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The purpose of a text message marketing campaign is to let you communicate with customers through text messages. A text message marketing campaign begins with an “opt-in” – your customers volunteering their cell phone number. While text message opt-ins are certainly an important part of the strategy, it’s important that you reach as many potential clients as possible. A website widget is one of the most powerful ways to build your cell phone number database. Much like visitors to your website, visitors to your Facebook page are likely fans of your business.
This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing promotions, QR Codes, text message advertising, text message marketing on April 15, 2014 by admin. Business owners launching a new text campaign might get squeamish about the prospect of building a database of opt-in customers.
While the costs are typically offset with increased sales and higher revenue, there are ways to build your mobile marketing database without investing heavily up front. Armed with these three pieces of information Target issues weekly text message ads to customers at their preferred time of day. Adding a comparable feature to your website doesn’t require an extensive IT department or experienced marketing professional. InVenue Mobile provides full-service, state-of-the-art mobile marketing capabilities to businesses throughout North America. This entry was posted in Mobile Marketing Features and tagged mobile marketing promotions, online entry forms, text campaign, text message advertising on May 3, 2013 by admin.
Selecting an effective text message keyword is both simple and critical for the success of your campaign. Twenty years later, you find yourself embarking on your first mobile marketing campaign and there’s this matter of selecting the right text message keyword. Most mobile marketing campaigns are driven by an opt-in text message keyword, the campaign identifier that you will ask customers to text in as a point of entry.
One of the reasons texting has become so popular is the convenience with which people can communicate. A misspelled keyword will not reach its destination – your mobile marketing database. Unless you plan to manage multiple mobile campaigns, there is no benefit to being too creative with your keyword selection.
This entry was posted in More From InVenue and tagged mobile marketing promotions, opt-in keywords, SMS marketing, text message advertising, text message marketing on April 12, 2013 by admin. Knowing these two truths, golf course owners looking for more traffic at the tee boxes use text message advertising to stay engaged with golfers all summer long.
Text message advertising for golf courses separates itself from other forms of advertising because it allows course owners and managers the chance to speak to an audience of people who are rare in two regards: they all play golf, and they all want to receive your text messages. Opt-in text message campaigns are driven by a database of cell phone numbers of people who choose to participate. A golf course presents numerous opportunities to capture the attention of golfers with info about your text message campaign. Golf course managers have a number of goodies at their disposal to encourage golfers to opt-in to their mobile marketing campaign. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile coupons, mobile marketing for golf courses, mobile marketing promotions, SMS marketing, text message advertising, text message marketing on April 9, 2013 by admin. This entry was posted in More From InVenue and tagged InVenue Mobile, mobile contests, mobile marketing for realtors, mobile marketing promotions, text message advertising on April 8, 2013 by admin.
Text message ad campaigns should only use cell phone numbers of users who opted-in to your campaign. The reputation of text message ad campaigns took a hit last year when Heartland Jiffy Lube settled a class action lawsuit after illegally sending millions of SMS messages. In the wake of the Jiffy Lube saga, some retailers remain skittish about launching a text message ad campaign. Jiffy Lube erred when it sent text messages to the cell phone numbers of users who hadn’t specifically opted-in to the Jiffy Lube campaign.
Compare that to the countless other mobile campaigns that are driving businesses to higher sales. Mobile marketing is a term that encompasses a wide range of advertising opportunities, including mobile websites, mobile email blasts, QR Codes and mobile apps. If numbers like that have you considering a text message ad campaign, but news like the Jiffy Lube lawsuit has left you hesitant, it’s time you understand how to avoid making the same mistake.
Do not send text messages to cell phone numbers captured by a third-party text message vendor. If your vendor is helping with a web-based sign-up form, it should not include questions regarding your customers’ wireless provider. Create your database with cell phone numbers you collect through direct communication with your customers.
This entry was posted in Mobile Marketing News and tagged mobile marketing promotions, mobile marketing stats, text message advertising, text message marketing on March 28, 2013 by admin.
Text-to-win contests give consumers a chance to win a prize and help retailers build a database of customers. Thanks to continuously evolving mobile marketing platforms, text-to-win campaigns of today take only minutes to create. A sports bar owner using a little foresight began publicizing a text-to-win contest at the start of the college basketball season. Promoters of a series of community jazz concerts began a weekly text-to-win initiative to boost attendance all summer.
