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At CSIO, she is responsible for advancing the organization’s central mandate of delivering leading-edge technology standards and solutions to improve the competitiveness of the broker distribution channel in Canada.
Catherine holds an Honours Bachelor of Arts Degree from York University and is a Fellow of the Insurance Institute of Canada.
The most common success benchmark for SEO is how close to the top of the page a website appears in search results, known as search ranking – brokers who appear in the top three results for a search on “car insurance” are much more visible than those who appear lower down on the page. In an industry where dozens of local brokers may be in competition for common search terms such as “car insurance,” the finer points of SEO can make a world of difference. The aspect of SEO most likely to deter businesses from developing a strategy is that SEO always changes – what search engines such as Google prioritize today may carry less weight tomorrow in favor of new criteria. It is vital that brokers conduct a regular review of their SEO practices against credible sources, such as SEO Updates, on latest developments. One trend that shows no sign of abating, however, is that SEO thrives on content – blogs, articles, videos and social media posts all contribute to a company’s visibility and page ranking.
SEO also demands patience – results seldom appear overnight, but instead develop over time. While the above principles are a good start, the Internet and market forces are dynamic entities that seldom remain satisfied with the status quo. Note: By submitting your comments you acknowledge that insBlogs has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Not familiar with SEO?  In fact, most people have no idea how search engines like Google figure out which websites rank at the top and which are completely ignored.
In short, search engine optimization or SEO is the art and science of making your website as easy to find by the search engines as possible.
SEO is arguably THE most important factor when it comes to creating a profitable and successful online presence because without it, no matter how cool your website or how earth-shatteringly amazing your product or service is, if no one can find you in Google, then its all for nothing. Well lets say you are a dentist in San Mateo, California and you want to grow your business.
However if your business website is not appearing on the first page of search results, then potential customers are going elsewhere for their dental services. Additionally, it has been shown that for people that are searching for local business services online, 61% of them make a buying decision on that search!

Now more than ever before is it vitally important for businesses to have excellent exposure on the search engines like Google, Bing and Yahoo.
To gain relevance for your website, the content on your website needs to be related to the search terms or keywords your potential customers are entering into the search box. Search Engine Optimization (SEO) is essentially the best practice to getting more leads and sales from peoples earching for your product or service. SEO is an affordable, long term investment and should be run in conjunction with an overall Internet Marketing Strategy. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.The most important thing is SEO helps you get traffic from search engines without paying for clicks.
Search engines crawlers crawl millions of sites every day, they which they display in the form of Search Engine Results Pages (SERPs). The screenshot below illustrates the general consensus based on our research is that Organic Traffic receives 10 – 20 TIMES more traffic than the top paid listing. There are many ways to compete in this arena, and many of them fall under the banner of SEO, or Search Engine Optimization. In fact, 91.5% of consumers spend all of their time investigating companies that appear on the first page of search results.
By discovering what new types of content and technical requirements search engines prioritize over time, brokers can continually modify their strategy to maintain and improve their SEO. Brokers who regularly post blogs on their website and distribute interesting content via social media will enjoy improved rankings. Considered as simply part of a larger marketing strategy, SEO is a long-term effort that ultimately leads to higher brand awareness among potential customers and an improved rate of converting visits to sales. It is crucial to stay informed and regularly review one’s SEO strategy against emerging trends to maintain a strong position.
Please note that due to the volume of e-mails we receive, not all comments will be published and those that are published will not be edited. And when you make it easy for the search engines to find you…then your potential customers find you as well.
As a result, they are going to have a very hard time finding your site and learning about what you do.  the truth of the matter is, the last time YOU did a search on Google for anything, when did you ever go to the second page of search results?

Every time a person enters any of these keywords into the search box, the search engine (and Google is the best at this right now) combs the Internet in a millionth of a second to serve up the web page or website they deem is most relevant and authoritative for your search. The sample Campaign Report below effectively illustrates the substantial return on investment possible with successful SEO.
Each SERP consists of 10 websites that are ranked from the top of the screen to the bottom according to how relevant they are to the search. SEO does help in promotion of sites and is also known as SEO copyrighting because most of the techniques that are used deal with text. In other words, if you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking#1 organically is getting 1000 – 2000 clicks a day! In other words, companies who rank below the top 10 or 20 will make do with less than 10% of the available market.
Mobile websites are another means of improving SEO, as search engines automatically detect and prioritize pages that display well on tablets and smartphones. But with sound SEO practices and an eye on the latest updates, brokers can create and maintain a high ranking and improve their competitive position in the P&C insurance industry.
The content on your website must be easily found, but it must be relevant to the search engine queries your customers enter. The more competition there is, and the more established it is in the search engines, the longer results will take to materialise. Basically, it can be defined as the activity of optimizing web pages in order to make them more user search engine-friendly for getting higher positions in search results. Good mobile design carries other business benefits apart from SEO – visit the CSIO website to access our white paper, Best Practices for a Mobile-Optimized Website, to learn more. It consists of a team of professional people who have years of experience in graphic and web design.

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