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We understand there might be times when simply talking through your business, marketing or service challenge, with an independent listening ear, can help you more clearly define your needs, leading to a better solution that fits exactly with the challenge in hand. A conversation with Wyman Dillon costs nothing; we are happy to listen and offer any advice that we can. We want our clients to find the best way forward, and that might occasionally mean that there is nothing more for us to do than listen and share our thoughts and experience. Together we can design the right approach, to provide you with the insight you need that will help you make better decisions for your organisation. Whilst we offer a full research service, we know that you may have a very specific need requiring external support with one element or stage in the project.
Years of experience and a broad spectrum of skills at our finger tips, we’re ready for action!
We have no interest in providing you with any one particular data collection method, other than the one that is right for your research needs. We are well known for both our accuracy and attention to detail, providing high quality data you will have confidence in. We have in-house facilities to turn customer responses into accurate, meaningful and easily analysed data. We have been commended on our ability to accurately interpret and enter complex responses and coding of verbatim customer response is a speciality. We offer Data Preparation and Processing as part of a full service project or as a standalone service, we here to help in any event.
In our experience, the clients we work with have varying degrees of need for analysis and reporting of research findings. Where the analysis is undertaken by our own consultants you can be assured that a thorough exploration of the data collected, coupled with market and industry knowledge and expertise will be provided. Our aim is to support your organisational needs and offer you a flexible service that reflects your requirements on any given project.
Wyman Dillon is a HouseMark listed supplier of satisfaction surveys to the social housing sector and assisted with the STAR consultation. HouseMark's STAR (endorsed by the Tenants Participation Advisory Service and Tenants and Residents Organisations of England) provides survey questions and a methodology enabling social housing landlords to benchmark their satisfaction results with each other. STAR surveys are undertaken following HouseMark guidelines, in accordance with the Market Research Society's Code of Conduct and Quality Controlled by our strict ISO procedures. When it comes to marketing, knowing how to speak with your audience is essential to success. Internet contests and sweepstakes are a great way to capture personal information or opinions from a market.
Many popular social media management tools, such as HootSuite, offer point and click report creation and information collation to make the process even simpler. Whether you are a local small business or exist solely online, social media offers instant access to millions of potential customers or clients. One of the biggest disadvantages to traditional forms of market research is the time required to conduct thorough research. Social media is one of the most powerful assets any business can use to optimize their marketing research routines.
Willie Pena is a freelance writer, video producer, visual artist, and music producer who writes on social media and traditional and nontraditional forms of market research. I was looking to grow my business through social media, I accidentally hit your blog and found it useful for me….
Hi there, my name is Cara Pring, welcome to The Social Skinny, a website dedicated to social media and website optimization strategy. Over the past few weeks I have tried to visually represent my first take on what I hope could become a framework for cross-cultural research in Social Marketing. In a nutshell, the framework looks at tries to identify the five main factors which influence research into and carrying out a Social Marketing intervention in a cross-cultural context. As I said in the first paragraph, this model is very much in an alpha state – and I really would appreciate your thoughts, comments and additions to the model. Using social media as a tool for market research is a great way to improve your business as well as establish rapport with prospective clients. Fantastic post Ray.Research potential with Social Media is so often overlooked by companies but very powerful.
Monitor social media sites for mentions of your product, services or brand, while keeping the goal of your qualitative research in mind.
Facebook contests and campaigns are powerful ways for brands to engage with customers in social.


