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Scottsdale-based marketing and PR firm, PMA, engaged by four additional clients for marketing, public relations and event planning duties. PMA will be assisting Dignity Health in conjunction with Arizona Ballroom Champions to provide PR services and promote the upcoming Dancing for Stroke Gala. PMA will also provide PR, website improvements, branding and a social media and online marketing campaign for the newly established, Shona Salon and Spa in Scottsdale.
JDRF Desert Southwest Chapter has selected PMA as their ongoing PR partner promoting all yearly events including their Walk and annual Gala. Most recently PMA was engaged by self-proclaimed relationship author, Brian Ronalds to promote his new book and kick off a publicity tour. Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. Reach out to the author: contact and available social following information is listed in the top-right of all news releases.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Phoenix Marketing International, a global marketing services firm, today released data confirming that in the world of luxury car advertising, Mercedes Benz leads the pack.
Phoenix Marketing International has researched consumer reaction to over 250,000 advertisements, and tracks leading brand indicators for hundreds of companies across several industry verticals. Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data.
Their consultative approach allows for a thorough needs analysis, which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure. The data is part of PMI’s Auto Audit, an industry leading diagnostic model that goes beyond ad awareness and recall measures to help marketers understand how their creative executions drive consumer response. For advertising recall (norm at 29%), Mercedes also performed significantly above the luxury market norm at 30%. The PMI approach delivers specific insight into the key drivers of creative performance and in getting consumers to take action and engage with the brand.

The audit, in place since 2009, looked closely at luxury automotive brand advertising for the last 18 months and revealed that Mercedes has been able to over deliver on key communication challenges including introductions of new and redesigned vehicles (E Class and M Class), brand image ads (The Best or Nothing) and sales event ads. Consumers also see the ads as significantly more likeable than the norm, at 36%, (5% above the norm). From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. The luxury auto manufacturer also leads in getting consumers to take action with 43% of consumers engaging with the brand thru activities such as visiting a dealer, looking for information on dealer and manufacturer websites, and connecting with other consumers (online and socially) regarding the brand.

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