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There’s a huge push to find ways to monetize the social landscape, and the notion of Social CRM certainly encompasses many of the most tangible.
Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. Radian6 helps clients like Dell, GE, Kodak and UPS monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. Founded in 2006, Radian6 helps companies monitor the social web (Facebook, Twitter, blogs, YouTube, forums and so on) in order to provide actionable insights in real-time and thus enable its clients to effectively join conversations with customers and prospects. The company just made an acquisition of its own, snapping up one of its resellers, 6Consulting, to establish a presence in the UK. Salesforce expects the transaction to close in its fiscal second quarter ending July 31, 2011, subject to customary closing conditions.
Salesforce is a global cloud computing company that provides business software on a subscription basis. Salesforce Radian6 helps companies listen to what people are saying about them online and engage in those conversations across the social web. Easy-to-use Web-based CRM solution for sales, service, marketing, and call center operations that streamlines customer relationship management and boosts customer satisfaction. NetSuite is the first and only company to give growing and midsize businesses on demand Web-based business applications to run their entire company.
NetSuite is available in the following languages: English, German, French, Spanish, Traditional Chinese, Simplified Chinese, Russian, Japanese, Korean, Danish, Thai, and Italian. NetSuite CRM solutions and applications provide real-time business intelligence on every department within your company, automate business processes across your entire business, and eliminate the majority of IT costs and complexity?and the headaches that go with them. RightNow delivers on demand CRM software and services that create the best possible experience for your customers while reducing costs through email, live chat, web self-service, phone, and more.
As the worlds leading provider of business software*, SAP delivers products and services that help accelerate business innovation for our customers.
Sales Force Automation Comparison GuideBusinesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. PDF: Social Media Tools Popular Among Marketers & moreThis PDF report on Social Media Marketing is based on a survey of 900 Internet marketers. Michael Stelzner interviewed some 900+ Internet marketers to determine how they are using social media to promote their businesses, what social media tools are more popular among marketers, how much time are they spending on social media sites and so on.
Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers. With its new Marketing Cloud, Salesforce is giving its clients a new way to engage customers in the social media realm. Creation of social and mobile ad campaigns: Salesforce now enables customers to create and execute social ad campaigns at scale, reaching consumers on any device, whether it be Web, mobile, or on tablet devices. Optimization of social ad campaigns: Companies can track and analyze their ad’s performance and monitor what people are saying in order to make any necessary adjustments to help achieve campaign goals. Automation of social social ad campaigns: Just like how Google AdWords is automated for traditional online advertising, Salesforce has applied that to the social space.
The reason for the rapid increase, according to Nielsen, is that social advertising offers up massive reach along with a very unique opportunity to target people, not just by keyword, which was standard when running campaigns on Google, Yahoo, or Bing. When a new campaign needs to be created, users can enter in the relevant details in order to begin crafting ads for Facebook and Twitter. The added benefit here is that companies can import customer data sets that they might have within Salesforce to help make the ads more compelling. According to Gordon Evans, Vice President and Product Manager for Salesforce Marketing Cloud, the CRM data is transferred over to Facebook through an automated process and the social network tries to match up the names in the database with its more than 1 billion users.
The new service also comes with a visually appealing dashboard that allows companies to track their campaigns.
Since Salesforce is holistically a customer relationship management service, it makes perfect sense that the company is seeking to help its customers connect with their users.
Today’s move is also another part of Salesforce’s efforts to implement social initiatives it announced at its Cloudforce conference in 2012.
Business leaders face unprecedented challenges to growth and, at the forefront of these, is the perennial tension to deliver improved performance with less resource to fuel it.


Once a rallying cry, “doing more with less” has become a permanent feature in the business vernacular.
Adding a further twist to these macro pressures, technology has become the new “megatrend” of the last ten to fifteen years.
It is these factors combined that led The Chartered Institute of Marketing and the Sales Leadership Alliance to focus the 2012 Sales Benchmark on the impact of technology and social media on the salesforce.
Most discussions about social media focus on platforms, such as Facebook, Twitter and LinkedIn, whereas the true meaning runs far deeper. Some years ago, before laptops, tablets and mobile phones were considered standard equipment for an external sales team, the idea of their introduction was met with scepticism. Today, in much the same way, many are sceptical about how something so widely considered a consumer novelty can have any real value in a commercial context.
Indeed, 60 per cent of our senior-level respondents agree that, without proper attention and management, social media risks becoming a distraction for their salesforce. To put concerned minds at ease, it’s essential that the introduction of social tools extends beyond the technology, and is supported by a change in sales processes and behaviours. Rather than stop at the introduction of the technology, they communicated a clear purpose: accelerate reporting, remove time spent on administrative tasks and improve “good practice” sharing. It is essential to ensure that clear links are made between the proposed change in operating practice and its impact on business performance – a point at which the innate measurability of a sales operation can be advantageous. For instance, our survey reveals that 63 per cent of senior sales leaders agree speeding up communication with and among their salesforce is a key priority, and one which can be readily translated into meaningful and measurable financial aims and benefits. This acquisition, paired with their purchase of Radian6 just last year, puts SFDC in the best position to lead this market. In addition, approximately $10 million in stock and $4 million in cash will be issued to Radian6’s founders (subject to vesting conditions over two years). From blogs and comments to multimedia, boards, forums and communities like Twitter, Radian6 gathers the discussions happening online and gives businesses the ability to analyze, manage, track, and report on their social media monitoring and engagement efforts.
