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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Corporate Fitness' strategy is based on raising worker productivity and lowering overall costs for businesses. Sample Milestones topic text.The milestones table and chart show the specific detail about actual program activities that should be taking place during the year.
Corporate Fitness will begin by targeting small- to medium-sized businesses in the downtown Seattle area. Prices for using Corporate Fitness' services are comparable to those of higher-end fitness centers.
Following initial promotional activity through advertisements in newspapers, magazines, and on television and radio, Corporate Fitness will significantly reduce its promotional efforts in the hope that word-of-mouth will attract potential clients. Paid games are also monetized via clickable (tappable) ad sponsorships embedded within the games. Bill Philips, President, oversees the general management, including game development, of MNG.
Is it taking an ad out in a newspaper, sending a direct mail piece to potential customers, setting up a booth at a local trade show or establishing a solid promotion? The first task is to convince senior executives of the benefits and needs of wellness programs. Promotional activity will still be utilized through these media outlets, but only minimally. Our team is comprised of two unique individuals who have a solid background in mobile communications and marketing.


Prior to forming the company, he was Vice President of Products at a major wireless telecommunications provider for 5 years. Companies that implement wellness programs with Corporate Fitness will be encouraged to look at the "big picture" regarding the effects of its wellness programs. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.
This will be accomplished by aggressively pursuing interaction and relationships with business professionals who would profit from using this service. For each employee enrolled in the general wellness program, regardless of whether or not they use the fitness facility, the employer will pay ?150 annually. Together with a team of local and international software development staff, we are able to bring to market a wide array of unique mobile games that provide an experience that other gaming companies do not.
Donna's prior experience includes developing the key marketing plan that launched several mobile versions of games for a large video game producer.
Thus, one marketing goal is to persuade more traditionally managed companies that wellness can work for them.
Once a strong image is established, Corporate Fitness will use similar strategies to market its services to larger corporations in Seattle and other areas of expansion. Donna will be assisted by 2 marketing interns hired from local universities as co-op students throughout the year.
A big picture definition of marketing is letting your community know who you are, what you do and enticing them to check out your services. By tailoring services and developing customized programs for companies and individual employees, Corporate Fitness will develop a reputation for quality and customer service.


These students will handle the more routine aspects of the marketing efforts while Donna focuses on the key strategic relationships. It includes all the typical marketing and advertising options but is so much more than that. It is everything that represents you, everything you do, how you act, how you talk, what you wear, how your customers are treated, the results your clients achieve and the vibe or energy of your business. Marketing encompasses all these things, and the bottom line is that your marketing message needs to be consistent.
Either they don’t have a plan at all and are winging it or they have a plan but by the time they start to initiate the process, it’s too late to do any real good. If you don’t take the time to do this, you will most likely spend the year in urgency mode. Internal marketing initiatives: It’s typically more cost effective to spend your energy and marketing dollars in this area first. External marketing initiatives: At some point, you must branch outside of your current clientele base and facility into your community.
Team development: If you’re going to spend a lot of time and money marketing your programs and services, be sure to spend a great deal of time developing your team so they can provide the experience that is consistent with your marketing message.
Her million-dollar training studios in Portland, OR, and Vancouver, WA, have received Better Business Bureau Business of the Year recognition.



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