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The figure puts the UK in second place in terms of how many of its citizens make up the total Twitter population, with North America leading the list with almost exactly half of all accounts on Twitter. Whilst the fact that Twitter continues to prove so popular on our shores will come as no surprise, its the sheer volume of users that flock to the micro-blogging social media network that we can't help but be impressed by. Even stalwart Facebook users have started to appreciate the unique platform that Twitter offers and individuals are joined by the ever increasing number of businesses, commercial and non-profit organisations that now seek to reap the marketing and visibility benefits that Twitter delivers. The full list of countries reveals that the USA and UK dominate Twitter, accounting for almost 70% of its users.
As a burgeoning economy and a country with a total population of 3 times that of the UK, there is little doubt that in time Brazil will usurp the United Kingdom in use of Twitter (but don't hold your breath, it could be 3-5 years or more). The success of many is often tempered by the failure of others, though it is increasingly apparent that many organisations that join the platform see it as a 'quick fix' solution and adopt a far too 'broadcast only' stance, with very obvious and off-putting sales related content dominating their contributions. The traditional methods of marketing are often applied on Twitter by newcomers with an unfortunate amount of naivity in respect of how astute their audience is - not to mention the fact that very few actually manage to connect with their market due to a lack of understanding of Twitter. Nonetheless, it's good to see the UK continues to take Twitter to its heart and explore its potential as a communicator of news, builder of relationships and outstanding platform for increased visibility. You’ve probably noticed that more and more people are using messaging apps on their mobile devices.
As it turns out, however, mobile messaging apps are far more important than you might have realized.
It’s an interesting phenomenon that, as traditional social media networks such as Facebook have gone mainstream, consumers have been less inclined to share their personal lives through such public channels.
After more than a decade of picking up “friends” – everyone from your BFF to your grandmother to that guy who lived down the hall in your dorm way back in your first year of college (what’s his name again?) – we’ve decided that maybe we’re not 100% comfortable sharing intimate details of our lives with such random and disparate groups of people. Facebook employees are blaming something called “context collapse”: where people, information or expectations from one context invade or encroach upon another. For users confronting collapsed contexts on Facebook, the withholding of personal anecdotes and information isn’t a problem – it is a solution.
For years, Facebook’s strategy has caused regular controversies around user privacy and ethics – blunders that got people exposed, outed and emotionally manipulated along the way.
As messaging apps have gained traction, they’ve become the first choice of many for sharing information on a much more personal level. By the beginning of 2015, the top four Messaging Apps collectively had more users than the top four Social Networking Apps, according to BI Intelligence.
From those figures, you’d get the impression that nearly three billion people are now using messaging apps.
Half (49%) of smartphone owners ages 18 to 29 use messaging apps, while 41% use apps that automatically delete sent messages, according to a 2015 Pew Internet study. Of course, the desire for privacy isn’t confined to the young, and the messaging apps have plenty of growth in them yet, as consumers of all ages graduate, not just from Facebook but also from limited-functionality SMS texting, to more powerful messaging apps that allow them to share multimedia in realtime, for free (in wifi zones) or nearly free (as part of smartphone pricing bundles).
If you’d like to know a whole lot more about Messaging Apps, we cover the topic in detail in Lesson Two of our new Social Media Refresher online training course. This entry was posted in 2016, messaging, mobile messaging, mobile messaging apps, New Zealand, NZ, online training, Social Media Courses, use social media for business and tagged words, dark, Digital Marketing, work, Google+ on May 3, 2016 by Michael Carney. As the mobile phone becomes the dominant communications mechanism, more and more consumers are connecting with each other through one or more specialist messaging applications. Finally, we take a look at the latest tools that will help you manage your social media needs effectively. Any marketer, business owner or executive who is already familiar with the principles and practice of Social Media Marketing but needs an update on the latest developments in the medium. This entry was posted in 2016, online training, Social Media, Social Media Courses, Social Media Training, Social Media Training Courses and tagged social networks, communities, invoice, influencer, lesson on April 26, 2016 by Michael Carney. There’s something of a balancing act when it comes to representing your brand on Facebook. On the other hand, the sorts of posts that are most likely to be shared are those that are entertaining. This entry was posted in 2015, Facebook, social sharing and tagged idea, view, jobs, money, aspect on December 11, 2015 by Michael Carney. Join us in this sponsored thought leadership project, featuring insights from many of NZ’s leading marketers and communications professionals.
