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Using the right tools to stay focused and work more efficiently will help you get more done in a day. Evernote syncs with all of your devices, so you’ll have access to it wherever you are.
Throughout the course of a day, we have distractions coming at us from a variety of directions.
Use Cold Turkey to group distracting sites, such as social and news sites, and then block them off for certain time periods.
The app works great when you’re putting off real work, like drafting your next blog post or newsletter or creating a report for your boss. Do you get a lot of similar emails from customers, such as questions about your return policy or other support-related questions? Now you can save or access your canned responses in the lower-right corner of the New Message window. Do you keep a list of all of your passwords for emails, websites, social media platforms and third-party apps and tools?
1Password is the solution for protecting your passwords and giving you quick access to them. Have you ever stumbled across a website that uses amazing apps, like beautiful opt-in boxes or social share buttons, that you’d like to use on your own blog?
Rapportive is a Gmail plugin that will display social connection information about your contacts.
Suppose you’re exchanging emails with someone and want to look at his social profiles to see his interests or professional background. One word of advice: This works when people are registered with that email on their social networks. Implementing these tips will free up your time and brainpower to focus on marketing tasks that really matter.
To talk about a wide range of Twitter tools for social media marketers, I interview Ian Anderson Gray. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Listen as Ian Anderson Gray shares sixteen tools marketers can use to get the most out of Twitter. Share your feedback, read the show notes and get the links mentioned in this episode below. After college, Ian says he got started in the technology sphere by building websites at the web agency he founded. Ian starts off with missinglettr, a relatively new tool he’s using as a drip-feed marketing system for Twitter. Simply connect missinglettr with your RSS feed, Ian says, and whenever you have a new blog post, you’re notified to go into missinglettr and review the pieces extracted from that post.
He says Missinglettr offers a free plan that doesn’t include extracting images, and quotes premium plans starting at $15 a month. After you add both your Feedly and Buffer accounts to IFTTT, you can create a recipe that says IF you save an article for later in Feedly, THEN it will be added it to your Buffer queue for sharing to your Twitter followers. While Friends+Me is technically a Google+ sharing tool, Ian says it works really well for cross-posting whatever you put on Google+ to Twitter, as well as other social networks. Because BuzzSumo looks at articles that are starting to get a lot of shares, you usually find articles that are beginning to gain traction, and that’s what Ian shares to his audience. Ian says BuzzSumo offers a good free option but that the trending feature comes only with paid accounts, starting at $99 per month.
The primary tool Ian recommends for managing followers is ManageFlitter, which is available on web and mobile.
To find relevant people to follow, Ian suggests using Power Mode to find all of the people somebody else in your industry or area of expertise follows. You can also do a search to see who isn’t following you and then go through and selectively unfollow people. Ian discusses how ManageFlitter works with Twitter, and talks about daily limits on unfollows. Listen to the show to hear why Ian believes Twitter tools don’t get as much notice as they used to.
Ian shares that you can find out things like how many engagements you received per tweet, which lets you see which tweets received the most likes or click-throughs.
Ian adds that Twitter analytics give you demographic information in a variety of categories, too. To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year. Make no mistake about it, the most social of social activity is going to happen in two unique and private places: private groups and messaging apps. Snapchat started this, but the shift to messaging apps (think Facebook Messenger, WhatsApp, Line, etc.) is going to force brands to get a lot more private and personal with their social media expenditure. It also means that customer service is going to shift to messaging and private group spaces, and that brands will be expected to provide this level of communication between them and their consumers.
The last part of this equation, which proves to be most fascinating, is that this usage and growth is fundamentally a mobile experience. Mitch Joel, president of Mirum (formerly Twist Image), is the author of Six Pixels of Separation and CTRL ALT Delete. If this doesn’t happen, Twitter will eventually be a target for acquisition by Google or Facebook, which marketers might prefer, but those who prosecute antitrust cases at the Justice Department might not. My prediction for social media in 2016 is that more social networks will start charging for traffic. As social media networks adjust their algorithms, the only way brands can ensure they generate a decent amount of traffic is through advertising. For example, Facebook was once easy to leverage; all you had to do was post a status update with a link on your fan page or personal page. Now you’re encouraged to boost your post if you want to get the maximum amount of traffic. Influencer Marketing: Instead of creating campaigns around marketing initiatives, brands will realize these are long-term relationships and adapt to the needs of the influencers.