There are several accepted definitions of social marketing, which is not to be confused with social media (a promotional tactic) or behavioral economics (analysis that explains decision-making). By clicking on the image below of the Social Marketing Planning Process, you can see the phases, steps, technique examples, market research support, and feedback loops of the process. We work with quantitative and qualitative methodologies to address our clients needs, blending approaches where appropriate to achieve the best possible results.
As well as response handling Wyman Dillon has a ready pool of dedicated data entry and data processing staff, able to increase our project handling volumes according to your requirements.
Dependent on how much time and resource you have available we offer a spectrum of deliverables that allow you to analyse the data yourself through to full analysis, interpretation and communication of the findings by our research consultants. Not only has it become a common form of communication and advertising for many businesses, it is predicted to be as common as email for customer support and other interactions in the coming years. Social media provides instant access to the thoughts and phrasing that your customer base uses. With the viral nature of social media, it is easier than ever to increase exposure for your contest or giveaway. This means that virtually any interaction on social media has the potential to result in useful information for your business. If you are not analyzing your social media effort and impacts, you are neglecting a massive source of information for your marketing programs. Speaking directly with your target audience can provide candid information, honest answers and greater insight into thoughts, behaviors, preferences and other important aspects.
Posts are typically public or easily accessed by following or subscribing to a specific feed or service. From quick polls to in-depth conversations, the access social media offers any business to their market is hard to beat.
However, many businesses have begun to turn to social media as a cost-effective and in-depth tool for gaining insights into their customers, market, brand appearance and other important market research aspects. When I work with clients research is the first process I carry out before anything else.LinkedIn groups are one way our company tries to understand the needs, pain points and interests of our target market to build campaigns around. Social media sites typically have search functions, so you can search through previously published data.
As with any major project, it is important to conduct primary and secondary research in order to make informed decisions.
However, many businesses still fail to use social media for one of its most powerful uses—marketing research. This means that with a little effort you can vastly improve the quantity of information that you obtain with any given promotion.
From the best times to contact customers to split testing and brand monitoring, social media offers powerful tools to augment and support your marketing research efforts.
When conducted properly, your market research also doubles as brand building and advertising.
By building lists of common tags on social media networks, you can quickly analyze the popularity of key terms, brands or trends to integrate them into your marketing efforts. This makes it easy to check out your competition or keep up with major industry influencers. Outside the geeky expert stuff I'm a crazy cat lady from Sydney - and no, that is not me in the header (everyone asks). The keys to utilizing social media for market research are to understand the benefits and creating a proper research plan. Different steps in the process implement different types of market research, including in-depth interviews, focus groups, segmentation studies, clustering, tracking studies, intercepts, and observational research. These tips and tricks offer effective ways to harvest marketing information from social media.
From improving your marketing copy or mission statement to improving engagement and interaction, aligning your business’ voice with your market holds big benefits.
Sharing your contests with potential social media influencers in your market is a great way to start. In most cases, these lists are also automatically filled with potential customers or clients. By integrating their successful methods with your efforts, you can stay ahead of the competition and position yourself as an authority in your market. Social media makes it possible to obtain useful information, through polls, surveys and interaction, in a matter of hours or days. The aim of the framework is primarily to highlight the various factors that influence the Social Marketing intervention at the various levels and show them in a wider context, which in turn acknowledges the often complex, synergistic and permanently evolving influence factors.


These six tips offer easy to implement ways to utilize social media in your market research methods for improved, measurable results.1. When it comes to marketing innovation, this is a popular way to find new angles or methods to implement and with which to experiment. This allows your business to change marketing techniques quickly in response to changes in business trends.
Track Trends with Social Media for Real-Time InsightsMost social media platforms, such as Twitter or Facebook, offer numerous ways to analyze trends and conduct market research. By simply searching the latest posts and popular terms, you can gain insight into emerging trends and see what customers are talking about in real-time.
By setting up a few searches with hashtags related to your brand, industry or product, you can receive instant notifications when customers, clients or competitors use key terms.2. Learn the Language of Your Audience for Improved Marketing AppealThe words and factors that you use to track the success of your product or business might not always align with what customers find most important. By analyzing social media exchanges about your product or service, you can learn what factors customers use to determine value as well as the way that they speak about your product, service or brand. By utilizing these factors and terms within your own marketing, you can speak directly to consumers and improve the effectiveness of your marketing efforts.
By creating customer-centric definitions of value, quality and other important terms, you can help to create a brand or product image that is unique amongst competitors and speaks directly to your target market.3.
Use the Real-Time Aspects of Social Media for Quick ResearchTraditional market research methods, such as surveys or study groups, could take months to plan, form and execute.
This makes it possible to use market research to follow increasingly specific aspects of your marketing efforts. From product launches to follow-up marketing, each part of your marketing plan can be analyzed independently for improved results across the entirety of your marketing plan.
Instead of spending months developing a marketing research plan, and possibly only gaining outdated information as trends change, you can use social media for market research right now.4. Use Social Media to Broaden the Scope of Your Market ResearchSocial media is increasing in popularity with both businesses and consumers across virtually every market demographic in existence. A 2011 report by Nielson on the state of social media claims that approximately 80-percent of people with Internet access utilize social media.
This makes it possible to conduct market research with an audience that is many times larger than nearly any other marketing or media source can provide. The casual nature and easy access of social media also helps to promote user interaction, engagement and participation. This improves the chances of obtaining useful, accurate and honest data from your efforts.5. Discover Unnoticed Trends and Insights by Engaging Instead of LeadingOne of the biggest weaknesses to most marketing research methods is that they are driven by questions.
With the broad scope and interactive nature of social media, information is gained through interaction and observation. This can result in a variety of answers and discoveries that might have remained hidden using other research methods.6. Harness Social Media Research for Improved Cost EfficiencyIn most cases, utilizing social media for market research is simply a matter of investing time.
Free tools exist for nearly every social media platform to help gather information and use it to derive useful information. When compared to focus panels, discussion groups, studies and surveys, the cost difference is staggering. Through user engagement and discussion, your social media research also serves as advertising, brand building, network building, lead generation and offers numerous other improvements for your business or brand.
When planned and implemented properly, few market research tools offer the cost efficiency and overall benefit of social media research.From reduced costs and real-time access to information to the ability to uncover hidden trends and improve your marketing approach, social media offers powerful ways to optimize the market research efforts of any business. Best of all, social media research offers numerous ways to interact with your market and build your business. Conducting research is as simple as signing up for a social media service, such as LinkedIn or Twitter, and utilizing their built-in search features.




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