As the title suggests, MARKETING INSIGHTS is a new book collecting advice and opinion from leading NZ marketing professionals, enabling them to demonstrate Thought Leadership in their category.
The first edition will be published in late January 2016 and will be distributed free of charge in electronic form to a wide range of New Zealand marketing decision-makers, from small, medium and large organisations.
A sponsorship box at the end of the article, featuring the name & logo of your organisation, along with phone, email and website details. The article can be written on your behalf, based on the topic you choose and featuring any key copy points that you wish to specify.
This book will be distributed initially as an ebook, offered free of charge via email, to New Zealand marketing decision-makers on our 1600-strong marketing database, to 3000+ current and former participants in our online marketing courses, and also via marketing blogs and social media and through participating industry associations and trade media.
The ebook will also, of course, be available for contributing sponsors to distribute freely to clients and prospects. This entry was posted in 2016, content marketing, marketing insights, New Zealand, NZ, thought leaders and tagged range, courses, box, opportunity, prospects on December 7, 2015 by Michael Carney. More dollars than ever are going into digital marketing, according to the latest (February 2015) CMO Survey, conducted by Duke University’s Fuqua School of Business and just released this week (Ad Age). Spending on digital marketing is expected to increase 12.2% over the next year, with some of the largest growth being seen in social media, mobile and data analytics. That’s a 40% growth in social media spend over the next 12 months, with spend levels expected to more than double over the next five years.
This entry was posted in 2016, CMOs, marketing budgets and tagged social media, online, training, companies, metrics on August 26, 2015 by Michael Carney. If we look at how New Zealand Facebook pages scored this time last year versus this year, the answer is: not so good. As always, of course, there are outliers — Facebook pages that achieve far better results. Most engaged Kiwi Facebook page of all (in percentage terms), at least in mid-June 2015, was the Fox Glacier TOP 10 Holiday Park & Motels page. The reason for this indecent popularity: a single good Samaritan post that was widely shared. For a more sustained success formula, check out ZM Online, whose success (272.82%) derives from multiple posts each contributing to total engagement.
One common thread that you see across all these pages: these marketers are NOT talking about themselves, surprise surprise! Media channels such as ZM Online obviously find it really easy to talk about other things that are relevant to their audience, without lapsing into self-promotion.
On the other hand, if we look at some of the NZ Facebook pages that are under-performing the average, we typically find plenty of posts that Facebook has deemed self-promotional and not to be shared (without the advertiser paying for the privilege). Perhaps the toughest task in NZ Facebook Marketing 2015 is faced by retailers (both online and traditional), who’ve been accustomed to posting their new products to Facebook and attracting attention as a result. For you to achieve success with NZ Facebook Marketing 2015, you need to put on your thinking caps and do some serious brainstorming about your content. PS We would be remiss if we didn’t suggest that you check out our Complete Facebook Marketing and Facebook Accelerator online training courses, which discuss in great detail exactly what you need to succeed in NZ Facebook Marketing 2015. This entry was posted in NZ Facebook Marketing 2015 and tagged music, issue, attention, sort, ENGAGEMENT on June 18, 2015 by Michael Carney. Google has been warning the business community for months that websites now need to be mobile-friendly.
If your website isn’t mobile-friendly, expect it to be demoted in search results on smartphones from today, April 21, as Google rolls out its latest algorithm update.


