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Copywriting is the process of writing content generally for an article or advertisement to promote a company’s product, service, idea, or opinion.
In addition to writing quality content, it is also important to implore the use of a few search engine friendly tips that will boost your article’s rankings. Check to see if these key-phrases are placed in your title, headings, links, bold words, etc.
Sometimes known as WHITE HAT SEO, Ethical SEO simply refers to SEO that does not employ underhand tricks or subterfuge to gain rank in Google's Search Engine Listing Pages or SERPS. Ethical SEO will NEVER get you blacklisted by Google as you are basically making it as easy as possible for Google (and the other search engines) to digest the content of your website so they can classify and rank it in comparison to the other websies of a similar nature. The Klondyke period has ended, but you should still have a good chance if you start SEO now. Ad Blocker software BLOCK adwords but wont block the keywords to your new top ranking website with good SEO. At least 60 percent of visitors prefer unpaid listings in Google because they preceive the listing got there by merit and not money, ie the Implied Endorsement of Google. A passionate group of thinkers, innovators, creatives, and dedicated to creating the most inspirational web solutions for meaningful brands in Ghana. We are thought leaders in creating an entirely new user experience through responsive web design and emerging technologies. Intellectual Designs Ghana is a website design agency, focused on unique, stylish and usable experiences across a many platforms such as doman registration, web hosting, redesign website, custom website development, E-Commerce solutions, search engine friendliness, stunning website designs, web development etc. We use sophisticated techniques and proven strategies to ensure you rank high on search engines for your keywords with easiest, most cost-effective means of generating traffic. In 2016, sites will need to transition their mindsets from being just mobile-compatible to being mobile-optimized.
As we prepare to head into 2016, this mobile trend will only dominate more of the online activity of consumers. Not only is the smartphone market itself growing, but the popularity of using these devices to make purchases is also increasing tremendously. Mobile commerce is increasing 300 times faster than e-commerce and is expected to show growth of 42 percent between 2013 and 2016. The struggle that many are having, however, is understanding the difference between creating mobile-friendly websites and ads and optimizing them for what mobile consumers want to see and how they behave. Behavior differs between desktop and mobile devices, and it is worth exploring these differences to better provide for consumers. The critical foundation for any mobile optimization project is ensuring that the site itself has been configured properly. Google has put out its own guidebook for brands ready to create a usable and attractive mobile site.
Optimizing a website for mobile also requires developing a keen understanding of user behavior. Looking solely at those numbers might encourage some businesses to question why they should be investing more time and money into mobile. We found that engagement rates for some industries, such as retail, were abysmal — around only eight percent for mobile. This type of usage might register low engagement, but it is still critical for brand success. Optimizing your site for mobile requires taking a careful look at what your mobile users are likely to want to see and designing the page to fit those needs.
It is also important to remember that users on mobile are as much as two times more likely to share content than those on desktop. To get your app to stand out from this crowd, you need to focus primarily on the user experience.
The app should also be easy to find, meaning that full descriptions that contain relevant keywords are important. To help improve your rankings, watch ratings, correct any problems and use language that users are likely to employ when searching.

