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A Company’s Marketing Plan is the central instrument for directing and coordinating all of its marketing efforts; in addition to establishing a solid marketing mix and positioning strategy. Although traditionally the responsibility for developing and executing a strategic marketing plan has been the responsibility of the marketing manager or marketing department, today’s globally competitive environment requires the participation of an entire company; sales, marketing, technology, media etc.
Xavier & Associates’ global marketing experience and expertise distinguish us, from similar consulting firms, as we are able to provide in-depth knowledge of many different industries in many different markets.
Our experienced marketing strategy consultants use a top-down process of developing a strategic marketing plan; helping to ensure that all tactical marketing strategies and marketing tactics support the company’s goals and objectives, in addition to conveying a consistent message to customers. Xavier & Associates is a full-service Marketing Management Consulting Firm, located in Toronto, providing global clients with innovative solutions to their complex business challenges. To learn more about our services, organization or to speak to one of Senior Client Managers, please contact us today!
We are often told by CEOs and business owners that they don’t know how to hire marketing personnel that live up to their own interview hype.  So how do you cut through the spin and work out who is the best candidate for your business?
There are reams of websites that list standard interview questions that will allow you to determine a candidate’s qualifications and their career history – even questions that will help you understand how a candidate will react to certain situations.  But if you want to take control of the recruitment process and ensure that you are hiring someone who can not only talk-the-talk but can also walk-the-walk, then here are four questions to help you recruit the right marketing candidate. Recruiting the right candidate for a marketing role can be difficult, but if you are prepared it is possible to find a candidate that will help you achieve your business objectives.
To start building marketing capability in your business contact 9 strategic on 1300 799 349.
Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)? Only by applying sound strategic marketing planning can you understand customer motivations and learn how customers make purchase decisions. Once you know the real reasons customers buy from you, a strategic marketing plan can ensure that your company's marketing and sales team takes advantage of those opportunities. These factors indicate that changes in your markets have occurred — and that you need to reevaluate your strategic marketing plan. I help B-to-B companies develop strategic marketing plans that identify the value relationship between you and your customer in order to determine your most profitable market segments. A good strategic marketing plan shows the direction the company is going over the next 1-3 years — who is going to buy which products and why. This top-down process of developing a strategic marketing plan helps insure that all of your day-to-day activities support the company's goals and objectives, as well as convey a consistent message to customers. This approach improves company efficiency in all areas, which helps improve revenue and market share growth, and minimizes expenses — all of which lead to higher profitability. With over 25-years of strategic marketing experience, and helping companies implement both traditional and online marketing and sales programs, I bring a valuable perspective to developing strategic marketing plans and implementation programs. Marketing Strategy Briefing - This half-day session to your senior managers and marketing executives provides a comprehensive overview. Marketing Strategy Workshop - This custom 1-3 day hands-on workshop steps your marketing managers through the marketing strategy map to create your integrated marketing strategy and marketing program plan.
Marketing Strategy Analysis and Implementation - Our marketing strategy consulting includes analysis and project management to develop your custom marketing strategy process. Implement your marketing strategy process in hours instead of weeks and months with our strategic marketing consulting approach. If your company is facing growth challenges, or if you want to turn extra capacity into extra revenue, it's time for a strategic marketing analysis and plan.
Call me today at (310) 650-3599 to schedule this strategic marketing review so you'll know if it's time to update your strategic marketing plan. For the past twelve years, we've been managing pay-per-click (PPC) - most particularly Google AdWords - campaigns for companies of all sizes and in a variety of different industries.
Fortunately, we've helped each and every one of our clients get more qualified visitors to their websites and turn them into profitable customers and clients, using AdWords, Google's pay-per-click advertising program.
Do You Know What Others Are Saying About Your Business On The Web - Most website owners who offer products and services in specifically defined smaller local areas (e.g.
Savvy internet marketers understand that in order to drive qualified – and profitable – visitors to their websites, they must please two distinct audiences: Google (and other search engines) and most importantly, their visitors.