The new algorithm will give priority to mobile-friendly websites, rewarding those who’ve made the change and punishing those still stuck in a desktop-bound world.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
It’s an update that makes complete sense to anyone who has ever visited a website through a mobile device and then found the site virtually unusable.
Links and any elements that you need to touch are not thumb-friendly and are too close together (i.e.
For the last year or so, Google has been developing and testing software that can look at the code of a website and determine whether or not the website has been optimized for mobile devices. Tracking this “Mobile-Friendly” label experiment has proven to Google that helping searchers find “mobile-friendly” results is a winning strategy: mobile searchers prefer “mobile-friendly” search results.
It affects searches done on mobile devices only — not searches done on a laptop or desktop computer. It is applied on a page by page basis, not site-wide, so it may be that some of your pages will be affected while others won’t. This evaluation of “mobile-friendliness” is done not by humans, but by Google’s computers, so it’s possible (though unlikely) for a website to look fine on mobile devices, but still be dinged by Google. If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
Oh, and we would be remiss if we didn’t recommend that you also check out our own ten-part Principles & Practice of Mobile Marketing online training course.
This entry was posted in 2015 and tagged future, views, problems, website, way on April 20, 2015 by Michael Carney. And 93% of travellers worldwide say that their booking decisions are impacted by online reviews. TripAdvisor, the biggest online review site on the planet, plays a huge role in helping travellers make travel purchasing decisions. In the first lesson, we introduce you to TripAdvisor, reveal even more significant statistics and discuss exactly why TripAdvisor should matter to you.
We examine TripAdvisor’s Popularity Rankings, which have a significant impact on the sales generated through the site, and discuss the three most important factors that determine popularity.
We identify the best practices recommended by TripAdvisor (and show you how you can do even better). We talk about TripAdvisor Certificates and Awards: how to get them and what to do once you have them. We also cover the new importance of mobile now that more that half of all travellers visit TripAdvisor through their mobile devices.
And, for those who are new to TripAdvisor, we take you step by step through how to get started listing your property on the site.
In this lesson, we review the nine different types of reviews that you might attract on TripAdvisor. We discuss what makes a helpful review (and how you can encourage your happy customers to contribute such reviews). We deconstruct TripAdvisor’s Review Express service and examine how you can use it effectively to get more reviews. We identify the tools that will enable you to monitor what customers are saying online and respond to reviews, comments, and questions nearly in real-time. And we tell you why you simply MUST respond to reviews (both positive and negative) if you want to grow your business. Now that you have your TripAdvisor Business Page set up effectively and have optimised your Customer Reviews, we turn our attention to promoting your business on TripAdvisor.
We look at the tools that TripAdvisor provides for your own website, email newsletters and social media pages, including icons, widgets and badges like “Travelers’ Choice” and “Certificates of Excellence”. We identify the real-world items such as cards, stickers and certificates that TripAdvisor provides for you to display at your business premises and show you how to use them to optimal effect.
We talk about what you must do for every single customer to improve your TripAdvisor reputation. We examine how you can promote your TripAdvisor awards effectively outside of TripAdvisor and your own website.
We talk about Content Marketing and how to develop and implement an effective content calendar for TripAdvisor.
And finally for this lesson, we examine other TripAdvisor paid advertising options and opportunities that you might consider. TripAdvisor comes with plenty of numbers, via its Snapshot service (available to all property owners) and its full Dashboard (available to those with Business Listings). In summary: Lesson Five will introduce you to valuable insights into traveler engagement, visitor demographics, competitor data and in-market trends.
In Lesson Six, we talk about TripAdvisor’s booking capabilities, including TripConnect.
And we explore alternatives that will enable you to facilitate online booking through TripAdvisor even if you don’t qualify for services like TripConnect.
Apart from its online reviews and extensive listings,TripAdvisor is also the home of a number of online forums where people talk, ask questions and voice their issues, concerns and complaints.