Understand. Know what your customers are doing on mobile and what they will want to see on your site. Target. Use this information to construct a site layout that takes into account mobile user behavior.
Engage. Accordion menus are incredibly popular for mobile devices because of their ability to keep information organized and make it easy for mobile users to navigate. Convert. As your efforts begin to bring in new customers, your engaging content should encourage conversions. Monitor. You should always keep a careful eye on your mobile site to see how well your content and design are meeting your goals. Measure. Employ mobile metrics to watch how customers are interacting with your mobile site and how it influences customer behavior across all channels. Location-based marketing and mobile payments will be a key feature in mobile strategy in 2016. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. It is most effective when it is informative and interesting to a reader who actually cares. Copywriting is important but understanding how search engine optimization integrates with copywriting is mandatory for any online writer. Making your website rank well in Google by methods other than page content aka off-page, is called SEM or Search Engine Marketing. Our Company was formed to be an agency that could focus on creating an environment for creative talent to flourish while ultimately providing its clients with the most innovative, creative and flexible solutions for the web. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile. For brands to cope with this shift, they must be optimized for people using their smartphones and other mobile devices. Smartphones are expected to reach 90 percent market penetration in the US and the UK by 2016, which means that your customers are going to increasingly use these devices to connect with their friends and learn about the brands with which they are considering doing business. Mobile ad spending is projected to top $100 billion in 2016, accounting for more than 50 percent of all digital ads for the first time. Mobile optimization means more than taking a desktop-optimized site and strategy and making it fit onto a mobile screen.
Use those guidelines to make sure that the site is ready for the influx of mobile users that 2016 will likely bring. For example, at first glance, it might seem as though mobile devices have incredibly low conversion rates.
For example, shoppers who use their smartphones before or during a shopping experience in a brick-and-mortar store are actually 40 percent more likely to buy than those who did not use these devices. At BrightEdge, we tracked engagement rates for mobile and desktop across different industries such as retail, insurance, B2B technology, manufacturing and hospitality.
This number starts to make sense, however, when you consider that customers are likely to use their smart devices to access a retailer’s page when they are interested in quick bits of information, such as a phone number, store hours or the location of the nearest store. A poorly designed website that does not easily offer users this critical information can quickly lose sales as shoppers just move on to the next option that addresses their needs.
You will want to focus on developing task-centered content and ensuring that the page layout is easy for users to interact with while on a small mobile screen.
If you also have a goal of directing mobile visitors toward a brick-and-mortar store, then do not overlook the value of using local keywords and SEO to attract this specific audience.

Almost half of mobile users expect websites to load in two seconds or less, and the longer a page takes to load, the lower your engagement will be. If your site has missing or hard-to-use social sharing buttons, you could be missing major opportunities for engagement and reach. Customers use apps because they want an easier way to access what your brand has to offer, so the design of the app should always focus on the user. Just like any other search engine, the search functions in the app stores need to show the most helpful content to users. Look at customer behavior on your existing mobile site and compare it to behavior on desktop and in stores.
For many sites, this will mean prominently featuring information such as store hours, organizing content so that it fits nicely in an accordion menu or adding click-to-call buttons so that customers can get in touch with the brand easily. If you see higher-than-average bounce rates for a particular page, for example, look for differences that might be turning away customers. Remember that customers might shop on their mobile devices and finish their purchase in stores or on a desktop. The year 2016 will see even more mobile growth as people recognize the convenience of using these devices to access the web and participate in mobile commerce. Brands that want to remain competitive need to optimize their sites, track performance and make sure their mobile strategy, not just site, is ready today. Search optimization, keywording, data visualization, interface planning, social networking teamwork symbols. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript! Our own research at BrightEdge also indicated that by Q3 of 2014, purchases made on mobile had nearly the same average order size as those made on desktop. Many brands have begun to recognize the importance of mobile when it comes to connecting with customers. Make sure that the content produced for your mobile site is ready to be shared across the social platforms. See how the mobile site is influencing buying decisions and the pages that mobile users are most frequently visiting. It will make your content easier to find and enjoy for those on mobile devices, thereby increasing engagement rates. Look at your conversions, your Share of Voice and similar factors that help you gain a good look at the big picture. Copywriting can at first seem like a simple task, after all almost everyone can write a few paragraphs, but there are many things to consider if you want your copy to be on top of search engine postings and the most widely picked up by Google. So minimize parts of your page, such as graphics and unnecessary scripts, that slow down loading times. Use your buyer personas for more research into what your visitors are likely to look for on your page. By putting out content that helps to encourage this decisive behavior, you can move more customers towards conversion. As you develop this content, do not neglect the power of local in SEO efforts, particularly if one of the goals of your site is to drive more people toward a brick-and-mortar store.
Check your pages for any unnecessary images or scripts that could slow down the amount of time it takes for your page to load.

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