Employee Advocacy: Instead of pushing marketing content on employees for them to share, brands will realize that employees are their biggest advocates and adapt to employee behaviors. Content Marketing: Instead of using social media only to promote content, brands will build a conversation with social media users using their language. Adaptive social requires responsive thinking based on the fact that social media was made for people, not brands. Neal Schaffer is the founder of the Social Tools Summit, the Social Media Center of Excellence, Maximize Social Business and author of Maximize Your Social. Visual marketing will continue to grow in 2016, making it absolutely necessary for brands to have a solid plan for visuals including multimedia such as long- and short-form video for YouTube, Facebook and Instagram, as well as graphics for blog content. Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential.
Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. The majority of the study’s participants were either small business owners or marketers working for small businesses. Get ideas from their experiences and future plans to help you shape your social marketing strategy when you download the report.
Nearly all survey participants use social media and view it as important for their business or company.
Ninety-three percent of survey respondents indicated using Facebook for social media marketing. Twitter is gaining on Facebook, however, and with its new advertising opportunities, will be an interesting property to watch over the next year or so.
Those in the B2B space give LinkedIn the majority of their attention, but use Facebook and Twitter too, at respectable rates. Thirty-five percent of marketers have no idea whether their Facebook efforts are effective. Facebook’s domination of social media marketing despite the fact that most marketers are uncertain of its impact should concern small businesses. On the other hand, 44% of survey respondents have been using social media for two years or less. The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it.
Sixty-eight percent of survey participants indicated they want to learn more about using Facebook for marketing.
Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels.
Thirty-three percent of study respondents report that they devote 1 to 5 hours weekly to social media marketing; however, a robust 25% spend 6 to 10 hours each week. One in three respondents spend 5 hours or less on social media, but 63% spend more than that. As shown in the chart below, solopreneurs and businesses with 2 to 10 people fall mostly in the 1 to 5 or 6 to 10 hours per week category. Most small businesses spend 6 hours per week or more on social media activities, but a significant amount also spend 11 to 20 hours per week.
Whether through social channel engagement, referral source data from Google Analytics or customers sharing in person or by phone how they found the business on social media, business owners and marketers believe social media gets them in front of more and wider audiences. As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively.
When we think of local marketing, a narrow set of marketing choices comes to mind, such as offline marketing in local communities through events, sampling at stores, posters and fliers handed out by high-schoolers and the like. Pointro is a relatively new social media tool that allows local business owners to connect with patrons in real time and offer them excellent service at the point where it matters most. Pointro makes it easy to connect with local customers when and where it’s most useful. You also get instant access to photos taken by customers at your location and shared with their networks on social channels.
Keep in mind that according to a HubSpot survey, 73% of users are likely to buy from a brand that responds to them on social media.
Managing relationships with social media brand advocates is a huge part of a successful social media program.
To be able to focus your energies on brand advocates, you need to know who matters and who doesn’t.
Narrowing your follower list to only the people who engage with your brand on Twitter gives you more time to focus your time on the people who matter.
By weeding out accounts that are dormant or have unfollowed you, you’re freeing up your time and not wasting your marketing budget on fans that exist in name only. As previously discussed, brand advocates hold immense power in convincing other users to convert to your brand. This means the friends and families of your existing customers have the potential to turn into easy conversion targets.
AddShoppers makes it easy for customers to share details about their purchases with their personal networks.

The tool also allows you to offer rewards (future purchase discounts, free shipping, etc.) to customers for sharing their purchases on social media.
Social media automation is a lot more than just scheduling posts and listening in on social conversations. Tweet Jukebox offers ready-made tweets to engage your followers with relevant content that is valuable to them. Tap into the hundreds of jukeboxes prefilled with quality content to keep your followers engaged. Many marketers routinely question the contribution of social media to real key performance indicators like revenue and profitability. The yearly CMO Survey carried out by Duke University shows that only 13% of CMOs are able to quantitatively tie social media to business results. Data supports the fact that the more time you spend on social media marketing, the better you get at it. So vanity metrics such as likes and follower counts might simply be distracting you from the larger picture.
In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities. This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.
To understand how marketers are using social media, Social Media Examiner commissioned it’s seventh annual 2015 Social Media Marketing Industry Report.
We set out to uncover the “who, what, where, when and why” of social media marketing with this report. We examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses and much more. If you’re responsible for marketing your business, you’ll want to closely analyze the pages of this free 52-page report and use it to persuade others. This report is free when you register for Social Media Examiner’s FREE updates.  Simply complete the below form and we will send you the report. Congratulations to the winners of the Social Media Marketing World Free Ticket Contest 2016.
Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our fourth annual physical conference. Social Media Marketing World 2016 is the world’s largest physical social media conference dedicated to helping marketers and business owners master social media marketing.
More than 100 of the world’s most respected social media marketing experts will share their strategies with you – and you can meet them face to face.