The owner of a flower shop had heard countless stories of men who forgot about anniversaries, birthdays, and even Mother’s Day. This entry was posted in Mobile Marketing Features and tagged mobile marketing promotions, text message advertising, text message marketing, text-to-win, text-to-win contests on March 26, 2013 by admin. Small-business entrepreneurs who are considering text message advertising for a small business face a challenge when building their audience database. Owners of restaurants, golf courses and retail outlets share in the dilemma, but evidence surfaces daily showing that building a mobile marketing database is not only achievable, it’s easier than you might think.
Often the prospect of receiving future special offers in the form of mobile coupons is enough to encourage consumers to opt-in.
Because of the nature of their product, golf course managers nationwide have launched successful text message advertising campaigns. Upgrade driving range services, such as a large bucket of balls for the cost of a small bucket. InVenue Mobile provides customized marketing solutions to ensure the success of text message advertising for a small business. This entry was posted in Mobile Marketing for Small Businesses and tagged InV Messenger, mobile coupons, mobile marketing promotions, SMS marketing, text alerts & notifications, text message advertising on March 12, 2013 by admin. To create an SMS marketing campaign that drives sales, business owners rely on building an opt-in audience. Cell phones are everywhere, and people use them to send and receive text messages with friends and family. Treetops Resort in Gaylord uses text messaging to promote its pro shop, spa services and dining facilities.
But for local businesses, the cost of promoting an SMS marketing campaign does not have to be steep.
In-Store Table-Tent Cards: They are a great way to connect with visitors to your bar or restaurant. Website Display Ad: Banner ads on your homepage are effective for connecting with e-commerce customers.
Email Notifications: If you already maintain a database of customer email addresses, increase its impact by adding a layer of SMS marketing. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile coupons, mobile marketing promotions, text message advertising on March 5, 2013 by admin. Text message advertising is growing fast, and showing no signs that it will slow down anytime soon.
Consumers carry their smartphones with them virtually 24 hours a day, and smart retailers have recognized that text message ads are a golden opportunity to engage with them. Instead, text message ads allow advertisers to speak with a customers in a way that, previously, was almost impossible – in real time. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS stats, text message advertising, text message advertising stats on April 7, 2016 by admin. According to a Juniper Research study, mobile coupons were projected to reach a total redemption value of $43 billion globally in 2016. As smartphones become more prevalent, mobile coupons are being used to reach shoppers in all demographics, regardless of age, gender or location.
Once a customer signs on to receive text message ads that link to mobile coupons, retailers have a direct path to communicate with them in the future.
Most people don’t go anywhere without their cell phone, so a mobile coupon doesn’t get left stuck to the refrigerator. This entry was posted in Mobile Marketing Features, Mobile Marketing for Small Businesses and tagged mobile coupons, SMS advertising, text message advertising, text message marketing on March 29, 2016 by admin. The graphics capabilities of smartphones give retailers a wide range of options for the look and  feel of their mobile ads.

Still, one of the most trusted way to connect on a personal level is through simple text message – or SMS – marketing.
SMS stands for Short Message Service, and it typically doesn’t require consumers to pay a data usage fee to receive. Straight text lets retailers get straight to the point, and it works because texting is one of the most common forms of communication in the world today. The fact that they do makes them candidates to join an opt-in program such as those being conducted by retailers like Coca-Cola, Starbucks and countless others.
This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing, SMS marketing, text message ads, text message advertising, text message marketing on March 18, 2016 by admin.
As mobile phone users expand the ways in which they use their smartphones, so too do advertisers looking for ways to reach consumers on the screens that seldom leave their hands. In the broader world of mobile marketing, text message ads bump into plenty of competition.
Couple that with a second equally appealing nugget revealed by Log My Calls during its 2013 report: 70 percent of Americans say they would like to receive mobile coupons from their favorite businesses. Armed only with those two pieces of information, small-business owners would be wise to realize the potential that exists in mobile advertising.
People use their smartphones for virtually everything these days, from paying monthly bills and trading stocks to setting fantasy football lineups and checking Facebook. Visit the InVenue Mobile Marketing website and sign up for a demo to see InVenue’s state-of-the-art text message advertising platform at work. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS marketing, text message advertising, text message marketing on April 7, 2014 by admin.
