Top 5 best email marketing software,franchise marketing plan sample youtube,video converter for macbook air - Downloads 2016

March 25, 2015 by Simon Cave Leave a Comment Do you know what a great email marketing campaign looks like?
Whether you want to send email newsletters, flash sales emails,  follow up emails… the 5 following examples should help you send successful email campaigns. If one company knows how to show love it’s definitely JetBlue with this email they send after a long period of inactivity. JetBlue also gives you a choice and makes it easy for you to take action depending on what you want to do.
Because they understand the problem, offer convenient solutions and do it with humor and originality, J.Crew Factory deserves to be in this Top 5. This email offers a little guide that helps you find your style as you scroll down the page and make choices.
The email they send gives you some great visuals to remind you how much you’ve donated, it also shows you exactly where you are in the process and where your money goes. To set your Google Analytics, go to Google Analytics Homepageand sign up with your Google account. With Google Analytics, you will be able to tell what your traffic sources are, what are the incoming search terms, whatkeywords were used etc.
Google has a very powerful tool that will help you in this process, known as Google Keyword Tool. You should start off with putting links in places you are active online, like blogs, social networks, forums etc.
If you are willing to spend some money to promote your website, then you must consider this.
When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.
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As it’s name suggests, Stress Doctor works on treating your stress and returning your body to calm within minutes. Based on 20 years of brain training and anxiety-reduction research, Personal Zen effectively boosts stress resilience and decreases anxiety when used only a few minutes a day, a few days a week. Another app that uses games as tools, Lumosity helps improve cognitive skills including attention, memory, and problem solving skills. With these six apps to help you relieve stress and improve productivity, you will be able calmly manage your upcoming event. Millennials use technology, and events that utilize technology are far more appealing to millennials.
If you are going after college-age millennials, offering free or cheap food always draws a crowd. You can gamify your event by adding raffles, issuing social media challenges, having group contests, and more. To reach millennials, you will want to turn towards social media - particularly Facebook, Instagram, and Twitter. On Facebook, every event you host should have it’s own event page - a page where you can invite others to attend, and where those who are attending can invite others as well. Each year, graduating classes enter the workforce with more and more student debt, all while trying to find entry level jobs where they can begin to pay it off.
Posting photos and videos before your event takes place is an effective way to build the anticipation for your event, but while your event is happening, you have an army of photo takers ready to snap a picture. Creating a millennial event can seem daunting, but if you follow these eleven tips, you will attract more millennials to your event. Remember - building a millennial event is more than just the event itself - it starts at your website and social profiles and extends to the feeling created at your event.
Any event has the potential to be outstanding and memorable, but those perceived impressions rely on how hard you, the event maker, work to create that experience for your attendees. We currently live in a digital era, a time where at most, access to the internet is no more than a  pocket-reach away. The short answer is yes, there is still room for out of home advertising - advertising that will hit people when they are looking up from their screens.
Every day when workers make their commutes to and from work, they are bombarded with billboards along the freeway telling them about promotions, changes, new store openings, and events. Choosing the right locations for your billboards may be the single most important thing you can do to make your billboard effective. As I was driving to work the other day, I noticed a billboard for an event taking place later this month.
Along with having multiple billboards advertising your event, the next step is to make sure you choose the right locations for all of them.
Will they be on both sides of the freeway so drivers have the optimal chance of seeing them?
Knowing the answers to these questions will help you improve your out of home advertising with billboards and make your advertising effective. For me, I personally noticed the billboard that was located right as I entered the on-ramp for the freeway. Remember, as people are driving on the freeway, they often drive solo, meaning that commuters can’t pull out their phone on the spot and look up your website because they have to pay attention to the road. If you want people to view your website, make sure your billboard leaves your viewers intrigued. If your goal is to get people to your website, you have to make sure it is the first result on Google, and you have to make your landing page compelling.
If you follow these hacks, your billboard will effectively capture attention and lead people to your website or event. Within the past month, I attended three different events; a basketball game, a comic con, and a play. Being a customer service professional myself, I always find that I grade the experience I have based on the customer service I receive.
From giveaways, to contests, to picture opportunities, attendee engagements keep your attendees excited about your event.
While the old adage is correct that no amount of money can make us happy forever, the secret to being happy lies in how you spend your money. But how can an experience, something that only lasts for a brief period of time, provide so much happiness when it is so fleeting?
