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We dona€™t know exactly what you do nor do we understand what you are talking about so you must be right. Just because most people believe those two statements does not mean that social media gurus, inbound marketers, and online experts have to be that way. Ita€™s an Art: This is marketing and you are asking people to do things like click something or like something.
Dona€™t Over Promise: Just like any business it is important for you to understand what you can deliver and what you cannot. Return On Investment: Measure, track and quantify to demonstrate what your client is getting. Ita€™s a Tool: Social media is one of the tools in your toolbox and it is not the objective. Look at the Big Picture: Aligning your skills, tools and methods to your clienta€™s goals will help both of you be successful. I attended a webinar this morning by Seth Godin, and someone asked him about how to convince people who dona€™t understand social media or inbound marketing to try it.
This example is created using ConceptDraw PRO diagramming and vector drawing software enhanced with Social Media Response solution from ConceptDraw Solution Park. This example is created with ConceptDraw MINDMAP mind mapping software enhanced with Social Media Response solution from ConceptDraw Solution Park. Usage of them is covered by Creative Commons “Attribution Non-Commercial No Derivatives” License.
More and more hotel executives and marketing managers are relying on social media reputation management software to help them profit from the social web.
Using the right software can be very helpful in managing your online reputation, but what criteria should you use for choosing a tool?
Collecting reviews from just a handful of the top review sites results in missed opportunities. There is a vast number of regional OTAs and hotel review sites that are major sources of information for millions of travelers. A focus on engineering and development will ensure the tool will grow with you and adapt to market changes. When considering a partnership with a hotel reputation management software provider, try to determine what their development philosophy is – as well as their product roadmap for the future.
Too many products I see out on the market were designed more or less with “build it once, collect the cash” philosophy, and the managers are not really committed to evolving the product over time. Because this industry is evolving so rapidly, you need a partner development team that can keep up and keep you ahead of the curve.
Also ask if their developers work from the company headquarters or if product development is outsourced. As with any new tool or technology, getting your whole team to adopt and benefit from it may require a substantial amount of training.
Try to find a tool that allows you to generate usage reports by user – so you can identify which of your team members might need more training to get the most possible benefit from the software. Things change so rapidly in this area that you need someone to stay on the forefront of innovation and teach you how to profit from changes in travel behavior. Participating on the social web is much more than just a function of the marketing or PR department.
But for this to work, you need software that can share insights and reports among team members.
In keeping with the point above, it’s very helpful if the tool provides powerful workflow functionality.
Does the tool you’re considering offer the ability to export reports in an attractive fashion? Make sure you can share information with staff members that need to be aware of results but are unlikely to enter the application to look for the data themselves. Semantic analysis is becoming increasingly important in the field of online reputation management.
Semantic analysis is more than just a tool for reputation – it can also be used for marketing and investment decisions. For investment decisions, you can understand which parts of your hotel experience are most important to guests and make sure that investment goes into enhancing those areas. A big part of online reputation management is the opportunity to create a great experience that gets guests to talk about your hotel – encouraging their friends to stay with you as well.
In managing a large portfolio of hotels, you need to be able to compare individual hotels, specific groups, and brands with each other and make assessments regarding their performance. Quality improvement – Will you be able to establish specific improvement goals for online reputation by property and track performance towards achieving these goals? Accountability – Will you have a way to link a hotel’s online reputation performance to the hotel directors’ bonuses to align corporate objectives with guest satisfaction? Competitive insights – Will you have the ability to gather competitive insights for each of these levels? Especially for ownership companies and larger organizations, the ability to track hotels within a group is important for many management and investment decisions. If a simplistic workflow system may work at a small property, it can be exponentially more complicated when dealing with a large portfolio of hotels. As mentioned earlier in this article, you need to look for the ability to delegate items, pass along support information, and then track the progress in resolution of each issue.
Department reports combined with detailed competitive benchmarking can help to identify areas of improvement, set progress objectives and measure whether your goals are being achieved.
Make sure the reports generated are not too generic, and instead focus on relevant information that each department manager can use and succeed with. If you’re a large organization, chances are good that you’ve invested quite a bit in technology infrastructure already. Tools on the forefront of innovation in this area offer the ability to import and export data between their tool and your existing software systems. For large groups of hotels, semantic analysis is especially important to provide detailed insight into what guests think about your brand and where you are positioned in the marketplace. Being able to gather insights through semantic analysis can help guide the overall strategic direction of your organization. I strongly recommend you use some type of online reputation management tool, and select one that meets all the criteria above.
