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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Social Report is an all-in-one social media management and reporting solution that allows you to track and manage your social network profiles all in one place. With Social Report you can track the performance of everything from your Facebook pages and Twitter profiles, to business reviews, website site performance and blogs. See what's trending online and find out what is happening with the keywords that matter most to you with dynamic and UNLIMITED keyword searching.
Use provided conversion snippet that you will place on your website to track conversions and determine ROI with a built in ROI calculator. Take the important metrics and information from your dashboard and export it however you wish. Support for white labeling is available to Pro subscribers.Social Report Appliance allows companies to bring Social Report technology in-house. For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofit, you know that the core of the strategy that I advocate for is tracking and proving your success.
Of course, a lot of factors can affect your success such as staff capacity and budget, the design of your online and mobile campaigns, and the skill set of your social and mobile media manager, but if your nonprofit has yet to start tracking your success (or lack thereof), download the spreadsheet, pick one day a month to enter your data, and begin to track your metrics. The foundation upon which all successful social and mobile campaigns are built is a well-designed, mobile compatible website. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Nonprofits that blog have a great advantage on social and mobile media because blogging allows your nonprofit to easily create a constant stream of fresh content that can be shared on social networks, incorporated into your e-newsletter, and texted to your mobile subscribers. As social media science clearly indicates, there is a right way to post and share content on social networks and a wrong way to post and share content on social networks. Mobile fundraising is in its infancy and we’ve yet to see which tool will go mainstream, but my bet is on mobile wallet apps that are also web-based, such as Google Wallet. Again, if your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels, then social and mobile media will also increase your success at recruiting volunteers, downloads of annual reports and case studies, online store sales, and online petitions. About Nonprofit Tech for GoodWith 100,000 monthly visitors and more than one million followers on social networks, Nonprofit Tech for Good is a leading social and mobile media resource for nonprofit professionals worldwide. We have all heard the jaw dropping statistics on the massive proliferation of social media.
Small businesses are twice as likely to discover qualified leads over other business types.
Local businesses have always thrived using word-of-mouth marketing and generating referrals from happy customers. The biggest mistake many small businesses make when implementing a social media marketing campaign is not having a strategy or plan. Did they stay committed to their plan long enough to build meaningful relationships with their community?
As a wise man once said, “Failing to plan is planning to fail.” Don’t let another business’s lack of social media planning sabotage your social media success!
So, has hearing other’s negative opinions about social media marketing impacted you and your success? This is a program deployed by companies trending in the advanced levels of social business maturity.
Although there are five possible formations, currently, a majority of companies are situated in the Hub and Spoke model except for novice corporations who are in the centralized role. Staffing for these programs is the top spend against all programs, consuming $278,000 per average corporation is spent, out of the total of over $800k total annual spend.


