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Toronto Internet Marketing Agency: Inbound & Content Marketing, SEO, Adwords – Fruition InteractiveWhy Fruition Interactive?
In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page.
As an internet marketing agency in Toronto, we see simple mistakes that can drive away customers from client websites. Filed Under: Inbound Marketing, Web Design Tagged With: internet marketing toronto, web designFebruary 13, 2014 By Kent Wakely Leave a Comment What colour is your website?
While you may be, understandably, focused on your content and social media strategy, it can be easy to let some design and colour scheme flaws slip under the radar.
Here are five of the most common website mistakes that create poor user experience and drive your customers away.
I’ve worked on a lot of online marketing initiatives over the past decade or so, working with everyone from 1-person law firms, to big marketing agencies, to some of Canada’s largest corporations.
Here’s where I see marketers and agencies missing a huge opportunity for better results from their Internet marketing. Filed Under: Email marketing, Inbound Marketing, Metrics and Measurement, Web Design Tagged With: email, email marketing, Hubspot, internet marketing, Internet Marketing Strategy, Internet Marketing Success, market research, Marketing CampaignSeptember 4, 2012 By Kent Wakely Leave a Comment Do you know what your visitors see when they come to your site? But now Fruition can help you start to optimize your site pages, with evidence-based research, before your site has even launched. Last time, I wrote about the importance of having strong call to actions (CTAs) on your website. When done correctly, CTAs can have an immediate impact when it comes to improving conversion rates on your website (something you want). I realize for most of you, this is common sense, but when it comes to Internet marketing, I’m still surprised at how many websites lack the basics (like a strong call to action on the home page). It’s not easy, but if you’re serious about using Internet marketing to grow your business, there are some general rules you need to follow when designing a good CTA. There are numerous avenues of Internet marketing to venture into, and a plethora of tips and tricks you can apply in each to make the method of marketing more effective. Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective.
Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Six months later, we decided to post PartII to illustrate another 5 common web mistakes that will potentially drive away your customers. The first thing a user notices about a website are its colours, layout, and elements like logos and fonts.
Now it’s time to pay special attention to the colours you are using and ask yourself if they’re conveying your desired message. And at a price – this is the game-changing part – that small and mid-sized businesses can afford. One internet marketing tip, however, encompasses several facets of interactive and digital marketing, and is proven to be effective on several levels: original, quality content is key. Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture. This exercise is actually quite easy—you can start to draw quite a few comparisons without much effort. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI. It needs to engage people to take the next step towards becoming your loyal and valued customer.
All of these design principles set a tone for the website and its function and user judgement is almost instantaneous.
A website that is an exercise in frustration to go through is likely to discourage visits, disillusion customers with your brand, and of course, hurt your bottom line. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business.
Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more. Maybe it’s had some work done (and in hindsight, perhaps the “improvements” are questionable).

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