Imagine chatting with Guy Kawasaki, Mari Smith, Michael Hyatt, Chris Brogan, Jay Baer, Amy Porterfield, Mark Schaefer, Joe Pulizzi, Ann Handley, Michael Stelzner, Brian Solis, Cliff Ravenscraft, Darren Rowse, David H. Your presenters also include top social media marketers from brands such as IBM, BMC Software, the San Diego Chargers, Adobe, Cisco, HSN, Experian, SAP, Priceline, Cox Business and Dell.
You’ll choose from 100+ pitch-free sessions and workshops presented in 7 social media marketing tracks (you get access to all of them).
Our all-new workshops will help you gain hands-on skills and practical knowledge in marketing fundamentals like copywriting, presenting and graphic design. We’re giving away two free tickets to the conference (retail value $1,497), plus the opportunity to be promoted to more than 430,000 of your peers! Simply write about your biggest social media marketing challenge and why you should win a free ticket in the comments box below (scroll down). The second-place winner will be awarded a free ticket to Social Media Marketing World 2016 and a mention in the Social Media Examiner newsletter. The entry deadline is Friday, February 12, 2016 and the winners will be announced shortly thereafter. Related PostsSnapchat Content Strategy: How Marketers Can Win With Snapchat17 Tips for Successful Facebook ContestsTop 10 Social Media Blogs: The 2016 Winners! Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing. In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing.
Facebook is controlling the reach of Live broadcasts through the news feed ranking algorithm, as with all organic posts. In the coming months Live will roll out to more Facebook profiles and pages, and will become available on Android.
Even if you don’t yet have access, you can start planning your Facebook Live strategy or use some of these tactics on the numerous other live-streaming services such as Blab, Google+ Hangouts, Periscope and Meerkat.
You can broadcast Facebook Live through your profile or through the Mentions app. To broadcast through your profile, tap to update your status and click the Live icon. Just like with your other personal status updates, you may also want to choose the audience before going live. During the broadcast, you’ll see the number of live viewers, which friends are tuning in and comments in real time. After you end your live broadcast, it will be saved on your timeline like any other video you upload. If you don’t already have the Follower option enabled on your personal profile, I recommend enabling it. Keep in mind, if your previous post was public and you wish to share your next post with friends only, you’ll need to select that option. Write a blog post with some of the highlights and embed either the Facebook post itself or just the video. Write a blog post revolving around your Live video and then embed either the entire post or just the video. Many initial examples of Facebook Live will be for personal use, but I recommend exploring ways to use Facebook Live through the lens of your business.
Create a balance between talking about your business and giving people a peek at who you are outside of work. Find something fun and relevant for your friends and followers to know about and take them there. For instance, Nancy Olliver, shown above, has a chalk painting business and does projects on Live for her audience. Use a tripod and point your iPhone camera at you or even at your computer screen, and explain how to do something as you do it. Tech guru Robert Scoble often uses Live via the Mentions app on his personal profile to showcase exciting new technology. You’ll discover tools for your editorial calendar, search engine optimization, social media, email marketing and more. Ian shares how reading Launch helped him realize what he’d done wrong with his blog, so he decided to focus on the tools and tech side of social media.
Ian says it doesn’t matter if you have a team of one or ten, you still need to plan your blogging.
He explains how he and his team use the Status feature of a WordPress plugin called Edit Flow to move posts from Ian to his image person, and then to the editor. Ian also keeps rough ideas for future blog posts in EditFlow under the Pitch status, so he has post ideas ready to write anytime he goes to the blog. Regardless of the tool you choose, you need a good editorial process, Ian says, even if you use Microsoft Excel to track things in the short-term. Even if you don’t know a lot about SEO, Ian explains how the Yoast SEO plugin helps you optimize your content for search in an easy way.
Enter keywords and other essential details in the Yoast SEO plugin, and it indicates the strength of your article. Ian explains the process of using Ahrefs to find links to high-ranking articles that are similar to yours but are out of date. Finally, Ian shares how bloggers can use SEMrush to see which keywords their competitors rank for in Google search results. When you include influential people who are relevant to your niche in your content, there’s a good chance they will share that content, which will drive shares and traffic. Ian says Topsy is a great way to find relevant, influential people tweeting about content similar to yours so you can reach out to them with a link to your own content. Ian cautions bloggers to make sure their sharing plugin is optimized for mobile, so they don’t miss out on shares from people reading content on their mobile devices. Because reach is low on Facebook and worse on Twitter, Ian says bloggers need to have a strategy for scheduling content multiple times. Ian explains how he uses the Queue and Re-queue features in Post Planner for scheduling content on both Facebook and Twitter. Ian read a statistic that said 70% of your website traffic never comes back, so you need to have some way to capture their contact details.