Remember the whole purpose of our efforts here is to listen to guests and take actions necessary for improving their experience.

A number of people have asked me for a recommendation – you should read about my decision to work with ReviewPro hotel reputation software.
Most hotels will offer a better room for same price or a better deal on a room if you simply ask them for it.
We define "hotel marketing" as creating better travel experiences for hotel guests and driving revenue growth for hotel owners.
Social Media Management Tool Let Social Management Tool manage all of your social media communications.
Many social media marketers think that doing a promotion on Facebook or posting videos to a branded channel on YouTube is Social Media Marketing. To manage your social media campaign and content effectively requires having the right social management tool.
Engage the Social Web Connect with users on multiple social platforms from the comfort of one dashboard. Social media has immensely influenced the marketing and promotional sectors in 21st century. Social Media is a platform where people interact freely by sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. The social media was initiated from the end of 20th century but real hike taken by social sites are from the starting of 21st century. The figure depicts that there is drastic increase in the number of users using social networking sites. Selection of social networking site and target audience shall prove the best platform for your requirements to promote the business objectives. So after knowing your requirements it is important to promote it on suitable social networking platform.
For an instance, if you want to showcase your design expertise in item selection, page, website, mobile apps then you can choose ‘Pinterest’ social media platform.
You can use LinkedIn as a medium for professional job recruitment as well as to manage company profiles. Once the social media platforms are decided, you can move towards social media promotion plan preparation. You will achieve your goal only if you post interesting & valuable content (Information) at regular interval.
For an instance, twitter content should include words with famous Hash Tags (#) in contrast to blogs & emails content should be informational with some graphical pictures.
On the other hand, Facebook content should be very short with related attractive or funny pictures.
For an instance, you can share your design work from Pinterest to Facebook, Twitter, Blogs, and Mails etc.
Share your social media accounts with everyone you know by putting links on website or mails or blogs.
If you do end up with a complaint from someone on your social networking websites, tackle it fast and efficiently.
Respond and be professional and make sure to take good care of them by answering their questions quickly.
Once you have counts for the analytics, you will get to know which type of posts people are interested.
By doing this kind of regular analytics, you will win to know your fans interest and attention towards your product or business.
As a leading Software Development company, Semaphore Software provides complete Social Media Marketing services to promote your business on social media as well as increase your presence on social media. If you are looking for Social Media Marketing services for your business or as an individual, Feel free to contact us with your requirements. As a content marketer you understand that social media helps you acquire new followers, engage in online conversations, and build your brand’s reputation. People who believe point one will eventually be disappointed because you are not performing magic. Anyone with a Google Search Engine and some time can learn what you know about social media. ConceptDraw PRO provides export of vector graphic multipage documents into multiple file formats: vector graphics (SVG, EMF, EPS), bitmap graphics (PNG, JPEG, GIF, BMP, TIFF), web documents (HTML, PDF), PowerPoint presentations (PPT), Adobe Flash (SWF). Rather then attempting to visit every single social media network to check for new mentions, savvy operators use a tool for data collection and save their valuable time for trend analysis and responding directly to customers. The best tools are designed to continually collect and index information from a wide range of sources.
The web is all about the “long tail” of information – and a lot of travel discussion happens on niche sites catering to people in specific regions or with similar interests. Whether you’re managing a single property or a large portfolio of hotels, true international support is crucial.
Outsourcing works in some cases, but better results are usually obtained through an in-house team. Make sure that the software company you partner up with offers a strong training program – providing support and assistance along the way. Insights you gather from guest feedback online can be used among the management team and can also help front-line staff do their jobs more effectively. Make sure the tool you select provides position and role-specific reporting functionality – and the ability to share these insights with colleagues. When a general manager receives an online review, she needs to be able to assign it to the appropriate team member for resolution, pass along any additional information, and then track the progress of that issue to completion. Can you print out data for your weekly meetings that instantly communicates the online status of your hotels? Maybe they don’t need to be checking a dashboard daily to see what online reviews have been received, but they do need to see the overall trends and actions that must be taken in their departments. You can also identify any trouble spots and improve quality in the areas that need it most.
Try to find a tool that helps you use the reviews it collects to attract more reservations. Posting a review summary like this on your website helps verify the hotel’s quality, and makes visitors feel it’s not risky to make a booking. Ensure the tool you choose is robust enough to support the simultaneous management of hundreds or thousands of issues at once.
