytics). For example, visitors oc the site can prepare their actual trip to the salon optimally with the "route" tool. Through its different websites, Spilgames reaches 1.4 million unique visitors in Belgium alone. ASO and its privileged partners foresee thousands of hours of high-quality videos: daily magazines and summaries, behind-the-scenes stories, interviews and much more. This type of TV ads makes it possible for the viewer to interact with the ad via a second screen, thus increasing his engagement. It is mainly known from the website Eurogamer , of which it runs 13 local editions in as many countries . She stayed one month in England for her graduation paper and is currently perfecting her Dutch. It broadcasts live in 22 countries, more than 1,500 websites of local and national newspapers, sports portals and sites. Amongst others WTA and ATP tennis, NBA, the Tour de France cycling, rugby, equestrian and Formula 1 make up for a small part of the rich offering that is streamed by ePlayer.
The company owns the world's largest portfolio of digital sports rights, through contracts with more than 200 sports and their associated leagues, tournaments and events. He has been working for the Belgacom Group since 2003, as Sales Representative in the Belgacom shops. Skynet will be the single point of contact responsible for selling the complete range of video and display advertising solutions. Curious to get to know a new world, she made a clear choice for the Belgacom Skynet sales house. This award crowns the advertiser who has contributed content-wise to the media sector and has introduced or stimulated media innovation. She is also a member of several media committees within the UBA and co-founder of 'Mediamadammen', a network for women working in the media sector. It integrates highly secure mobile payments, virtual ticketing, e-couponing and loyalty programs. With the first edition at Anderlecht, 15,000 people visited it and 3,200 fans tagged themselves! This is shown by two advertorials currently running, or to be launched next week on Skynet.be. We have FrontPage extensions on all web site hosting plans and the ability for multiple domain hosting. We understand your worries and so we are here to deliever you 100% in terms of Linux Hosting Services on international level.
The brochure (which is available both on the Motor Show and with the dealers) is printed on 30,000 copies. In addition to the information listed above, users also have also the opportunity here to win a weekend in the model they Shazamed.
You can see and test this revolutionary technology at the smart booth in Hall 7 of the Brussels Motor Show between 12 and 24 January 24, 2016.
The Shazam app is available for Android, Apple and Windows, respectively, in the Google Play Store, with iTunes and the Microsoft Store.
A revolutionary technology that is sold exclusively in Belgium by Proximus Skynet Advertising.
The football fans were able to follow all the news in detail on Walfoot and Voetbalkrant, and that's what they did massively.
Previous records date back to May 21, 2015 (97,029 unique visitors) and to June 27, 2014 (96,679 unique visitors). The professional and skilled technical editorial team keeps its finger on the pulse of the automotive world, and a consistent quality and seriousness of the information is always paramount. Besides a number of above- and below-the-line activations, Campari Benelux takes it a step further by offering the audience an interactive experience through the poster campaign. During that time, no less than 1.25 million passengers will encounter the 70 posters of 2 m2 each, placed by JC Decaux. This capability will live side-by-side with the existing Shazam audio functionality people rely on to discover new artists, catch up on favorite acts, listen to music, and use while watching TV. With 12 issues dedicated to the power and passions of the Journal's global readership, WSJ.'s in-depth coverage spans fashion, design, food, architecture, travel and more.
In our country alone, it is installed on over 80% of all devices, which is equivalent to 4.4 million users.
In addition to the latest news from the world of football, the fans can find under "My team" all the news of their favorite club. The professionalism of these sites is illustrated by their editorial team (10 full-time employees) and their partnership with the Royal Belgian Football Association (KBVB - URBSFA).
The main changes include a redesigned homepage, news headlines, TV, football and classical music pages. Furthermore, the site offers additional services, such as the pricing of new cars and their options.
The new site is characterized by a fresh layout, it adapts to the screen size of the visitor and is developed by and for the visitors. These new formats can be linked to targeting options, which provide a brand with even more possibilities to display the message at the right moment, the right place and at the right visitor. Quality is highly regarded, as also the classifieds published by individuals are being moderated, in order to prevent fraud.
On the other hand, Skynet also centralizes and balances the programmatic and direct sales channels. This is reinforced by our recent partnership with Shazam, enabling us to offer exclusively in Belgium the innovative and interactive "Shazamable" TV spot. Several proposed routes can be consulted in function of the purpose of their visit: explore the purchase of a new car, a nice day trip or dream cars.
Pre-roll ads are particularly effective on the sites of Spilgames, with a high view and click-through rate. International expansion began in 2007, followed by a name change to Spilgames the year after. Dailymotion collaborates with world-renowned premium partners such as Warner, Universal, Sony, Reuters, EuroNews, EA, Elle, Vogue and literally thousands of others for delivering quality content. That’s what BNP Paribas Fortis, Belgacom and Accenture say the future holds for all merchants, other service providers and consumers in Belgium.
Examples include files such as "Legendary Cars Movies', about "Car Washing", an extensive retro section and unique reports, e.g.
In collaboration with JC Decaux and Shazam, the poster was provided with an invisible watermark that is recognized by Shazam. If they Shazam them, they will be directed to a mobile Web page where potential customers can indicate their interest in the new model. After the subsequent reorganization, Mediahuis took care of both the development of the platform and the the commercial exploitation. Socio-demo targeting, preferred deals and real-time bidding are now available to advertisers.



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