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PricewaterhouseCoopers' annual Global Entertainment and Media Outlook report was published this week and it stated that by 2016, internet advertising will account for half of the UK ad market. Search dominance of internet advertising was proven as it accounts for 52% of the total internet advertising revenue. As a result of the rapidly rising mobile and smartphone penetration in South Africa, mobile internet advertising revenues amounted to R172-million in 2013. He adds: “We believe that the initial outcome of the study is what the industry wants to see.
Goosen says: “We’re an immediate medium and we need to strive to have this type of industry data available more frequently than on an annual basis. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements on the internet. All revenues included in the report are recorded on a net basis and therefore exclude rate card discounts and agency commissions. We are excited to announce updates to our Spring 2016 Two-Day IAB Leadership Session held June 7-8 in NYC. Internet advertising during Q1 2012 totaled $8.4 billion -- an impressive 15% increase from Q1 2011. About Our Small Business NewsOur small business news site is packed with breaking news for small business startups and entrepreneurs.

Spending on internet advertising in the Middle East and North Africa will more than triple in the next five years as brands move cash to mobile, following the region’s social media and tech savvy population. A new wide-ranging global report from consultants PwC on the state of the media and entertainment industry forecasts spending on internet advertising in the Arab world to grow from roughly $707 million last year to $2.46 billion in 2018 as the number of Arabs using smart phones continues to increase and more and more advertisers buy space next to online videos.
The report by PwC, which looks at the market value of a number of sectors, including telecoms, film, radio and publishing, shines a light on the media industry in the Arab world, which has traditionally been criticised for lacking credible data, leading to lower per capita spending than in other regions around the world. The growth in spending on the internet, which includes mobile, display, search and video, is being driven by Egypt, the United Arab Emirates, Saudi Arabia and the wider Gulf, the report says. Add a Comment Error message Name We welcome thoughtful comments from readers.
Middle East Real Time provides analysis and insight on business, economic, social and political trends in the region. Content engaging our readers now, with additional prominence accorded if the story is rapidly gaining attention. Second, the IAB SA wants to contribute South African data into the IAB’s global data set to ensure the South African market insights reach a world audience.
PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.
It is a network of firms in 157 countries with more than 195,000 people who are committed to delivering quality in assurance, tax and advisory services.

Learn about the latest business news and financial news concerning the market and the economy. The report does not cover all the countries in the region, but gives a flavor of the total advertising market in the Arab world.
Pan-Arab TV is the biggest media sector in the Arab world as the ubiquity of satellite dishes and pan-Arab satellites have traditionally driven the TV market, benefitting Middle East Broadcasting Corp., or MBC, the region’s biggest broadcaster .
But some of that growth is being driven by the prevalence of TV being watched over the internet, or IPTV, as telecoms operators roll out high-speed fixed line networks. Our WSJ algorithm comprises 30% page views, 20% Facebook, 20% Twitter, 20% email shares and 10% comments. Only aggregate results are published and individual company information is held in strict confidence by PwC.
These investments are a critical part of any online advertising effort because a quality business website is typically anchors a strong digital presence.The increase in Internet advertising reflects the ongoing integration of technology into the everyday lives of consumers. In record numbers, consumers are turning to mobile, social and online technologies to perform a range of daily tasks."More online consumers than ever are taking to the Internet to inform and navigate their daily lives--by desktop, tablet or smartphone," said Randall Rothenberg, President and CEO, IAB.

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