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Da alcuni anni a questa parte la formazione, in ambito web marketing e SEO, sembra sia diventata il nuovo El Dorado: ogni giorno spuntano come funghi corsi di ogni genere, piu o meno economici, verticali o orizzontali, in aula o in live streaming. Io stesso raccolgo e curo da tempo una pagina con un lungo elenco di corsi SEO e web marketing che, a parte per un paio mesi l’anno, vede affacciarsi sempre nuove entrate e nuovi nomi. Un buon numero di nomi noti, che si alternano sul palcoscenico, riescono invece a mantenere alta l’attenzione del pubblico. Se la stragrande maggioranza dei corsi e (ovviamente) a pagamento, c’e comunque modo di partecipare gratuitamente a parecchi eventi e webinar totalmente gratuiti. Non so quanti siano, in Italia, gli appassionati di SEO, social, pubblicita online e piu in generale di web marketing.
Da quanto vedo, in Italia ci sono ormai solo 3-4 eventi annuali in grado di riempire aule a piu di 3 cifre.
Tornando al punto 4, noto che i vari corsi ed eventi si indirizzano grossomodo a 2 categorie specifiche: principianti o esperti. Certi corsi sono in pratica degli investimenti per capire se davvero sei aggiornato e al passo con le novita, oppure se sei rimasto indietro.
Se uscendo dal corso ti rendi conto che sapevi gia tutto, sorridi, e datti una pacca sulle spalle da solo: sarebbe probabilmente stato molto peggio se tutte le cose dette fossero per te novita assolute. Con il nostro, invece, puntiamo (ci proviamo, eh!?) a dare qualita ad un numero ristretto di persone.
Il nostro obiettivo, quindi, e di dare qualita al nostro settore in risposta ad un’esigenza. Spero anche che questa nostra idea, molto piu dispendiosa e forse meno remunerativa, venga sposata da altri.. Ci stavo giusto pensando ieri quando ho ricevuto il millesimo invito per un webinar online.
Sulla qualita della formazione, IMHO, c’e un problema di targeting, ed e paradossale anche questo, visto che sono corsi di Marketing: torniamo a prima, scoppiera la bolla? Condivido il punto di vista di Benedetto, siamo in una bolla, e molti operatori non sono cosi bravi da formarne altri. Anche al WMF2015 ci sono stati diversi interventi piu di auto promozione che di vera formazione.
I Corsi di Madri… SEO Webmarketing Experience… quanti ricordi a proposito, che fine ha fatto Enrico? CHI SONOMi chiamo Davide Pozzi, online sono da sempre conosciuto col soprannome di "Tagliaerbe". DI COSA PARLOSul TagliaBlog parlo principalmente di Web Marketing e di tutti i temi che girano attorno a tale disciplina.
The internet and social media has opened up opportunities for the small and medium sized business that were unheard of in previous times. Search engine optimization (SEO) has been bounced around for quite a while now, but in a lot of respects it is still a misunderstood concept. An organic search occurs when the results are relevant to the search term, keywords, or phrase instead of a Pay-Per-Click type advertisement.
If your aim is to drive high-quality visits to your website that are likely to convert into customers, any SEO campaign needs to be built around such long string keywords and phrases. One of the greatest lead generation tools for the small to medium sized business to come along is the social media site. First off, there are anywhere from 20 to 25 different social media sites that are big enough to make having an account and promoting yourself worthwhile.
Once the account is set up, use your page to shamelessly promote yourself, your company, and what you offer. Obviously start with people you know, as they will probably accept your requests and will of course want to brag to you about what’s going on in their lives.