Ian discusses how you can set up goals in Google Analytics to see how many people subscribed from a particular blog post. MileIQ is a smart drive detection app that will help save you money if you deduct your driving miles each year off of your taxes.
You can wait a month and then go through your drives to categorize them into personal and business trips.
With text, audio and image options, you can type, dictate or snap an image of whatever has caught your eye. If you intend to spend just a few minutes on Pinterest, only to end up spending half a day looking at recipes, you need Cold Turkey. You can edit canned responses to personalize them for a particular recipient or tailor your answer to a question.
Maybe you want to build a Twitter list for a specific hashtag or get an email notification when someone mentions your business in a tweet. You’re likely overwhelmed with the sheer volume of email you receive and the challenge of trying to stay on top of requests. After you open a message, click the More button and select Add to Tasks from the drop-down menu. When you use the BuiltWith browser extension, you can get a list of every app a website is using, so you can save time looking for those apps yourself. If they used a different email to register on Twitter or LinkedIn, you’re out of luck.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
Then, about five or six years ago, he became interested in social media and started blogging at Seriously Social.
He explains that it extracts images, titles, and text excerpts from your latest blog posts, and then posts them through your Twitter account for up to a year. He explains how to take things a step further by connecting it with Buffer and IFTTT (If This Then That). Ian goes on to explain that you can even create an RSS feed from that search, the put the feed into Feedly. To make sure his search is timely, he uses the time settings and tends to look at articles that are four to eight hours old. He says they offer a free plan and a relatively inexpensive paid plan that starts at $12 per month.

For instance, Ian can look at all of the people Social Media Examiner follows, and then filter that list to see only people in a particular location, who have a certain number of followers, and have had an account for more than six months.
Ian shares that one feature he uses often is the Never Unfollow List, so he never mistakenly unfollows an important account.
You can also see what type of tweet has been the most popular – whether it’s text, link, image, video, or even lead generation cards, and which Twitter followers are most engaged with your tweets. This will show you where your audience lives, from country to region and city, as well as some economic indicators. We are pushing ever closer to a new kind of social media: one that happens on these public and for-profit channels and networks, but one where the best (and possibly most valuable) content can only be seen by those who are granted permission to see it… or by a small group of people. Sometime in 2016, Twitter will create an algorithm that will affect which tweets are seen in which streams. Within minutes, all of your fans and friends would see your links and the traffic would flow in. Even if you have 100,000 fans on Facebook, the only way to get the majority of them to see your content is to pay for visibility.
The algorithms are continually becoming harder to leverage via organic means, so if you want maximum traffic you’ll have to spend money on ads. The more we engage and collaborate with external and internal social media users for business, the more we need to adapt to their communities and needs for ultimate success.
This will result in more participation and ultimately a greater reach and more authentic trust for your brand. They will adapt content and social engagement to the interests of social users, and depending on the community it might look very different from social network to social network. For businesses to remain relevant, they’ll truly need to adapt to these foreign communities of people we call social media users. For example, one long video will be embedded into a blog post, tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote.
It’s much the same story for Instagram and Pinterest, both of which doubled their traffic from 2014 to 2015. Specifically, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking.
This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news. Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts. You’ll see below, too, that 53% plan to increase their ad spend on Facebook this year.
Although Facebook has existed since 2006, many small businesses are still figuring out how to use all of its features to grow their customer base, engagement and more. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time. Alternately, local marketing also refers to local SEO and how to get visitors who are searching for what you offer online to walk into your store.
Use this user-generated content to showcase customer loyalty to your brand and to enhance your credibility with future customers. Using Pointro to tap into that preference will build a relationship that leads to a conversion.
Brand advocates are satisfied customers who directly impact the perceptions of other followers towards your business on social media. ManageFlitter is a tool that allows you to pare down your Twitter follower lists to only those users who truly like and engage with your brand on social media. ManageFlitter also gives you the best times of day to publish posts for the best response, which is particularly helpful if you have a business or brand that operates across multiple time zones.
A few years ago, Nielsen’s Global Trust in Advertising study revealed that 92% of customers trust recommendations from friends and family when making a purchase decision. One of AddShoppers’ key features is the purchase-sharing auto-prompt that appears as soon as users complete their purchase. It looks deceptively simple, but it offers automatic scheduling and publishing of your content from handpicked content libraries (or jukeboxes), saving you time that can be better spent elsewhere.