Statistics telling why mobile marketing is not only an effective, but necessary, marketing tool are everywhere. Many of these mobile marketing factoids are indeed impressive, and certainly serve notice that small-business owners should consider at least adding a layer of mobile advertising to their marketing strategy. The mobile gurus at Trumpia pass along a little nugget that all business owners can grasp, particularly those who have grown more and more concerned that the print ads or direct mail that were once at the heart of their advertising initiatives are not being seen as they once were. Mobile marketing might be a confusing concept to some, but what could be simpler than that? This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing stats, SMS marketing, text message advertising, text message marketing on October 2, 2013 by admin. Text message advertising is a simple, inexpensive and effective way to limit the number of times a driver disregards a car care calling. In addition, auto service shops can send out text messages offering generic spring and fall check-up specials to help drivers ensure their vehicles continue to perform at a peak level. Advertising is about offering customers something they consider valuable, and typically that means saving money.
InVenue Mobile’s state-of-the-art mobile marketing platform lets car care professionals set customized appointment reminders for every customer.
This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message marketing on June 29, 2013 by admin. As communities across the country gear up for their annual summer concert celebrations, organizers of those events are boosting attendance and ticket sales by relying on the ease and impact of text message advertising. Text message alerts are low-cost, high-impact reminders that keep summer concerts top-of-mind to an audience of music lovers.
Jazz in the Park promoters got a jump on the season by including their text message promotions to all of their pre-season advertisements. As the concert series began, promoters also invited attendees to join by adding signage at the event. As the Jazz in the Park cell phone database grew, concert promoters began issuing text message reminders every Wednesday, with details of the coming weekend’s lineup. When the season came to a close, the foundation was already set to use text message ads to promote Jazz in the Park the following spring.
The challenge of encouraging consumers to opt-in to receive text message alerts is different with every campaign. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message appointment reminders, text message marketing on May 13, 2013 by admin. Not only does cell phone usage continue to trend upward, but consumers continue to demand more tech-savvy gadgets.
These findings should resonate with business owners who have gravitated toward the powers of mobile marketing to connect with their target audience. Smartphones give consumers access to high-tech marketing tools that require rich media graphics.
Consumers across the United States have already demonstrated a desire to receive text message offers on their mobile phones. InVenue Mobile offers a full-service mobile marketing platform that helps businesses communicate with customers no matter what type of cell phone they use. This entry was posted in Mobile Marketing News and tagged mobile coupons, mobile marketing stats, QR Codes, text message advertising, text message marketing on April 30, 2013 by admin.
According to a Wilkes University study of 269 college students, representing 21 majors, and all class levels, 91% of college students admitted they have used their phones to text message during class (tweet). The study also found that almost half said it’s easy to get away with text messaging during class without their instructor noticing. With the average 18-24 year old sending and receiving 1,299 text messages per month, which is more than the amount of voice minutes used, we think it’s a serious addiction.
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Many novice mobile marketers, however, make the mistake of thinking that the only way to get customer opt-ins is encourage them to text a keyword to a dedicated Shared Short Code. Visitors to your site clearly have an interest in your product or service, so they’re receptive to the idea of receiving your text message ads on their cell phone. If your business still has the occasion to receive cards, tickets or forms from customers, use the opportunity to include one more space for them to fill out – “Receive our text messages (10-digit phone number):” With pen already in hand and no immediate need to do anything else, consumers today are typically willing to share their mobile phone information provided they trust the person requesting it.
Your customers can use their smartphone to scan a QR code, automatically entering them into your database. Contact the experts at InVenue Mobile and learn about powerful, proven techniques that can drive your business to new heights. Online entry forms allow customers to provide their cell phone numbers directly on your website, alleviating the need for them to respond to a campaign keyword. It consists of three simple fields that capture information used to communicate with customers in the future. Target accomplished all of that without incurring the cost of in-store signage, and without relying on customers to go through the process of responding to a text ad campaign keyword. Mobile marketing companies like InVenue Mobile that specialize in text ad campaigns provide the back-end system work that will add an online entry form to your website for you. To learn more about adding an online entry form to your text campaign, contact InVenue President Todd Carter at 734-945-3300. Remember when you first had a company website created and you had to settle on an effective domain name?
To generate as much response as possible, it’s important to market the right text message keyword. Put potential keywords through this five-step test to give yourself the best chance at success.
