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How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc?
Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees. Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. Social media gives small businesses a platform to amplify their voice and visibility among prospective customers.
We’d love to hear in the comments below how your small business is leveraging social media. So sorry (looks like we should have added a small legend there) – the last part compares data for 2009 (brown line) to 2010 (blue line).
With the amount of real social media accounts and participants increasing, businesses would really take advantage of this so that they can connect with their customers with one of the most used channels on the Internet.
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While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Sure you know that social media can create relationships, establish trust and earn a client for life.
If you want to build authority in your industry, social media can establish a name and reputation. Pay attention to what your fans, followers and clients are saying about you or your company.
DAVIDsTEA has built a reputation through their social channels as lively, engaging, and always entertaining.
One look at Instagram, Pinterest, Facebook or Twitter and see why a consistent presence matters. This fun and festive kit has everything you need to make the richest and creamiest Hot Chocolate ever! Make use of social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram to share your company story.
Connecting with other business professionals might be counter-intuitive to how you’ve done business offline.
Social media is an excellent way to connect with like-minded business professionals and build a mutually beneficial relationship. Join LinkedIn Groups, Google Plus Communities and Blog Tribes to connect with others talking about and sharing similar content to your own.
Networking with professionals within your industry and then sharing their content creates goodwill and reciprocity.
It also stretches your reach beyond your network, tapping into their established following. By mixing social media with online advertising and PR efforts, you will be able to expand your business further than you ever imagined. Keep your content fresh and your social networks alive and interactive through a variety of media types. With almost 21,000 social shares, it’s one of my top traffic drivers and a perfect candidate for repurposing.
Creating a solid social media strategy can streamline your efforts and simplify your daily to-do’s.
Stop wasting time and money on one-off tactics and get clear on why you’re using social media.
As a small business owner, your website and the content on your blog are the backbone of your online presence.
So beyond the benefits mentioned above, what else can a blog do for your business and personal brand? If you want to build a successful blog, you need to know who you’re talking with, what problems you solve, and the opportunity within each of those. Social media is extremely useful when it comes to keeping in touch with your past and current clients. By connecting with them on Facebook and other social networks, you can build a bridge that can prove extremely beneficial in the future.
With consumers attention spans hovering around 8 seconds, the more brain cells you can earn, the better off you will be once they’re ready to make a purchase or connect with your business.
Sharing an experience is important, but crafting it and having a purpose is even more important. The goal is to help your audience and potential clients relate – whether it’s to you and your business or to a past client through a positive testimonial.
Answer those questions and unlock the benefits and power of social media in your small business. If you’re eager to expand your use of social media and truly tap into all that it has to offer, join me and Ian Cleary of Razor Social, with host Post Planner for a FREE webinar.
Learn how you can gain followers, prospects and connections to grow your business through targeted a targeted Twitter strategy.
Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter.
I have seen that doing meaningful comments on other facebook pages (commenting as your own page) helps a lot in gaining exposure.
Great Idea!, I would like to add that if your comment gets good number of likes, it starts showing up in top comments which gets additional traffic. You touch on this in the article by speaking to finding the right place where your audience is hanging out. Given our general lack of time, it’s best to be where your audience is rather than everywhere.
If you’ve experienced success with paid search, you may have given thought to social media advertising.
However, if you run a small business, you might be wondering whether social media advertising is a good fit, especially if your current advertising budget is stretched thin. We’re going to assess the strengths and weaknesses of four major social networks: Facebook, Twitter, Google+ and LinkedIn.
This type of ad is known as a Page Post ad, because it invites the user to “Like” a specific brand page. You can create variations of these ads to include product-specific landing pages, as seen in the example below.
If you’re hoping to increase your potential reach on Facebook, you can also use the sidebar ad type to boost the number of Likes of your brand page. These ads usually appear in groups that can be navigated by swiping horizontally on a mobile device, or by clicking a directional arrow.
There are a number of other ad types available to Facebook advertisers that fall within the three main categories. These CTRs align with typical benchmarks for display advertising campaigns on the Google Display Network. As you can see, some Facebook ads offer remarkable ROI, such as the Sponsored Place Check-In Story ad type, which has the highest CTR with the lowest CPC. Facebook is also a strong performer in terms of the options available to advertisers for demographic targeting.
The diversity of Facebook’s audience means that many different types of businesses can benefit from advertising on Facebook.
For small businesses, Facebook represents an unparalleled opportunity to increase their reach. Twitter users seem to fall into one of two camps – those who love it and use it frequently, and those who really don’t get it or see the appeal.