In this final lesson, we talk about the various forums and help you find where you can best contribute. Finally, we wrap up with a peek into our crystal ball, looking at where TripAdvisor is going and what that means to you. And we discuss the strategic importance of TripAdvisor’s inclusion within Apple Maps. And we close with our advice on how you can best keep track of new TripAdvisor features and services that will impact on your business.
This online training course is conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online.
Course lessons will be provided in seven parts, for participants to access in accordance with their own timetables. Owners, operators, managers, marketers, communications managers and customer service executives of any business that operates in the travel, tourism or hospitality sectors. To reserve your place in this course, please pay by credit card through PayPal by clicking here.
This entry was posted in how to use TripAdvisor, travel, TripAdvisor and tagged covers, cover, lesson, receipt, summary on April 15, 2015 by Michael Carney.
Overtly promotional posts will no longer be shown to page followers, beginning in January 2015. Facebook gave some hypothetical examples of undesirable posts, but here are just a few of the millions of real Facebook page posts that would seem to fall foul of Facebook’s new rules.
One type of communication that is used almost everyday in the corporate world is business writing: from emails, memos, new policies and instructions to huge client presentations, research and development, and marketing campaigns. Correct writing is essential – it goes without saying that your writing will not be effective if it is peppered with grammatical or factual errors. Pro Advanced Modules Designed and Developed by Industry Veterans for Business Owners , Professionals and Job Seekers . Click Prefect TM Since July 2009Pro Advanced Digital Marketing Training Program aims at making world Digitally wise with new and Pro Advanced Modules included . Click Prefect™  students are from all Industry Types.We have Entrepreneurs , Business owners , Students , MBA students , B tech Stduents ,Freelancers , Freshers , People who are looking for Jobs , Industry change etc. Meet your Trainers , Click Prefect™ Trainers are Industry veterans , who have years of experience in managing Live Projects of Digital Marketing. Advice from our ExpertsNext Time you guys go for Interview, Don’t show your CV’s or Certificates to the Employer, Show your Blogs, Facebook Accounts, Your Twitter using skills, Your Followers on twitter, Your Linked in Profiles, Pintrest accounts, Delicious Accounts, Tumblr account, personalized Websites & I assure you, No Employer would ask for your Cv’s or Degrees or Certifications in Digital Marketing . Digital Marketing TrainersOur  Digital Marketing Trainers faculty consists of the leading digital marketeers in the country with years of experience in digital , Affiliate , paid media , social media marketing & Analytics.


Online advertising- Starting, managing and tracking display advertising campaigns at various platforms. The WordPress Social Media Class is customized to your training goals.For pricing information – Click Here or call 877-844-9931. Many are familiar with personal blogs but how can blogging give you an advantage in your market field? You may even have signed up for one or two yourself, especially since Facebook split its messaging capabilities off from its main Facebook app and pointed its members to Facebook Messenger instead. Instead, they have become much more likely to use Dark Social tools to share the juicy stuff with their friends. Despite its elegance as a term, it’s a complicated and nuanced phenomenon – one that evokes norms of behavior, communication, sharing and privacy all at once. Because it’s trivial (and free) to download a messaging app, when you need to connect to a friend who uses a different app, you simply add that app to your phone.
Nowadays, with messaging apps free and happily co-existing on the same device, those who use messaging apps typically have several different apps, with different clusters of friends connected through each app. You owe it to yourself to learn as much as you can about messaging and how you can it in your business. So we’ve devised this social media marketing refresher course to capture the latest developments across the expanding world of social media. Facebook Twitter and LinkedIn are constantly hard at work developing and evolving their offerings. Now the top four messaging apps attract more eyeballs than the top four social networking apps. In Lesson Three we examine the key providers of live video services and show you how you can determine whether live video will meet your promotional needs.
In this lesson we examine how to make the most of your advertising options across various social media networks — and how to really take advantage of the enhanced targeting opportunities that social media provides.