Think back to the first concert you ever attended and the memories you have from that experience. One study by Gilovich even showed that if people have an experience they say negatively impacted their happiness, once they have the chance to talk about it, their assessment of that experience goes up. The message is clear and starts with a “Happy Anniversary” so we immediately get what it’s all about. If you take a look at their copywriting they use expressions like “Breaking up”, “Relationship”, “love”, “Let’s stay together”, “We’re on a break”… those words make the rapport more human.
You can choose to keep receiving email from them, to change your email preferences or to stop receiving emailing. As we are used to seeing beautiful images that enhance products, this unusual ugly image immediately catch your attention and makes you want to know more. Based on 4 criterias (Whether you want to impress, to look bad-ass, to go dressy or to feel comfortable) they tell you what clothes to wear.
The more effort you put in at this stage, the better the chances of your business’ online success. It’s free, easy to set-up and use, and provides complete statistics for your website from unique visitors, to Pay-Per-Click ad success, and more. It is an excellent tool that tells you how many searches are performed on a particular keyword, and how much competition do you from other sites etc. The best places for keywords are your titles (within the tags) which appear at the top of your page window, headings, sub-headings, and the content close to the top (introductory paragraph etc). You can also use Google Ad Planner to research a specific site to see what type of audience is visiting them. To start, you of course need a Facebook account.Start by clicking on the “Create an ad” button.


With so many hats to wear and so many moving parts for your event, it can feel like you are up to your neck in tasks. Designed for those who don’t have time to take a break, Headspace offers 10 minute meditation courses that will clear your mind, revamp your focus, and make you more productive.
Stress Doctor focuses on using deep breathing techniques to return your mind and body to a state of calm, eliminating the stress that so frequently surrounds anyone planning an event. If meditation and deep breathing aren’t your thing, Personal Zen lowers stress by playing a simple game. This type of breathing helps with mood stabilization, anger control, and anxiety management. If you are easily distracted, Lumosity is an app that will help you improve your cognitive skills and train your mind to stay focused on one task. Remember, a ten minute break from your busy schedule can help you save time and accomplish more in the long run. Millennials are now the largest cohort of the population - making up more than a quarter of the total U.S. To attract millennials, the simple things make a big difference such as utilizing online ticketing and letting them use their phone to check into their event. Any technology that makes your event more convenient should be worth considering because millennials love convenience. If your event helps a family in need, a nonprofit, or serves the local community, you build goodwill with your attendees.
College age millennials have ever-growing student loans and want to spend their time doing activities other than cooking, and they are always looking for a free meal. Instead of offering individual prizes, you might want to try giving a prize to the group that wins the contest.
Millennials use social media to share moments from their personal life, but they also follow brands, bloggers, events, and more.
They don’t like leaving carbon footprints and they prefer to use clean energy if possible. However, despite the debt, millennials are still willing to spend money on attending live events.
Create an atmosphere around your event that makes your event feel big, something that would be in New York City. If you can create a unique and convenient experience for your attendees starting at your ticketing, you will get the millennial crowd you want. Here are 6 simple ways that can dramatically elevate your event, leaving attendees wanting to return year after year.
How many times have you showed up to an event, noticed that no one was there, and opted to run a quick errand first, and come back and check on it later instead of going in?
If your event is an alcohol based event with up front ticket sales, don't discourage non drinkers from attending. If your event is large, make sure your attendees know where the medical tent is, and don’t place it at the back of your event if avoidable. Have you ever been to an event where there was an unannounced door prize, a special guest speaker, or a parting gift? The average person now spends more time on their electronic devices than sleeping, and more time checking emails in the morning than eating breakfast.
Billboards are one of the most widely known and thought of out of home advertising methods - and for good reason.
The next day, I saw the same sign, but then I noticed another billboard advertising the same event, and another, and another!
Here are a couple things to think about when choosing the right location for your billboard. I have noticed that billboards that utilize white space and have very little going on them are easiest to read and remember.
While one is out of home advertising and the other digital - billboards should accomplish a lot of the same purpose as landing pages. If you want those who view your billboard to attend your event, you can make your billboard informative with time, date, and location listed.
Your billboard may be effective and get people to your website, but if your website isn’t compelling, you will lose out on ticket sales. While digital marketing makes advertising sharable online, out of home advertising through billboards captures the attention of commuters.
With each one, I found myself paying attention to what makes me, as an event goer, enjoy the experience of attending an event even more. While we all know this is true, we all still wish we had more money in our bank accounts than we do now. Gilovich insists that experiences will make you happier than any material good because as humans, we adapt to our new things.