Twitter has a dedicated and loyal user base, making it an option worth considering for advertisers who want to target a reliable audience. Unfortunately for advertisers hoping to gain insight into how well each of Twitter’s ad formats performs, Twitter remains notoriously tight-lipped about how its ads stack up against the competition. However, Twitter ads have an average CTR of between 1-3%, which is considered reasonably standard in the social advertising space for these kinds of ads.
Believe it or not, Twitter is far more than just angry updates about sports teams and pictures of cats. Though its user base may be relatively small in terms of global reach, Twitter has a strong dedicated fan base who use the service frequently.
Twitter ad performance at least mirrors that of traditional paid search ads, but leverages the power of mobile in a way that is not overly intrusive to users, which is a major plus. For B2B advertisers, LinkedIn – the world’s largest professional social network – offers valuable opportunities to get their message in front of the right people. Again, much like traditional PPC ads displayed on search engine results pages or Twitter ads on the Twitter desktop client, LinkedIn Display Ads appear on the right-hand side of a users’ screen.
This relatively new ad format is not yet available to all advertisers, and is still in the pilot phase being tested by a select few major brands.


The network average for LinkedIn Display Ads is 0.025%, which aligns with paid search benchmarks for this ad type.
Sponsored Updates’ performance varies widely depending on the publisher and the targeting options selected, and no data is yet available for the Direct Sponsored Content advertising format.
LinkedIn offers unique targeting options to advertisers that leverage the platform’s strengths as a professional social network. The two biggest advantages to advertising on LinkedIn is its growing worldwide audience and the breadth of options available for user targeting.
It’s hard to imagine the internet without Google’s search engine, but what about its social network, Google+?
It can be tricky to calculate the reach of Google+ as an advertising platform due to its integration with many of Google’s other products. Advertisers who are considering using Google+ as part of their social advertising strategy may want to bear in mind that Google describes active users as those being “in the stream.” This means that the true audience of Google+ as a social network may not necessarily be 300 million, but an aggregate of users taking advantage of Google’s other products such as YouTube. Something else that makes Google+ unique as an advertising platform is that its single ad format, the +Post ad (see below), can be displayed across the entire Google Display Network, significantly expanding advertisers’ potential reach. Any YouTube video can be easily imported into Google+ and transformed into a +Post ad, and users can join live Google Hangouts on Air simply by clicking on the ad. The potential performance of Google+ +Post ads varies the most of any social advertising solution.
Again, it can be difficult to pin down the precise targeting options available to Google+ advertisers due to +Post ads’ dependence on the Google Display Network. It’s no secret that marketing professionals love Google+, simply because of the additional ranking factors that the platform may (or may not) offer. According to Patel’s infographic, 68% of Google+ users are male, making Google+ an ideal platform for small businesses targeting a predominantly male demographic.
Google’s remarketing options make Google+ ads a strong choice for advertisers who want to recapture missed conversion opportunities. Of course, restrictions on who can create +Post ads is a major drawback, particularly for smaller businesses or those new to social advertising. So, we’ve covered the Big Four™ social media platforms, but they’re not the only players in the game.
The biggest drawback for small businesses hoping to advertise on Instagram is its sheer popularity.
A relative newcomer to the social media advertising party, Pinterest could prove an interesting platform for advertisers in the future. Although Pinterest’s user base is much smaller than those of its peers (with just 70 million registered and 20 million monthly active users), many Pinterest fans are highly loyal to the platform. However, Pinterest has just one advertising format – Promoted Pins – and it’s too early to say how effective they are, as the advertising program is still in a closed beta testing phase.
Before choosing a social channel on which to advertise, consider your needs and budget carefully. Great post, I was looking post about social media advertising, and you have fulfill my need. There are billions (that’s right, billions) of people using social media, whether its Facebook, Twitter, Youtube, LinkedIn, you name it. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player. 3 Team-Building Tips to Create an Active and Innovative TeamTo whom do you owe your success? Reinventing the Family Business to Find Success in a New EraEveryone has their own reasons for starting a business.
The majority of the study’s participants were either small business owners or marketers working for small businesses.
Get ideas from their experiences and future plans to help you shape your social marketing strategy when you download the report. Nearly all survey participants use social media and view it as important for their business or company. Ninety-three percent of survey respondents indicated using Facebook for social media marketing.
Twitter is gaining on Facebook, however, and with its new advertising opportunities, will be an interesting property to watch over the next year or so.
