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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
The reasons that visual content is powerful to your external audience—we process visuals faster than text and they elicit stronger engagement—are the same reasons they’ll help you internally. To give you an idea of how this works, here are two visuals that get to the heart of Kapost’s content marketing strategy. At Kapost, we use the content pillar approach to fill out our editorial calendar and fuel all of our content distribution channels.
We use this image internally to plan out our own content pillar campaigns, and our customers also use it to explain the concept of content marketing to their internal team members. The content pillar approach helps us understand exactly how many assets we need to create as part of our campaign. The campaign flowchart reveals how a reader ideally moves from channel promotion to content asset to conversion.
By sharing this flowchart across the marketing team, everyone understands exactly how a campaign launch will go, what assets live where, and how they’re being promoted. Download templates for these two charts and more, and start illustrating your content strategy today. No business exists and operates in a vacuum, but every business exists and operates in an environment.

The marketing environment includes all those factors or forces that influence a company's performance in its chosen target market.
In simple words the marketing environment consist of those forces or factors that impacts on the company's capability to operate and serve effectively in its chosen target market. In company the management focuses on different departments to attain the desired objectives.
Marketing intermediaries is that element of micro environment which also plays a vital role for a company to accomplish its marketing strategy.
According to the world top CEOs like Keith Banks President US Trust, Bob Lord AOL Network business strategy must be driver as customers want. Kelly Odell posted an interesting marketing plan template which should result in a marketing plan of roughly 24 pages. You should try to answer each square in the template with no more that one page including diagrams and pictures. Marketing News10 Ways to Ethically Make Money On The InternetTop 10 Affiliate Ad Networks How You Can Use Twitter for Business7 Best Affiliate Tracking Software7 Best Free Affiliate Tracking SoftwareOnly 15 Days Left Before the Contest for Best Commenter Award from Simple Thoughts Ends.
Every link that you provided here is very useful, I have personally used the How to Edit Any Web Page in 1 minute before in the past. With your marketing plan in place you won’t have a holiday or event sneak up on you and think, “Oh! As you plan your year, choose a few marketing tactics per month and remember that some will require continued time commitments (blogging, social networking, your newsletter) while others are more of a one-time project (donating a book or working a charity event, issuing a press release). Once you’ve put your plan together, be sure to review it monthly and look ahead so you’re ready for what you’ve planned. Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. Illustrating your organization’s strategies leads to a clearer picture—literally—of flow and process.
But to get a full picture of how our readers are interacting with this content across all distribution channels—owned and paid—we create a campaign flowchart.
In modern marketing campaigns, there are a lot of moving pieces to keep track of, not to mention the various people or teams responsible for those pieces.
Helping them grasp your strategy or idea in a clear, simple way will help them understand quickly and, therefore, invest.
She oversees the Content Marketeer, a marketing blog dedicated to the art and science of content creation. From that first idea to tracking performance, Kapost helps you get the right content out the door. Efficient and effective marketing strategy always depends upon marketing manager's ability to understand the marketing environment in which the business operates. The company micro environmental forces include the company itself, its suppliers, marketing intermediaries, customers, competitors and various publics.
For examples company’s top management sets the overall Goals, Objectives, Strategies and Policies for company. These are the firms are peoples that help the company to promote, sell and distribute its goods to final customers, which affect the business in term of bring cash.

There is a purchase chain in which different people are involved and play significant roles before a purchase decision is made.
IMB recently conducted a study of over 4,000 top level executives where IBM Head of Strategy and Transformation Dr.
Marketing concepts tells us that a successful company must provide better and greater value and satisfaction than its competitors.
Publics include all those groups that have actual or potential interest and impact on an organizational ability to achieve its Goal & Objectives. By looking at your marketing 12 months at a time you can plan for seasonal promotions, work to combat any traditionally slower times for your company, and keep your business supported by always having at least one or two forms of marketing working for you. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. It requires buy-in from executives, collaboration across units, and an understanding of responsibilities. At Kapost, we create a flowchart for every campaign launch to keep inbound and outbound efforts aligned. Each solid arrow represents the movement of a buyer if they follow the call to action, and each broken line indicates an asset contained within another asset (for example, a video embedded in a blog post, or a blog post contained in a kit).
The relationship between the organization and the marketing environment is "inseparable" and in a state of “give and take”. The marketing manager must understand the micro environment of a business by prompt observation, market analysis and by other techniques in order to accomplish company’s marketing strategy. The examples of marketing intermediaries are whole sellers, retailers, marketing services agencies and financial intermediaries.
Saul Berman says that customers are involving not only in process product development and sales but also engaged in recruitment and strategy. So all successful companies like Pepsi co focus on strategic advantages by positioning product or offering in the mind of their customers better than its competitors. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing.
Distribution department make it sure the availability of companies departments in different shopping malls and stores. Research and intelligent department conduct different market survey and other research work.
The changes in the preferences of the customers create opportunities as well as threats for a company. They always watch supply availability, supply shortages or delays, labor strikes, and other factors related with supply of material. Only good knowledge of consumer’s behavior facilitates the design and production of goods and services that the customers need and want.

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