This is important, as it can help you make pricing decisions that affect your profitability.

I advocate use of a tool for this part of your marketing because I want you to spend less time looking for the reviews, and more time interpreting, analyzing, and acting on them. This does not always work, but it takes hardly any effort on your part, so it’s always worth a try. Add it here…Hotel Marketing Strategies is a crowdsourced collection of photos and screenshots showing creative hotel marketing in action. You won't find articles, interviews, videos, infographics or press releases published here anymore. However, Social Media Marketing is not just about advertising or having a couple of channels and profiles – social media is about socializing and you will need the right social management tool to do this!
This article depicts the presence and growth of social media in the technological era of 21st century.
Social media is becoming an integral part of online life as social websites and applications proliferate.
People are interacting with other strange people or group of people using number of social networking websites. Since the social media users are increasing day-by-day, you can grow your business by marketing on social media sites.
It allows registered members to establish and document networks of people they know and trust professionally. We grab good experience in social media marketing by doing it on various social media websites. He is analyzing and re-functioning of Mobile Application on various platforms iPhone, iPad, Android, Blackberry, and Windows Phone.
Because something worked once in one situation does not necessarily mean it will work in another situation. These smaller travel review communities may be very influential in someone’s buying decision, and cannot be ignored. Close communication between developers, account managers, executives and people from your organization is important for providing you with the best possible product. Can you schedule email notifications to everyone – from general management to quality and operations to sales and marketing to revenue and distribution?
The user interface of the tool itself plays a role in keeping everyone engaged, but especially important is the ability to provide reporting for people who don’t have the time or desire to login to the program. This can be done easily for individual sources (eg, TripAdvisor), but the way to stand out is to collect reviews from multiple sources and post the overall aggregate guest opinion of your hotel. You can cross-compare guest satisfaction scores with your pricing strategies and maximize profitability.
It allows for you to engage customers, measure results and monitor your brand and reviews across multiple social media channels all at once.
It is about creating a genuine and lasting presence in the social web that will easily manage and embed your content and brand into the places where consumers are congregating and sharing. Besides its presence the article will guide you on how to use social media as a medium of marketing for your business or public figures. First of all you need to make your presence on social media sites, then develop a large pool of followers and try to catch the customer pulse.
For an example, if you have online shopping website then promoting discounted offers on Facebook and Google+ (using mails) will prove as best media. Not only strategy, your target audience and type of social media platform may also change over a certain period.
Who are you trying to reach and what types of content will trigger a response from your target audience?
Part of our responsibility is to educate people about online marketing and to give them value for their investment. Those who think social media is some vague type of voodoo will never have reasonable expectations. It’s about quickly and effectively creating never-ending streams of content that people care about, tapping into their passions and connecting to them in ways that last a lifetime. With our proprietary kwikpost management software, campaign measurement tools and dashboarding technologies, we enable you to truly track, measure and report on the ROI of your social marketing campaign efforts and programs – right down to traffic, actions, reviews, leads and sales sourced from social media! People have really become closer with the social media and spend much time over the social networking sites. Well established social networking presence will create a scope to extend your business boundaries. Spend time with those who see the value you can offer and will work with you to achieve their goals. Some marketers create daily, weekly, or monthly themes so that audiences can predict what types of content to expect on a given date.
Real time tracking allows you to evaluate what works and what doesn’t, giving you instant flexability through meaningful feedback. You want your social network to remain professional without offensive or “spammy” comments polluting the stream.
If you are going to share content on social media, make sure you have someone to monitor the channels and filter out any inappropriate remarks.There will also be legitimate questions or comments posed by prospective clients on social media. This means that the content you share on your channels should reflect the identity and the value provided by your brand should a member of your audience choose to click through to your website. Share content that is informative and educational and give your audience a sample of what information is housed on your site.
Understanding your own brand identity is half the battle but you also need to compile profiles on the people that interact with your content. Your end-goal as a marketer is to expand your upper funnel with more of the people that can convert into quality, paying customers. As you surveil the activity on your social channels record what pieces of content generate the highest number of clicks, comments, shares, or mentions.
Record what days and times are best for engagement so that you can schedule more content to be shared at the optimal times.If you can’t measure these analytics on your own consider registering for data software that can help you get the answers to these questions. You can acquire new followers by sharing content published by influential marketers, which also places your brand on the radar of those influencers.
This process of sharing and re-sharing quality content boosts your own reputation as a source of trusted information and allows you to pitch your own content to those influencers, who have their own large networks of followers.

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