Those in the B2B space give LinkedIn the majority of their attention, but use Facebook and Twitter too, at respectable rates.
Thirty-five percent of marketers have no idea whether their Facebook efforts are effective. Facebook’s domination of social media marketing despite the fact that most marketers are uncertain of its impact should concern small businesses.
On the other hand, 44% of survey respondents have been using social media for two years or less. The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it. Sixty-eight percent of survey participants indicated they want to learn more about using Facebook for marketing.
Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Thirty-three percent of study respondents report that they devote 1 to 5 hours weekly to social media marketing; however, a robust 25% spend 6 to 10 hours each week.
One in three respondents spend 5 hours or less on social media, but 63% spend more than that. As shown in the chart below, solopreneurs and businesses with 2 to 10 people fall mostly in the 1 to 5 or 6 to 10 hours per week category.
Most small businesses spend 6 hours per week or more on social media activities, but a significant amount also spend 11 to 20 hours per week.
Whether through social channel engagement, referral source data from Google Analytics or customers sharing in person or by phone how they found the business on social media, business owners and marketers believe social media gets them in front of more and wider audiences.
For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version). Its clear that some use one thing over the other… but WHAT exactly do the two color bars connect too here. Social media power has been recognized as influential force for effective promotion of a business. I’m writing a paper on this topic and I will like to know the sources of this demographics. Majority of my clientele is from social media and my business would probably be non-existent without it. Spell out  each step you’ll take, which social channels will support your goals and what objectives you look to achieve.
This is a quick and easy way to find out what matters most to those connecting with you online. Once you ask the question, it’s time to solve it like Tiny Buddha does in this tweet. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results.
You’ll be surprised at how easy it is to draw in a client when you allow them to understand who you are and connect with you on a much deeper level. Social media has become the lifeblood of every business that wants to create strong online presence. Last week I chose 10 Facebook pages and commented on them to help other users and it worked! Increasing numbers of small businesses are bringing paid social into their social media strategy, and the diversification of online advertising into social media channels can be seen everywhere. Boasting an enviable user base and a sophisticated platform, Facebook is an attractive option for advertisers hoping to increase their visibility – but is it a viable solution for small businesses? It looks similar to the type of post you’d share with your friends, but you have the option of “Liking” the Optimizely page. Placement of these ads can be affected by the app usage of people in your network, as well as your personal behavior on Facebook. Although the CTRs themselves may be low, these advertisements can still benefit your business, as their placement within users’ timelines can significantly boost brand exposure and awareness. Other ad types, such as the Sponsored App Action Story, are the inverse, with high CPCs and low CTRs. However, some businesses can tap into Facebook’s primary strength – the prevalence of images – more than others.
With unsurpassed audience reach and strong targeting options, Facebook is a great choice for businesses hoping to increase foot traffic to stores, web traffic to their site, or maximize brand exposure.
As such, the expense of Facebook ads may be prohibitive to some businesses, and certain ad formats may not offer the kind of ROI to justify their cost.
For social media advertising, Twitter can be very effective, but it is not without its drawbacks.


Advertisers can choose to have their accounts promoted to users based on a wide range of targeting options (see below).
They will often appear at the very top of the list of topics currently trending on Twitter. As they are primarily text-based, these ads perform comparably to text ads on the Google Search Network. Publishers and B2B companies can gain significant brand exposure and user engagement by advertising on Twitter. The service’s extensively customizable targeting functionality enables advertisers to tailor their messaging to highly specific demographics of their target market, and integration with televised broadcasts offers excellent brand awareness opportunities. The cost of a Promoted Trend, for example, recently surpassed $200,000 per day, putting this ad format out of reach for all but those with the deepest pockets. With a growing audience and excellent targeting options, LinkedIn Ads are worth considering for advertisers who know exactly what type of professional they want to reach. Two professionals join LinkedIn every second, and the service is becoming wildly popular in emerging markets such as India, making it a solid long-term bet in terms of consistent audience growth. The only thing that differentiates Sponsored Updates from typical updates is the small “Sponsored” label in the top-right corner. However, initial reports suggest that engagement with these advertisements is strong, which indicates that this ad format will soon be made available to all advertisers. After all, selling to the public is one thing – selling to other companies is another matter entirely. Firstly, the minimum CPC of a LinkedIn advertisement is $3.50, making advertising on the platform very expensive compared to other channels.