Because of this, as event makers, we help shape and create experiences that will define people and impact them for the rest of their lives.
As event makers, we get to connect with people and provide an atmosphere where lifelong memories can be made.
This brand really gives close attention to details and that’s what makes their email campaign so great.
Usually charities don’t talk about this journey but Charity: Water does with transactional emails. With adequate SEO, you page will show up on someone’s search results when they perform a search on a search engine.
There are two major services that you can use to di this; Google Adwords, and Facebook ads.
Once you win a slot, you pay Google a certain amount for each time someone clicks on your ad.
Hence, the “cheap website hosting” ad will display to any person on Facebook with “website owner” or something similar anywhere on their profile. The feeling can be overwhelming, and sometimes it becomes hard to focus on just one aspect of the event without getting distracted by another looming task. We put together a list of six apps for event makers that will help you clear your mind, calm down, and focus on the task at hand.
If you don’t have ten minutes for meditation, Stress Doctor deep breathing exercises only take five minutes to complete and the benefits can be greatly beneficial, including lowering stress, reducing anxiety, lowering blood pressure, and strengthening your immune system. Pacifica doesn’t focus on quick fixes, but is designed to help you feel in control of yourself again. Breathe2Relax can be a stand-alone stress reduction tool, or it can be a part of your stress relieving routine. Millennials don’t go many places without their phones, if you can incorporate your ticketing into an easy scan from millennials cell phones, your event will draw in more of the young crowd you are looking for. Many millennials donate money to charities, so they are wanting to help make their community a better place. This will encourage more participation as groups of friends would rather participate in an event than individuals.
If you don’t have a strong social media following, you can ask influential Instagrammers or Tweeters to post a picture of your event and advertise it for you. If an individual sees that their friends are attending an event, they are much more likely to attend the event themselves.
If you announce that your event is sustainable, you will get a strong following of support and word will travel. In fact, a study conducted by IPSOS on behalf of Eventbrite, found that millennials spent a staggering $609,764,149 each month on attending live events.
Yet, if you really want to draw in a larger crowd, consider making your prices affordable for the millennials that are still managing debt, because they want to come, too. Add something photo worthy at your event that will encourage your attendees to take pictures and share them on their social media profiles.
If it is not a shortage of power or outlets, it is the bandwidth of the internet the venue provides or infrequently used equipment acting up.
The current model for most alcohol based events and festivals is a slightly discounted ticket for those who are not drinking.
A single, well placed billboard will certainly draw impressions, but drivers are focused on the road, and often tune out the billboards they pass every day to and from work. You may want to buy one marquee billboard spot, and then buy a few smaller ones along the way, on both sides of the freeway.


Although each was very different, three common things from these recent events stood out to me; 1) the purchase process, 2) customer service, and 3) attendee engagements. Comic cons always have celebrity meet and greets and photo ops, but I was impressed with the app provided at this comic con.
Gilovich indicates that the reason experiences tend to have a positive impact on our happiness and why our memories grow more golden over time is because they are a part of who we are, they help build and shape our character. At first sight it looks like a regular image but when we look a little bit closer we can see the flame moving. But this post will focus on it from a marketing point-of-view, and will include some points not already discussed. For example, if you offer website hosting, your customers might find you by searching for “cheap web hosting” etc. Also, Search Engines like to see fresh things, so keep your content up-dated, and write articles frequently. The app offers deep breathing, muscle relaxation, and positive visualizations set to relaxing soundscapes such as ocean waves and thunderstorms. If you are feeling overwhelmed from the chaos that is event planning, Breathe2Relax can help you feel in control of the situation again. If you offer millennials a good time that will help the community as well, you kill two birds with one stone, helping millennials feel a sense a fulfillment by having fun at your event. If you don’t believe me, take a look at instagram, where there are countless millennial foodie accounts with pictures of their favorite food. You can do this having a photobooth, using photo props, or having an awesome attraction at your event that people will want to take pictures of. Your event is a place where millennials can go, be involved, and leave with plenty of opportunities to talk about your event both during and after it takes place. Be sure to check the power cord situation, make sure that you have enough extension cords, and have backups in case a vendor forgets one.
All of those errands your attendees are running are costing you money, especially if your event success is based on moving merchandise and food.