Get Found On The Web - Most website owners who offer products and services in specifically defined smaller local areas (e.g. This is exacerbated if their websites do not come up for searchers using mobile devices, such as smart phones. The terms "coaching" and "consulting" are confusing for many because some professionals use them interchangeably and other experts view them as entirely separate processes. Strategic Marketing Advisors recognizes that each have unique elements and provide coaching and consulting services separately or a "hybrid" of both, based on our clients’ needs.
Strategic Marketing Advisors, LLC was founded based on several core beliefs - one of which is sharing. By sharing valuable resources such as tools, templates, and ideas our goal is to help you find the right tools for the job which will save you time, energy and money.
Strategic Marketing Advisors offers webinars, seminars and teleconferences to businesses, individuals and organizations nationally and internationally. We apply content contained in our book, The Procrastinator’s Guide to Marketing (Entrepreneur Press, November, 2007), as the foundation for our course material and provide students with a 12-step process for developing their own strategic and tactical marketing plan.
Strategic Marketing Advisors, LLC (SMA) is a business and marketing consultancy which specializes in helping companies of all sizes get and keep more profitable customers using high-impact, low cost marketing strategies.
Strategic Marketing Advisors conducts market, keyword and competition research to determine the best marketing tactics and strategies for your business.
In its simplest form, an online pay-per-click (PPC) campaign provides a set of tools that businesses, individuals, and other organizations use to communicate with their target audience(s), drive qualified search engine traffic to their websites, and get better results.
If you’re like many of our visitors, you’re an entrepreneur, small to medium-sized business owner or manager, non-profit employee, service professional, marketing director or manager, business student or someone starting (or considering) their own business. Consider this: A recent US Department of Commerce study concluded that 62% of all American businesses - regardless of size - fail within the first six years. And after many years of exploring the possible answers to this question, we've learned that most companies  do not fail due to any one catastrophic event. First-rate marketing is the only leverage they have for growing a healthy business – and all for-profit companies are marketing companies.
As entrepreneurs, consultants and coaches, and former executives, we have been working professionally with the subject of marketing for nearly three decades… and are ready and willing to share our valuable insights – those hard-earned wisdoms, “real-life” lessoned learned, objective assessments and of course, our subjective judgments. Mary and David's book, The Procrastinator's Guide to Marketing, is a masterful guide for anyone wanting to go from "how-to" to "know-how." It's superb and in-depth content combined with its powerful ideas and strategies make it the kind of reference that all business people should keep prominently close at hand and use daily. Strategic Marketing Advisors is a full service Search Engine Marketing (SEM) and Search Engine Optimization (SEO) company, providing businesses of all sizes with the tools and technology to get and maintain an effective online presence. Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth.
According to Wikipedia in order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action.
Once the company has defined its strategic direction and has agreed company-wide goals, a strategic marketing plan is required to guide corporate marketing activities for the next 3-5 years. When faced with the daunting task of writing a strategic marketing plan, one of the first steps to consider as you approach the project is to ask yourself, “What deems this project a success?” Once you determine the benchmarks for your particular plan, use them to guide your marketing planning activities throughout the plan development process. In project management 101, we learn about the four elements that drive project success: scope, timeline, resources and budget. Another good practice in the marketing planning process is to develop a list of key questions that you wish to address within the marketing plan. There are many approaches to strategic planning and the approach selected depends on the purpose of the plan, whether strategic planning has previously been done, the culture of the organization, and the speed of change in the organization’s external environment. I was recently asked to develop a strategic marketing planning approach for a Tourism Association looking to re-vamp their outdated marketing plan to guide their corporate and program marketing activities for the next 5 fiscal years. I proposed that the first stage would be to gain consensus on an appropriate planning model, subsequently setting the strategic direction and developing an actionable plan. Breaking the project into phases or manageable chunks will help set and manage expectations of superiors in addition to increasing motivation of the doer and minimizing the overwhelm that may develop when looking at the massive size and importance of the task at hand. Building checkpoints and major milestones into the planning process will help not only with timekeeping but will focus your thought process and activities (which will also tame the budget).


Consider a project check-in quarter-way and halfway through the project to ensure that you are still on track with current objectives. This FREE guide will help you assess your current business and provide you with the marketing tools and confidence to create the business you love!
Discover the 10 secrets to getting your (business) groove back!+ Find the clarity to catapult your business forward! This approach improves our client’s efficiency in all areas, which helps improve revenue and market share growth, and minimizes expenses — all of which lead to higher profitability. Our services include; Busi­ness Strat­egy Con­sult­ing, Marketing Plan Consulting, Mar­ket Research, Com­pet­i­tive Intel­li­gence Analy­sis, Email Cam­paign Mar­ket­ing, and Advanced Analytics. Successful marketers will understand how to measure the success of their marketing activities and why it is important, and they will provide you with an answer that addresses both.
Your team learns how to create a marketing strategy map to improve marketing planning and implementation activities.
We specialize in PPC, Reputation Marketing, SEO and Local Search Marketing strategies as well as a number of other services.
Find out how you too can increase you ROI 200%, and more, as many of our current clients have done. Moreover, 40% of small companies go under before their first year anniversary and 80% of first-year survivors never make it to their fifth anniversary! Rather, they fail because lots of seemingly small errors are made over an extended period of time and, when combined together they spell disaster. You’ll find lots of helpful articles on a wide range of topics, timesaving templates and tools, and fascinating discussions.
CLICK HERE to read the book's Foreword, written by Keith Ferrazzi, best selling author of "Never Eat Alone;" and Founder and CEO of Ferrazzi Greenlight, Inc. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and impacts against its pre-described goals. However, a marketing plan is of no use without a marketing strategy, which lays the foundation for a good plan. Everything you do should work toward your goals for success – this will keep you focused and on track.
The most important benchmark of success is getting the balance right between these interrelated elements and managing each of them effectively – project success is dependent upon it.
These questions will be born from each of the elements within the scope and provide guidance for your tasks. This also affords the opportunity to re-align based on revised or new goals uncovered during the initial phases of the project. By following a proven process, you increase your chances of reaching your goals and objectives. Beyond just a trade show calendar and advertising schedule, a strategic marketing plan should identify and prioritize market segments, and be designed to outsmart the competition. What's more, the root cause of these mistakes begins with the mindsets of the companies' owners, founders, and executives. Discover why beginners, as well as marketing professionals, find its step-by-step format, friendly language, and templates and worksheets to be invaluable.
If you don’t have the expertise, time or resources to do this internally, I’m here to help. Hiring a marketing consultant to help with your marketing planning will free up your time to work on other business critical activities.



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