Finally, as a small business, you have to take advantage of every resource available to even the playing field.
Just make sure that any forum you sign up with won’t terminate your account if you put your company website in the signature. In closing, there are plenty of tools that the small to medium sized business can use to promote themselves and their website without laying out a lot of money. E ognuno di questi fa leva sui suoi seguaci, riempiendo quindi l’aula e contribuendo a far quadrare i conti. Fra i corsi gratis, mi vengono in mente i (vecchi) GT Study Days o (la piu recente) Settimana Della Formazione di Giorgio Taverniti.
Per il resto, proliferano micro-corsi che possono tranquillamente tenersi attorno ad un tavolo (non che sia un male, anzi!). Per fare gli esperti non occorre allungare il brodo o fare credere che le cose siano piu difficili di quello che sono. Metti un piede fuori dalla cerchia dei webcosi e anche il nome piu altisonante chi cacchio lo conosce? Qui troverai un sacco di contenuti su SEO (ovvero posizionamento sui motori di ricerca), Social Media Marketing, Advertising (campagne pubblicitarie e affiliazioni) ed Editoria Online. Puoi contattarmi per una consulenza o per dei corsi, utilizzando le voci che trovi sul menu orizzontale. By harnessing the power of search engine optimization (SEO), internet lead generation, 2.0 media, as well as the myriad of free or low cost places to advertise online, a business can drive high-quality visits to their website and compete with the Big Boys of the business world.
Many companies sprang up offering such services, and even now a small to midsized company gets a few cold calls a week offering to improve their rankings on Google. Instead of one or two keywords, a long tail keyword is several words that are relevant to your product or service that are strung together in a logical string. There is a reason that roughly 90% of search engine entries are done using these types of keywords; the potential customer is typically looking to buy a specific item. Never before has there been such a powerful tool that anyone can take advantage of with a minimum amount of knowledge. Facebook and Twitter are among the bigger names in the industry, but don’t discount those made more for business networking like LinkedIn. Once you start building that friends list, others will start showing up as mutual friends of friends. First off, including a link in the signature of every post that is made builds the link relevancy, which in turn makes for higher search engine rankings. By selecting long string key phrases in getting all web pages optimized to search engines, they are already ahead of the game. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
Se vuoi cercare qualcosa fra i migliaia di articoli gia pubblicati, utilizza il modulo di ricerca! But what almost all business owners, and even most supposed SEO companies, don’t realize is that most searches done are using long string keywords.
As an example, they aren’t looking for “car windshields” or even “Nissan windshield,” they want a “windshield for a Nissan Sentra.” In order to make sales, you need buyers coming to your web site, not “lookers”. The ability to reach millions of people with no out of pocket expense has never been greater, but you have to go about it the right way. Choose the largest ones and set up an account, but make sure that the majority of your posts are related to the business and professional. The more links that are out in cyberspace for your website, the more “link relevancy” it will enjoy, and the higher it will be appear in search engine results.
Going with our previous car glass shop example, let’s say you put in new glass on a 1955 Cadillac, or a fancy sports car, or anything that will catch people’s attention.


Again, if someone goes to such a site and plugs in that they are looking for windshields, and then clicks the link to your website, these are potential BUYERS! Secondly, so long as the posts made are relevant to the product or service you offer, and are kept fully professional, you can position yourself as an expert in your field. Social media and forums can be another great way to promote themselves as both an expert in their field, and drive high-quality visits to the website.
E quando mancano i contenuti e la qualita, le voci corrono, nel bene ma soprattutto nel male.
Il mio obiettivo e quello di dare valore e aumentare le conversioni (in poche parole, il fatturato) di tutti i miei clienti e partner, eticamente. If there are a lot of businesses offering the same kind of product or service, they are going to have the same or similar keywords. In fact, 90 percent are using a three or more word phrase, yet such types of key phrases are either ignored or underutilized.
Using long string phrases helps to capture the buyer when they are seeking specifically what you are offering.
Some personal posts here and there is fine, like from a family trip or attending a sporting event, as it shows that you are human and not some machine that is selling widgets. Even if they are just price shopping, once you get them to your web site, you have a chance to sell them on same day service, or lifetime guarantee. People are a lot more likely to buy from someone that knows what they are talking about and what they are doing. And lead generation through such avenues as free classifieds can bring buyers, not just mere lookers to your doorstep.
But getting high rankings on organic search results is the way to get the most cost effective SEO. But avoid anything that might turn off a potential customer, like attending a political rally or even the gun range. Build your friends list as large as you can without spamming or violating the terms of service.
Now you’ve promoted the business in a way that shows specifically what you do, but doesn’t come across as spam or a solicitation.
In any instance, it doesn’t cost anything other than the time to put up the ad, and if they aren’t serious, they don’t waste your time either.
Lastly, it gets the name of you and your company out there, and the more people see it, the more it can drive high-quality visits to your web site.
Lastly, keep all posts informative, professional, and don’t get into fights with other posters. Another good tactic to use is to find out which of your friends has a lot of other friends themselves, and post those pictures and captions on their wall as well.
If someone “flames” you, report them to the site administrator, and at the most, reply with something to the effect of “I know what I’m doing” without being nasty. Reason being is that wall post will then go to all of their friends, even though you don’t know them!
Yes, it takes time and can be tedious, but the potential for lead generation with no monetary cost is huge, especially if it’s multiplied by 20 sites.
And it will drive high-quality visits to your web site since they know exactly what you offer, and they are interested in buying right now.



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