Be cautious of uniquely spelled business names or words with more than one commonly accepted spelling, such as DONUT vs. Text message advertising for golf courses is a proven way for course managers to fill empty tee times, increase traffic at the driving range, and boost sales in the pro shop and clubhouse. So unlike your newspaper, radio or other traditional advertisements, your text messages go out to people who are likely to respond. Their failure to understand how to avoid repeating that blunder is a sign that many do not understand how text message ad campaigns are supposed to work.
From international soft drink companies to local businesses like salons, golf courses and restaurants, text message ad campaigns are proving their effectiveness at helping business owners stay in contact with consumers who choose to receive their messages.
Follow these tips to build your database and use text message advertising legally – and to great effect. Methods can include point-of-sale signage, messaging in print or web ads, or web-based sign-up forms. The experts at InVenue Mobile can help answer any of your concerns about a text message ad campaign.
Text-to-win contests make it possible, giving retailers the opportunity to create excitement around a mobile marketing campaign while engaging with customers through the interaction of text message advertising. Like any text message advertising campaign, they’re driven by a single keyword and a shared short code.
Consumers get an opportunity to win a prize and retailers build a database of customers to whom they can send marketing messages in the future. If you’re considering a text and win promotion for your business, consider the following examples as you let your imagination go to work.
As they entered the gates, concert-goers were encouraged to text and win a prize pack that included CDs, a chance to meet the band backstage, and other concert goodies. So she launched a text-to-win campaign that would let one lucky winner win a free floral arrangement for up to five different occasions throughout the year.
One thing is clear: Text message advertising for a small business is not a one-size-fits-all effort.

The ability to speak to such a unique group is actually one of the most valuable qualities about text message advertising.
SMS marketing is simply an industry term that describes how business owners can use the technology to communicate with customers. Entice them to text in by offering a discounted rate on an appetizer or a free pop with their lunch order. For mobile coupons, text messages outperform emails in terms of open-rate and redemption-rate. Engaging through SMS lets advertisers extend beyond posting a display ad about a holiday sale or delivering a coupon to their digital wallet. Instead, shoppers have traded in their scissors for smartphones, and now rely on mobile coupons to save at the cash register.
Often fueled by basic SMS advertising campaigns, mobile coupons are as common today as clip-and-save coupons once were during newspapers’ golden years.
And because digital ad campaigns can be designed to track a user’s vital information, they’re an excellent way to initiate and continue a relationship with each particular shopper. And no doubt the vibrant colors, video and animations, and hyperlinked headlines can make for compelling, attention-getting ads. Retailers can fire out bulk messages to any cell phone number in their database, and users can receive them without cost and without needing Wi-Fi service. That means nearly every one that walks in your store, sees your TV ad or stumbles across your Facebook page uses text messaging to communicate.
Once they’re an opt-in member, you have a direct line of communication with them, a way to send them a message that will be received and read within minutes. By the end of a typical day, the average person has looked at his or her phone about 150 times.
But statistics offered up by industry tracker Log My Calls tells us that even in the crowded world of mobile advertising, text message advertising continues to offer business owners the best path to reach consumers. Even in a day when popular social media sites like Facebook and Twitter draw consideration from business owners looking to expand their mobile marketing efforts, the impact delivered by text message advertising should not be ignored. Often, though, the statistics are difficult to interpret, especially to entrepreneurs who are more adept at running a shop than they are at navigating the often-complex world of digital marketing.
Contact InVenue Mobile to learn how our state-of-the-art mobile marketing platform makes it easy to reach more customers.
Auto service technicians can use text message advertising to provide a service that many drivers crave. Every driver’s vehicle information can be entered into a system that features preset, date-sensitive reminders. But the potential of text message advertising and appointment reminders gives auto service shops the chance to offer something that many consider even more valuable – fewer dates to track in an often-hectic, fast-paced life.
The program’s success relies on accumulating cell phone numbers of people who have a demonstrated interest in the music being showcased. The message appeared in print ads, on their social media sites, and on flyers that were distributed around town.
Fans could text in to enter to win a season pass to every Friday show throughout the summer.