Our two winners were selected from over 280 entries by judges Lou Mongello, Carlos Gil, and Rebekah Radice. Lawrence XVII, Derral Eaves, Dorie Clark, Ian Cleary, Joel Comm, John Lee Dumas, John Jantsch, Jon Loomer, Kim Garst, Marcus Sheridan, Michael Port, Mitch Joel, Neal Schaffer, Pat Flynn, Peg Fitzpatrick, Robert Rose, Viveka von Rosen – and many, many more. These world-class experts will be sharing their in-the-trenches knowledge and experience from a variety of industries and types of businesses. We’ll cover all of the newest techniques to help you excel on Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, Snapchat, content marketing and beyond. People attending represent large and small companies just like yours, and some attendees are flying in from places like Australia, Brazil, the Netherlands, United Arab Emirates, India, Venezuela, Egypt, Japan, New Zealand, Ireland, Nigeria, Jamaica, Poland, Canada and the United Kingdom. The grand prize winner will be awarded a free ticket to Social Media Marketing World 2016, two free nights hotel stay, PLUS a mention in the Social Media Examiner newsletter (430,000+ subscribers)! Write about your biggest social media marketing challenge and why you should win a free ticket.
If you win, we’ll either give you a refund or you can give your spare ticket to someone you really like. Regardless of whether you have or plan to use live streaming, you can still upload videos regularly to Facebook. Doing so will allow you to reach a much wider audience, as anyone on Facebook can choose to follow your public updates. Know what you plan to talk about ahead of time so you don’t have a rambling discussion about nothing. Since you likely won’t want to have the camera in your face the whole time, you can easily toggle back and forth between the two. When you go live, be sure to mention your friends and fans who are viewing, if it seems reasonable. Live video can be an integral part of your social media marketing, so make the most of it by directing your audience to a specific place. If your video is from your Facebook business page, you may want to consider getting more visibility through Ads Manager by creating a video ad from your Live broadcast.
For example, if you sell surfing gear, a day at the beach would be right on target, the same as a concert would be if you work in the music industry.
Pick a day and time and let your friends and followers know you’ll be on live to answer their questions.
Create an event and encourage people to ask questions in advance, so you know what to address in your live stream. Find something that pertains to your expertise and relates to your business, but is also personal. Just like with how-tos, do live product demos for your friends and followers. Unbox products that you use for your business or simply share how you use them. The lists show which posts received the most shares, and Ian tell listeners how to review them to make their own content better. He shares how bloggers can reach out to these authors or websites to link to their newly published content instead.
The tool lets you put in the keywords you want to rank for, then gives you a green or a red status to show your chance of getting organic traffic to your content based on those keywords.
He says that when you see what words your competitors are ranking for, you can pull traffic from them by writing better articles based on those keywords.
Ian explains how he’s used Social Warfare on RazorSocial to place share bars across the top and alongside his posts as readers scroll down. The plugin has a number of different opt-in options, and Ian shares why he believes the Exit Intent pop-up is the most powerful.
It then calculates those drive distances, as well as their value, based on the deduction per mile that’s already in the app.
Rather than write a new response every time, you can save an email as a canned response and use it over and over again.
Whether you followed a dead end link or are looking for attribution information to credit an original source, TinEye can help. Ian likes it because Friends+Me takes only the title of your Google+ post (it knows you have only 140 characters per tweet), the article link, and the article’s image, and shares it to Twitter.
He explains that if you have 50k followers and you’re following 30k, then you could likely get away with following 200 to 300 accounts per day (a number he believes is a bit excessive).
When share price drops it’s time to monetize and maximize the value of having have 300+ million users. In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. They may have simply embraced the notion pushed by marketing agencies and media that Facebook is THE place to be, an inexpensive way to market to a targeted audience.
These figures give small business owners and marketers a clear idea of the time competitors are investing. This feature allows users to share the details of their purchase (product descriptions, website URL, pricing and more) on social media. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month. The only difference is you don’t select an audience, since everything you post is public on a business page. When people get a notification that you’re live, the title is the only thing they see when deciding whether they want to join you. Include a simple call to action at the end of your video, such as to visit your website or private message you for more information on the topic. Alternatively, show new uses for your own products. As with all video, you want to be having fun as you do demos, so your audience has fun too.
Use the TinEye browser extension to do a reverse image search and find the original source of any image. If her social profile pops up, you know your guess was right and now you have her email address.
If you have 300 followers, then you want to keep the number of people you’re following each day down. As a relatively new marketing platform with plenty of buzz, Facebook’s hype could be clouding its true potential for small business. In other words, cultivating brand advocates can be a huge win for converting undecided users. It could be somewhere you go during downtime (to the beach or a concert) or else directly related to business. Organic reach will be throttled, Facebook-style, but you’ll have plenty of options to boost the visibility for a small price.

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