However we offer an Early Bird Discount of $100 +GST — pay just $397+GST for bookings received by Wednesday May 11. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Social Media Refresher 2016 online training course. That often means posting funny pictures and videos — particularly those that are rating well elsewhere.
Our pick would be that many of the likes might be from promoted posts — but not the shares. This is a content marketing project featuring sponsored contributions from many of New Zealand’s leading marketers.
Marketers are invited to sponsor an article on one of the above topics and provide 500-1000 words on the agreed topic. It will also be made available to members of at least a dozen NZ LinkedIn business and marketing groups with a combined membership of more than 50,000 Kiwi business people.
If you’ve been hoping it would go away, sorry (now might be a good time to check out our Social Media Marketing online training courses). The most significant development in that sphere came from Facebook itself, which announced late last year that from January 2015 self-promotional posts on Facebook pages would no longer be shown to Facebook followers.
Bad news because marketers fondly hoped that the fascinating news that they were offering a discount or having a sale would be freely distributed to all their followers by Facebook; good news, however, because the new rules actually require that marketers create posts that are relevant and interesting if they are to be shared.
Now, businesses such as Designer Gear Women are greeted by deafening silence (just a single like for the post below) despite having 6,854 followers.
In fact, these three are much more successful than most, having already attracted thousands of followers. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. If you’ve used Google search on a mobile device lately, you may have noticed that they’ve started adding “Mobile-friendly” labels to the results. Locally, the proportion of mobile users is far higher, especially if your target audience is under fifty.
In fact, according to a late 2013 study by PhocusWright of 12,000 travellers across the globe, more than half are not willing to book a hotel until they read reviews about the property. In this lesson we consider how you can turn your TripAdvisor Business Page into a powerful marketing tool. The number and content of reviews will drive your TripAdvisor popularity ranking, determine how much traffic TripAdvisor generates on your behalf and how many sales you will generate as a result. In this lesson we review how you can use TripAdvisor analytics to get a much better understanding of your prospective customers and refine your marketing accordingly. Even though the site has declared in the past that it has no intention of becoming an Online Travel Agency, TripAdvisor has in recent times acquired companies and software that enables the organisation to provide instant bookings for hotels and instant reservations for restaurants. This particular eCourse provides content in a variety of multimedia forms, including videos, slideshows and PDF files.
Interaction with the course tutor is enabled in the first instance via email (with telephone backup if required). However we offer an Early Bird Booking discount of $100 for bookings and payment received by Wednesday May 18. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the How To Use TripAdvisor To Promote Your Travel, Tourism or Hospitality Business online training course. Even profit-making and nonprofit organizations in the field of aeronautics, according to a survey by the National Aeronautics and Space Administration (NASA), are into communication the whole time. Please check what our Ex students have to say about Click Prefect™  Trainings and their experience Learning with Click Prefect. Our Trainers include people from Industry , Top Google Adwords Community Contributors , Veteran Affiliate Marketeers .
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Learn how to establish your presence on the social networks that provide the most benefit to your business.
Gaining tips to engage with your blogging community or how to connect with bloggers who already serve your audience are only few of the things you will learn.
Dark Social sources include messaging apps, email and other private digital communications. We want computers smart enough to understand us and take appropriate action — whilst at the same time we worry about what might happen if they are that smart. We should note that competitors like Kik, Line and Telegram have had their own bot platforms running for some time, so the concept isn’t exactly new. But how do you embed your brand in a consistent fashion, without spending large amounts of time and money? All we’re saying is that times have changed and now new Facebook Marketing strategies are required in 2015 and beyond.
Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. No special software is required to participate, just your web browser (Firefox, Safari or Chrome is recommended). And how do you reach out to influencers — those who have significant communities of their own?
Our Trainers & Digital Marketing Consultants are Powered with all Digital Marketing Skills .
Students need not worry about distance if they are keen on Learning Digital Marketing Skills.



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