Fans could text in to enter to win a meet-and-greet with a select artist scheduled to appear during the summer. Contact InVenue Mobile to learn how a state-of-the-art mobile marketing platform makes it easy to stay in contact with fans and customers. According to IDC, smartphone usage worldwide has finally eclipsed that of regular cell phone usage, as smartphones accounted for 51.6 percent of the cell phones shipped through the first quarter of 2013. Not only do they reinforce the belief that text message marketing, QR codes and mobile apps remain valuable marketing tools, they also expand the window of mobile marketing’s reach. Business owners, as a result, can take advantage of smartphones’ popularity by employing tools such as mobile coupons with scannable bar codes, links to mobile landing pages, mobile websites, and video, and trust that more of their customer base can receive the ads. The swell in smartphone usage indicates that those desires are now open to other forms of rich media mobile coupons.
Learn more about SMS marketing, mobile coupons and QR codes by calling InVenue Mobile President Todd Carter at 734-945-3300. InVenue Mobile is powered by state-of-the-art software that lets business owners use any of the following methods to build a solid database of phone numbers. Registering is easy, only requiring a person to type their 10-digit cell phone number on their computer.
And because it’s Facebook, you enjoy the potential benefit of your new mobile club members sharing the link with friends.
QR codes can promote a mobile coupon, give access to a mobile game or call attention to nearly any other promotion. The potential costs of promotional materials such as in-store posters, table tent cards and counter signage can add up quickly, turning a text campaign into a negligible investment. If you are considering a text campaign, take a page from the playbook of companies such as the retail giant Target, which uses an online entry form to capture customers’ cell phone numbers. They did it with an online entry form that customers can complete in seconds and that begins communicating with new sign-ups immediately.
Once your online entry form is installed, you can drive traffic to your site from your social media pages and promote the entry form elsewhere online.
As with creating a domain name, coming up with the most effective opt-in keyword is often simple. While businesses are finding success with all of these platforms, text message ads continue to be the simplest, most cost-efficient way to reach consumers on their mobile devices.
Consumers can enter the contest simply by texting a keyword to a designated five-digit short code.
A reserved table for four in the center of his bar and free buffet access during every March Madness game. Plus, each weekly winner was entered into a grand prize contest for a chance to have the jazz band play a private party later in the year.
Her database grew quickly, which enabled her to send mobile coupons in the days leading up to the traditional flower-buying holidays. The InVenue Mobile platform then captures the customer’s phone number and enters it into a database. Mobile ads can take on a variety of forms, from mobile-optimized email messages to scannable QR codes.
As the three-month mark approaches, for instance, a driver will receive a text message with a reminder that it’s almost time to change the oil.
Although campaigns that target text message-enabled cell phones still cast a wider net, consumers’ increased smartphone usage is a signal that more business owners can advance beyond simple SMS marketing.
Either college students really have important things to text message each other, or they are addicted to text messaging.
No additional action is required, and from that moment you can begin communicating with them via text message. They’re used on stationary in-store posters (which rely on immediate customer response) as well as on take-along promotional materials (which customers can scan later). Pre-written bounce-back messages are automatically issued to each entry, whose cell phone number is captured in a database and available for use with future promotions. The table featured coveted prime views of 10 big-screen TVs, so response to the contest was huge among his hoops-loving clientele.
InVenue Mobile helps you get started by offering these ideas to promote a mobile campaign for a golf course. Once captured, the phone number can be used to let the retailer connect one-on-one with the customer. And since every car and truck is loaded with various parts and fluids that require maintenance checks at differing intervals, text appointment reminders can be issued at various times throughout the year. Use the promotional efforts employed by the organizers of Jazz in the Park, a summer-long series of Friday evening jazz performances, as a blueprint. Concert promoters like those of Jazz in the Park might have limited success by simply inviting people to join their mobile club to receive future alerts, but response is likely to be greater if the return is more tangible.
From international companies like Starbucks and Best Buy to forward-thinking mom-and-pop stores, mobile technology has created an entirely new way to speak to customers. Either way, their impact on building an effective mobile marketing database continues to grow as smartphones become more prevalent. According to mobile tracking company MobiTrax, 33 percent of all mobile users prefer to receive advertisements via text message. Four customers won a home away from home for the month of March, and the bar owner created a priceless database of cell phone numbers to communicate with patrons no matter what sport is in season. Music fans got a chance to win a great prize, concert promoters saw a spike in weekly attendance, and the band built a wider fan base. And one man didn’t have to worry about forgetting an anniversary, birthday or holiday all year long.

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