Corporations who are advanced at social business are likely to have a social media group in a centralized location that serves the rest of the corporation. Intel has one of the first groups to adorn the term Center of Excellence lead by Becky Brown, and serves as a dedicated team to a cross functional stakeholder group even within various Geos. Adobe has launched a Center of Excellence in late 2009 by Maria Poveromo that adopted the Hub and Spoke model and includes cross-functional “social council” for cross functional sharing and support. Dell has the Social Media and Communities (SMaC) team lead by Manish Mehta, that has one of the most advanced groups that has a physical listening station called the Social Media Command Center, and has a team responsible for global training, services, and software. Ebay has created a Center of Excellence that provides resources to both business functions like HR, Strategy, Platform, and Corporate Communicaitons, and also to geos and product units.
This centralized group, often a corporate function provides services to business units for standardization, enablement and more. The “Center of Excellence” is often located inside of the social media hub, which can also contain executive support. The Business Units are often located in the “spokes” that can include product groups, business departments, and even regional groups.
Should not repeat efforts created by CoE, and work with centralized group for common measurements, process, vendors.
First, start with anointing your open leader, the Corporate Social Strategist as the leader for this program. Secondly, obtain an executive sponsor that will champion, defend, and fund this program as you build our your business case. Then, roll out the program in the following order to arrive in a Hub and Spoke model: Governance, Process, then an Education program.
Above: Altimeter offers the Social Readiness Roadmap which gets corporations prepared for social business internally by evaluating over 45 criteria. Yes this model definitely needs to be in place if you are serious about making social media work in medium to larger to super large companies. Thanks Mirelle, but I have to thank the amazing team Christine, Andrew and Julie at Altimeter who are the real powerhouses of the team, I’m just the mouthpiece, heh. Also, this industry is so fond of sharing, the strategists openly and willingly share, I’m very grateful.
The data from your social channels is downloaded and laid out on a simple and intuitive dashboard. Social Report is by far the easiest and the most feature rich way to publish on social media. This is most easily done through a Social and Mobile Media Fundraising Success Spreadsheet.
The number one activity on smartphones is reading email, so for your nonprofit to continue to be successful using email fundraising, a mobile compatible redesign of your e-newsletter should be at the top of your to do list. If you post too often or at the wrong times, then you’ll likely lose as many followers as you gain and your social networks will stagnate. Silence speaks volumes on the Social Web and if your followers are saying little to nothing and are not liking, sharing, retweeting, repinning, or +1ing your content, then you’re are most likely doing it wrong. Texting can be a powerful tool if it is done well, but annoying to supporters if it is not.
Google Wallet is currently only available to Android users, but if Apple launches an iOS wallet app that is also web-based, then that is the day that fundraising as the nonprofit sector has known it for 20 years instantly changes. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics.
On the far right hand column, plot your annual goals based on the first month’s metrics.


If your social and mobile strategy is sound, then you should see an increase in your totals from month-to-month for website and blog traffic, e-newsletter and text alerts subscribers, and social network followers.
Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and social and mobile fundraising. 800 million Facebook users, millions of tweets per day, Facebook would be the fourth largest country… By now you should know that social media is not only here to stay, it is a crucial part of any marketing strategy. So it’s not hard to understand why using social media’s power to amplify word-of-mouth marketing messages is a must for small businesses.
The “if we build it they will come” mentality is ineffective and will leave you bewildered and coming up with mistaken ideas like “social media marketing just doesn’t work in my industry” or “there is no advantage of using social media in my market”. Business units can either be coordinated in their efforts, or fragmented and decentralized, without a common program in place each business unit will develop their own programs resulting in wasted resources and a fragmented experience to customers. The cost will only increase as more business units develop social efforts on their own without proper “guardrails.” Secondly, this increases time-to-market by enabling various business units to communicate with each other. Corporations are saddled with hundreds of social assets which it is having difficulty tracking, let alone the risk of a single vendor selling multiple instances to various business units. Companies needs processes and policies to handle negative situations and mitigate potential PR crises in social. It provides a clear program plan to get ready, as well as recommendations for budgets, org models, headcount, ROI models, based on industry benchmark data.
This point “Secondly, obtain an executive sponsor that will champion, defend, and fund this program as you build our your business case. November and December are the highest months and thus you will have to compare November 2013 to November to 2014, for example, to get the full picture of your fundraising success. Those nonprofits that pioneer mobile now will of course be in the best position to reap the benefits when mobile giving goes mainstream. However, because fundraising is seasonal, you won’t get a full picture of your fundraising success until you have tracked two years of metrics. And small, local businesses in particular have a tremendous amount to gain on social media platforms. However, social media has had slower adoption in local small businesses mainly due to lack of resources, hurdles with technical know-how, or uncertainties about effective usage or social media ROI. Putting up a Facebook fan page and then waiting for users to appear is the same as making jewelry and then trying to sell it out of your front yard hoping that the right customer strolls by.
Develop a social media marketing strategy and leverage the social media platforms to achieve your business goals. For those nonprofits wisely investing in the future, using social media and your website, e-newsletter, and print materials to build your mobile list is crucial. The 2011 Social Media Marketing Industry Report showed that when using social media, small businesses are twice as likely to discover qualified leads over other business types. I’ve also heard business owners say that they tried social media marketing and it was a waste of time. Unfortunately this is what many small businesses do and then they declare that social media marketing doesn’t work. You can track your own social profiles as well as profiles of others (great for competitor analysis). To learn more, read the full research report on this role, and a list of these budding professionals.



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