The ideal CRM solution should streamline the way your people communicate with clients and collaborate with each other.
Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance.
We believe that doing so will unleash growth and create significant new value ? for our customers, SAP, and ultimately, entire industries and the economy at large.
It reveals what social media tools are more popular among marketers, how do they benefit from social medie and more. With this reorganization of sorts, the enterprise software company is launching an advertising service that enables businesses to connect their CRM data with social media in order to put together targeted ad campaigns. Prior to today, the CRM company offered users Radian6 for social listening and Buddy Media for publishing — both companies that it acquired over the past couple of years. No longer will businesses need to jump from Salesforce to Twitter or Facebook to take advantage of social data. Targeting has also been enhanced so that the right audience is reached based on demographics, conversations, or social interests and activities. This service gives its customers the ability to adjust their ad spend by establishing and defining rules relating to real-time optimization decisions. Prior to the introduction of Twitter and Facebook, the concept didn’t really exist, but now there are studies that show companies are paying attention to this new opportunity. With Facebook, users can enter in location-specific targeting info, along with demographics like age, interests, etc. But what if there is a subset of people within Salesforce that a customer doesn’t have a Facebook account assigned to? Evans tells us that the data transmitted is done so in a secure fashion. If there are any matches, those individuals will begin to see the targeted ads within Facebook. Utilizing Radian6’s social monitoring function, customers can find out when a particular topic is trending that might be relevant to their promotion. It displays the common metrics that any agency or brand would care about, including number of clicks, impressions, cost per click, clickthrough rate, and total spend.
Primarily it’s the connection data gathered from sales leads, customer sign ups, and other inbound marketing efforts makes with the personalized information gleaned from social media.


After all, the company has placed social as one of its core layers since founder Marc Benioff said that its enterprise social network Chatter would be the primary interface for the platform. Chatter allows internal teams to talk to one another while also interacting with their community.
The news back then centered around helping to make businesses more social, not only internally, but externally with consumers. He carries around a big camera & likes to write about tech, startups, parties, and interesting people.
The financial crisis of 2008-09 has evolved into a prolonged period of economic turbulence rather than, as many by now would have hoped, fading to a distant memory. It’s no longer a recession response, but the norm – a new mantra guiding planning and budgeting discussions for many. Fundamentally, social media represents a new construct for how people connect, communicate and collaborate, and it is with this definition that the business value truly lies – and opportunities to “do more with less” reside.
But this risk can’t simply be ignored; the same number (60 per cent) of respondents agreed that social media is already permeating their business and, if they don’t harness these tools, their salespeople will use them anyway.
They then took this a step further by replacing a series of legacy processes with faster, “real time” equivalents enabled by the Chatter tool. This then provides the basis for a simple, yet compelling, cost-benefit analysis in terms more likely to resonate with a finance director than a request for the new technology alone.
While early results from the 2012 Sales Benchmark point to a growing interest in social technologies for sales on the part of sales leaders themselves, commitment and understanding from broader senior executives remains luke warm: only 19 per cent of senior sales leaders agree that senior leadership fully understand the value of social media as a communication and collaboration tool for their sales force.
Educating senior stakeholders about the commercial potential of social technology and making the case for change may be a wise first step. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings.
It offers users with a customer community, partner community, developer community, and an app exchange marketplace. Customers, analysts and press recognize that NetSuite alone provides integrated front office customer relationship management (CRM), back-office enterprise resource planning (ERP), and ecommerce in one powerful application with the modularity and flexibility to meet your specific business needs. The more comfortable they are with the tools, the more effective they will be at their jobs. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.
Today, more than 76,000 customers in more than 120 countries run SAP applications ? from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. In fact, it consolidates everything a company would need to know about their users right within a single database. According to media and advertising research firm BIA Kelsey, businesses are projected to double their spend in the social ad space from $4.7 billion in 2012 to $11 billion in 2017.
So for example, if Twitter #music is trending right now, a company might be inclined to craft a Tweet to be targeted at those searches and users that mention it, in the hopes of being noticed. Plus, it appears to offer up a robust mechanism to better target ads through the use of the Radian6 service. These continuing global economic problems are compounded by political instability, rising raw material costs, an uncertain future for the eurozone and concerning unemployment figures across the Continent.
Computing power has continued its rapid growth trajectory while cost, exclusivity and complexity have fallen – both for consumers (think iPhone) and businesses (think software-as-a-service). For the salesforce, this moved the focus from the “new shiny gadget” they’d been equipped with, to an improvement in productivity and gave them clear, new processes to work to.
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