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So without further ado, here are some tips for running social media for your shiny new business, along with a few other tips that should help you out as well. Build a security blanket by putting away as much as you can in that old piggy bank before opening your doors.
Welcome to a different kind of marketing, one that isn’t about telling customers what you do, but who you are. For those of you who say the proof is in the pudding, then let’s look at the numbers, shall we? After receiving a 1000 Facebook likes, businesses receive a 158% increase in web traffic and businesses with 51+ Twitter followers gain 106% more web traffic than those with 25 followers. Based on a 2013 Vision Critical Survey, it was reported overall 4 in 10 social media users purchase an item after sharing it or favoriting it on Twitter, Facebook, or Pinterest. It also appears that Social Media doesn’t just drive online sales, but in-store sales as well and at comparable rate. With 75% of 18-34 year old social media users checking their Facebook several times a day, it’s not hard to see how 42% of businesses acquire customers through this platform. Hi there, my name is Cara Pring, welcome to The Social Skinny, a website dedicated to social media and website optimization strategy. Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. I think for full disclosure you should add this recent fact:"TechCrunch found that in late 2012 Facebook made changes to the newsfeed that caused the reach for brands to drop as much as 40% compared to what it was earlier in the year. Facebook contests and campaigns are powerful ways for brands to engage with customers in social. For those that have a three day weekend, you are the lucky ones, and this means that you have the opportunity to spend some time on your favorite social netowrks! The Infographic this week shows the average time that is spent on social media networks by small business, and those that are a bit bigger.


Especially on how you’re going to make a profit and keep a competitive edge in your market. Hold on to good people and weed out the bad, the ones who drain not just company productivity or efficiency but morale and work environment. Further still, 29% of people who shared or favorited an item on Facebook proceeded to purchase the item within 24 hours. After sharing or favoriting something via Twitter, 17% were driven to purchase the item in-store while 18% were driven to purchase the item online.
Even more so, 57% have acquired customers via LinkedIn’s networking channels, and 48% via Twitter. Nearly 50% of online customers expect businesses to reach out to provide customer service on platforms like Facebook, but only 23% actually do. There’s Google+, LinkedIn, Twitter, Facebook, Instagram, Foursquare, Yelp, Reddit, Pinterest, Vimeo, Vine, Tumblr, StumbleUpon, and Digg to name a few. Just like making and retaining quality friends, making and retaining quality and loyal customers takes time.
Having a savvy marketing plan, however, can give you a decisive edge and social media is an easy and affordable option if you do it right.
Even between 1-3 weeks later, customers were still buying something they had seen and liked on Facebook at a steady 29%. Updating your twitter once a day is more effective than 5 times a day if that one update is incredibly engaging and interesting. Outside the geeky expert stuff I'm a crazy cat lady from Sydney - and no, that is not me in the header (everyone asks).
Post pictures Joe would catch on the street and think are interesting, blast from events Joe would be seen going to, and then maybe slip in things Joe would be seen wearing, doing, buying. People cannot form a relationship with a product, people form connections and relationships only with other people.


Perhaps it would work better for your small business to build up one avenue with a strong following at a time.
Where possible, give your social media pages that extra pizzaz to grab attention and get noticed. While of course there are peak usage times, you can spend time on your networks when it’s convenient for you. While these numbers may be influenced by the fact that many small businesses are web based, the benefits of having a social media presence isn’t limited to web based businesses.Social Media by the NumbersFacebook alone has the potential to induce a 185% increase in website traffic. With this potential, small business owners can’t afford to leave money on the table by neglecting to have a social media presence.The Social Media Pay OffRosalind Henshell, the Director of Big Thinking Online, makes the case that social media is a good investmentfor small businesses. Anything you create and share has the ability to go viral. You get and stay connected to customers and potential customers. They expect you to have a social media presence and when you don’t, it can be viewed as a red flag.Your business can develop a competitive edge. Gain insight into your audience and their interests by reading what they broadcast.How Do I Start? With a little guidance, you’ll have a social media strategy to execute in no time.Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business.



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