For example, any content a company posts to Google+ can be turned into a +Post ad, including images, video, and text. This flexibility makes +Post ads much more engaging and social than traditional display ads. If you’re an experienced GDN advertiser, you will likely have a better idea of the kind of performance you can expect from a +Post ad campaign. However, while big brands often maintain a strong presence on Google+, that doesn’t mean there’s no room for the little guys.
In addition, businesses that cater to marketing and B2B professionals can benefit from using Google+ advertising due to the prevalence of professionals in these industries on the network. The potential control offered by the Display Network’s Contextual and Placement targeting functionality also makes +Post ads a contender for businesses that know where and when they want their ads to appear. The potential costs of ads with high impression volumes may also create problems for advertisers with limited budgets.
Facebook’s acquisition of the image-sharing social network propelled Instagram into the big leagues, but it was popular with the cool kids long before Zuckerberg and his crew got their hands on it. However, the platform’s integration with Facebook means that advertisers hoping to leverage the power of Instagram may be able to reach significantly more potential customers.
Instagram operates on a CPM advertising model, meaning that advertisers are charged per 1,000 impressions their ad receives.
Major brands such as Etsy have experienced tremendous exposure thanks to Pinterest, meaning that for the right businesses, the platform could be worth looking at from an advertising perspective. Just because big brands were early adopters of social advertising doesn’t mean that smaller businesses cannot benefit from leveraging the power of social media in their promotional efforts.
Social media advertising helps in brand building and increases more opportunities to reach and convert.
Yes, there will be folks who have something negative to say, but those people aren’t in the majority.
At the very least, a small business should try and find a consultant or an expert to help (no need to hire a social media manager unless you really want to).
Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market.
It’s much the same story for Instagram and Pinterest, both of which doubled their traffic from 2014 to 2015.
Specifically, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking. This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news. Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts. You’ll see below, too, that 53% plan to increase their ad spend on Facebook this year.
Although Facebook has existed since 2006, many small businesses are still figuring out how to use all of its features to grow their customer base, engagement and more. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time. Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand.
Possibly should you throw in a few pictures it would make the entire thing extra interesting. A business can become part of other a community that is built around some particular business type.
You want to offer insight and give away your knowledge freely to begin earning trust and building rapport. There are quite a few important steps small businesses must undertake before they even think about driving traffic and it all stems from relationship and reputation building.
These ads appear directly in users’ News Feeds, which means they’re typically dispersed among posts and updates made by people you’re connected to. Finally, these ads appear to the right of users’ News Feeds, usually alongside at least a couple of other similar advertisements. While the organic reach of Facebook traffic has fallen steadily, there are numerous opportunities for paid search advertisers to get their messages in front of Facebook’s vast audience. Promoted Tweets can make use of hashtags and include links to dedicated landing pages, just as regular tweets do. Again, all that separates Promoted Accounts from those suggested algorithmically is the small “Promoted” label. This placement makes them an ideal opportunity to reach vast numbers of users, and dominate the conversation around a given topic. One of the major benefits of this ad format is the ability to include more interactive content than that of a typical display ad, further boosting user engagement. Fortunately, LinkedIn advertising is an excellent way for small businesses to connect with companies seeking their services. Secondly, there are currently no remarketing options available, meaning that advertisers could be missing out on significant conversion opportunities. Basically, people can interact with +Post ads just as they would with a typical Google+ post from wherever the ad is displayed without having to visit Google+ itself.
Finally, the highly interactive nature of +Post ads can significantly boost user engagement, thus improving ROI.
The problem is that due to the number of Instagram users, and the platform’s popularity with major brands, the costs involved are likely to be prohibitive for the average small business.
How will you calculate the ROI of a social campaign compared to a traditional paid search campaign? In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. They may have simply embraced the notion pushed by marketing agencies and media that Facebook is THE place to be, an inexpensive way to market to a targeted audience. These figures give small business owners and marketers a clear idea of the time competitors are investing.
I got to that point and started hunting for clues as to what these small business owners were using to attain these results.
No doubt social media can play an important role here but without having a clear strategy, it’s all in vain.
If you can establish a strong foundation in this, then driving traffic to your site will be less of a challenge.
This means anyone who sees a +Post ad displayed on a Google Display Network can +1 the ad, leave a comment, and interact with the ad, all from another site - functionality that makes +Post ads radically different from any other social advertising format. As a relatively new marketing platform with plenty of buzz, Facebook’s hype could be clouding its true potential for small business. These are all important questions for people who are thinking about paid social media advertising, so in this post, we’re going to dive deep into the data and examine the pros and cons of each social channel from an advertising perspective.




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