If a medical emergency arises, your medical staff will have to either traverse the crowd in order to reach the patron in need of assistance, or the patrons themselves will have to wade back through the crowd to make it to your medical area. Digital advertising has taken off, and mobile advertising is seeing huge lifts usage and effectiveness.
Often, it would say there were many tickets available for a particular show time, but when I would pull up the seating chart, only two or three seats could be found. Thomas Gilovich, a psychology professor at Cornell University, is to spend your money on experiences rather than physical goods.
Sure the tv and computer were able to help you do a lot, but over time, their value diminishes. Our events, no matter their size, provide a way for people to get out and build memories, have personal experiences, and spend time doing something that will better their lives. Not only will you get more visitors from the linking site, it will also increase your search engine rank, hence getting you more targeted traffic. You should use keywords as anchor texts when linking to your website from another platform.
For example, if you paid $10, and set $1 per click, then Google will display your ad for 10 clicks, and after that, your ad will be removed. Once done, you will be asked to select a target demographic(what sort of people you want to target).
Millennials are willing to spend money on good food, and if you provide them access to a cool food truck, you will bring in more millennials. Your event can be a place that facilitates discussion and is a topic of interest for millennials. Make sure to have a volunteer or someone on staff monitor the bathrooms to keep on top of toilet paper, paper towels, and trash. The sooner event goers show up to an event, the sooner they open their wallets, allowing you to maximize the amount of time your event is scheduled to run for. By offering swag, vouchers, or discounts during your event, you will see the number of designated driver attendees jump.
Have small exits placed around bigger areas you expect crowds, where medical staff can enter and exit which will allow easy access to an attendee in need of medical attention. Plan for these touches during your event planning process, secure the surprise, and treat your attendees to a one of a kind event experience that they will remember, after all, that is why you are putting on the event anyway! But with so much time and focus being spent on digital marketing, is out of home advertising effective anymore? To effectively advertise your event, especially if it is a large event, you are going to want to use multiple billboards throughout the city to make sure your event gets seen.
Then, when I would try to get back to the main list of showtimes, the site would take me back to the homepage and I would have to start all over.
One hour there was a celebrity panel I didn’t know about, and another hour there was a contest to show up somewhere in the venue to receive a prize. But after time, you become so used to having it, that you lost the thrill it provided you when you first purchased it - leading you to want to buy something new. But we have put together a few keys steps you need to take in order for your traffic to start flowing. Plan for taping down cords, bring rugs to cover messy cords, and make sure your layout works with the outlet locations. Unkempt bathrooms will turn your guests off, giving them an unfavorable impression about the cleanliness of your entire event - or lack thereof. If you find your event doesn't start getting crowded until 45 minutes after the scheduled start time is, it is not because people are always late.
Even if your event is smaller, have a volunteer on staff who knows CPR and basic first aid, and have a first aid kit handy.
Do people still pay attention to posters and flyers, and do billboards work for advertising?
They showed a picture of a damaged Statue of Liberty and smoke and fire coming out of New York City. Gilovich has been studying the relationship between money and happiness for over two decades and has observed that once basic needs are met, money has a minimal impact on our happiness. But your first concert is a memory you will never forget -even if the band was forgettable- because it is a part of who you are. You can bring in a couple food trucks, set up some games, have a live band, set up shopping booths, and countless other ideas.
While your event looks good, if your landing pages, social profiles, and website don’t look good, millennials may think twice about attending. Check the bandwidth of the internet the venue provides to see if you will need to provide a hotspot for additional internet power. It is because your event has a reputation for not getting going until an hour after starting, costing you an hour of drawer sales. Incentivising those non drinkers to come to your event with their friends can mean more ticket sales for you, and more merchandise sold during your event.
At first, I thought he was just being a grouchy usher and was going to demand to see our tickets. Power up devices, and do a dry run of your presentations or any media you will display to make note of the steps in case you are using equipment you are not used to. Have volunteers show up and hang out at the start of your event to encourage attendees to want to come in. Not only are you making it easier for your attendees to have a sober ride, you are able to capitalize on those extra attendees.
She told me she went to the website, found what she wanted, and ordered the tickets all in a matter of five minutes.
If you can't get into your venue the day before your event, plan ahead and just bring extra cords, tape, and maybe a hotspot to get you out of a jam. Another way to incentivise early birds is to offer door prizes or discounts to a select group of attendees, like the first 100 people get a free t-shirt, or swag.
Many times, they would go out of their way to walk an attendee to a different part of the venue to get them to where they needed to go.



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